In 2024, the United States ranked first by revenue in the home & laundry care market among the 25 countries presented in the ranking. United States' revenue amounted to ************* U.S. dollars, while China and India, the second and third countries, had records amounting to ************* U.S. dollars and ************ U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Home & Laundry Care.

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Home And Laundry Care Market Size 2025-2029

The home and laundry care market size is forecast to increase by USD 74.4 billion at a CAGR of 6.6% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. One of the primary drivers is the rising disposable income of consumers, enabling them to spend more on premium home care products. Another trend influencing the market is the introduction of new and innovative products, such as eco-friendly and smart laundry solutions. The platform also offers green cleaning products, stain removal tips, home cleaning hacks, and deep cleaning services. Eco-friendly alternatives, such as phosphate-free formulations and biodegradable packaging, are gaining popularity due to increasing concerns for health and sustainability. However, companies in this industry face challenges related to product recalls, which can negatively impact their brand reputation and financial performance. To mitigate these risks, manufacturers are investing in rigorous quality control measures and supply chain transparency. Overall, the market is expected to continue its growth trajectory, driven by consumer demand for convenience, effectiveness, and sustainability.

What will be the Size of the Home And Laundry Care Market During the Forecast Period?

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The market encompasses a range of products and services designed to maintain cleanliness and hygiene within households. Key trends include the demand for affordable laundry products, with consumers seeking value through bulk purchases and subscription services. Sustainability is a significant driver, leading to increased interest in biodegradable, eco-friendly, and plant-based laundry detergent and cleaning supplies.



Effective cleaning solutions that cater to various stain types and odor removal are also popular. Consumers are increasingly conscious of their environmental impact, leading to a preference for natural, non-toxic, and cruelty-free cleaning alternatives. The e-commerce platform offers a wide range of sustainable cleanliness products, including laundry capsule and household cleaner, while also addressing concerns like microfiber shedding in eco-friendly options. Zero-waste and sustainable living principles are influencing market dynamics, with multi-surface cleaning products and concentrated cleaning solutions gaining traction.

How is this Home And Laundry Care Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Laundry care
  Household cleaners
  Dishwashing detergents
  Others


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  South America

    Brazil


  Middle East and Africa

By Type Insights

The laundry care segment is estimated to witness significant growth during the forecast period.

The market comprises a wide range of products designed for maintaining cleanliness and personal hygiene in households. The laundry care segment includes detergents, fabric softeners, stain removers, and laundry additives, available in various formats like liquid, powder, and capsules. Detergents, a crucial component, effectively tackle dirt and stains, with brands leading the market. Household cleaners, including floor surfactants and counterfeit products, also form part of this market.

Furthermore, innovative cleaners, free from toxic chemicals, are increasingly available on e-commerce platforms, offering consumers convenient and sustainable solutions for their cleaning needs. Brands are focusing on clean future strategies, incorporating captured carbon and sustainable production methods, to gain a competitive advantage.

Get a glance at the Home And Laundry Care Industry report of share of various segments Request Free Sample

The laundry care segment was valued at USD 77.60 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia-Pacific (APAC) region is a major contributor to The market, fueled by its expanding urban population and economic growth. By 2024, around half of the APAC population resided in urban areas, reflecting the region's urbanization trend. This shift towards urban living increases the demand for time-saving and high-performing home ca

The revenue in the home & laundry care market in the United States was modeled to stand at ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************ U.S. dollars since 2018. Between 2024 and 2029, the revenue will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Home & Laundry Care.

The size of the Home and Laundry Care Market was valued at USD 187.77 billion in 2023 and is projected to reach USD 297.59 billion by 2032, with an expected CAGR of 6.8 % during the forecast period. Recent developments include: In March 2023, Bounty, an American paper towel brand made by Procter & Gamble, introduced an improved Quicker Picker Upper. With improved structure, flexible strength, and optimum fluid efficiency, Bounty's newest innovative paper towel lets you use less product to wipe up even the toughest messes. , In November 2022, BASF SE and Inditex’s brand Zara Home released The Laundry by Zara Home – a primary laundry detergent designed to lessen microfiber shedding all through washing, Developed jointly by Inditex and BASF Home Care and I&I Solutions Europe, the innovative solution is capable to reduce microfiber release by up to 80% .

In the home & laundry care market in the United States in 2024, the laundry care segment generated the highest revenue, reaching approximately ************* U.S. dollars. The household cleaners segment ranked second with around *********** U.S. dollars, while polishes, room scents & insecticides followed with about ************ U.S. dollars.

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Laundry Care Market Size 2025-2029

The laundry care market size is forecast to increase by USD 23.3 billion at a CAGR of 3.9% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing demand for convenience and effectiveness in home laundry solutions. Product innovation and portfolio extension are key trends in the market, with companies investing in research and development to introduce eco-friendly and sustainable offerings that cater to evolving consumer preferences. However, balancing production cost, price, and quality remains a significant challenge for market players. The global population's rising disposable income and the increasing number of nuclear families are fueling the demand for products. Furthermore, the growing trend of outsourcing laundry services and the increasing adoption of automation are creating new opportunities for market participants.
Companies seeking to capitalize on these trends should focus on developing innovative and sustainable products while maintaining a competitive price point and ensuring consistent quality. Effective supply chain management and strategic partnerships can also help companies navigate the challenges of production costs and regulatory compliance. Technological advancements, such as the increasing popularity of liquid detergent, capsules, and e-commerce platforms, have transformed the way consumers access and purchase products. Overall, the market presents a promising landscape for growth, with opportunities in emerging economies and the continued demand for convenient and effective laundry solutions. Companies that can successfully navigate the challenges of production costs, price, and quality while staying ahead of the competition through innovation and strategic partnerships are well-positioned to thrive in this dynamic market.

What will be the Size of the Laundry Care Market during the forecast period?

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The market encompasses a range of products, including home cleaning solutions such as laundry detergents, fabric softeners, and related fabric care items. This market exhibits growth, driven by several factors. Consumers' preferences for fragranced and eco-friendly goods have fueled demand for laundry detergents and fabric softeners with appealing scents and plant-based ingredients.
The shift towards healthier lifestyles and consumer concerns for the environment have also influenced the market's direction, leading to the rise of eco-friendly and plant-based laundry care solutions. Rapid urbanization and infrastructural developments in emerging economies have expanded the market's reach and size. Overall, the market continues to evolve, catering to the diverse needs and preferences of consumers worldwide.

How is this Laundry Care Industry segmented?

The laundry care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Laundry detergent
  Fabric softner
  Others
  Laundry detergent


Application

  Residential
  Commercial


Type

  Liquids
  Powders
  Pods
  Sheets
  Bar soaps


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses various product categories, including laundry detergents (powder and liquid), fabric softeners, fragrances, eco-friendly goods, and disinfectants. These products are primarily sold through offline channels, such as supermarkets, hypermarkets, convenience stores, and warehouse clubs. Consumers prefer these retail formats due to their wide product range, convenience, and quick results. The growing trend towards eco-friendly and sustainable alternatives is driving demand for laundry care products with plant-based ingredients and minimal artificial colorants. The liquid detergent segment holds a significant market share, with capsules gaining popularity due to their convenience and eco-friendliness. Online platforms, including e-commerce sites and FMCG marketplaces, are increasingly becoming a preferred channel for purchasing laundry care products.

The young population and rapid urbanization are key factors contributing to the market's growth. Fabric care and washing machine accessories are also gaining traction as consumers prioritize the care of their premium clothes. The demand for disinfectants and sanitizers has grown due to the ongoing pandemic. Overall, the market is expected to continue its growth trajectory, driven by consumer preferences for

Home and Laundry Care Market size was valued at USD 176.8 Billion in 2021 and is poised to grow from USD 188.65 Billion in 2022 to USD 316.93 Billion by 2030, at a CAGR of 6.70% during the forecast period (2023-2030).

Base Year 2023 Forecast Period 2024-2028 Market Growth X.XX%*

The size of the Home Laundry Care Market market was valued at USD 119.45 Billion in 2024 and is projected to reach USD 147.71 Billion by 2033, with an expected CAGR of 3.08% during the forecast period. Recent developments include: The Home Laundry Care Market is anticipated to reach a valuation of USD 124.3 billion by 2024 and further expand to USD 156.9 billion by 2032, exhibiting a CAGR of 3.08% during the forecast period (2024-2032). The rising demand for convenient and effective laundry care solutions, coupled with increasing urbanization and disposable incomes, is fueling market growth. Recent developments include the launch of eco-friendly laundry detergents and fabric softeners, as well as the integration of smart technology into washing machines and dryers. Key players are investing in research and development to cater to evolving consumer preferences and environmental concerns.. Key drivers for this market are: Sustainability Ecommerce growth Personalization Emerging markets Advancements in technology. Potential restraints include: Changing consumer habits Rising disposable income Surge in working women population Advancements in technology Growing environmental awareness.

The revenue in the 'Laundry Care' segment of the home & laundry care market worldwide was modeled to amount to ************** U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************* U.S. dollars since 2018. Between 2024 and 2029, the revenue will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Laundry Care.

The global laundry and home care market is projected to witness steady growth in the coming years. The market size is valued at XXX million in 2025 and is anticipated to reach XXX million by 2033, exhibiting a CAGR of XX% during the forecast period (2025-2033). The market growth is attributed to factors such as increasing urbanization, rising disposable income, changing consumer preferences, and the introduction of innovative products. The market is segmented into various application, types, and regional segments, with each segment contributing to the overall market growth. The key drivers of the laundry and home care market include the rising penetration of washing machines, growing awareness of hygiene and cleanliness, and the launch of eco-friendly and sustainable products. The market is also witnessing the emergence of new trends such as the integration of smart technology and the rise of e-commerce platforms, which are expected to further fuel market growth. However, factors such as the presence of local, unorganized players and the fluctuation of raw material prices pose challenges to the market. Despite these challenges, the market is expected to remain competitive and driven by the increasing demand for innovative, convenient, and sustainable laundry and home care solutions.

Global Laundry and Home Care market size 2025 was XX Million. Laundry and Home Care Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The global Laundry Care market is poised for robust growth, projected to reach an estimated USD 66,740 million by 2025, with a significant Compound Annual Growth Rate (CAGR) of 4.3% expected between 2025 and 2033. This sustained expansion is driven by a confluence of factors, including increasing consumer disposable incomes in emerging economies, a growing emphasis on hygiene and cleanliness post-pandemic, and the continuous innovation in laundry product formulations. Advanced detergents offering superior stain removal, eco-friendly options catering to environmentally conscious consumers, and convenient formats like pods and sheets are gaining traction, fueling market demand. Furthermore, the commercial sector, encompassing hotels, hospitals, and industrial laundries, represents a substantial and growing segment, driven by the need for efficient and effective laundry solutions to maintain high standards of cleanliness and operational efficiency. The market is segmented into key product types, with Laundry Detergent holding a dominant share, followed by Fabric Softeners and Bleach. The "Other" category, encompassing specialized laundry treatments and stain removers, is also witnessing notable growth. In terms of application, both Residential and Commercial segments are contributing to the market's upward trajectory. Geographically, Asia Pacific is emerging as a high-growth region due to its large population, rapid urbanization, and rising living standards. North America and Europe continue to be mature yet significant markets, driven by premium product offerings and a strong consumer preference for established brands. The competitive landscape is characterized by the presence of major global players like Procter & Gamble, Unilever, and Henkel, alongside regional and niche manufacturers, all vying for market share through product diversification, strategic partnerships, and a focus on sustainable practices.

Discover the latest market trends and analysis for the booming laundry care agent industry. Explore market size, CAGR, key players (P&G, Unilever, Colgate-Palmolive), and regional growth projections through 2033. Learn about the impact of sustainability and innovation on this dynamic sector.

The revenue in the home & laundry care market in Hungary was modeled to stand at ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Home & Laundry Care.

Global Laundry Care Products Market is segmented by Application (Household Products_ Cleaning Products_ Personal Care_ Home Care_ Laundry Care), Type (Detergents_ Fabric Softeners_ Stain Removers_ Laundry Additives_ Laundry Detergent Pods), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

Explore the global Laundry Care Products market, forecast to reach $70.41 billion by 2025 with a 3.1% CAGR. Discover key drivers, trends like eco-friendly formulations, and dominant companies shaping the future of household and commercial laundry solutions.

global home care products market size was evaluated at $271 billion in 2023 and is slated to hit $421 billion by the end of 2032 with a CAGR of nearly 6% between 2024 and 2032

The revenue in the home & laundry care market in Italy was modeled to stand at ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by *********** U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Home & Laundry Care.