The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by 127.7 million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of six each. The Patriots have also appeared in the National Football League’s annual championship game a record 11 times, thereby topping the list for Super Bowl appearances.

Demographics Analysis with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

This data sample illustrates how Consumer Edge data can be used to compare demographics breakdown (age and income excluded in this free sample view) for one company vs. a competitor for a set period of time (Ex: How do demographics like wealth, ethnicity, children in the household, homeowner status, and political affiliation differ for Walmart vs. Target shopper?).

Inquire about a CE subscription to perform more complex, near real-time demographics analysis functions on public tickers and private brands like: • Analyze a demographic, like age or income, within a state for a company in 2023 • Compare all of a company’s demographics to all of that company’s competitors through most recent history

Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

Use Case: Demographics Analysis

Problem A global retailer wants to understand company performance by age group.

Solution Consumer Edge transaction data can be used to analyze shopper transactions by age group to understand: • Overall sales growth by age group over time • Percentage sales growth by age group over time • Sales by age group vs. competitors

Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key demographic drivers of growth for company-wide reporting • Reduce investment in underperforming age groups, both online and offline • Determine retention by age group to refine campaign strategy • Understand how different age groups are performing compared to key competitors

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends

Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period ...

The Daytona 500's average TV audience has declined since 2006, with weather-related disruption becoming a recurring theme in recent years. In 2024, the event's average TV audience amounted to 5.96 million viewers, representing a decrease of around 27 percent on the previous year.

Adults between the ages of 30 and 44 were the most frequent viewers of Saturday Night Live, with 19 percent of respondents in this age bracket stating that they watched the program often, and 28 percent stating that they watched it sometimes. Younger generations tend to view SNL far more than older generations, whereas more than half of adults aged 65 or above said that they never watched Saturday Night Live at all.

Saturday Night Live

First airing nearly 45 years ago, Saturday Night Live has won more Primetime Emmy Awards than any other show in history during its run and has established itself as a major source of American comedy and pop culture. The show’s 850th episode aired in 2018 and garnered a household rating of 4.5 as well as a household share of around 11 percent. Many of the show’s most popular segments go on to become viral video sensations, like Melissa McCarthy’s impression of Sean Spicer, which was seen by 45 percent of Americans. Alec Baldwin’s impression of Donald Trump was even more popular, with 60 percent of U.S. viewers watching the sketch.

SNL and politics

Being a late-night variety show that often touches on current events, SNL has never shied away from sketches about politics or political leaders – in fact, these are often some of the show’s most popular. Dozens of Presidents have been either depicted or referenced on the show, with Barack Obama even appearing to portray a caricature of himself. After drawing the anger of Donald Trump, the show’s audience has become more politically divided, with far more democrat-leaning Americans viewing it that Republicans.

The game has attracted a diverse group of players ranging from young children all the way through to older adults. Here’s the full breakdown of Minecraft user statistics.

You might be surprised how much Truth Social is worth based on its small number of users.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

In 2025, around 19.7 million Americans watched the Academy Awards ceremony. Oscars viewership fluctuates year by year, however, the last time the ceremony drew in a U.S. audience of more than 40 million was back in 2014. The figure recorded in 2021 was the lowest yet, and marked a drop-off of over 50 percent from the 2020 audience. Coverage of the Academy Awards Viewership of awards ceremonies can depend on multiple factors, ranging from personal preferences to overall interest in nominees, as well as how much coverage is devoted to the ceremony before and during its broadcast. Interest in upcoming events in the media industry is often generated via social media, which can be extremely effective in generating discussions, interactions, and general awareness. In 2018, the Academy Awards were mentioned 2.5 million times on social media during the ceremony, and have also proved to be some of the most popular TV specials on Twitter in recent years. Conversely, a survey held in early 2019 revealed that 19 percent of U.S. adults had not come across any news coverage for the 2019 Academy Awards at all.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

The games of the 2024 World Series, in which the Los Angeles Dodgers achieved a five-game series win over the New York Yankees, were watched by an average of 14.34 million viewers. This marked the Dodgers' eighth World Series title in franchise history.

In 2024, NASCAR had an average television audience of around 3.85 million viewers. This represented an increase of nearly 35 percent on the previous year, which had an average audience of 2.86 million.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

Few individuals better represent the rise of the YouTube celebrity than Felix Arvid Ulf Kjellberg, operating on YouTube as PewDiePie. The Swedish YouTuber was the content creator with the largest audience on YouTube for several years, until he was surpassed by American YouTuber MrBeast. As of January 2025, the popular creator had around 110 million subscribers. In total, videos on the PewDiePie channel have been viewed approximately 29 billion times. Subscribe to PewDiePie meme The surge in subscriber numbers from the end of 2018 onwards is attributable to PewDiePie’s “Subscribe to PewDiePie Meme“, a demonstration of his immense ability to mobilize his subscribers. In the campaign to overtake T-Series and become the channel with the most subscribers, PewDiePie’s challenge required followers to plaster words to the effect of ‘Subscribe to PewDiePie’ wherever possible, either in the physical or digital realms. Despite the obvious success of the campaign in terms of subscriptions, PewDiePie recently called for the campaign to be stopped following three major incidents. In the first a World War II memorial was defaced in New York City, and in March 2019 a gunman uttered the phrase before opening fire on a mosque in Christchurch, New Zealand, killing 50 people and wounding several more. In April 2019, the gunman who opened fire on a Southern California synagogue, killing one and wounding at least three others, also referred to the campaign.   The rise of the YouTuber Now a decade old, YouTube’s ability to connect content creators with massive audiences has led to the emergence of channels that rival mainstream media outlets in terms of audience size. In some cases, videos can reach 100 million views in just a matter of days . It isn’t just traditional celebrities that are finding audiences either, with channels for kids such as Cocomelon - Nursery Rhymes attracting over 194 billion views, and generating significant revenue in the process.

The NFL is one of the most widely televised sporting leagues in the world. The average television viewership of a regular season NFL game in 2024 was calculated to be 17.5 million. Attendance In addition to this record-breaking TV viewership, the NFL attracts thousands of fans to the stadiums each week to see their favorite teams in action. The NFL has consistently been the major American sports league with the highest average attendance, with an average of almost 70 thousand people attending each game in the 2023 season. Moreover, during the 2024 regular season, the average total home attendance per team across the entire NFL was calculated to be 588,088. The franchise with the highest total attendance for its eight regular-season home games was the Dallas Cowboys, perhaps in part to their comparatively reasonably priced tickets, costing nearly 117 U.S. dollars on average, just less than the average ticket price across the NFL at 120 U.S. dollars per ticket. Best players Since 1957, the Associated Press NFL Most Valuable Player Award has been given to the NFL player considered to have been the most outstanding during the season. Since the award's introduction, Peyton Manning has received the award the greatest number of times during his career, closely followed by Aaron Rodgers, who has received the award on four occasions. One other potential indicator of the success of an NFL player is their annual salary. The highest-paid NFL player in 2024 was Dak Prescott, quarterback for the Dallas Cowboys, who earned 86.3 million U.S. dollars from salary and bonuses and 14 million U.S. dollars from endorsement deals during the 2024 season.

In September 2024, around 6.87 million people watched the Primetime Emmy Awards ceremony in the United States. This figure marked a growth from the all-time low in viewership recorded in the delayed 2023 awards. The Emmys were at their most popular between the early 1990s and early 2000s. Emmy ratings hit record low The 75th Primetime Emmy Awards drew the smallest audience in the history of the telecast. It was the first time that the viewership of television’s biggest night dropped below five million viewers – a threshold that not even the hybrid ceremony of 2020 had previously undercut. For comparison, over 21 million viewers tuned in to watch the live event in 1994 and 2000, highlighting how drastically audience interest has declined since then. Another factor contributing to the show’s poor performance in 2024 was its Monday nighttime slot, which conflicted with an NFL playoff game. Spotlight on other awards shows The Emmys are not the only awards ceremony to have lost viewers and relevance over the past few years. Even the Oscars, Hollywood’s most renowned celebration, have failed to draw audiences’ attention recently. In 2024, the number of Academy Awards viewers stood at 19.5 million, and even though this figure marked a visible upswing from the previous years, the audience was still only half the size it used to be back in 2015. A similar downward trend has also been unfolding at the Grammys. Around 16.9 million viewers tuned in to watch the show in 2024, whereas this number used to surpass 25 million in the early 2010s.

In 2025, 15.4 million Americans watched the Grammy Awards ceremony. This figure marked a decrease from the previous year, and represented the fourth-lowest TV audience since the 2000 ceremony. Throwback to the Grammys’ glory days The Grammy Awards have suffered viewer losses for the better part of a decade. The show's rankings last peaked in 2012, when an estimated 39 million people tuned in to watch Music's Biggest Night. After that, the format failed to draw the same impressive audience numbers as it did in the early 2010s. But what made the 54th annual Grammy Awards so special? For one, the event incorporated various musical tributes to Whitney Houston, who had died the day before the show. On top of that, the ceremony was hosted by LL Cool J, who was the first Grammys host in seven years. Spotlight on other awards ceremonies The Grammys are not the only awards ceremony that has lost viewers and relevance over the past decade. Even the Oscars, Hollywood's most prestigious celebration, have recently failed to draw television viewers' attention. In 2024, the number of Academy Awards viewers stood at 19.5 million, and even though this figure marked a significant improvement compared to the previous years, the audience was still only half as big as it was back in 2015. A similar downward trend also unfolded at the Golden Globes, where the number of TV viewers dropped to 9.3 million in 2025.

The 2024 Women's March Madness championship game attracted a record average TV audience of approximately 18.9 million viewers in the United States. While South Carolina emerged victorious over Iowa, it was the latter's guard Caitlin Clark who had stolen headlines in the leadup to the competition, having broken the all-time leading points scorer record in NCAA college basketball. As well as featuring a star in the making, the 2024 women's final also exceeded the men's final's TV audience for the first time in history, having drawn over four million more viewers.

The 2024 Women's National Basketball Association (WNBA) regular season games were watched by an average of 657 thousand viewers across media platforms in the United States. This was a significant increase from the previous year and made the 2024 season the league’s highest-viewed regular season in the last 24 years.