Price Index of Private Rents (PIPR) data chain-linked to Index of Private Housing Rental Prices. This is a historical series from January 2005 to February 2025.

The average monthly home rental payment in the United Kingdom (UK) increased steadily since 2008, reaching 1, 258 British pounds in December 2023. In comparison, the average home buying costs amounted to 1,231 British Pounds that year, meaning that homeowners saved 27 British pounds monthly from the difference.

Rental price statistics historical data time series (indices and annual percentage change). These are official statistics in development.

Between 2008 and 2024, the average weekly rent for private renters in England has shown a significant increase. In the 2009, the average rent was 153 British pounds, and by 2024, it had risen to 237 British pounds. Excluding London, the average rent started at 130 British pounds in 2009 and reached 191 British pounds in 2024, demonstrating a similar upward trend but at a lower rate compared to the overall average in England. Rental households in England Renting is common in England. Nearly one in five households occupied a dwelling that was privately rented in 2024. While the majority of households in the country live in an owner-occupied home, this percentage has declined since the early 2000s. Meanwhile, the share of households occupying a private rental has doubled over the past decade. This shows a growing rental sector and a shift in tenure trends in the country. Buying vs renting costs For a long time, the average monthly costs of buying a home were lower than renting. In 2021, housing costs started to increase steeply, closely followed by rental costs. This resulted in the gap nearly closing in 2023. This trend can also be observed through the house price to rent ratio - an index that follows the development of house prices relative to rents, with 2015 as a baseline year. Between 2015 and 2022, the ratio grew steadily, indicating that property prices rise faster than rents. However, with rental growth accelerating and catching up with property prices in 2022, the index declined notably.

Rent Inflation in the United Kingdom decreased to 4.10 percent in October from 4.30 percent in September of 2025. This dataset includes a chart with historical data for the United Kingdom Rent Inflation.

Private Rental Prices in the United Kingdom decreased to 6 percent in September from 6.30 percent in August of 2025. This dataset includes a chart with historical data for the United Kingdom Private Rental Prices.

The average agreed rent for new tenancies in the UK ranged from *** British pounds to ***** British pounds, depending on the region. On average, renters outside of London paid ***** British pounds, whereas in London, this figure amounted to ***** British pounds. Rents have been on the rise for many years, but the period after the COVID-19 pandemic accelerated this trend. Since 2015, the average rent in the UK increased by about ** percent, with about half of that gain achieved in the period after the pandemic. Why have UK rents increased so much? One of the main reasons driving up rental prices is the declining affordability of homeownership. Historically, house prices grew faster than rents, making renting more financially feasible than buying. In 2022, when the house price to rent ratio index peaked, house prices had outgrown rents by nearly ** percent since 2015. As house prices peaked in 2022, home buying slowed, exacerbating demand for rental properties and leading to soaring rental prices. How expensive is too expensive? Although there is no official requirement about the proportion of income spent on rent for it to be considered affordable, a popular rule is that rent should not exceed more than ** percent of income. In 2024, most renters in the UK exceeded that threshold, with the southern regions significantly more likely to spend upward of ** percent of their income on rent. Rental affordability has sparked a move away from the capital to other regions in the UK, such as the South East (Brighton and Southampton), the West Midlands (Birmingham) and the North West (Liverpool, Manchester, Blackpool and Preston).

Median monthly rental prices for the private rental market in England by bedroom category, region and administrative area, calculated using data from the Valuation Office Agency and Office for National Statistics.

The Price Index of Private Rents (PIPR) increased gradually since 2015 and reached a value of ***** in ************. That indicates a rental increase of ** percent since ************, the baseline year when the index was set to 100. The rental rates for mainstream properties are forecast to continue to grow over the next five years.

The Price Index of Private Rents (PIPR) has shown significant growth, reaching a value of 117.9 in January 2025. This marks an increase of approximately 17.9 percent since January 2023, reflecting a robust upward trend in rental prices. Notably, the index saw a steady rise throughout 2024, with an annual percentage change peaking at 9.2 percent in March 2024. Mainstream properties are forecast to see rents further increase until 2028.

New Price Index of Private Rents statistics historical data time series (indices, annual percentage change and price levels). These are official statistics in development.

Price to Rent Ratio in the United Kingdom decreased to 111.37 in the second quarter of 2025 from 113.72 in the first quarter of 2025. This dataset includes a chart with historical data for the United Kingdom Price to Rent Ratio.

For the past decade, buying a home in the UK has been more affordable than renting one, when only considering the monthly costs. The renting versus buying gap fluctuated during the period and in 2016, it reached its highest value of 131 British pounds. In 2023, the monthly costs for a first-time buyer were 1,231 British pounds, compared to 1,258 British pounds for renters. Rental growth vs house price growth Housing costs in the UK have been on an uprise, with both renting and buying a home increasingly unreachable. Though the monthly costs of buying have consistently been lower in the past decade, house price growth has been much stronger than rental growth since the beginning of the pandemic. Additionally, buyers have been affected by the aggressive mortgage rate hikes, making acquiring their first home even less affordable. Barriers to homeownership Buying a home is not straightforward. For younger (18-40) potential first-time buyers, there are a number of barriers. Approximately one in three first-time buyers point out that raising a deposit was the main obstacle. Other reasons stopping buyers were not being able to take out a mortgage on their current income and poor credit ratings. Unsurprisingly, the highest share of people who buy a home with a mortgage was in the age group of 45 to 55-year-olds.

United Kingdom Private Housing Rental Prices Index (PHRPI): UK data was reported at 109.329 Jan2015=100 in Jul 2020. This records an increase from the previous number of 109.253 Jan2015=100 for Jun 2020. United Kingdom Private Housing Rental Prices Index (PHRPI): UK data is updated monthly, averaging 105.743 Jan2015=100 from Jan 2015 (Median) to Jul 2020, with 67 observations. The data reached an all-time high of 109.329 Jan2015=100 in Jul 2020 and a record low of 100.000 Jan2015=100 in Jan 2015. United Kingdom Private Housing Rental Prices Index (PHRPI): UK data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.EB015: Private Housing Rental Prices Index: January 2015=100.

Since 2015, the gap between the cost of buying a home and renting has grown, with homeownership becoming increasingly less affordable. In the ***** ******* of 2024, the house price to rent ratio in the UK stood at *****. That meant that house price growth has outpaced rental growth by nearly ** percent between 2015 and 2024. The UK's house price to rent ratio was slightly below the average Euro area ratio. House price to income ratio in the UK Another indicator for housing affordability is the house price to income ratio, which is calculated by dividing nominal house prices by the nominal disposable income per head. The ratio saw an overall increase between 2015, which was the base year, and 2022. After that, the index declined, but remained close to the average for the Euro area. Is it more affordable to rent or buy? There are many things to be considered when comparing buying to renting, such as the ability to qualify for a mortgage and whether prospective homebuyers have sufficient savings for a deposit. Generally, purchasing a home is more affordable than renting one. However, the average monthly savings first-time buyers can achieve have been on the decline. In East of England, where house prices have increased rapidly over the past few years, it was cheaper to rent than to buy in 2022.

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UK Online Home Rental Services Market Size 2025-2029

The UK online home rental services market size is forecast to increase by USD 1.05 billion at a CAGR of 10.4% between 2024 and 2029.

The Online Home Rental Services Market is witnessing significant growth, driven by the ascendancy of hybrid and flexible rental models. These models offer increased convenience and flexibility to renters, allowing them to choose from a wide range of properties and lease durations. However, ensuring trust and security in online transactions remains a critical challenge. With the increasing prevalence of cyber threats and data breaches, renters demand robust security measures to protect their personal and financial information. Regulatory hurdles also impact adoption, as governments worldwide introduce new regulations to govern the online rental market. These regulations aim to protect consumers and ensure fair business practices, but they can add complexity and increase operational costs for rental service providers. Growth in demand for tiny home structures is the primary trend in the online home rental services market. 
To capitalize on market opportunities and navigate challenges effectively, companies must prioritize security and regulatory compliance while continuing to innovate and offer competitive pricing and flexible rental options. By addressing these challenges head-on, online home rental services can continue to disrupt traditional rental markets and meet the evolving needs of modern renters. The integration of Internet of Things (IoT) technology with building automation software is a key trend driving market expansion.

What will be the size of the UK Online Home Rental Services Market during the forecast period?

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In the dynamic online home rental services market, outdoor activities and travel itineraries continue to be popular trends among travelers. To cater to this demand, transportation services integration and travel safety features are increasingly prioritized by property management software. Travel trends indicate a shift towards environmental sustainability and community engagement, making property portfolio management an essential investment opportunity. Destination marketing, travel recommendations, and customer loyalty programs are key strategies for attracting renters. Smart home technology, including keyless entry, voice assistants, and home automation, enhances the rental experience.
Rental yield analysis, pricing algorithms, and dynamic pricing help property owners maximize income. Travelers seek local attractions, shopping and entertainment, food and beverage options, and cultural experiences when choosing a rental property. Travel insurance, ethical travel practices, and guest feedback analysis are crucial components of responsible travel. Property value assessment and rental income tracking are essential for effective property management.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Flats
  Semi-detached houses
  Detached houses


Service

  Economy
  Mid-range
  Premium


Rental Category

  Monthly
  Weekly
  Daily
  Yearly


End-user

  Resident
  Tourist


Geography

  Europe

    UK

By Type Insights

The flats segment is estimated to witness significant growth during the forecast period. The online home rental services market in the US is characterized by its technological advancements and diverse offerings. Payment processing systems ensure secure transactions, while guest safety and insurance provide peace of mind for property owners. Business travelers and families seek user-friendly platforms for booking short-term and holiday rentals, with automated processes simplifying the rental agreement and calendar synchronization. Digital marketing strategies, including search engine optimization and social media marketing, expand market reach. Seasonal rentals cater to varying demand, and property amenities enhance the user experience. Property management systems offer data analytics and pricing optimization for rental income and property taxes. Renewable energy solutions and building information modeling are essential trends in the market, as businesses and organizations strive for sustainability and cost savings.

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The Flats segment was valued at USD 648.10 million in 2019 and showed a gradual increase during the forecast period. Artificial Intelligence (AI) and energy management systems work in tandem to optimize energy usage in smart buildings, reducing operational costs and enhancing overall sustainability. Artificial intelligence and machine learning facilitate predictive analytics

The industrial real estate sector and West End offices are forecasted to see the highest annualized rental growth in the UK between 2025 and 2029, followed by city offices. According to the forecast, industrial real estate and West End office space rents are expected to grow by *** percent per year in this period, while city office space rents are expected to increase by *** percent. When it comes to total commercial real estate returns in the UK, the industrial and shopping center sectors are forecast to outperform all other property types.