Pornhub, which is owned by the Canadian entertainment conglomerate Aylo, saw over three billion visits to its website from users based in the United States in January 2024. Web visits from Indonesia ranked second, as almost 765 million visits from the country were registered to Pornhub in the examined period. Brazil followed, with around 503 million visits to the popular pornographic website. France users generated approximately 470 million visits to the website during the measured month.

In 2023, around six in 10 users of Pornhub in the Philippines were women, while four in 10 were men. Approximately half of the pornhub.com audience in Colombia, Argentina, or Mexico were women. Pornhub, which is owned and operated by Aylo (previously known as MindGeek), is one of the leading adult entertainment platform worldwide, reaching users from its main market of the United States to Latin America and Europe.

In January 2024, Pornhub.com registered almost ** percent of its traffic as originating in the *************. Users based in Indonesia generated approximately *** percent of the total visits to the popular online pornography platform, while users in Brazil produced around *** percent of the total visits to the website. Visits from France represented the fourth-largest group for the platform, generating almost **** percent of the total traffic recorded in the examined period.

Is porn consumed only by men? It seems that this stereotype is still partly true in 2021. In Europe, men are the main visitors of the porn website Pornhub. This can indicate that pornographic viewing remains an activity mostly done by men. However, female visitors of Pornhub in Spain and Poland accounted for 38 and 32 percent respectively of all visitors from their countries. Furthermore, more than a quarter of visitors were women in other European countries. In other words, women also appear to consume porn.

A gender-gap in frequency of porn consumption  

In 2014, French men were more frequently visiting pornographic sites than women. A quarter of responding men visited such websites at least once a week in France, whereas only three percent of women declared that they visited one in a week. For this reason, it could be discussed that even though women do consume porn, in terms of frequency men are the main consumers.

Porn consumption parallels the evolution of technology  

Long gone is the reign of magazines, videotapes and even DVDs. Nowadays, pornographic websites, like Pornhub, are leading the industry. With technology evolving, more and more people are visiting these websites on their mobile phones. In the Netherlands, such mobile phone use grew from 51 percent in 2015 to 62 percent in 2018. Similar findings were discovered in France . In spite of this, pornography remains a sensitive topic, at least in the U.S., where over half of Americans stated that porn was morally wrong.

In 2019, Hungary and Czechia had the highest number of porn stars per one million inhabitants. The index exceeded 70 porn stars per 1 inhabitant of Hungary or Czechia in both cases.

According to a survey of online users conducted in January 2024 among audiences in Great Britain, almost *** in ** respondents aged between 25 and 49 years reported watching porn most days. In comparison, around ** percent of respondents aged between 18 and 24 reported watching porn content between one and three times per week. Around **** in ** respondents aged between 50 and 65 reported they did not watch porn, although they said they had accessed this type of content before.

In 2023, 25 percent of the pornhub.com audience in the United States - one of the company's main markets, was composed by users aged between 25 and 34 year. In comparison, 14 percent of U.S. Pornhub viewers were aged between 45 and 54 years. Overall, the adult entertainment and pornography website saw in the 25 to 34 years its main age demographic.

In 2023, internet users in the Philippines that visited the website pornhub.com spent approximately 11.15 minutes on the domain, while users in the Japan used the website for around 11.14 minutes per session. Users in the United States spent over 10 minutes on the popular adult entertainment website in 2023, while users in Argentina and Spain spent around 9.44 minutes and 9.38 minutes, respectively.

Child pornography is pornography that depicts one or more children. It is prohibited and considered a criminal offence in France and in most European countries. Producing and distributing child pornography content is, therefore, illegal and punishable by imprisonment. This graph shows the ranking of countries hosting child pornography content in the world in 2019. France was in ***** position on the podium since it hosted that year, ***** percent of all child pornography content.

Over ********** male internet users in the United Kingdom (UK) reported accessing pornographic content online in May 2023. Men were the largest audience of online pornography in the country as of the recorded period, while fewer than ************ of women reported accessing pornographic material online.

In January 2024, Xvideos.com registered almost **** percent of its traffic as originating in the *************. Users based in ****** generated approximately **** percent of the total visits to the popular online pornography platform, while users in ********* produced around *** percent of the total visits to the website. Visits from ****** represented the fourth-largest group for the platform, generating almost **** percent of the total traffic recorded in the examined period.

Pornhub.com was the most visited pornographic website in Hungary in 2023, recording approximately 1.3 million visitors every month. Stripchat.com came in second place with just over 900 thousand monthly users. Two Hungarian websites, Rosszlanyok.hu and Napiszex.com made it to the top 10 as well. Pornhub – Hungarians’ favorite pornographic website Since its launch in 2007, Pornhub has become known all over the world as the leading provider of online adult content. Nevertheless, over the past years, Pornhub has been the subject of criticism for hosting non-consensual content. In 2022, nearly 9.6 thousand pieces of content were removed from the platform due to being flagged as non-consensual. This accounted for approximately six percent of the content blocked or removed from the platform during the year. Who consumes the most adult content in Hungary? Users of pornographic websites can be found in all demographic groups. However, there are considerable differences among generations when it comes to the penetration rate of porn websites. In 2023, Hungarians between the ages of 30 to 39 years old reached out for online adult entertainment the most, measuring at nearly 48 percent of the age group. By comparison, the country’s leading pornographic websites were accessed by 32 percent of 40 to 49 year-olds.

In January 2024, Xhamster.com registered over ** percent of its traffic as originating in the United States. Users based in India generated approximately **** percent of the total visits to the online pornography platform, while users in Indonesia produced around **** percent of the total visits to the website. Visits from France represented the fifth-largest group for the platform, generating almost *** percent of the total traffic recorded in the examined period.

In 2022, the adult online content market in the United States was estimated to have a value of almost *** million U.S. dollars. In 2023, the pornographic website market in the U.S. is projected to surpass *** ******* U.S. dollars in value, with an annualized market growth of **** percent. By 2023, the online porn market in the country is estimated to experience a growth of approximately ** percent compared to 2018.

As more people stayed at home during the coronavirus (COVID-19) pandemic, Pornhub made its premium content free and saw an increase in traffic in April 2020. Russia saw the highest traffic growth among Central and Eastern European countries, measuring at over **** percent as of April 28, 2020 compared to an average day prior to the outbreak. However, the traffic growth rate saw a significant decline relative to the end of March 2020.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Child pornography is pornography that depicts one or more children. It is prohibited and considered a criminal offence in France and in most European countries. Producing and distributing child pornography content is therefore illegal and punishable by imprisonment. This graph shows the number of URLs pointing to child pornography content reported worldwide between 2015 and 2019. In 2019, the association Point de Contact identified 11,268 child pornographic contents.

In 2022, the state of Karnataka in India had the highest number of child pornography crimes compared to the rest of the country, with more than *** cases registered with the authorities. The country recorded over one thousand cases such offences that year. This category of crime came under the purview of Section 67B of the Indian Penal Code.

According to the survey, ** percent of respondents across India in 2019 thought that terrorists harmed the country more than the other section of people. Oddly, ** percent felt that porn stars were harmful to the society during the survey period.

An adult television channel refers to a channel airing programs only suitable for an adult audience in the sense of pornographic content. According to the source, the United Kingdom (UK) had the greatest number of adult television channels, at **. Bosnia and Herzegovina came second in the ranking with ** adult channels available. Essentially speaking, one in twelve channels in the United Kingdom was adult themed and one in just over five Austrian channels were of an adult persuasion.

Favorite Genres

Compared to other television channel genres, the number of adult channels available in Europe fell well short. The total number of adult channels across European countries amounted to *** as of December 2018. The most popular genres included film & TV fiction and sports, which had almost *** thousand channels between them.

TV usage

In the United Kingdom, the average adult spends approximately *** hours per day watching television. There is a clear correlation between the amount of time spent watching TV and a person's age, with people over ** spending the most time watching TV per day. Although the older generation consumes more TV per day, if they are watching adult entertainment it will be through the TV and not via the internet.

In 2019, almost three-quarters of Pornhub’s visits from the Netherlands came from smartphones or tablets. Smartphone traffic was on a high when compared to previous years, forming an important driver behind interest in mobile porn in the country. Possible explanations for this increase could include high mobile bandwidth speed or access to inexpensive data plans. Also, there are many smartphones in the Netherlands, with 91 percent of Dutch consumers stating in 2018 they owned one.

Adult content increasingly attracts a young audience

Millennials (defined by the source as ages 18 to 34) made up the majority of Pornhub visitors from the Netherlands in 2018. The proportion of viewers between 18 and 24, however, saw an increase compared to previous years, whilst the viewership among 25-to-34-year-olds declined. In the latest edition of a survey into sexual behavior in the Netherlands (held once every three years), 70 percent of the respondents between 18 and 24 years indicated they had watched a sex video.

A one-time affair?

The ranking does not mention whether the website traffic consists of either new visitors or of returning visitors. Traffic numbers might therefore be influenced by people who visit the website multiple times. 20 percent of Dutch men, with two percent of women from the Netherlands, indicated in 2017 they watched porn more than once a week.