This dataset provides daily snapshots of UFC/MMA betting odds, automatically updated through a scheduled Kaggle Notebook. It is one of the very few freely available, structured sources of historical MMA betting odds.

What’s inside:

Head-to-head (moneyline) odds for UFC/MMA fights

Fighter-specific odds: win by KO/TKO, Submission, or Decision (when available)

Bookmaker source and region (e.g., DraftKings/US, Unibet/EU)

Event dates and timestamps of data collection

Historical records going back many years, making this a rare resource (most commercial APIs only provide MMA odds history from 2012).

Why it matters:

Historical odds are hard to find online, especially in free, structured format.

Valuable for sports analytics, machine learning models, and betting strategy backtesting.

Safe to use: hosted on Kaggle, a trusted data science platform.

The dataset grows daily: each scheduled run of the notebook appends the newest odds to the master file while preserving the full history.

Dataset

This dataset was created by Evan Hallmark

Contents

Paragraph 1: The global sports betting data service market is experiencing significant growth, driven by the rising popularity of sports betting worldwide. The market size, valued at XXX million in 2025, is projected to reach XXX million by 2033, exhibiting a CAGR of XX%. Factors contributing to this growth include increasing internet penetration, legalization of sports betting in various countries, and the growing demand for accurate and up-to-date data from sports enthusiasts, betting companies, and media organizations. Paragraph 2: The market is segmented based on type (live betting data service, pre-match betting data service, historical betting data service) and application (sports media, sports teams, sponsor brands, others). Key players in the market include Sportradar Group, Betradar, OddsMatrix, SportsScore, and Gracenote. The market is characterized by intense competition, with vendors focusing on expanding their data offerings, providing customized solutions, and improving the accuracy and timeliness of their services. Innovations in data analytics and machine learning are expected to drive further growth in the market, providing valuable insights for sports enthusiasts, betting companies, and industry stakeholders.

A January 2025 survey in the United States revealed that the highest proportion of fans who placed bets on basketball in the past 12 months were aged between *********. Meanwhile, only *** percent of fans aged ********** placed bets.

Sports Betting Data Feeds Market Outlook

According to our latest research, the global sports betting data feeds market size reached USD 1.75 billion in 2024, reflecting robust growth driven by digital transformation and the increasing legalization of sports betting worldwide. The market is projected to expand at a CAGR of 12.4% from 2025 to 2033, with the total market value forecasted to hit USD 5.06 billion by 2033. This growth trajectory is primarily attributed to the proliferation of online betting platforms, technological advancements in real-time data processing, and the evolving regulatory landscape that continues to favor the adoption of sports betting solutions.

One of the primary growth factors for the sports betting data feeds market is the exponential rise in global sports betting activities, both online and offline. As more countries move towards legalizing sports betting, operators are seeking advanced data feed solutions to enhance their offerings and ensure compliance with regulatory requirements. The surge in popularity of live and in-play betting has created a significant demand for real-time, accurate, and reliable data feeds. Sportsbooks and betting platforms are increasingly relying on sophisticated data feed providers to deliver up-to-the-second information on odds, player statistics, and match outcomes, which not only improves the user experience but also reduces the risk of fraud and errors. Furthermore, the integration of artificial intelligence and machine learning into data feed solutions is enabling operators to provide more personalized and engaging betting experiences, further fueling market growth.

Another key driver is the rapid technological advancements in data transmission and analytics. The emergence of cloud-based infrastructure and API-driven architectures has enabled seamless integration of data feeds into multiple betting platforms, enhancing scalability and operational efficiency. The adoption of advanced analytics tools allows operators to leverage historical and real-time data for predictive modeling, odds calculation, and risk management. In addition, the increasing use of mobile devices for sports betting has necessitated the development of lightweight, high-performance data feed solutions that can deliver instant updates to users regardless of their location. This technological evolution is not only expanding the addressable market but also intensifying competition among data feed providers, leading to continuous innovation and improvement in service quality.

The growing emphasis on regulatory compliance and integrity in sports betting is also shaping the market landscape. Governments and regulatory bodies are imposing stringent requirements on data accuracy, transparency, and anti-fraud measures, compelling operators to invest in high-quality data feed solutions. Data feed providers are responding by enhancing their offerings with features such as real-time monitoring, anomaly detection, and automated reporting to ensure compliance with evolving regulations. The collaboration between sports leagues, betting operators, and data providers is further strengthening the ecosystem, fostering trust and credibility among end-users. As a result, the sports betting data feeds market is witnessing increased adoption across various segments, including sportsbooks, online betting platforms, casinos, and fantasy sports operators.

From a regional perspective, North America and Europe continue to dominate the sports betting data feeds market, accounting for a significant share of global revenues. The United States, in particular, has witnessed a surge in sports betting activities following the repeal of PASPA, with several states legalizing and regulating the industry. Europe, with its well-established betting culture and mature regulatory framework, remains a key market for data feed providers. The Asia Pacific region is emerging as a lucrative market, driven by the rising popularity of online sports betting and the increasing adoption of digital payment solutions. Latin America and the Middle East & Africa are also witnessing steady growth, supported by favorable regulatory developments and expanding internet penetration.

Component Analysis

The sports betting data feeds market is segmented by component into software and services, each playing a pivotal role in shaping the industry’s trajectory. Software solutions form the backbone of data feed integr

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Sports Betting Data Feeds Market Outlook

According to our latest research, the global sports betting data feeds market size stood at USD 1.35 billion in 2024, reflecting robust industry momentum and significant technological advancements. The market is poised to expand at a CAGR of 10.7% from 2025 to 2033, reaching a forecasted value of USD 3.13 billion by 2033. This impressive growth trajectory is primarily driven by the increasing legalization of sports betting across various jurisdictions, the proliferation of digital betting platforms, and the rising demand for real-time, accurate, and comprehensive sports data feeds among bookmakers and operators worldwide.

The primary growth driver for the sports betting data feeds market is the rapid expansion of online sports betting, fueled by widespread internet penetration and the proliferation of smartphones. As more countries move towards legalizing and regulating sports betting, the need for reliable, real-time data has become paramount for both operators and bettors. This surge in digital engagement is compelling bookmakers and betting operators to invest heavily in advanced data feed solutions that deliver pre-match, in-play, and historical data, thereby enhancing user engagement and optimizing betting outcomes. Furthermore, the integration of artificial intelligence and machine learning into data feed platforms is enabling more precise odds-making and fraud detection, further bolstering market growth.

Another significant growth factor is the increasing collaboration between sports leagues, federations, and data feed providers. Sports organizations are recognizing the value of monetizing their data assets and partnering with technology firms to distribute official and exclusive data feeds. These alliances not only ensure the authenticity and integrity of data but also open new revenue streams for sports bodies. Additionally, as consumer expectations for immersive and interactive betting experiences rise, data feed providers are innovating with enriched content such as live statistics, player tracking, and video feeds, which are rapidly becoming standard offerings in the competitive landscape.

The globalization of sports betting is also contributing to the upward trajectory of the sports betting data feeds market. Emerging markets in Asia Pacific, Latin America, and Africa are witnessing a surge in sports betting activities, driven by favorable regulatory shifts and the growing popularity of international sports. This global expansion is compelling data feed providers to diversify their offerings, support multiple sports and languages, and ensure scalability and compliance across jurisdictions. As a result, the market is experiencing an influx of new entrants and increased investments, further intensifying competition and accelerating innovation in data delivery and analytics.

From a regional perspective, Europe continues to dominate the sports betting data feeds market, accounting for the largest revenue share in 2024, closely followed by North America. The mature regulatory environment, high consumer adoption, and presence of leading sports data providers have positioned these regions at the forefront of industry innovation. Meanwhile, Asia Pacific is emerging as the fastest-growing region, with a projected CAGR exceeding 12% through 2033, driven by the rapid legalization of sports betting and the increasing popularity of esports and mobile gaming. Latin America and the Middle East & Africa are also witnessing steady growth, supported by evolving regulatory frameworks and increased investments in digital infrastructure.

Component Analysis

The sports betting data feeds market is segmented by component into software and services, each playing a pivotal role in shaping the industry’s ecosystem. Software solutions form the backbone of data feeds, providing the infrastructure necessary for the aggregation, processing, and dissemination of sports data. These platforms are designed to handle vast volumes of real-time information, in

Note: The pre-game spread is typically +/- 1.5 goals, in the same way that the pre-game over/under is typically 6.5 total goals.

A January 2024 survey in the United States revealed that the largest proportion of fans who placed bets on hockey in the past 12 months were aged between 25 and 34. Meanwhile, only *** percent of fans aged 65 or over placed bets.

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Context

Legalized Sports Betting has arrived. Here is some historical data to backtest.

Content

Data has regular season and playoff results and odds for most of the past decade

Acknowledgements

Data has been scraped from various sources and complied.

Inspiration

Can the bookie be beat?

A January 2024 survey in the United States revealed that the highest proportion of fans who placed bets on baseball in the past 12 months were aged between 25 and 34. Meanwhile, around 3.5 percent of fans aged 65 or older placed bets.

The U.S. Online Sports Betting Market Size Was Worth USD 14 Billion in 2023 and Is Expected To Reach USD 33 Billion by 2032, CAGR of 10.3%.

Global Online Sports Betting Market size was USD 54.56 billion in 2023 and is grow to around USD 142.56 billion by 2032 with a CAGR of roughly 10.5%.

Total-Assets Time Series for DraftKings Inc. DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. It provides online sports betting, daily fantasy sports, media, digital lottery courier, media, and other products, as well as retails sportsbooks. The company also offers iGaming, or online casino products, which includes blackjack, roulette, baccarat and slot machines. In addition, the company also engages in the design and development of sports betting and casino gaming software for online and retail sportsbooks, and iGaming operators. Further, it offers DraftKings marketplace, a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT on marketplace. The company is headquartered in Boston, Massachusetts.

Snapshot img

Sports Betting Market Size 2025-2029

The sports betting market size is valued to increase by USD 221.1 billion, at a CAGR of 12.6% from 2024 to 2029. Digital revolution will drive the sports betting market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
By Platform - Online segment was valued at USD 101.20 billion in 2023
By Type - Basketball segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 162.64 billion
Market Future Opportunities: USD 221.10 billion
CAGR from 2024 to 2029 : 12.6%

Market Summary

The market is a dynamic and complex industry, fueled by the intersection of technology and human passion for sports. With an estimated global value of USD155 billion in 2020, this market's growth is driven by the increasing popularity of online betting platforms and the integration of advanced technologies like machine learning. These innovations enable personalized user experiences, real-time data analysis, and more accurate odds calculation. However, the industry faces significant challenges, including stringent government regulations and restrictions. For instance, in some regions, sports betting remains illegal or heavily regulated, limiting market growth potential. Additionally, concerns over problem gambling and match-fixing continue to shape the regulatory landscape.
Despite these hurdles, the future of sports betting looks promising. Technological advancements, such as blockchain and virtual reality, are poised to revolutionize the industry further. As these developments unfold, businesses must adapt and innovate to stay competitive in this rapidly evolving market.

What will be the Size of the Sports Betting Market during the forecast period?

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How is the Sports Betting Market Segmented ?

The sports betting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Online
  Offline


Type

  Basketball
  Horse riding
  Football
  Others


Betting Type

  Fixed Odds Wagering
  Exchange Betting
  Live/In-Play Betting
  eSports Betting


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    India
    Japan


  Rest of World (ROW)

By Platform Insights

The online segment is estimated to witness significant growth during the forecast period.

The market is in a constant state of evolution, fueled by technological advancements and regulatory changes. The online betting segment, in particular, is thriving, driven by factors such as the expansion of the overall market, the increasing availability of mobile platforms due to Internet and smartphone penetration, and the structural migration of customers from retail to online betting in emerging markets. Technological innovations include advanced responsible gambling tools, payment gateway integration, customer support ticketing, win probability models, AML compliance software, data visualization tools, and bonus claim processes. Regulatory compliance checks, in-play betting data, sports data providers, geofencing technology, KYC compliance protocols, account management features, transaction processing speed, withdrawal processing times, real-time data feeds, betting exchange liquidity, deposit method integrations, user engagement metrics, customer identity verification, live streaming integration, mobile betting platforms, data analytics dashboards, risk management models, CRM system integration, betting platform security, fraud detection systems, user experience design, player segmentation strategies, and more.

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The Online segment was valued at USD 101.20 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Sports Betting Market Demand is Rising in APAC Request Free Sample

The Asia-Pacific (APAC) region is poised to lead The market due to its rapid expansion and significant population base. Comprising over 60% of the world's population, APAC is a burgeoning market with an increasing number of digital platforms and the adoption of online betting. Key factors contributing to this growth include the presence of gambling hubs like Macau and the rising disposable income of the population.

APAC's dominance in the global sports betting landscape is further reinforced

Research-and-Development Time Series for DraftKings Inc. DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. It provides online sports betting, daily fantasy sports, media, digital lottery courier, media, and other products, as well as retails sportsbooks. The company also offers iGaming, or online casino products, which includes blackjack, roulette, baccarat and slot machines. In addition, the company also engages in the design and development of sports betting and casino gaming software for online and retail sportsbooks, and iGaming operators. Further, it offers DraftKings marketplace, a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT on marketplace. The company is headquartered in Boston, Massachusetts.

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