This map contains a dynamic traffic map service with capabilities for visualizing traffic speeds relative to free-flow speeds as well as traffic incidents which can be visualized and identified. The traffic data is updated every five minutes. Traffic speeds are displayed as a percentage of free-flow speeds, which is frequently the speed limit or how fast cars tend to travel when unencumbered by other vehicles. The streets are color coded as follows:Green (fast): 85 - 100% of free flow speedsYellow (moderate): 65 - 85%Orange (slow); 45 - 65%Red (stop and go): 0 - 45%Esri's historical, live, and predictive traffic feeds come directly from TomTom (www.tomtom.com). Historical traffic is based on the average of observed speeds over the past year. The live and predictive traffic data is updated every five minutes through traffic feeds. The color coded traffic map layer can be used to represent relative traffic speeds; this is a common type of a map for online services and is used to provide context for routing, navigation and field operations. The traffic map layer contains two sublayers: Traffic and Live Traffic. The Traffic sublayer (shown by default) leverages historical, live and predictive traffic data; while the Live Traffic sublayer is calculated from just the live and predictive traffic data only. A color coded traffic map can be requested for the current time and any time in the future. A map for a future request might be used for planning purposes. The map also includes dynamic traffic incidents showing the location of accidents, construction, closures and other issues that could potentially impact the flow of traffic. Traffic incidents are commonly used to provide context for routing, navigation and field operations. Incidents are not features; they cannot be exported and stored for later use or additional analysis. The service works globally and can be used to visualize traffic speeds and incidents in many countries. Check the service coverage web map to determine availability in your area of interest. In the coverage map, the countries color coded in dark green support visualizing live traffic. The support for traffic incidents can be determined by identifying a country. For detailed information on this service, including a data coverage map, visit the directions and routing documentation and ArcGIS Help.

Historical data of traffic measurement points in the period of the COVID19 pandemic, NOTICE: This dataset is no longer updated. Data are offered from 30-03.2020 to 9-08-2020. There is another set of data in this portal with the historical series: Traffic. History of traffic data since 2013 In this same portal you can find other related data sets such as: Traffic. Real-time traffic data . With real-time information (updated every 5 minutes) Traffic. Location of traffic measurement points. Map of traffic intensity plots, with the same information in KML format, and with the possibility of viewing it in Google Maps or Google Earth. And other traffic-related data sets. You can search for them by putting the word 'Traffic' in the search engine (top right). In the section 'Associated documentation', there is an explanatory document with the structure of the files and recommendations on the use of the data.

Aurora:GeoStudio® is a premier geospatial analysis platform that excels in supporting foot traffic data through its sophisticated Population Dynamics® analytic. Foot traffic data encompasses information about the number of people visiting specific locations or establishments, providing deep insights into customer behavior, patterns, and trends. This data is crucial for businesses looking to understand their audience and make data-driven decisions.

Core Features:

  1.    Data Collection Methods:
  •    Passive Sensors: Aurora:GeoStudio® integrates data collected from passive sensors deployed at various locations. These devices count the number of visitors, track their movement paths, and record the duration of their visits.
  •    Mobile Devices: The platform also leverages data from mobile devices, providing additional insights into foot traffic patterns through location-based services and applications.
  2.    Population Dynamics® Analytic:
  •    Aurora:GeoStudio®’s Population Dynamics® analytic processes foot traffic data to deliver comprehensive insights. This analytic tool helps visualize and understand visitor behavior, peak visiting times, and movement trends within specific areas.
  3.    Visualization and Mapping:
  •    The platform offers advanced visualization capabilities, displaying foot traffic data on customizable maps from providers like Google, Esri, Open, and Stamen. These visualizations help users understand spatial patterns and relationships, facilitating informed decision-making.

Applications:

  1.    Customer Behavior Analysis:
  •    Businesses can analyze foot traffic data to understand customer behavior, such as the number of visitors, the duration of their visits, and the paths they take within an establishment. This information is crucial for tailoring services and improving customer satisfaction.
  2.    Store Layout Optimization:
  •    Foot traffic data helps businesses optimize store layouts by identifying high-traffic areas and bottlenecks. By understanding how customers move through a space, businesses can rearrange products and displays to enhance flow and maximize sales opportunities.
  3.    Marketing Strategy Enhancement:
  •    Aurora:GeoStudio® enables businesses to refine their marketing strategies by providing insights into peak visiting times and customer demographics. This data supports targeted marketing campaigns, ensuring promotions reach the right audience at the right time.
  4.    Operational Efficiency:
  •    Understanding foot traffic patterns allows businesses to optimize staffing levels, manage inventory more effectively, and improve overall operational efficiency. By aligning resources with actual customer demand, businesses can enhance service delivery and reduce costs.
  5.    Urban Planning and Public Spaces:
  •    Foot traffic data is invaluable for urban planners and managers of public spaces. It helps in designing public areas that accommodate pedestrian flow efficiently and ensures that amenities are accessible and well-placed.

Aurora:GeoStudio®’s support for foot traffic data through the Population Dynamics® analytic offers businesses and urban planners a powerful tool for understanding and optimizing visitor behavior. By leveraging data from sensors, cameras, and mobile devices, the platform provides detailed insights into customer movements and trends. These insights enable businesses to enhance their marketing strategies, optimize store layouts, and improve operational efficiency. For urban planners, foot traffic data facilitates the design of more effective and accessible public spaces. Aurora:GeoStudio®’s advanced features empower users to make informed decisions and achieve a comprehensive understanding of foot traffic dynamics, leading to better strategic outcomes.

As global communities responded to COVID-19, we heard from public health officials that the same type of aggregated, anonymized insights we use in products such as Google Maps would be helpful as they made critical decisions to combat COVID-19. These Community Mobility Reports aimed to provide insights into what changed in response to policies aimed at combating COVID-19. The reports charted movement trends over time by geography, across different categories of places such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential.

Used within the Travellers Road Information Portal Interactive Map to convey transportation related information in both official languages. Camera images are available in real time on certain highways within Central, Eastern & West Ontario. This data is best viewed using Google Earth or similar Keyhole Markup Language (KML) compatible software. For instructions on how to use Google Earth, read the Google Earth tutorial . This data set is now available via the Ontario 511 Developer API at *[KML]: Keyhole Markup Language