This statistic illustrates the buying power of Hispanic consumers in the United States from 1990 to 2026. Hispanics spent around **** trillion U.S. dollars in 2021. This buying power is expected to increase to over *** trillion U.S. dollars by 2026.

This statistic shows the consumer expenditure of Hispanic-Americans in the United States from 2018 to 2024. By 2024, Hispanics in the United States were projected to spend nearly *** trillion U.S. dollars on consumer goods.

In 2023, Hispanic Americans were more likely to eat at fast food restaurants than their non-Hispanic counterparts. Almost ** percent of U.S. Hispanics surveyed indicated eating weekly or monthly at a quick service restaurant, while only roughly half of non-Hispanic respondents did.

Snapshot img

Americas Hispanic Food Market Size 2024-2028

The Americas hispanic food market size is forecast to increase by USD 7.8 billion billion at a CAGR of 4.9% between 2023 and 2028.

The Hispanic food market In the United States is experiencing significant growth, driven by the increasing popularity of traditional dishes such as stew-like soups made with Red and Green chiles, as well as Spicy offerings featuring Guajillo and Pasilla chiles. This trend aligns with the cultural significance of food as a representation of life's blessings and celebrations, particularly during holidays. These red and green chiles add depth and complexity to various dishes, particularly stew-like soups and sauces. Additionally, the convenience of ordering Mexican Street Food favorites like Elote and Mexican Street Corn through online portals and mobile apps continues to fuel market expansion. However, product recalls can pose challenges to market growth, emphasizing the importance of food safety and quality assurance. Overall, the Hispanic food market is poised for continued growth, fueled by changing consumer preferences and the enduring appeal of authentic, flavorful dishes.

What will be the size of the Americas Hispanic Food Market during the forecast period?

Request Free Sample

The Hispanic food market in the United States is a rich and diverse tapestry of flavors, colors, and traditions. This market is characterized by its use of bold spices, fresh produce, and distinctive ingredients. Two of the most commonly used chiles in Hispanic cuisine are guajillo and pasilla. During holidays and special occasions, Hispanic food takes on an even greater significance as a symbol of life's blessings and celebrations. One popular holiday dish is elote, or Mexican street corn.
Corn is grilled and smothered in a zesty mixture of sour cream, mayonnaise, lime juice, garlic, chili powder, and cotija cheese. The result is a delicious, spicy, and savory treat that embodies the vibrant flavors of Hispanic cuisine. Street food is another integral part of the Hispanic food market. Grilled chicken tacos, for example, are a staple of Mexican street food. These tacos are typically made with chicken thigh or breast, seasoned with chili powder and other spices, and served on flour tortillas. A refreshing corn-jicama salsa provides a cool contrast to the spicy chicken. Michelada, a popular Mexican beverage, is a must-try for those seeking a unique and flavorful drinking experience.
Made with a variety of ingredients, including lime juice, tomato juice, chili powder, and beer, michelada is a spicy and savory beverage that is perfect for sipping on a sunny day. The Hispanic food market offers a wealth of opportunities for those seeking new and exciting flavors. From the bold and spicy to the refreshing and savory, there is something for every palate. Whether you're looking to add some excitement to your meals or simply want to explore new culinary traditions, the Hispanic food market is a delicious and vibrant world waiting to be discovered.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Tortillas
  Tacos
  Burritos
  Enchiladas
  Others


Geography

  Americas

By Type Insights

The tortillas segment is estimated to witness significant growth during the forecast period. The Hispanic Food Market In the Americas has seen significant growth, particularly In the segment for tortillas. This trend is driven by the increasing consumption of Hispanic foods in developed countries like the US, where per capita intake is on the rise. Taste preferences are evolving, leading to an increase in sales of flavored tortillas. To cater to this diversity, global companies are introducing new products.

For instance, while tortilla chips were initially limited to a few flavors, they now come in a variety, such as cinnamon, cheddar, and jalapeno. Small regional players are also capitalizing on this trend by offering creative and artisanal products that resonate with consumers' desire for authenticity. The tortillas segment holds a substantial share of the Hispanic Food Market In the Americas.

Get a glance at the market share of various segments Request Free Sample

The tortillas segment was valued at USD 5.30 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of Americas Hispanic Food Market?

Changing lifestyles

Graph and download economic data for Consumer Unit Characteristics: Percent Hispanic or Latino by Deciles of Income Before Taxes: Ninth 10 Percent (81st to 90th Percentile) (CXU980285LB1510M) from 2014 to 2023 about consumer unit, percentile, tax, latino, hispanic, percent, income, and USA.

Graph and download economic data for Consumer Unit Characteristics: Income After Taxes by Hispanic or Latino Origin: Not Hispanic or Latino: White and All Other Races, Not Including Black or African American (CXUINCAFTAXLB1004M) from 2003 to 2023 about consumer unit, tax, white, latino, hispanic, income, and USA.

Graph and download economic data for Consumer Unit Characteristics: Percent Hispanic or Latino by Composition of Consumer Unit: One Parent, at Least One Child Under 18 (CXU980285LB0609M) from 2004 to 2023 about parent, consumer unit, latino, hispanic, percent, child, and USA.

While U.S. consumers spent an average of *** U.S. dollars on beauty and personal care products in 2022, Hispanic shoppers in the United States spent ** percent more that year. U.S. Hispanic consumers also made an average of two more trips to buy beauty and personal care products than their non-Hispanic counterparts.

This statistic shows the average annual expenditure of consumers in the United States in 2023, by Hispanic or Latino origin. In 2023, people of Hispanic or Latino origin in the United States spent an average of ****** U.S. dollars on housing.

Graph and download economic data for Consumer Unit Characteristics: Percent Renter by Hispanic or Latino Origin: Not Hispanic or Latino: White and All Other Races, Not Including Black or African American (CXU980260LB1004M) from 2003 to 2023 about consumer unit, rent, white, latino, hispanic, percent, and USA.

The Hispanic foods market is experiencing robust growth, driven by several key factors. The increasing Hispanic population in the United States and other regions, coupled with rising disposable incomes and a growing preference for authentic and convenient ethnic foods, are major contributors to this expansion. This burgeoning demand is fueling innovation within the industry, with food manufacturers introducing new product lines to cater to evolving consumer tastes. We see a significant focus on healthier options, incorporating fresh ingredients and reduced sodium or sugar content, as well as convenient formats like ready-to-eat meals and single-serving packages. The market's segmentation reflects this diversity, with significant players operating across various product categories including tortillas, snacks, beverages, and prepared meals. Major brands like General Mills, Grupo Modelo, and PepsiCo are actively competing for market share, employing strategic acquisitions, product diversification, and targeted marketing campaigns to capture the growing consumer base. The market's competitive landscape also includes numerous smaller, regional players specializing in niche products, reflecting the market's rich culinary heritage and regional variations. Looking ahead, the Hispanic foods market is poised for continued expansion. Technological advancements in food processing and packaging, as well as increased penetration of online grocery channels, present significant growth opportunities. However, challenges remain. Fluctuations in raw material prices, particularly corn and other key ingredients, can impact profitability. Furthermore, maintaining product quality and authenticity while adapting to changing consumer preferences requires ongoing investment in research and development. Successfully navigating these challenges will be crucial for companies aiming to capitalize on the long-term growth potential of this dynamic market. We estimate the market size in 2025 to be $25 billion, with a Compound Annual Growth Rate (CAGR) of 7% from 2025-2033, resulting in a projected market value of approximately $45 billion by 2033. These projections reflect an optimistic yet realistic outlook based on established market trends.

In 2022, Hispanic consumers in the United States spent a higher share on fragrances and hair color products than the general U.S. population. That year, the categories with the highest dollar market share for U.S. Hispanics were hair care and cosmetics and nail grooming products, with a share of **** percent and **** percent, respectively.

Graph and download economic data for Consumer Unit Characteristics: Percent Not Hispanic or Latino by Hispanic or Latino Origin: Not Hispanic or Latino: Black or African-American (CXU980286LB1005M) from 2004 to 2023 about consumer unit, African-American, latino, hispanic, percent, and USA.

The United States Hispanic novelties market sales are valued at US$ 80.9 million in 2023 and are expected to grow at 9.7% CAGR through the forecast period 2023 to 2033. The market of Hispanic novelties in the United States is projected to reach a valuation of US$ 205.8 million by 2033.

Attributes	Details
The United States Hispanic Novelties Market Size (2023E)	US$ 80.9 million
The United States Hispanic Novelties Market Projected Size (2033F)	US$ 205.8 million
Value CAGR (2023 to 2033)	9.7%

How Has the Market Progressed So Far in 2023?

Market Statistics	Details
Jan to Jun (H1), 2021 (A)	6.9%
Jul to Dec (H2), 2021 (A)	7.5%
Jan to Jun (H1),2022 Projected (P)	8.0%
Jan to Jun (H1),2022 Outlook (O)	7.7%
Jul to Dec (H2), 2022 Outlook (O)	9.0%
Jul to Dec (H2), 2022 Projected (P)	8.7%
Jan to Jun (H1), 2023 Projected (P)	9.8%
BPS Change: H1,2022 (O) to H1,2022 (P)	30
BPS Change: H1,2022 (O) to H1,2021 (A)	80
BPS Change: H2, 2022 (O) to H2, 2022 (P)	-30
BPS Change: H2, 2022 (O) to H2, 2022 (A)	150

Scope of the Report

Attribute	Details
Market Size Value in 2023	US$ 80.9 million
Market Forecast Value in 2033	US$ 205.8 million
The United States Growth Rate (2023 to 2033)	9.7 % CAGR
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	Volume (MT) and Value (US$ million)
Key Market Segments Covered	Product Type, Flavor, and Distribution Channel
Key Companies Profiled	Tropicale Foods LLC Pepito's Paletas Masterpaletas La Brisa Ice Cream Operating Company Palacana Paletas Morelia Raspados Loly's Simple Truth Organic™ (Kroger) lanewyorkina Other

The Hispanic foods market is experiencing robust growth, driven by increasing Hispanic populations globally and evolving consumer preferences towards authentic and convenient ethnic cuisine. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated market size of approximately $90 billion by 2033. This expansion is fueled by several key factors. The rising popularity of Mexican cuisine, encompassing various food categories like tortillas, tacos, burritos, and Mexican beer, is a significant driver. Furthermore, the increasing availability of Hispanic foods in mainstream supermarkets, convenience stores, and online retail channels broadens market accessibility and fuels growth. The segment encompassing ready-to-eat meals and convenient options like pre-made burritos and tacos displays particularly strong growth potential, capitalizing on busy lifestyles and the demand for quick yet flavorful meals. While the market faces challenges such as fluctuating raw material prices and increasing competition, the overall outlook remains positive, supported by the sustained growth of the Hispanic consumer base and its increasing purchasing power. The market segmentation reveals significant opportunities within various product categories. Tortillas and tacos constitute substantial portions of the market, reflecting their fundamental role in Mexican cuisine. Refined beans and other staple ingredients contribute significantly to the overall market volume. Moreover, the increasing availability of authentic Mexican beer brands, coupled with a rising preference for craft beers, further expands the market's scope. Geographic analysis reveals strong market presence in North America, particularly the United States, driven by a large Hispanic population and well-established distribution networks. However, the market exhibits growth potential in other regions as well, particularly in Europe and Asia Pacific, where the increasing popularity of Mexican cuisine and the growing Hispanic diaspora are driving demand. Key players such as General Mills, Gruma, and Grupo Modelo are strategically positioned to capitalize on the market's growth potential through product innovation, expansion into new markets, and brand-building initiatives.

Graph and download economic data for Expenditures: Other Household Expenses by Hispanic or Latino Origin: Hispanic or Latino (CXUHHOTHXPNLB1002M) from 1994 to 2023 about expenditures, latino, hispanic, households, and USA.

This statistic highlights the average grocery expenditure of Hispanic consumers in the United States in 2012. In that year, Hispanics spent on average *** U.S. dollars per month for groceries compared to a shopping budget of *** U.S. dollars among overall U.S. consumers.

Graph and download economic data for Consumer Unit Characteristics: Percent Not Hispanic or Latino by Hispanic or Latino Origin: Hispanic or Latino (CXU980286LB1002M) from 2004 to 2009 about consumer unit, latino, hispanic, percent, and USA.

Graph and download economic data for Consumer Unit Characteristics: Number of People in CU by Hispanic or Latino Origin: Not Hispanic or Latino: Black or African-American (CXU980010LB1005M) from 2003 to 2023 about consumer unit, African-American, latino, hispanic, persons, and USA.

Graph and download economic data for Consumer Unit Characteristics: Percent Not Hispanic or Latino by Number of Earners: Consumer Units of Two or More People, One Earner (CXU980286LB0705M) from 2004 to 2023 about consumer unit, latino, hispanic, percent, consumer, persons, and USA.