People in Portugal consume more wine than any other country worldwide, according to a study of 2024. In that year, the European country reached an annual per capita consumption of nearly ** liters. Following in the list was Luxembourg, with wine lovers consuming around ** liters of wine on average. Global wine production In addition to having the third highest per capita wine consumption, Italy produces more wine than any other country in the world. In 2024, the production volume of Italian wine amounted to ** million hectoliters. In comparison, the largest non-European wine producer, the United States, occupied the fourth position that year with less than half of that figure. Wine consumption in the United States In terms of total consumption, the United States consumes more wine than any other country, at **** million hectoliters in 2024. Barefoot and Josh Cellars were the leading table wine brands in the country in that year.

The rating reflects how many liters of pure ethyl alcohol are drunk by residents of a particular country per year. Ethyl alcohol is accepted as the unit of assessment, but this is done for ease of comparison: in fact, any alcohol is taken into account in the rating, including beer, wine and others.

Consumer sentiment, disposable income levels and drinking habits impact spending on drinking establishments, including pubs, bars, nightclubs and coffee shops. Europe is known for its well-established drinking culture, which varies from country to country. Beer and wine consumption are very popular on the continent, with many countries also major producers of these beverages. However, alcohol consumption per capita in Europe is on a downward trend, hindering demand for drinking establishments. Meanwhile, coffee shops benefit from resilient demand amid a thriving coffee culture on the continent. Industry revenue is expected to expand at a compound annual rate of 5.8% to €100.6 billion over the five years through 2025, including a 0.1% drop in 2025. The industry is driven by Europe’s deep-rooted culture of socialising, vibrant nightlife and evolving urban lifestyles. Climbing health consciousness, particularly among younger demographics, is shaping the industry’s performance, weakening per capita alcohol consumption levels across most European countries. Consumers are reducing their alcohol intake or completely cutting it off due to the health benefits of staying sober, presenting challenges to venues that rely on alcohol sales. This shift has forced many establishments to diversify their offerings, adding more non-alcoholic options and high-quality snacks. In the aftermath of the pandemic, the hurdle of surging inflation deterred spending on going out and drinking. Many consumers have since turned to beverages offered at supermarkets as off-trade alcohol prices are lower, hindering revenue over the three years through 2025. Intense competition from supermarkets and restaurants has pressured prices, hindering revenue and profit growth. This, paired with higher operational costs, has weighed on profitability. Industry revenue is forecast to swell at a compound annual rate of 3.7% to €120.4 billion over the five years through 2030. An improving European economy will bolster consumer sentiment and disposable incomes, fuelling spending on on-premise drinking. Premiumisation is set to be an emerging trend, with consumers willing to pay more for craft, high-quality beverages, as well as memorable experiences and entertainment. However, subdued levels of alcohol consumption per capita and escalating competition will limit revenue growth. To combat competition and keep up with changing consumer preferences, drinking establishment operators will have to broaden their offerings, dabbling in more varied non-alcoholic beverage options. Those that fail to do so will struggle in the increasingly competitive market.

Consumer sentiment, disposable income levels and drinking habits impact spending on drinking establishments, including pubs, bars, nightclubs and coffee shops. Europe is known for its well-established drinking culture, which varies from country to country. Beer and wine consumption are very popular on the continent, with many countries also major producers of these beverages. However, alcohol consumption per capita in Europe is on a downward trend, hindering demand for drinking establishments. Meanwhile, coffee shops benefit from resilient demand amid a thriving coffee culture on the continent. Industry revenue is expected to expand at a compound annual rate of 5.8% to €100.6 billion over the five years through 2025, including a 0.1% drop in 2025. The industry is driven by Europe’s deep-rooted culture of socialising, vibrant nightlife and evolving urban lifestyles. Climbing health consciousness, particularly among younger demographics, is shaping the industry’s performance, weakening per capita alcohol consumption levels across most European countries. Consumers are reducing their alcohol intake or completely cutting it off due to the health benefits of staying sober, presenting challenges to venues that rely on alcohol sales. This shift has forced many establishments to diversify their offerings, adding more non-alcoholic options and high-quality snacks. In the aftermath of the pandemic, the hurdle of surging inflation deterred spending on going out and drinking. Many consumers have since turned to beverages offered at supermarkets as off-trade alcohol prices are lower, hindering revenue over the three years through 2025. Intense competition from supermarkets and restaurants has pressured prices, hindering revenue and profit growth. This, paired with higher operational costs, has weighed on profitability. Industry revenue is forecast to swell at a compound annual rate of 3.7% to €120.4 billion over the five years through 2030. An improving European economy will bolster consumer sentiment and disposable incomes, fuelling spending on on-premise drinking. Premiumisation is set to be an emerging trend, with consumers willing to pay more for craft, high-quality beverages, as well as memorable experiences and entertainment. However, subdued levels of alcohol consumption per capita and escalating competition will limit revenue growth. To combat competition and keep up with changing consumer preferences, drinking establishment operators will have to broaden their offerings, dabbling in more varied non-alcoholic beverage options. Those that fail to do so will struggle in the increasingly competitive market.

Consumer sentiment, disposable income levels and drinking habits impact spending on drinking establishments, including pubs, bars, nightclubs and coffee shops. Europe is known for its well-established drinking culture, which varies from country to country. Beer and wine consumption are very popular on the continent, with many countries also major producers of these beverages. However, alcohol consumption per capita in Europe is on a downward trend, hindering demand for drinking establishments. Meanwhile, coffee shops benefit from resilient demand amid a thriving coffee culture on the continent. Industry revenue is expected to expand at a compound annual rate of 5.8% to €100.6 billion over the five years through 2025, including a 0.1% drop in 2025. The industry is driven by Europe’s deep-rooted culture of socialising, vibrant nightlife and evolving urban lifestyles. Climbing health consciousness, particularly among younger demographics, is shaping the industry’s performance, weakening per capita alcohol consumption levels across most European countries. Consumers are reducing their alcohol intake or completely cutting it off due to the health benefits of staying sober, presenting challenges to venues that rely on alcohol sales. This shift has forced many establishments to diversify their offerings, adding more non-alcoholic options and high-quality snacks. In the aftermath of the pandemic, the hurdle of surging inflation deterred spending on going out and drinking. Many consumers have since turned to beverages offered at supermarkets as off-trade alcohol prices are lower, hindering revenue over the three years through 2025. Intense competition from supermarkets and restaurants has pressured prices, hindering revenue and profit growth. This, paired with higher operational costs, has weighed on profitability. Industry revenue is forecast to swell at a compound annual rate of 3.7% to €120.4 billion over the five years through 2030. An improving European economy will bolster consumer sentiment and disposable incomes, fuelling spending on on-premise drinking. Premiumisation is set to be an emerging trend, with consumers willing to pay more for craft, high-quality beverages, as well as memorable experiences and entertainment. However, subdued levels of alcohol consumption per capita and escalating competition will limit revenue growth. To combat competition and keep up with changing consumer preferences, drinking establishment operators will have to broaden their offerings, dabbling in more varied non-alcoholic beverage options. Those that fail to do so will struggle in the increasingly competitive market.

Consumer sentiment, disposable income levels and drinking habits impact spending on drinking establishments, including pubs, bars, nightclubs and coffee shops. Europe is known for its well-established drinking culture, which varies from country to country. Beer and wine consumption are very popular on the continent, with many countries also major producers of these beverages. However, alcohol consumption per capita in Europe is on a downward trend, hindering demand for drinking establishments. Meanwhile, coffee shops benefit from resilient demand amid a thriving coffee culture on the continent. Industry revenue is expected to expand at a compound annual rate of 5.8% to €100.6 billion over the five years through 2025, including a 0.1% drop in 2025. The industry is driven by Europe’s deep-rooted culture of socialising, vibrant nightlife and evolving urban lifestyles. Climbing health consciousness, particularly among younger demographics, is shaping the industry’s performance, weakening per capita alcohol consumption levels across most European countries. Consumers are reducing their alcohol intake or completely cutting it off due to the health benefits of staying sober, presenting challenges to venues that rely on alcohol sales. This shift has forced many establishments to diversify their offerings, adding more non-alcoholic options and high-quality snacks. In the aftermath of the pandemic, the hurdle of surging inflation deterred spending on going out and drinking. Many consumers have since turned to beverages offered at supermarkets as off-trade alcohol prices are lower, hindering revenue over the three years through 2025. Intense competition from supermarkets and restaurants has pressured prices, hindering revenue and profit growth. This, paired with higher operational costs, has weighed on profitability. Industry revenue is forecast to swell at a compound annual rate of 3.7% to €120.4 billion over the five years through 2030. An improving European economy will bolster consumer sentiment and disposable incomes, fuelling spending on on-premise drinking. Premiumisation is set to be an emerging trend, with consumers willing to pay more for craft, high-quality beverages, as well as memorable experiences and entertainment. However, subdued levels of alcohol consumption per capita and escalating competition will limit revenue growth. To combat competition and keep up with changing consumer preferences, drinking establishment operators will have to broaden their offerings, dabbling in more varied non-alcoholic beverage options. Those that fail to do so will struggle in the increasingly competitive market.

Consumer sentiment, disposable income levels and drinking habits impact spending on drinking establishments, including pubs, bars, nightclubs and coffee shops. Europe is known for its well-established drinking culture, which varies from country to country. Beer and wine consumption are very popular on the continent, with many countries also major producers of these beverages. However, alcohol consumption per capita in Europe is on a downward trend, hindering demand for drinking establishments. Meanwhile, coffee shops benefit from resilient demand amid a thriving coffee culture on the continent. Industry revenue is expected to expand at a compound annual rate of 5.8% to €100.6 billion over the five years through 2025, including a 0.1% drop in 2025. The industry is driven by Europe’s deep-rooted culture of socialising, vibrant nightlife and evolving urban lifestyles. Climbing health consciousness, particularly among younger demographics, is shaping the industry’s performance, weakening per capita alcohol consumption levels across most European countries. Consumers are reducing their alcohol intake or completely cutting it off due to the health benefits of staying sober, presenting challenges to venues that rely on alcohol sales. This shift has forced many establishments to diversify their offerings, adding more non-alcoholic options and high-quality snacks. In the aftermath of the pandemic, the hurdle of surging inflation deterred spending on going out and drinking. Many consumers have since turned to beverages offered at supermarkets as off-trade alcohol prices are lower, hindering revenue over the three years through 2025. Intense competition from supermarkets and restaurants has pressured prices, hindering revenue and profit growth. This, paired with higher operational costs, has weighed on profitability. Industry revenue is forecast to swell at a compound annual rate of 3.7% to €120.4 billion over the five years through 2030. An improving European economy will bolster consumer sentiment and disposable incomes, fuelling spending on on-premise drinking. Premiumisation is set to be an emerging trend, with consumers willing to pay more for craft, high-quality beverages, as well as memorable experiences and entertainment. However, subdued levels of alcohol consumption per capita and escalating competition will limit revenue growth. To combat competition and keep up with changing consumer preferences, drinking establishment operators will have to broaden their offerings, dabbling in more varied non-alcoholic beverage options. Those that fail to do so will struggle in the increasingly competitive market.

Consumer sentiment, disposable income levels and drinking habits impact spending on drinking establishments, including pubs, bars, nightclubs and coffee shops. Europe is known for its well-established drinking culture, which varies from country to country. Beer and wine consumption are very popular on the continent, with many countries also major producers of these beverages. However, alcohol consumption per capita in Europe is on a downward trend, hindering demand for drinking establishments. Meanwhile, coffee shops benefit from resilient demand amid a thriving coffee culture on the continent. Industry revenue is expected to expand at a compound annual rate of 5.8% to €100.6 billion over the five years through 2025, including a 0.1% drop in 2025. The industry is driven by Europe’s deep-rooted culture of socialising, vibrant nightlife and evolving urban lifestyles. Climbing health consciousness, particularly among younger demographics, is shaping the industry’s performance, weakening per capita alcohol consumption levels across most European countries. Consumers are reducing their alcohol intake or completely cutting it off due to the health benefits of staying sober, presenting challenges to venues that rely on alcohol sales. This shift has forced many establishments to diversify their offerings, adding more non-alcoholic options and high-quality snacks. In the aftermath of the pandemic, the hurdle of surging inflation deterred spending on going out and drinking. Many consumers have since turned to beverages offered at supermarkets as off-trade alcohol prices are lower, hindering revenue over the three years through 2025. Intense competition from supermarkets and restaurants has pressured prices, hindering revenue and profit growth. This, paired with higher operational costs, has weighed on profitability. Industry revenue is forecast to swell at a compound annual rate of 3.7% to €120.4 billion over the five years through 2030. An improving European economy will bolster consumer sentiment and disposable incomes, fuelling spending on on-premise drinking. Premiumisation is set to be an emerging trend, with consumers willing to pay more for craft, high-quality beverages, as well as memorable experiences and entertainment. However, subdued levels of alcohol consumption per capita and escalating competition will limit revenue growth. To combat competition and keep up with changing consumer preferences, drinking establishment operators will have to broaden their offerings, dabbling in more varied non-alcoholic beverage options. Those that fail to do so will struggle in the increasingly competitive market.

Consumer sentiment, disposable income levels and drinking habits impact spending on drinking establishments, including pubs, bars, nightclubs and coffee shops. Europe is known for its well-established drinking culture, which varies from country to country. Beer and wine consumption are very popular on the continent, with many countries also major producers of these beverages. However, alcohol consumption per capita in Europe is on a downward trend, hindering demand for drinking establishments. Meanwhile, coffee shops benefit from resilient demand amid a thriving coffee culture on the continent. Industry revenue is expected to expand at a compound annual rate of 5.8% to €100.6 billion over the five years through 2025, including a 0.1% drop in 2025. The industry is driven by Europe’s deep-rooted culture of socialising, vibrant nightlife and evolving urban lifestyles. Climbing health consciousness, particularly among younger demographics, is shaping the industry’s performance, weakening per capita alcohol consumption levels across most European countries. Consumers are reducing their alcohol intake or completely cutting it off due to the health benefits of staying sober, presenting challenges to venues that rely on alcohol sales. This shift has forced many establishments to diversify their offerings, adding more non-alcoholic options and high-quality snacks. In the aftermath of the pandemic, the hurdle of surging inflation deterred spending on going out and drinking. Many consumers have since turned to beverages offered at supermarkets as off-trade alcohol prices are lower, hindering revenue over the three years through 2025. Intense competition from supermarkets and restaurants has pressured prices, hindering revenue and profit growth. This, paired with higher operational costs, has weighed on profitability. Industry revenue is forecast to swell at a compound annual rate of 3.7% to €120.4 billion over the five years through 2030. An improving European economy will bolster consumer sentiment and disposable incomes, fuelling spending on on-premise drinking. Premiumisation is set to be an emerging trend, with consumers willing to pay more for craft, high-quality beverages, as well as memorable experiences and entertainment. However, subdued levels of alcohol consumption per capita and escalating competition will limit revenue growth. To combat competition and keep up with changing consumer preferences, drinking establishment operators will have to broaden their offerings, dabbling in more varied non-alcoholic beverage options. Those that fail to do so will struggle in the increasingly competitive market.