While U.S. consumers spent an average of *** U.S. dollars on beauty and personal care products in 2022, Hispanic shoppers in the United States spent ** percent more that year. U.S. Hispanic consumers also made an average of two more trips to buy beauty and personal care products than their non-Hispanic counterparts.

Between 2008 and 2022, Mexico's purchasing power parity experienced a slight growth. In 2008, the PPP was approximately **** NCU per U.S. dollars. In 2022, it had increased to about ***** NCU. That year, five Mexican cities ranked amongst the metropolises with the highest local purchasing power in Latin America and the Caribbean. Purchasing power parity indicates the number of units in the national currency (NCU) needed to buy the same amount of goods and services in a given country compared to those needed in the United States. This conversion aims to equalize the purchasing power between countries, by eliminating the differences in prices.

The Mexican food service market presents a dynamic landscape with significant growth potential. While precise market size figures for 2025 are unavailable, a reasonable estimate can be derived based on available data. Assuming a consistent CAGR (let's assume a conservative 5% for illustrative purposes, though this would need verification with actual data) and a starting point extrapolated from historical data, the Mexican food service market could be valued at approximately $XXX million USD in 2025. This robust market is driven by factors such as rising disposable incomes, a burgeoning middle class with increasing spending power on dining out, and the growing popularity of international cuisines alongside traditional Mexican fare. The quick service restaurant (QSR) segment, particularly within the pizza and burger categories, is likely experiencing rapid growth due to convenience and affordability. However, the full-service restaurant (FSR) segment, encompassing diverse cuisines, also contributes significantly. The growth of cafes and bars, particularly those specializing in coffee, tea, and desserts, points to changing consumer preferences towards experiences and specialized offerings. Expansion into cloud kitchens caters to the rising demand for food delivery services, while the presence of both chained and independent outlets indicates a diverse competitive environment. Challenges remain, including inflation affecting food costs and consumer spending, potential economic fluctuations, and competition amongst various food service types. The geographic distribution of growth may vary, with larger metropolitan areas likely experiencing faster expansion than smaller cities. Nonetheless, strategic investments in infrastructure, technology, and diversified food offerings are crucial for sustained growth in this sector. The market is segmented by foodservice type (cafes, bars, cloud kitchens, FSRs, QSRs), outlet type (chained, independent), and location (leisure, lodging, retail, standalone, travel). Analyzing regional differences within Mexico (e.g., urban vs. rural) is key for a comprehensive understanding. The success of major players like Alsea, Arcos Dorados, and Grupo Gigante highlights the competitiveness and potential for continued expansion within this thriving market. Further detailed market research is needed to refine these estimates and uncover specific regional trends and performance indicators. Recent developments include: November 2022: Alsea partnered with Uber Direct to deliver purchases made through the Alsea WOW+ platform and Starbucks Rewards in 30 minutes in Mexico.September 2022: Papa John's launched its new Chorizo range of pizza that features flavors inspired by the taste of space. The space-inspired pizza range combines Chorizo's stratospherically delicious flavors with Papa John's signature Pizzas, Papadias, and Rolls.September 2022: Alsea SAB announced its plans to invest USD 225 million to open 200 new Starbucks stores across Mexico by 2026.. Notable trends are: Quick service restaurants are dominating the market due to their affordable price ranges.