Between November 1 and December 31, 2022, online shoppers globally are expected to spend an estimated ***** billion U.S. dollars on holiday shopping. Cyber Monday alone is forecast to generate approximately **** billion dollars in online sales.

The effect of economic uncertainty on holiday shopping

In 2022, the twin evils of inflation and economic stagnation threaten to affect consumer demand during this year's festivities. In a survey conducted in August 2022, nearly a third of consumers worldwide stated that galloping inflation was their  prime concern this holiday season. Other issues like uncertainty about the global economy and lack of savings also came up as areas of concern. Since many people wait for the holidays to buy big-ticket items, these categories are forecast to witness the highest rates of e-commerce discounts, with e-retailers anticipating grim consumer sentiment to affect this year's peak season sales. Categories like computers and electronics could see double-digit discount rates that online shoppers can benefit from.

Impact of inflation on e-commerce

During the holiday season and beyond, the global macroeconomic outlook for 2022 is spelling bad news for e-commerce businesses across the globe. In the United States, that rapidly grew and thrived during the pandemic got hit by a wave of e-commerce layoffs that dealt a blow to the industry. One way consumers are dealing with rising inflation and economic uncertainty is by resorting to recommerce: In a May 2022 survey, around ** percent of U.S. shoppers reported that inflation impacted their decision to buy and sell secondhand products online in the past twelve months. The recommerce market in the U.S. is set to reach nearly *** billion U.S. dollars in 2022.

In 2025, holiday retail sales in the United States were forecast to reach over************* U.S. dollars. This figure was given as a conservative estimate; retail sales over the holiday season were projected to be between ****** billion U.S. dollars and *******billion U.S. dollars in 2025. Holiday retail sales have risen substantially since the turn of the century, reaching approximately 416 billion U.S. dollars in 2002. Holiday retail sales are a fraction of total retail sales in the United States, which were around ************** U.S. dollars in 2023. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital. What makes up the winter holiday season in the United States? The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2022, over *** million U.S. consumers shopped on Black Friday. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

This statistic shows the year-over-year growth of holiday retail sales in the United States from 2000 to 2024. In 2024, holiday retail sales were forecast to grow by approximately 2.5 percent compared to the previous year. This was given as a conservative value. Forecast holiday season retail growth was expected to be within 2.5 and 3.5 percent range. Holiday season in the United States The holiday season is just around the corner and it’s truly the best time of the year for both consumers and retailers of all shapes and sizes. Since the recession in 2008, Christmas holiday retail sales in the United States have grown steadily. In 2022, Christmas retail sales reached 929.5 billion U.S. dollars. Furthermore, the amount of money that U.S. consumers plan to spend on gifts has fluctuated year to year. Gift shopping In the United States, consumers were more likely to select online stores when shopping for gifts for their loved ones. More than half of consumers in 2022 said that they were more likely to visit online retailers for holiday gifts. Mass retailers were also popular with half of respondents to the same survey. Most U.S. consumers would already begin their holiday shopping before Thanksgiving. Only a small fraction of consumers (nine percent) said they would start their holiday shopping in December.

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The online retail market share in the US is expected to increase to USD 460.13 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 11.64%.

The report extensively covers online retail market in the US segmentation by the following:

Product - Apparel, footwear, and accessories, consumer electronics and electricals, food and grocery, home furniture and furnishing, and others
Device - Smartphones and tablets and PCs

The US online retail market report offers information on several market vendors, including Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc. among others.

This online retail market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

What will the Online Retail Market Size in the US be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Retail Market Size in the US for the Forecast Period and Other Important Statistics

Online Retail Market in the US: Key Drivers, Trends, and Challenges

The growing seasonal and holiday sales is notably driving the online retail market growth in the US, although factors such as transportation and logistics may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online retail industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key US Online Retail Market Driver

The growing seasonal and holiday sales is one of the key drivers supporting the US online retail market growth. For instance, from November 1 to December 24, e-commerce sales in the US increased by 11% in 2021, when compared to a massive 47.2% growth in the holiday season of 2020. E-commerce sales made up 20.9 % of total retail sales in the holiday season of 2021, slightly higher than 20.6 percent in 2020. Thanksgiving, Black Friday, and Cyber Monday are the days that see a high amount of online shopping. Apparel, footwear and accessories, consumer electronics, computer hardware, and toys are the largest gaining product categories during the holiday season. Consumers in the US spent $204.5 billion online in November and December 2021, up 8.6% over the same period in 2020. Such exciting sales and offers are driving the market growth.

Key US Online Retail Market Trend

Omni-channel retailing is one of the key US online retail market trends fueling the market growth. It is rapidly becoming the norm for many retailers in the US. It offers consumers the option to shop online and pick up the merchandise from the store nearest to their location on the same day. Retailers are observing a high web influence on their in-store sales. For instance, Best Buy is integrating its offline and online stores to boost revenues. As a part of its omnichannel strategy, the retailer is utilizing physical stores as distribution centers for online purchases. According to Best Buy, 40% of its online shoppers prefer picking up their purchases from physical stores. Best Buy also challenges online and discount retailers with its match-to-price strategy, claiming to offer gadgets at or below the price offered by competitors. Such strategies are expected to boost market growth during the forecast period.

Key US Online Retail Market Challenge

Transportation and logistics are some of the factors hindering the US online retail market growth. Product procurement or sourcing, shipment of ordered items, and delivery to customers are the three major processes where the intervention of transportation and logistics come into the picture. All these processes require a high investment of both time and money, which challenges the efficiency and effectiveness of retailers and their costing strategies. The higher cost incurred from transportation and logistics reduces the margin of retailers, and most of the time, retailers are unable to break even. Between rising fuel prices, driver shortages, as well as a governmental and societal push for increased digitization and sustainability, transport and logistics will continue to be under a lot of pressure. Such factors will negatively impact the market growth during the forecast period.

This online retail market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Online Retail Market Vendors in the US?

The report analyzes the market’s competitive landscape and offers information on several market vendors, includi

Title: Synthetic Retail Sales Data 2022–2024

Description: This is a synthetic, AI-generated retail sales dataset simulating daily store-product level transactions across multiple stores, products, and regions from 2022–2024.

It is designed for exploratory data analysis, forecasting, promotion impact analysis, and predictive modeling.

Key Goals / Use Cases:

Forecast daily net_units or net_revenue per store-product.

Analyze promotion uplift and discount effects.

Model price elasticity and revenue optimization.

Explore seasonal trends, holiday impacts, and category performance.

Experiment with ML models: regression, time-series, classification.

Columns:

date, store_id, store_type, region, city, store_area_sqft

product_id, category, base_price, final_price

discount_pct, promotion, is_holiday, day_of_week, weekend

units_sold, returns, net_units, revenue, net_revenue, avg_rating, online

Highlights:

Multi-store, multi-product, multi-region dataset

Seasonality and holiday effects included

Promotions & discounts simulated realistically

Sales returns and online/offline data included

Ideal for forecasting, price optimization, and EDA projects

In 2024, holiday retail sales in the United States were forecast to reach about 979.5 billion U.S. dollars. This figure was given as a conservative value; retail sales over the holiday season was projected to be between 979.5 billion U.S. dollars to 989 billion U.S. dollars in 2024. Holiday retail sales have risen substantially since the turn of the century, with holiday retail sales amounting to approximately 416 billion U.S. dollars back in 2002. Holiday retail sales are a fraction of total retail sales in the United States which were around seven trillion U.S. dollars in 2023. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital. What makes up the winter holiday season in the United States? The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2022, over 100 million U.S. consumers shopped on Black Friday. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

As per Cognitive Market Research's latest published report, the Global Artificial Christmas Trees market size will be $3,146.02 Million by 2029. Artificial Christmas Trees Industry's Compound Annual Growth Rate will be 5.94% from 2022 to 2029.

The North America Artificial Christmas Trees market size is anticipated to be USD 1,645.37 Million in 2029.

Key Dynamics of

Artificial Christmas Trees Market

Key Drivers for Artificial Christmas Trees Market

Increasing preference for reusable and economical holiday decorations: Artificial Christmas trees provide long-term financial benefits and convenience when compared to natural trees. Their longevity and ability to be reused attract both households and commercial establishments seeking a festive atmosphere with minimal annual costs.

Growing urbanization and restricted access to natural trees: Residents in urban areas frequently do not have access to freshly cut trees or the means to store live trees. Artificial options present a practical and low-maintenance choice for smaller living environments and high-rise buildings.

Growth of holiday decorations in retail and hospitality industries: Shopping malls, hotels, and restaurants are progressively utilizing artificial trees for prolonged holiday displays. Their fire-resistant properties, customization options, and straightforward installation make them perfect for commercial seasonal decorations.

Key Restraints for

Artificial Christmas Trees Market

Environmental issues regarding plastic use and disposal: The majority of artificial trees are constructed from PVC or polyethylene, which adds to plastic waste. Increasing environmental consciousness may lead consumers to hesitate in purchasing synthetic decorations, particularly those that are not recyclable.

Limited authenticity in comparison to natural trees: Despite improvements in realism, artificial trees may not replicate the scent and natural beauty of live trees—discouraging traditionalists who appreciate the sensory elements of fresh-cut holiday greens.

Storage space needs and setup difficulties: Artificial trees need to be stored for 11 months each year, which can be inconvenient for those with limited storage. Additionally, larger or more intricately designed trees require considerable time for assembly and fluffing.

Key Trends for Artificial Christmas Trees Market

The growing popularity of pre-lit and smart-enabled trees: Pre-lit trees equipped with LED lights and app-controlled functionalities provide a plug-and-play convenience. The incorporation of smart lighting effects, timers, and compatibility with voice assistants is significantly enhancing the user experience and the festive atmosphere.

Rising demand for eco-friendly and recyclable materials: Manufacturers are now producing artificial trees constructed from recycled plastics, biodegradable bases, or modular designs to tackle environmental issues and attract consumers who prioritize sustainability.

Customization and themed tree options are becoming increasingly popular: Consumers are expressing a preference for themed trees (such as minimalist, rustic, or glam) and customizable designs that feature detachable ornaments, various color schemes, and distinctive shapes to align with current interior decor trends.

What is Artificial Christmas Trees?

An artificial Christmas tree is a pine or fir tree that has been made specifically for use as a Christmas tree. It is a Christmas symbol which are essential to the celebration Particularly in American countries.

Most modern artificial trees are composed of polyvinyl chloride (PVC), although many other types of trees, such as aluminum Christmas trees and fiber-optic lit Christmas trees, have been available in the market.

These vary depending on size, light, and colour. They are available in a variety of sizes for residential and commercial usage, including up to 10 feet, 10-15 feet, 15-50 feet, and above 50 feet.

Currently, many nations throughout the world observe various customs such as Christmas. Many individuals around the country spend a lot of money on these festivities. This increases demand for artificial Christmas trees.

Gift Wrapping Product Market size was valued at USD 23168.31 Million in 2023 and is projected to reach USD 35685.39 Million by 2031, growing at a CAGR of 6.12% from 2024 to 2031.

Key Market Drivers • Growing E-commerce and Digital Gift-Giving Culture: Global online gift retail sales increased by 45% from 2020-2022, driving gift-wrapping product demand. The corporate gift-giving segment expanded by 38% in 2022, with 65% requesting premium wrapping services. Gift wrapping services in e-commerce platforms grew by 52% between 2021-2023. Major online retailers reported a 40% increase in gift-wrap add-on services during the holiday seasons. • Shift Towards Sustainable and Eco-friendly Materials: Recyclable gift-wrapping products market share increased from 25% to 42% between 2020-2022. Sales of biodegradable gift wrap options grew by 58% in 2022 compared to 2020. Consumer surveys showed that 70% of millennials preferred eco-friendly gift packaging in 2022. Major retailers reported a 45% increase in demand for plastic-free gift-wrapping materials.

The Ski Vacation Market is estimated to be valued at USD 6.3 billion in 2025 and is projected to reach USD 13.6 billion by 2035, registering a compound annual growth rate (CAGR) of 8.0% over the forecast period.

The Industry Analysis of Outbound Tourism in Germany is estimated to be valued at USD 126.2 billion in 2025 and is projected to reach USD 321.5 billion by 2035, registering a compound annual growth rate (CAGR) of 9.8% over the forecast period.

Total retail sales in the United States were forecast to amount to **** trillion U.S. dollars in 2025, up by ** billion U.S. dollars in the previous year. Retail establishments come in many forms such as grocery stores, restaurants, and bookstores. There are around ************ retail establishments in the United States. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers. American retailers worldwide Many of the world’s leading retailers are American companies. Walmart and Amazon are examples of American retailers doing business on a global scale. The success of U.S. retailers can also be seen through their performance in online retail. Amazon is a prime example of this, with the company’s sales revenue flourishing over the previous years.

The value of total retail spending (online and in stores) is projected to see an increase in the UK in 2025, reaching a combined value of over ***** billion British pounds. This holiday season (covering the six-week period from mid-November to the end of December), online sales are forecast to see growth compared to the previous two years.