Having to deal with others who are not taking coronavirus seriously while shopping in-store was the leading concern among surveyed holiday shoppers in the United States in 2020. Other worries which respondents cited included being too close to others in stores and their own health and safety while holiday shopping.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

According to a September 2020 survey, around **** out of ten Mexican respondents were planning to purchase more online for Christmas and related holidays that year, when compared to 2019. On the contrary, ** percent of survey participants in the North American country said that they will shop more in physical stores. Nevertheless, that same month, nearly ***** out of ten Mexicans surveyed said they will spend less on holiday shopping that year.

The ongoing coronavirus pandemic has strongly impacted the shopping behavior of consumers in the United States and recent survey data indicates that consumers do not feel that this situation will be resolved in the upcoming holiday season. A May 2020 survey of U.S. consumers found that compared to last year, 49 percent of respondents were more interested in shopping online for the holidays. A third of respondents was also more interested in buying online and picking their order up in-store.

The COVID-19 pandemic has drastically changed the way many consumers do their shopping. E-Commerce in particular has been a popular avenue for shoppers. This trend seems to grow popular among German consumers as about ** percent of German consumers stated they were more interested in shopping online this upcoming holiday season in comparison to last year. Furthermore, ** percent of German survey respondents also stated they are more interested in shopping in-app this holiday season compared to last year.

According to a September 2020 survey, over half of Brazilian respondents were planning to purchase more online for Christmas and related holidays that year, when compared to 2019. On the other hand, ** percent of survey participants in the South American country said they will shop more in physical stores. Nonetheless, a large share of Brazilians interviewed said they will spend less on holiday shopping in the last months of 2020.

The effects of the coronavirus pandemic are set to be felt going into the holiday season in the United States. When surveyed in **************, some ** percent of respondents expected their holiday shopping to change in at least one way compared to how they shopped last year.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

According to a survey carried out in the United States in September 2023, consumers planned to spend over 60 percent of their total holiday season budget online, and the rest on in-store purchases.

Over the years 2019 to 2022, Christmas shopping has undergone several transformations, reflecting changes in consumer preferences, market trends and the impacts of the COVID-19 pandemic. In 2019, holiday shopping was characterized by a mix of in-person and online shopping, with consumers seeking out traditional gifts in physical stores and exploring digital options for convenience. In 2020, the pandemic brought a significant upheaval in purchasing behavior. Restrictions on movement and health concerns have led to a massive increase in online shopping. Many consumers opted for gifts that could be delivered directly to recipients, avoiding the need for in-person meetings. E-commerce experienced a boom, and physical stores had to quickly adapt to the new scenario. In Christmas 2021, shopping continued to lean heavily online, but physical stores began to recover as restrictions eased in some regions. The search for personalized gifts and unique experiences grew as people valued personal connections more after periods of social distancing. Fast and guaranteed delivery has become a priority for many consumers, boosting logistics and fulfillment strategies. In 2022, there was a consolidation of the changes observed in previous years. Online shopping has become an integral part of the Christmas shopping process, with consumers enjoying the convenience and variety of options available online. Brands continued to invest in digital shopping experiences, including augmented reality and artificial intelligence, to improve customer interaction and satisfaction. Concerns about sustainability and social responsibility have also influenced gift choices, with more consumers opting for eco-friendly products and brands committed to ethical practices. Additionally, economic uncertainty in some regions has impacted spending budgets, leading to increased interest in offers and promotions. In short, over the years, holiday shopping has evolved from traditional transactions to more digital experiences, driven by the pandemic, convenience and changing consumer preferences. Online shopping, the search for meaningful gifts and environmental awareness have shaped the holiday shopping landscape, reflecting the social and economic transformations that have occurred during this period.

The most common reason for which U.S. consumers planned to spend fewer days shopping in 2020, involved concerns about COVID-19. Just over six in ten shoppers were worried about being exposed to the coronavirus. About 40 percent of Americans felt that there were fewer items to buy this holiday season, while another third had a limited shopping budget.

According to a survey carried out during the coronavirus pandemic in the United States in 2020, some 60 percent of respondents planned to start their holiday shopping in October or earlier. In comparison to previous years' habits, shoppers are starting to make holiday purchases earlier in 2020.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Holiday Handprint Ornament Kits Market Outlook

According to our latest research, the global Holiday Handprint Ornament Kits market size reached USD 1.28 billion in 2024, supported by a robust consumer interest in personalized holiday crafts and family-oriented festive traditions. The market is expected to expand at a CAGR of 7.1% from 2025 to 2033, reaching a projected value of USD 2.39 billion by 2033. This healthy growth trajectory is largely driven by rising demand for DIY holiday décor and a growing emphasis on creating memorable family experiences during festive seasons. Market expansion is further fueled by the proliferation of e-commerce channels and innovative product offerings tailored to diverse consumer preferences.

A major growth factor for the Holiday Handprint Ornament Kits market is the increasing popularity of personalized and sentimental holiday gifts. As consumers seek more meaningful ways to celebrate holidays, there is a marked shift towards products that allow families to create lasting memories together. Holiday handprint ornament kits, which typically include materials for capturing a child’s handprint in clay, ink, or paint, have become a staple for families looking to commemorate milestones and special occasions. This trend is particularly pronounced among young parents and grandparents, who value keepsakes that capture a moment in time. The emotional connection tied to these ornaments, combined with the annual tradition of decorating homes for the holidays, continues to drive steady demand for these kits worldwide.

Another significant factor propelling the market is the growing influence of social media and digital sharing platforms. Platforms such as Instagram, Pinterest, and Facebook have become powerful tools for inspiring consumers to engage in DIY projects and showcase their creative holiday decorations. The visual nature of these platforms encourages families to participate in crafting activities, share their creations, and influence others to purchase similar products. Manufacturers and retailers have capitalized on this trend by developing visually appealing kits and leveraging influencer marketing strategies to reach wider audiences. This digital engagement not only boosts product visibility but also fosters a sense of community among users who share similar interests in holiday crafting.

Furthermore, the expansion of e-commerce has transformed the way consumers access and purchase holiday handprint ornament kits. Online retail channels offer a wide variety of products, competitive pricing, and convenient delivery options, making it easier for consumers to find kits that suit their preferences and budgets. The COVID-19 pandemic accelerated the adoption of online shopping, and even as physical stores have reopened, many consumers continue to prefer the convenience and variety available online. This shift has prompted manufacturers to invest in digital marketing, enhance their online presence, and offer exclusive products or bundles through their own websites and third-party marketplaces, further fueling market growth.

From a regional perspective, North America remains the dominant market for holiday handprint ornament kits, accounting for a significant share of global revenue in 2024. The region’s strong culture of holiday celebrations, high disposable income, and widespread adoption of DIY traditions contribute to robust demand. Europe follows closely, with a growing trend towards personalized holiday décor and increasing participation in family-oriented crafting activities. The Asia Pacific region, while still emerging, is witnessing rapid growth due to rising urbanization, changing family structures, and greater exposure to Western holiday traditions. Latin America and the Middle East & Africa present untapped opportunities, driven by expanding retail networks and the gradual adoption of festive crafting traditions.

Product Type Analysis

The Holiday Handprint Ornament Kits market is segmented by product type into clay handprint kits, ink handprint kits, paint handprint kits, and others. Among these, clay handprint kits have emerged as the most popular segment, accounting for the largest share of global sales in 2024. These kits offer a tactile and durable way to capture handprints, making them ideal for creating ornaments that can be cherished for years. The appeal of clay kits lies in their ability to produce three-dimensional keepsakes that withstand the tes

Christmas Ornament Market Outlook

According to our latest research, the global Christmas Ornament market size reached USD 7.9 billion in 2024, reflecting a robust consumer demand for festive decorations across the globe. The market is projected to expand at a CAGR of 5.1% from 2025 to 2033, with the total market value forecasted to reach USD 12.5 billion by 2033. This steady growth is driven by factors such as increasing disposable incomes, evolving consumer preferences for seasonal home décor, and the rising influence of Western holiday traditions in emerging markets. As per our latest research, the Christmas Ornament market is witnessing a dynamic shift, with both traditional and contemporary designs gaining traction, and a significant uptick in online sales channels.

The primary growth driver for the Christmas Ornament market is the surge in global festive spending, particularly during the holiday season. Consumers worldwide are increasingly prioritizing home aesthetics and ambiance, leading to higher expenditure on decorative items such as Christmas ornaments. The trend is further amplified by social media platforms, where festive décor inspiration is widely shared, encouraging consumers to invest in unique and personalized ornaments. Additionally, the tradition of gifting ornaments, both as keepsakes and collectibles, has gained momentum, supporting consistent year-on-year growth. The market is also witnessing an increased inclination towards premium and handcrafted ornaments, reflecting consumers’ desire for exclusivity and meaningful holiday experiences.

Another significant factor propelling market expansion is the diversification of product offerings by manufacturers and retailers. The introduction of ornaments made from eco-friendly materials, such as recycled glass and sustainable wood, caters to the growing segment of environmentally conscious consumers. Innovations in design, including customizable and themed ornaments, appeal to a broader demographic, encompassing both traditionalists and younger consumers seeking contemporary styles. Furthermore, collaborations with artists and designers have resulted in limited-edition collections, further driving demand. The commercial sector, including hotels, shopping malls, and restaurants, is increasingly investing in large-scale and bespoke ornament installations to create immersive festive experiences, thereby contributing substantially to market revenues.

E-commerce has emerged as a transformative force in the Christmas Ornament market, providing consumers with unparalleled access to a diverse array of products. Online stores offer convenience, competitive pricing, and the ability to compare styles and prices, which has led to a significant shift in purchasing behavior. The COVID-19 pandemic accelerated this trend, with more consumers opting for online shopping due to safety concerns and lockdown restrictions. As a result, online sales channels are expected to maintain their strong growth trajectory, supported by advancements in logistics, flexible payment options, and targeted digital marketing strategies. Retailers are also leveraging augmented reality and virtual try-on tools to enhance the online shopping experience, further boosting market growth.

From a regional perspective, North America and Europe continue to dominate the Christmas Ornament market, accounting for the largest shares due to deeply rooted holiday traditions and high per capita spending on festive decorations. However, the Asia Pacific region is rapidly emerging as a lucrative market, driven by rising disposable incomes, urbanization, and the adoption of Western holiday customs. Countries such as China, Japan, and India are witnessing increased demand for Christmas ornaments, both for residential and commercial applications. Latin America and the Middle East & Africa are also experiencing gradual growth, supported by expanding retail infrastructure and the growing popularity of themed events and celebrations. The regional outlook remains optimistic, with each market presenting unique opportunities and challenges for industry stakeholders.

In addition to ornaments, Christmas Garland has become an essential component of holiday décor, offering versatility and elegance to any setting. These garlands, often adorned with lights, ribbons, and miniature ornaments, are used to e

In 2024, holiday retail sales in the United States were forecast to reach about 979.5 billion U.S. dollars. This figure was given as a conservative value; retail sales over the holiday season was projected to be between 979.5 billion U.S. dollars to 989 billion U.S. dollars in 2024. Holiday retail sales have risen substantially since the turn of the century, with holiday retail sales amounting to approximately 416 billion U.S. dollars back in 2002. Holiday retail sales are a fraction of total retail sales in the United States which were around seven trillion U.S. dollars in 2023. Holiday season e-commerce is also on the rise, with increasing numbers of retailers and consumers going digital. What makes up the winter holiday season in the United States? The winter holiday season includes shopping occasions such as Thanksgiving weekend - which is made up of Black Friday, Small Business Saturday, and Cyber Monday, Super Saturday – the last Saturday before Christmas, and Christmas itself. Thanksgiving weekend is a very popular time for consumers to partake in holiday shopping. In 2022, over 100 million U.S. consumers shopped on Black Friday. Leading companies in U.S. retail The domestic retail market in the United States is very competitive, with many companies recording substantial retail sales. Walmart, a retail chain offering low prices and a wide selection of products, is the leading retailer in the United States. Amazon, The Kroger Co., Costco, and Target are a selection of other leading U.S. retailers.

The current microchip shortage spells trouble for holiday shoppers seeking a new video game console, but what about the gaming companies?

In the United States, holiday season online retail sales grew by 8.6 percent in 2024 compared to the previous year. Forecasts suggested that this growth would decrease in 2025 to 5.3 percent. The new normal in holiday shopping In 2020, the COVID-19 pandemic prompted many U.S. consumers to do their holiday shopping online. A year later, although the situation once again allows for physical shopping, e-commerce is still gaining relevance. According to estimates, holiday season online retail sales in the United States were to reach new heights in 2024, amounting to 241 billion dollars. As in previous years, Cyber Monday and Black Friday would remain the most relevant holiday shopping days in 2025, expected to generate approximately 14 billion and 12 billion U.S. dollars in sales, respectively. A preference for online With Cyber Monday expected to generate 2.5 billion dollars more than Black Friday in 2025, it comes as no surprise that most holiday shoppers reported that their preferred type of retailer for holiday gifts were online-only retailers. Over six in ten consumers prefered to buy holiday gifts from e-commerce only merchants, while department stores only only preferred by about 24 percent of seasonal shoppers.

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The online retail market share in the US is expected to increase to USD 460.13 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 11.64%.

The report extensively covers online retail market in the US segmentation by the following:

Product - Apparel, footwear, and accessories, consumer electronics and electricals, food and grocery, home furniture and furnishing, and others
Device - Smartphones and tablets and PCs

The US online retail market report offers information on several market vendors, including Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc. among others.

This online retail market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

What will the Online Retail Market Size in the US be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Retail Market Size in the US for the Forecast Period and Other Important Statistics

Online Retail Market in the US: Key Drivers, Trends, and Challenges

The growing seasonal and holiday sales is notably driving the online retail market growth in the US, although factors such as transportation and logistics may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online retail industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key US Online Retail Market Driver

The growing seasonal and holiday sales is one of the key drivers supporting the US online retail market growth. For instance, from November 1 to December 24, e-commerce sales in the US increased by 11% in 2021, when compared to a massive 47.2% growth in the holiday season of 2020. E-commerce sales made up 20.9 % of total retail sales in the holiday season of 2021, slightly higher than 20.6 percent in 2020. Thanksgiving, Black Friday, and Cyber Monday are the days that see a high amount of online shopping. Apparel, footwear and accessories, consumer electronics, computer hardware, and toys are the largest gaining product categories during the holiday season. Consumers in the US spent $204.5 billion online in November and December 2021, up 8.6% over the same period in 2020. Such exciting sales and offers are driving the market growth.

Key US Online Retail Market Trend

Omni-channel retailing is one of the key US online retail market trends fueling the market growth. It is rapidly becoming the norm for many retailers in the US. It offers consumers the option to shop online and pick up the merchandise from the store nearest to their location on the same day. Retailers are observing a high web influence on their in-store sales. For instance, Best Buy is integrating its offline and online stores to boost revenues. As a part of its omnichannel strategy, the retailer is utilizing physical stores as distribution centers for online purchases. According to Best Buy, 40% of its online shoppers prefer picking up their purchases from physical stores. Best Buy also challenges online and discount retailers with its match-to-price strategy, claiming to offer gadgets at or below the price offered by competitors. Such strategies are expected to boost market growth during the forecast period.

Key US Online Retail Market Challenge

Transportation and logistics are some of the factors hindering the US online retail market growth. Product procurement or sourcing, shipment of ordered items, and delivery to customers are the three major processes where the intervention of transportation and logistics come into the picture. All these processes require a high investment of both time and money, which challenges the efficiency and effectiveness of retailers and their costing strategies. The higher cost incurred from transportation and logistics reduces the margin of retailers, and most of the time, retailers are unable to break even. Between rising fuel prices, driver shortages, as well as a governmental and societal push for increased digitization and sustainability, transport and logistics will continue to be under a lot of pressure. Such factors will negatively impact the market growth during the forecast period.

This online retail market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Online Retail Market Vendors in the US?

The report analyzes the market’s competitive landscape and offers information on several market vendors, includi

As of September 2020, nearly seven out of ten survey participants in Mexico said that they were planning to spend less on shopping for end-of-year holidays in comparison to what they spend during the same period in 2019. Only ** percent were planning to increase their holiday expenditures in 2020. As of June of that same year, ** percent of Mexican respondents reported to have bought more products online.

Compared to other pre-COVID-19 years, about ** percent of consumers in Canada planned to spend more on holiday gifts in 2021. This is a slight increase in expected spending compared to the results from one year earlier. That being said, about ** percent of the country's shoppers stated that the coronavirus pandemic has not had an impact on their holiday present shopping in 2021.

In the United States, holiday season online retail sales grew by *** percent in 2023 compared to the previous year. Forecasts suggested that this growth would increase in 2024 to *** percent. The new normal in holiday shopping In 2020, the COVID-19 pandemic prompted many U.S. consumers to do their holiday shopping online. A year later, although the situation once again allows for physical shopping, e-commerce is still gaining relevance. According to estimates, holiday season online retail sales in the United States were to reach new heights in 2023, amounting to *** billion dollars. As in previous years, Cyber Monday and Black Friday would remain the most relevant holiday shopping days in 2023, expected to generate approximately ** billion and *** billion U.S. dollars in sales, respectively. A preference for online With Cyber Monday expected to generate *** billion dollars more than Black Friday in 2023, it comes as no surprise that most holiday shoppers reported that their preferred type of retailer for holiday gifts were online-only retailers. Over six in ten consumers prefered to buy holiday gifts from e-commerce only merchants, while department stores only only preferred by about ** percent of seasonal shoppers.

Due to the coronavirus outbreak, around half of American shoppers surveyed in *********** said they were planning to use curbside/contactless pickup during holiday season shopping in 2020 more than they did the year before.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.