Microsoft's Windows was the dominant desktop operating system (OS) worldwide as of March 2025, with a market share of around ** percent. Apple’s Mac operating system has gained market share over the years, growing to command around a fifth of the market. Linux and Google's Chrome OS have retained small but stable market shares in recent years. Different versions of Microsoft Windows From its initial release in 1985, Microsoft Windows has gone through endless mutations. Notable versions include Windows 95, Windows XP, and Windows 7. Windows 11 is the newest addition to the family, being able to run on PCs, tablets and embedded devices. In 2022, approximately ** million PCs were shipped with Windows operating systems installed. Apple’s Mac operating system With an equally long history, Apple’s Mac operating system (macOS, previously Mac OS X and OS X) has also evolved through numerous releases. MacOS Ventura is the nineteenth release of macOS. A older version of macOS, Catalina, is currently the most popular macOS, now run on **** percent of Apple computers as of January 2023. macOS runs on Apple’s Mac computers, including the MacBook, which is Apple’s laptop PC product including the MacBook Pro and MacBook Air, and the iMac – Apple’s desktop computer.
Microsoft’s Windows is the most widely used computer operating system in the world, accounting for 69 percent share of the desktop, tablet, and console OS market in March 2025. Apple’s macOS ranks as the next most widely used operating system, while its iOS mobile operating system, the standard installation on all iPad devices, ranks fourth. Linux OS versions serve as the primary option for users who prefer open-source software and intend to avoid the influence of major OS developers. Operating Systems Operating systems serve as the underlying platforms which connect computer hardware and software. They provide users with the graphical interface through which they issue commands and perform tasks on electronic devices. Billions of people make use of these devices and their operating systems on a regular basis, meaning that the companies that develop these widely used technologies have a great deal of influence on the daily lives of internet users around the world. Although Microsoft Windows is the clear leader in terms of desktop operating systems, the company’s mobile device operating system failed to make a successful transition into the smartphone market, where Android and iOS are essentially the only two options.
Microsoft's Windows was the leading computer operating system in the United States as of January 2025, with a market share of roughly 63 percent. Apple's macOS commanded a market share of over 21 percent, a decline compared to the previous year.
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Cellular Connected Laptops Market size was valued at USD 2.87 Billion in 2023 and is projected to reach USD 3.78 Billion by 2031, growing at a CAGR of 3.6% during the forecast period 2024-2031.
Global Cellular Connected Laptops Market Drivers
The market drivers for the Cellular Connected Laptops Market can be influenced by various factors. These may include:
Increasing Demand for Remote Work Solutions: The surge in remote work and flexible job arrangements has significantly increased the demand for cellular connected laptops. Businesses and individuals require reliable and uninterrupted internet access while working from home or on the go. This trend has propelled the need for devices that offer cellular connectivity, enabling users to remain productive without being tethered to Wi-Fi networks. Companies are investing in these laptops to ensure seamless communication and collaboration among remote teams. As remote work becomes a long-term strategy for many organizations, the market is likely to see sustained growth in cellular connected laptop sales.
Advancements in Cellular Technology: The rapid advancements in cellular technology, particularly the rollout of 5G networks, are driving the growth of the cellular connected laptops market. With increased speeds and reduced latency, 5G technology enhances the user experience by enabling faster downloads, improved streaming quality, and more reliable connections. These innovations make cellular connected laptops more appealing for a variety of applications, from entertainment to business operations. Manufacturers are thus integrating advanced cellular capabilities into new laptop models, ensuring that consumers have access to the most up-to-date connectivity options. This technological evolution is crucial for attracting tech-savvy users who demand high performance.
Global Cellular Connected Laptops Market Restraints
Several factors can act as restraints or challenges for the Cellular Connected Laptops Market. These may include:
High Cost of Cellular Connectivity: The initial investment for integrating cellular connectivity into laptops can be significantly higher than traditional Wi-Fi-only models. This added expense can deter price-sensitive consumers and small enterprises from adopting cellular-connected laptops. Moreover, ongoing costs associated with data plans and network subscriptions can further escalate overall expenses. Although cellular connectivity offers enhanced convenience, the reluctance to invest in higher-priced devices or additional monthly fees can restrain market growth. Consequently, manufacturers must strategize to offer competitive pricing or bundled data services to attract a broader customer base while mitigating the perceived cost barriers.
Limited Network Coverage: Cellular connectivity is heavily dependent on network availability, which can vary significantly by geography. In rural or less densely populated areas, the lack of a strong cellular signal can severely limit the usability of cellular-connected laptops. This can result in decreased performance and user dissatisfaction, ultimately hindering market penetration in such regions. Furthermore, fragmentation of network standards and reliance on specific carriers can restrict user choice and flexibility, deterring potential buyers. As consumers increasingly seek reliable and ubiquitous connectivity, inadequate network coverage can become a significant barrier, affecting sales and adoption rates in various markets.
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According to Cognitive Market Research, the global Laptop Carry Case Market size will be XX million by 2033, whereas its compound annual growth rate (CAGR) will be XX% from 2025 to 2033. • North America held the largest share of the global Laptop Carry Case market around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2025 to 2033. • Asia Pacific held a market share of around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2025 to 2033. • Europe accounted for a share of over XX% of the global market size of USD XX million. • The Latin American market is around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2025 to 2033. • Middle East and Africa held the major market of around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2025 to 2033.
Market Dynamics of the Laptop Carry Case Market Key Drivers of the Laptop Carry Case Market
Increasing adoption of laptops across various sectors will drive growth in the laptop carry case market
The market for laptop cases is primarily influenced by several significant factors. Firstly, the rising use of laptops across diverse sectors such as education, business, and entertainment drive the demand for protective cases. As more individuals depend on laptops for their computing requirements, they seek appropriate bags to safeguard and transport their devices. Furthermore, advancements in laptop technology, including the introduction of thinner and lighter models, play a crucial role in the expansion of the laptop case market. These innovations require the development of streamlined, lightweight cases that enhance portability. The growing reliance on laptops is propelled by trends such as remote work, online education, and the necessity for mobile computing, resulting in an increased demand for laptops and associated technologies. For instance, Statistics Canada reports that approximately 23% of employees in Canada worked from home in 2021, a significant rise from just 4% in 2016. (https://www150.statcan.gc.ca/n1/pub/36-28-0001/2021010/article/00001-eng.htm) The COVID-19 pandemic has significantly expedited the transition to remote work and online education, rendering laptops vital for both employees and students. As remote and hybrid work arrangements continue to prevail, the need for portable computing devices, such as laptops, remains robust. The capability to work, study, or perform various tasks while on the go has become an essential element of contemporary life. In the aftermath of the pandemic, laptop manufacturers have begun relocating production to different countries to enhance their supply chain networks, a move anticipated to stimulate market growth for laptops. For example, in December 2022, DeKUT collaborated with ASYTECH to establish a public-private partnership focused on laptop manufacturing. This initiative aims to create a comprehensive ecosystem for the African market, facilitating the design and production of locally made laptops in Kenya for the continent. (https://www.dkut.ac.ke/downloads/13th-DeKUT-Graduation-Magazine-December-2022.pdf) These adaptable and portable devices have revolutionized our approaches to work, education, communication, and entertainment. Over time, laptops have experienced considerable improvements in design, performance, and functionality, making them essential tools for both individuals and professionals. As remote work becomes increasingly prevalent, consumers are seeking devices capable of operating effectively in various settings. According to Gartner's Digital Worker Experience Survey, the global remote workforce grew from 17% in 2019 to 32% in 2021, further fueling the demand for versatile devices that can adapt to multiple environments.(https://www.gartner.com/smarterwithgartner/hybrid-and-remote-workers-change-how-they-use-it) Laptops have evolved to become more compact, lightweight, and powerful. Key advancements, such as the launch of Intel’s Pentium processors and Microsoft’s Windows operating system, have significantly improved both the...
Detachable Tablet Market Size 2025-2029
The detachable tablet market size is forecast to increase by USD 3.65 billion, at a CAGR of 4.6% between 2024 and 2029.
The market is experiencing significant growth, driven by the proliferation of affordable options and the increasing implementation of portable PCs in education institutions. The availability of low-cost detachable tablets is expanding the market's reach, making these devices accessible to a broader consumer base. Additionally, the adoption of convertible laptops, which offer the functionality of both a laptop and a tablet, is increasing as users seek versatile devices for both personal and professional use. However, the market faces challenges, including the high price point of premium detachable tablets and the growing competition from other mobile devices, such as smartphones and laptops.
Furthermore, the lack of standardization in detachable tablet design and compatibility with various software applications can hinder market growth. Companies looking to capitalize on market opportunities must focus on offering competitive pricing, ensuring compatibility with popular software, and providing innovative features to differentiate their products. Effective navigation of these challenges requires a deep understanding of consumer needs and preferences, as well as a commitment to continuous product innovation.
What will be the Size of the Detachable Tablet Market during the forecast period?
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The market continues to evolve, driven by advancements in technology and shifting consumer preferences. Cloud storage solutions enable seamless access to digital content, while long battery life allows for uninterrupted use. The integration of detachable keyboards transforms these devices into productive 2-in-1 laptops, catering to the needs of professionals. Virtual reality applications expand the market's reach, offering immersive experiences in various sectors. Moreover, viewing angles and high-definition displays enhance the user experience, ensuring crisp visuals for multimedia consumption. The fusion of digital content and detachable tablets facilitates multitasking and flexibility, making these devices indispensable in mobile computing.
Battery life, a critical factor, is continuously improving, ensuring longer usage hours. Detachable keyboards, with their magnetic connectors, offer a sleek design and easy portability. Virtual reality applications, with their immersive capabilities, are revolutionizing industries such as education, healthcare, and entertainment. The ongoing development of detachable tablets is further fueled by advancements in digital content, virtual reality, and productivity suites. Machine learning and artificial intelligence enhance user experience, while capacitive touchscreens and digital pens cater to creative professionals. Fingerprint sensors and screen protectors ensure data protection, making these devices secure and reliable. In summary, the market is characterized by continuous innovation and evolving patterns, offering versatile solutions for various applications in mobile computing.
The integration of cloud storage, detachable keyboards, virtual reality, viewing angle, and digital content creates a dynamic market that caters to the ever-changing needs of consumers and businesses alike.
How is this Detachable Tablet Industry segmented?
The detachable tablet industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
OS
Windows
iPadOS
Others
Type
Below 8 inches
8 inches
Above 8 inches
Application
Personal
Professional
Geography
North America
US
Canada
Europe
France
Germany
UK
APAC
Australia
China
India
Japan
South Korea
Rest of World (ROW)
By OS Insights
The windows segment is estimated to witness significant growth during the forecast period.
In the dynamic world of technology, the market continues to evolve, integrating advanced features that cater to both personal and professional use. Microsoft's Windows, an operating system installed on the majority of electronic devices, powers many detachable tablets. Windows, with its long-standing history dating back to 1985, offers compatibility with a vast array of software applications. The latest addition to the Windows family, Windows 11, was released in October 2022, and since then, Microsoft has consistently delivered updates to improve user experience. One such update, version 23H2, was made available on October 31, 2023. Data protection is a priority in today's digital age, and detachable tablets are no exception.
Advanced security features like face recognition, fingerprint sensors, and machine learning algori
PC Market Size 2024-2028
The PC market size is forecast to increase by USD 68.6 million, at a CAGR of 7.8% between 2023 and 2028.
The market is witnessing significant shifts as the adoption of wearables and Internet of Things (IoT) devices accelerates, blurring the lines between traditional computing and peripheral devices. This trend is driving the rapid penetration of internet-enabled devices, expanding the market's reach and potential applications. However, this growth trajectory is not without challenges. Inadequate cybersecurity measures pose a significant threat, as the increasing interconnectivity of devices creates new vulnerabilities.
Companies must prioritize robust security solutions to mitigate these risks and protect user data. As the market evolves, strategic players will need to adapt to these dynamics, capitalizing on emerging opportunities while navigating the evolving threat landscape.
What will be the Size of the PC Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, with dynamic market activities shaping its various sectors. Entities such as content creation, data transfer, and mini PCs are at the forefront of this evolution. Processor speed, web browsers, storage capacity, and desktop PCs are integral components, continually advancing to meet the demands of business applications. Augmented reality and energy consumption are emerging trends in the market, with graphics performance and memory capacity playing crucial roles. The gaming sector, encompassing gaming PCs and software, is pushing the boundaries of what is possible in terms of graphics and processing power. Artificial intelligence and video editing software are revolutionizing productivity, while virtual reality and cloud computing are transforming the way we work and play.
The power supply unit and wireless connectivity are essential considerations, with power consumption and battery life key factors for portable devices. The data center sector is a significant player, with security software, antivirus software, and operating systems ensuring the protection and efficient management of vast amounts of data. Machine learning and cooling systems are also critical components, enabling advanced functionality and maintaining optimal performance. The market's continuous dynamism is reflected in its diverse applications, from business to entertainment, education to research. The ongoing unfolding of market activities and evolving patterns underscores the importance of staying informed and adaptable in this ever-changing landscape.
How is this PC Industry segmented?
The pc industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Type
Business-to-business
Business-to-consumer
Geography
North America
US
Canada
Europe
France
Germany
Italy
UK
APAC
China
India
Japan
South Korea
Rest of World (ROW)
By Type Insights
The business-to-business segment is estimated to witness significant growth during the forecast period.
The market experiences continuous expansion in the business-to-business sector, driven by the increasing demand for digital transformation, remote work, and automation across industries. This segment primarily focuses on the sale of PCs, including desktops, laptops, and workstations, to businesses for professional use. Key factors fueling this growth include the necessity for reliable computing devices that facilitate collaboration, video conferencing, and efficient workflows as businesses adapt to flexible working arrangements. Product types in the market include laptops, desktops, and workstations, with laptops accounting for approximately 30% of the market share in 2023. Desktops continue to dominate the market due to their superior processing power, while workstations cater to high-performance computing needs in industries such as engineering, architecture, and media production.
Mini PCs have gained popularity due to their compact size and energy efficiency, making them suitable for space-constrained workplaces. Web browsers, PC components, and software applications such as productivity software, graphics design software, video editing software, gaming software, and machine learning algorithms are essential components of modern business PCs. Cloud computing, data center solutions, and wireless connectivity have become integral to the business PC landscape, enabling seamless data transfer and collaboration. Energy consumption, cooling systems, and power supply units are also critical considerations in the market. Augmented reality
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According to Cognitive Market Research, The Global Chromebook market will be USD 30.6 billion in 2023 and grow at a compound annual growth rate (CAGR) of 8.30% from 2023 to 2030.
The demand for Chromebooks is rising due to the growing adoption in the education sector.
Demand for laptops remains higher in the Chromebook market.
The corporate category held the highest Chromebook market revenue shares in 2023.
North America will continue to lead, whereas the Asia Pacific Chromebook market will experience the most robust growth until 2030.
Growing Adoption in the Education Sector to Drive Market Growth
Create and sell Chromebooks designed specifically for use in classrooms. To meet the individual requirements of teachers and students, these devices may be preloaded with instructional software, e-textbook access, and improved classroom management tools. Provide comprehensive training and support programs for teachers to integrate Chromebooks into the classroom effectively. This can include online courses, workshops, and a dedicated support hotline for educators.
HP earned $3.9 billion in free cash flow and $4.5 billion in net cash from operational activities in the fiscal year 2022.
Engage students and parents in the adoption process. Demonstrating the benefits of Chromebooks for remote learning, homework, and educational apps can build enthusiasm and support for their use. Ensure seamless integration with educational software, learning management systems, and online curriculum resources. Chromebooks should work smoothly with popular platforms and tools used in education.
Growing Enterprise Adoption to Drive Market Growth
Develop and promote Chromebooks tailored to enterprise needs. These devices should include business-specific applications, security features, and corporate network and software compatibility. Emphasize the robust security features of Chromebooks, including automatic updates, sandboxing, and secure boot processes. Highlight how these features can help protect sensitive business data. Chrome OS offers easy device management through the Google Admin Console. Highlight this feature to appeal to IT departments looking for a simple, centralized way to manage company devices.
The fourth quarter of HP's fiscal 2022 saw $1.9 billion in net cash from operational activities.
Provide deployment services to streamline rolling out Chromebooks across an organization. Offer solutions for easy device provisioning, software configuration, and user training. Promote the collaboration capabilities of Chromebooks, including integration with Google Workspace and third-party tools. These features facilitate remote work and virtual team collaboration.
Affordability Fuels the Chromebook Market Growth
Affordability remains a key factor influencing Chromebook sales. In comparison to conventional laptops, Chromebooks are frequently much more affordable, rendering them particularly appealing to educational institutions, small and medium enterprises, and budget-conscious consumers. As digital transformation gains importance, organizations are focusing on economical solutions that maintain adequate performance for essential tasks. Chromebooks fulfill this requirement through their cloud-based capabilities, minimal hardware demands, and low overall ownership costs.
Market Dynamics Of the Chromebook
Hardware Limitations to Hinder Market Growth
Compared to traditional laptops, Chromebooks are typically equipped with less powerful processors and limited RAM. This can restrict their ability to handle resource-intensive tasks, such as video editing, 3D rendering, or running demanding software applications essential for power users and professionals. Integrated graphics, commonly found in Chromebooks, may not be suitable for tasks like gaming or graphic design that require dedicated GPUs (Graphics Processing Units). This can be a limitation for users who need high-quality graphics performance.
Key Trends in the Chromebook Market
Growing Integration with Cloud-Based Applications
The Chromebook market is experiencing a shift towards cloud-native solutions. Chrome OS devices are being increasingly optimized for cloud-based productivity applications such as Google Docs, Microsoft 365 (web), and various other SaaS platforms. This trend facilitates the transition towards decentralized, remote, and hybrid work environments.
Gro...
Tablets Market Size 2025-2029
The tablets market size is forecast to increase by USD 23.38 billion, at a CAGR of 5.8% between 2024 and 2029.
The tablet market is witnessing significant growth due to the rapid advancements in technology, with the integration of augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) becoming increasingly prevalent in various sectors, particularly education. This technological evolution is driving the adoption of tablets, as they offer immersive learning experiences in smart classrooms. However, the market faces challenges related to privacy and security concerns. As tablets become more integrated into our daily lives, ensuring the protection of user data and maintaining privacy becomes a critical concern. Companies operating in this market must address these challenges effectively to capitalize on the opportunities presented by the integration of advanced technologies in tablets and ensure customer trust.
What will be the Size of the Tablets Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe tablet market continues to evolve, with dynamic shifts in consumer preferences, technological advancements, and industry trends. Mobile gaming is a significant application, driving demand for high-performance tablets with superior graphics and processing capabilities. Chrome OS tablets, offering a lightweight and cost-effective alternative to traditional laptops, are gaining traction in the education sector. Front cameras and video conferencing capabilities have become essential features for professionals, enabling seamless remote work and collaboration. Drop resistance and privacy concerns are key considerations for consumers, leading to innovations in materials and security measures. Distribution channels are expanding beyond traditional retail sales, with online sales and app stores becoming increasingly popular.
Customer support and user experience are critical differentiators, as manufacturers and retailers compete for market share. Display resolution and screen size are ongoing areas of improvement, catering to diverse consumer needs in multimedia consumption and productivity. Windows tablets and business tablets offer advanced features for enterprise use, while Android tablets and gaming tablets cater to specific consumer segments. App development, tablet recycling, and e-waste management are emerging areas of focus, reflecting the industry's commitment to sustainability and innovation. The supply chain, from tablet manufacturing to tablet repair and tablet cases, is continually adapting to meet evolving consumer demands.
Price points, tablet processors, and battery life remain critical factors influencing consumer behavior. Privacy concerns, data security, and micro USB ports are essential considerations for both consumers and businesses. The ongoing evolution of the tablet market is shaped by these interconnected factors, with new innovations and applications continually unfolding.
How is this Tablets Industry segmented?
The tablets industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeSlateHybridRuggedOSAndroidIoSWindows OSGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth AmericaBrazilRest of World (ROW)
By Type Insights
The slate segment is estimated to witness significant growth during the forecast period.Slate tablets, recognized for their sleek and portable design, have gained significant traction in the market due to their lightweight and compact form factors. These devices offer users the convenience of carrying a device that can easily fit into bags or purses, making them an ideal choice for on-the-go usage in various settings, including travel, commuting, and business meetings. The simplicity of slate tablets lies in their touchscreen interface, which eliminates the complexity of detachable keyboards or convertible designs. This user-friendly design appeals to individuals who prefer a straightforward navigation and interaction experience with applications and content. Slate tablets have become popular devices for multimedia consumption, such as movies, TV shows, e-books, web browsing, social media, and mobile gaming. With advanced features like high-resolution displays, powerful tablet processors, and long battery life, users can enjoy an immersive and harmonious experience. Moreover, slate tablets cater to business needs with productivity apps, email, video conferencing, and business software. They offer cellular data connectivity, ensuring uninterrupted access to important data and applications. Additionally, features lik
As of October 2024, Google Chrome had the largest market share in the United States, with over 54 percent, followed by Apple's Safari, with 31 percent. Furthermore, Microsoft's Edge browser had a United States market share of 7 percent. The new Microsoft Edge was based on Chromium and was released in January 2020. Web browsers Web browsers serve as the application software through which users from across the globe access the contents of the World Wide Web. Browsers are available on a range of devices: desktop PCs, laptops, tablets, smartphones, and consoles. Given the popularity of smartphones, mobile devices have become the primary way to access the internet, overtaking PCs. Google Chrome has been the most popular web browser worldwide in the past decade, holding almost two-thirds of the market in 2023. Safari followed, occupying around 19 percent of the market. Safari turns 20 years old Safari is a web browser developed by Apple and first launched in January 2003. With regular updates, Safari is integrated into iOS, macOS, and iPadOS, the operating systems of iPhones, Macs, and iPads. Thanks to the popularity of Apple devices worldwide, Safari is used as a web browser at different rations in the United States and in many European countries. For instance, Safari held over 29 percent of the UK internet browser market in August 2022 but only 11 percent of the German web browser market in November 2022.
As of the third quarter of 2024, approximately **** percent of internet users in the United States went online via any kind of mobile phone, while **** percent reported doing so via smartphones. By comparison, laptop or desktop internet access was reported by around **** percent of respondents. Additionally, **** percent of U.S. internet users reported going online with their laptop or desktop device, while around ** percent reported doing so with a work laptop. Smartphone usage in the United States During the past years, the number of smartphone users in the United States has increased. According to recent data, 85 percent of the adults in the country own a smartphone. This has led to high competition between the biggest manufacturers in the field. Apple is the leading manufacturer in the U.S., with a market share of ** percent, followed by Samsung and Motorola/Lenovo. Meanwhile, there is more competition when it comes to operating systems. Apple iOS, which is used on all devices created by Apple, and Google Android, which is used for Samsung devices, have the biggest user share. Usage of other devices in the U.S. Smart home devices have become popular in recent years. It is projected that in 2025 the penetration rate for Smart Home segments like control and connectivity, as well as security, will grow up to ** and ** percent respectively. For users in the United States, the most common device for watching shows or movies was a TV set. According to the research, more than ** percent of the respondents spent more than 20 hours weekly in front of a TV. In comparison, the majority of those who watched shows or movies on a computer, tablet, or smartphone spent less than an hour weekly on such activity.
In the first quarter of Apple's financial year 2025, iPad sales generated about ***** billion U.S. dollars in revenue, up from **** billion U.S. dollars registered in the same quarter of 2024. Apple’s iPad revenue – additional information Introduced to the consumer market in 2010, the iPad is Apple’s tablet computer. This particular device was a pioneer in the tablet market, and aims to fill a gap between smartphones and laptop computers by offering another mobile device option for consumers. The iPad uses the same operating system and multi-touch user interface as the iPhone and the iPod Touch. In the second quarter of 2024, Apple shipped around 12 million tablets worldwide, and has released multiple versions of the device. Apple’s iPad performance In FY 2023, iPad sales generated about 28 billion U.S. dollars in revenues. In the third quarter of 2013 (2Q ’13 calendar year), iPad revenue accounted for about a quarter of Apple’s total global revenue, the highest share to date. In the latest quarter, iPad sales accounted for nearly seven percent of Apple’s total global revenue. Competition With the success of the iPad over the years, Apple has established itself as the leading vendor in the tablet market. The company’s market share has been steadily decreasing over the years though, going from around ** percent in 2011 to over ** percent in 2024. Samsung is Apple’s main competitor in the market, while Chinese brands Lenovo and Huawei, and Amazon also have significant market shares. As competitors strengthen their presence in the market, Apple’s tablet operating system, iOS, has lost the position of leading tablet operating system in late 2012 to then regain it in 2022. As of the fourth quarter of 2023, Apple iOS was the leading tablet operating system with almost ** percent of the share against around 45 percent of Android.
The average price of a consumer tablet in the United States is expected to come to around *** U.S. dollars in 2024, a decrease from 2023 when the average price of a consumer tablet peaked at over *** U.S. dollars. Tablet market Tablet computers are mobile devices that give users access to many of the functions of standard desktops or laptops but come in a smaller, more portable package. The technology has been around since the 1990’s but hadn’t experienced widespread success until Apple’s release of the iPad in 2010. After that, more players entered the tablet market, manufacturing and selling their devices. In the second quarter of 2024, roughly 40 million tablets were shipped worldwide. Tablet brands Apple is the world’s largest tablet computer vendor, regularly recording total yearly shipments of over ** million units. Apple, Samsung, and Amazon are the market’s next most successful vendors, each shipping well over ** million units per year. While Microsoft may not be among the market’s most popular sellers of tablets, it is heavily involved in the tablet industry through the use of its operating systems, which account for a small portion of the total market share.
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Microsoft's Windows was the dominant desktop operating system (OS) worldwide as of March 2025, with a market share of around ** percent. Apple’s Mac operating system has gained market share over the years, growing to command around a fifth of the market. Linux and Google's Chrome OS have retained small but stable market shares in recent years. Different versions of Microsoft Windows From its initial release in 1985, Microsoft Windows has gone through endless mutations. Notable versions include Windows 95, Windows XP, and Windows 7. Windows 11 is the newest addition to the family, being able to run on PCs, tablets and embedded devices. In 2022, approximately ** million PCs were shipped with Windows operating systems installed. Apple’s Mac operating system With an equally long history, Apple’s Mac operating system (macOS, previously Mac OS X and OS X) has also evolved through numerous releases. MacOS Ventura is the nineteenth release of macOS. A older version of macOS, Catalina, is currently the most popular macOS, now run on **** percent of Apple computers as of January 2023. macOS runs on Apple’s Mac computers, including the MacBook, which is Apple’s laptop PC product including the MacBook Pro and MacBook Air, and the iMac – Apple’s desktop computer.