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Hobby and toy stores endured a strong shift in the retail landscape through the end of 2025. The popularity of e-commerce has significantly altered how consumers shop, with many preferring the convenience, variety and easy access offered by online platforms. This shift has pushed traditional retailers to diversify their sales channels and strengthen their digital presence. The popularity of licensed toys and merchandise, inspired by popular film, television and gaming franchises, has greatly impacted the industry, leading to robust sales and collaborations between toy companies and entertainment studios. Simultaneously, large discount retailers and mass merchandisers, aided by their national scale and direct connections with manufacturers, have become an increasing threat to hobby and toy stores. Still, hobby and toy stores that successfully established an online presence and carry popular toys and hobby supplies have remained competitive and profitable. Revenue for hobby and toy stores is expected to swell at a CAGR of 4.6% to $64.0 billion through the end of 2025, including growth of 2.2% in 2025 alone. A surge in digital gaming and the convenience of online shopping has intensified competition, pushing hobby and toy retailers to innovate. Some have successfully integrated augmented reality experiences and personalized shopping into their offerings, creating hybrid experiences that blend the physical and digital. The emphasis on sustainable toys has also grown, reflecting broader societal trends. There has been a noticeable uptick in sales of nostalgic and educational toys, driven partly by the pandemic, which prompted families to seek engaging home activities. At the same time, stores have had to contend with significant supply chain disruptions and expanding logistical expenses. New and innovative toys, particularly those focusing on STEAM education, technology integration and environmental sustainability, will support revenue growth. Licensed toys based on popular franchises will continue to dominate the market. Also, aging consumers will be a growing market segment with sales being driven by higher disposable income and increased leisure time. In response to the rising competitive landscape, smaller hobby and toy stores must leverage their unique characteristics, like superior customer service and unique hobby supplies and toys. Developing a solid online presence will remain crucial for hobby and toy stores to remain competitive. Revenue is expected to climb at a CAGR of 3.0% to $74.4 billion through the end of 2030.
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TwitterThe revenue in the toys & hobby market in Mexico was forecast to continuously increase between 2025 and 2029 by in total ***** million U.S. dollars (+***** percent). After the ninth consecutive increasing year, the revenue is estimated to reach *** billion U.S. dollars and therefore a new peak in 2029. Find more in-depth information regarding the average revenue per user (ARPU) concerning the sports equipment segment of the toys & hobby market in Mexico and the revenue concerning the toys & games segment of the toys & hobby market in Canada. The Statista Market Insights cover a broad range of additional markets.
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Hobby and toy stores sell a variety of discretionary goods, making the health of the economy vital to their sales, along with the amount of free time consumers have available. Over the past five years, hobby and toy stores benefited from a climb in disposable income, resulting in greater consumer spending on discretionary goods. While the pandemic introduced great uncertainty, many consumers had an abundance of free time and restless children stuck at home. As a result, sales surged, particularly for shops with established e-commerce platforms. Revenue for hobby and toy stores is expected to climb at a CAGR of 1.8% to $8.5 billion through the end of 2025, including a slight 0.4% dip in 2025. Despite growing sales, many hobby and toy stores have endured slim returns. Competition from discount retailers and big-box stores remains strong, placing greater pressure on shop owners. Such sources of competition often offer lower-than-average prices, resulting in many hobby and toy stores reducing prices to retain customers while hurting profit. Still, consumers have become more nostalgic, boosting sales of vintage and collector items, such as Pokémon cards and vintage video games. Shows like Stranger Things have contributed to the trend by showcasing vintage styles and items. Stores will focus on satisfying this trend as long as it continues, fuelling long-term growth. Moving forward, sales are forecast to expand as consumers find themselves with more free time and greater financial means. Consumer spending will strengthen as the economy stabilizes, prompting innovations in toys and video games that will pique the interest of many consumers. Many consumers picked up new hobbies in recent years, which will keep arts and crafts and hobby supply sales robust. Still, competition from other retailers will only persist, increasing pricing pressures and forcing some out of the game. Revenue for hobby and toy stores is expected to climb at a steady CAGR of 1.3% to $9.1 billion through the end of 2030.
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Graph and download economic data for Sectoral Output for Retail Trade: Hobby, Toy, and Game Stores (NAICS 45112) in the United States (IPUHN45112T301000000) from 1988 to 2024 about game, toy, hobby, NAICS, retail trade, production, sales, retail, and USA.
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TwitterThis statistic shows the revenue of the industry “sporting goods, hobby, musical instrument, and book stores“ in the U.S. by segment from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of sporting goods, hobby, musical instrument, and book stores in the U.S. will amount to approximately **** billion U.S. Dollars by 2024.
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TwitterThis statistic shows the revenue of the industry “hobby, toy, and game stores“ in Florida from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of hobby, toy, and game stores in Florida will amount to approximately ******* million U.S. Dollars by 2024.
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TwitterThis statistic shows the revenue of the industry “hobby, toy, and game stores“ in Washington from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of hobby, toy, and game stores in Washington will amount to approximately ***** million U.S. Dollars by 2024.
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The Hobby & Toy Stores industry in Maine is expected to grow an annualized x.x% to $x.x million over the five years to 2025, while the national industry will likely grow at x.x% during the same period. Industry establishments increased an annualized x.x% to xxx locations. Industry employment has increased an annualized x.x% to x,xxx workers, while industry wages have increased an annualized x.x% to $x.x million.
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The Hobby & Toy Stores industry in Montana is expected to grow an annualized x.x% to $x.x million over the five years to 2025, while the national industry will likely grow at x.x% during the same period. Industry establishments increased an annualized x% to xxx locations. Industry employment has increased an annualized x.x% to x,xxx workers, while industry wages have increased an annualized x.x% to $x.x million.
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The Hobby & Toy Stores industry in Arkansas is expected to grow an annualized x.x% to $x.x million over the five years to 2025, while the national industry will likely grow at x.x% during the same period. Industry establishments increased an annualized x.x% to xxx locations. Industry employment has increased an annualized x.x% to x,xxx workers, while industry wages have increased an annualized x.x% to $x.x million.
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The Hobby & Toy Stores industry in Washington is expected to grow an annualized x.x% to $x.x billion over the five years to 2025, while the national industry will likely grow at x.x% during the same period. Industry establishments increased an annualized x% to x,xxx locations. Industry employment has increased an annualized x.x% to x,xxx workers, while industry wages have increased an annualized x.x% to $x.x million.
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TwitterThis statistic shows the revenue of the industry “hobby, toy, and game stores“ in Texas from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of hobby, toy, and game stores in Texas will amount to approximately ******* million U.S. Dollars by 2024.
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The online market for hobby and craft supplies has witnessed an invigorating surge as consumers pivot towards engaging in home-based activities, especially creative pursuits. Platforms such as Pinterest and Instagram amplify this rising interest by providing visual inspiration and sharing platforms for craft ideas. Digital retailers now hold a competitive edge over traditional brick-and-mortar stores, as e-commerce becomes the favored choice for indulging in these hobbies. With more people choosing to explore crafts during their leisure time, demand for materials such as fabric, yarn and other crafting essentials has grown. Businesses have responded by enhancing their digital footprints and incorporating virtual workshops to better connect with consumers and cater to this flourishing market interest. Revenue is expected to increase at a CAGR of 2.1% to reach $20.4 billion by 2025, including an increase of 2.0% in 2025 alone. In recent years, profitability dynamics within the industry have shifted, primarily influenced by purchasing costs and the evolution of cost structures. Online sellers have encountered fluctuating purchase expenditures due to changes in demand and occasional supply chain upheavals. Traditional retailers, now transitioning online, harness bulk purchasing power to keep inventory expenses in check, tapping into economies of scale. For niche market players, however, acquiring specific or premium-priced goods leads to more challenging pricing strategies. While digital presence reduces overhead through eliminated physical storefronts, shipping and fulfillment, along with website development costs, weigh heavily on the financial balance. Nonetheless, the low wage intensity because of process automation contributes to sustaining profitability amid market expansion. The online hobby and craft supply market shows promise of robust growth in the coming years as digital sales continue to captivate consumer preferences. Economic recovery is expected to propel domestic demand, offering businesses new opportunities to diversify supply chains and optimize digital operations. E-commerce advancements enable these sellers to refine the user experience, providing seamless online shopping encounters alongside tailored offerings, such as customizable kits and interactive workshops. With major players like Amazon reshaping consumer expectations through competitive pricing and logistical efficiencies, smaller retailers will need to innovate by emphasizing unique products and exceptional service. Virtual community engagement will continue playing a significant role, fostering loyalty and repeat business as creative entertainment remains a central aspect of modern lifestyles. Revenue is expected to rise at a CAGR of 2.0% to reach $25.0 billion over the five years to 2030, representing a growth rate higher than the overall economy.
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The Hobby & Toy Stores industry in New Mexico is expected to grow an annualized x.x% to $x.x million over the five years to 2025, while the national industry will likely grow at x.x% during the same period. Industry establishments increased an annualized x.x% to xxx locations. Industry employment has increased an annualized x% to x,xxx workers, while industry wages have increased an annualized x.x% to $x.x million.
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TwitterThis statistic shows the craft and hobby spending in the United States in 2016, by craft type. According to the survey, crafters spent **** billion U.S. dollars on edible arts in 2016.
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TwitterThis statistic shows the revenue of the industry “hobby, toy, and game stores“ in California from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of hobby, toy, and game stores in California will amount to approximately ******* million U.S. Dollars by 2024.
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TwitterThe revenue in the toys & hobby e-commerce market in the United States was modeled to stand at ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************* U.S. dollars since 2017. Between 2024 and 2029, the revenue will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Toys & Hobby.
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TwitterThis statistic shows the revenue of the industry “hobby, toy, and game stores“ in Ohio from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of hobby, toy, and game stores in Ohio will amount to approximately ***** million U.S. Dollars by 2024.
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TwitterThis statistic shows the revenue of the industry “hobby, toy, and game stores“ in New Jersey from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of hobby, toy, and game stores in New Jersey will amount to approximately ***** million U.S. Dollars by 2024.
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Market Size statistics on the Online Hobby & Craft Supplies Sales industry in the US
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Hobby and toy stores endured a strong shift in the retail landscape through the end of 2025. The popularity of e-commerce has significantly altered how consumers shop, with many preferring the convenience, variety and easy access offered by online platforms. This shift has pushed traditional retailers to diversify their sales channels and strengthen their digital presence. The popularity of licensed toys and merchandise, inspired by popular film, television and gaming franchises, has greatly impacted the industry, leading to robust sales and collaborations between toy companies and entertainment studios. Simultaneously, large discount retailers and mass merchandisers, aided by their national scale and direct connections with manufacturers, have become an increasing threat to hobby and toy stores. Still, hobby and toy stores that successfully established an online presence and carry popular toys and hobby supplies have remained competitive and profitable. Revenue for hobby and toy stores is expected to swell at a CAGR of 4.6% to $64.0 billion through the end of 2025, including growth of 2.2% in 2025 alone. A surge in digital gaming and the convenience of online shopping has intensified competition, pushing hobby and toy retailers to innovate. Some have successfully integrated augmented reality experiences and personalized shopping into their offerings, creating hybrid experiences that blend the physical and digital. The emphasis on sustainable toys has also grown, reflecting broader societal trends. There has been a noticeable uptick in sales of nostalgic and educational toys, driven partly by the pandemic, which prompted families to seek engaging home activities. At the same time, stores have had to contend with significant supply chain disruptions and expanding logistical expenses. New and innovative toys, particularly those focusing on STEAM education, technology integration and environmental sustainability, will support revenue growth. Licensed toys based on popular franchises will continue to dominate the market. Also, aging consumers will be a growing market segment with sales being driven by higher disposable income and increased leisure time. In response to the rising competitive landscape, smaller hobby and toy stores must leverage their unique characteristics, like superior customer service and unique hobby supplies and toys. Developing a solid online presence will remain crucial for hobby and toy stores to remain competitive. Revenue is expected to climb at a CAGR of 3.0% to $74.4 billion through the end of 2030.