The UNITY Odds Feed API – Historical Data Access offers a rich dataset of sports betting odds, covering a global array of leagues and events. This API enables users to retrieve detailed historical odds for both pre-match and live/in-play markets. It includes specific betting metrics such as Asian Handicap, Totals (Over/Under), Corners, and Cards, with data sourced from numerous major Asian sportsbooks and exchanges.

This historical feed is particularly well-suited for:

Data scientists and analysts building predictive models

Sportsbooks improving odds-making strategies

Media platforms generating betting insights

Researchers analyzing market efficiency and odds movement

Key Features: Pre-match and In-play Odds: Track how betting lines moved before and during events.

Multi-Sport Coverage: Includes football (soccer), basketball, and tennis—spanning top leagues like the Premier League, NBA, and Grand Slam tournaments.

Market Breadth: Extensive odds data for niche markets such as corners and cards.

Bookmaker Diversity: Historical odds from a wide range of Asian bookmakers and betting exchanges with low spreads and back/lay functionality.

Structured & Filterable: Access raw or formatted data by sport, league, event, or market.

This API delivers the tools needed to extract meaningful insights from betting markets—whether you're building advanced algorithms, enhancing app features, or deep-diving into betting behavior trends.

A January 2024 survey in the United States revealed that the highest proportion of fans who placed bets on basketball in the past 12 months were aged between 25 and 34. Meanwhile, only 4.3 percent of fans aged 65 or over placed bets.

Content

The data contains two files:

1. NBA coach of the year recipients - since 1963

data: Year, Team, Season / Playoff / Career Records, Birth-date, Birthplace, Experiment years

2. Historical NBA Head Coaches - since 1947

data: general info [Name, Birth Date] and data that can be used to statistic [start season, End season, Years in play, Number of teams]

you can fin the scraping code in GitHub

Acknowledgements

NBA coach of the Year data scrapped from ESPN Historical Data scrapped from basketball RealGM Photo from sports insight

This statistic shows most popular sports for betting in the United States in 2017 according to a Statista survey. ** percent of survey respondents said they had placed bets on football in the past.