The Global Home & Laundry Care Market has valued at USD189.12 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.7% through 2028.

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Market Size
Forecast Market Size
CAGR
Fastest Growing Segment
Largest Market
Key Players

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Home And Laundry Care Market Size 2025-2029

The home and laundry care market size is forecast to increase by USD 74.4 billion at a CAGR of 6.6% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. One of the primary drivers is the rising disposable income of consumers, enabling them to spend more on premium home care products. Another trend influencing the market is the introduction of new and innovative products, such as eco-friendly and smart laundry solutions. The platform also offers green cleaning products, stain removal tips, home cleaning hacks, and deep cleaning services. Eco-friendly alternatives, such as phosphate-free formulations and biodegradable packaging, are gaining popularity due to increasing concerns for health and sustainability. However, companies in this industry face challenges related to product recalls, which can negatively impact their brand reputation and financial performance. To mitigate these risks, manufacturers are investing in rigorous quality control measures and supply chain transparency. Overall, the market is expected to continue its growth trajectory, driven by consumer demand for convenience, effectiveness, and sustainability.

What will be the Size of the Home And Laundry Care Market During the Forecast Period?

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The market encompasses a range of products and services designed to maintain cleanliness and hygiene within households. Key trends include the demand for affordable laundry products, with consumers seeking value through bulk purchases and subscription services. Sustainability is a significant driver, leading to increased interest in biodegradable, eco-friendly, and plant-based laundry detergent and cleaning supplies.



Effective cleaning solutions that cater to various stain types and odor removal are also popular. Consumers are increasingly conscious of their environmental impact, leading to a preference for natural, non-toxic, and cruelty-free cleaning alternatives. The e-commerce platform offers a wide range of sustainable cleanliness products, including laundry capsule and household cleaner, while also addressing concerns like microfiber shedding in eco-friendly options. Zero-waste and sustainable living principles are influencing market dynamics, with multi-surface cleaning products and concentrated cleaning solutions gaining traction.

How is this Home And Laundry Care Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Laundry care
  Household cleaners
  Dishwashing detergents
  Others


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  South America

    Brazil


  Middle East and Africa

By Type Insights

The laundry care segment is estimated to witness significant growth during the forecast period.

The market comprises a wide range of products designed for maintaining cleanliness and personal hygiene in households. The laundry care segment includes detergents, fabric softeners, stain removers, and laundry additives, available in various formats like liquid, powder, and capsules. Detergents, a crucial component, effectively tackle dirt and stains, with brands leading the market. Household cleaners, including floor surfactants and counterfeit products, also form part of this market.

Furthermore, innovative cleaners, free from toxic chemicals, are increasingly available on e-commerce platforms, offering consumers convenient and sustainable solutions for their cleaning needs. Brands are focusing on clean future strategies, incorporating captured carbon and sustainable production methods, to gain a competitive advantage.

Get a glance at the Home And Laundry Care Industry report of share of various segments Request Free Sample

The laundry care segment was valued at USD 77.60 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia-Pacific (APAC) region is a major contributor to The market, fueled by its expanding urban population and economic growth. By 2024, around half of the APAC population resided in urban areas, reflecting the region's urbanization trend. This shift towards urban living increases the demand for time-saving and high-perfor

The revenue is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the indicator achieves the maximum value across all four different segments by the end of the comparison period. Notably, the segment Laundry Care stands out with the highest value of ***** billion U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in China and a comparison of the revenue in Japan. The Statista Market Insights cover a broad range of additional markets.

The revenue is forecast to experience significant growth in all regions in 2029. From the selected regions, the ranking by revenue in the home & laundry care market is forecast to be led by the United States with **** billion U.S. dollars. In contrast, the ranking is trailed by Australia with *** billion U.S. dollars, recording a difference of **** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a comparison of revenue in France and a comparison of revenue in China. The Statista Market Insights cover a broad range of additional markets.

The size of the Home and Laundry Care Market was valued at USD 187.77 billion in 2023 and is projected to reach USD 297.59 billion by 2032, with an expected CAGR of 6.8 % during the forecast period. Home and laundry care products are used to ensure hygiene and cleanliness within the household. These consist of a whole lot of cleaners, detergents, fabric softeners, and disinfectants for numerous applications, ranging from cleaning floors and surfaces to washing clothes. Generally, home care products will be all-purpose cleaners, bathroom cleaners, glass cleaners, and other specialized items, such as carpet or upholstery cleaning. They eliminate dirt, stains, and germs to maintain a clean and hygienic habitat. Laundry care is a care service concerned with keeping clothing, bedding, and other fabrics clean and fresh. The main agents used for the cleaning and disinfection of clothes are detergents, stain removers, fabric softeners, and bleach. Many home and laundry care products now contain eco-friendly and natural alternatives to cater to consumers' growing concerns about environmental impact. Together, these products contribute to a clean, comfortable, and safe home environment. Recent developments include: In March 2023, Bounty, an American paper towel brand made by Procter & Gamble, introduced an improved Quicker Picker Upper. With improved structure, flexible strength, and optimum fluid efficiency, Bounty's newest innovative paper towel lets you use less product to wipe up even the toughest messes. , In November 2022, BASF SE and Inditex’s brand Zara Home released The Laundry by Zara Home – a primary laundry detergent designed to lessen microfiber shedding all through washing, Developed jointly by Inditex and BASF Home Care and I&I Solutions Europe, the innovative solution is capable to reduce microfiber release by up to 80% .

The revenue in the home & laundry care market worldwide was modeled to stand at ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Home & Laundry Care.

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Laundry Care Market Size 2025-2029

The laundry care market size is forecast to increase by USD 23.3 billion at a CAGR of 3.9% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing demand for convenience and effectiveness in home laundry solutions. Product innovation and portfolio extension are key trends in the market, with companies investing in research and development to introduce eco-friendly and sustainable offerings that cater to evolving consumer preferences. However, balancing production cost, price, and quality remains a significant challenge for market players. The global population's rising disposable income and the increasing number of nuclear families are fueling the demand for products. Furthermore, the growing trend of outsourcing laundry services and the increasing adoption of automation are creating new opportunities for market participants.
Companies seeking to capitalize on these trends should focus on developing innovative and sustainable products while maintaining a competitive price point and ensuring consistent quality. Effective supply chain management and strategic partnerships can also help companies navigate the challenges of production costs and regulatory compliance. Technological advancements, such as the increasing popularity of liquid detergent, capsules, and e-commerce platforms, have transformed the way consumers access and purchase products. Overall, the market presents a promising landscape for growth, with opportunities in emerging economies and the continued demand for convenient and effective laundry solutions. Companies that can successfully navigate the challenges of production costs, price, and quality while staying ahead of the competition through innovation and strategic partnerships are well-positioned to thrive in this dynamic market.

What will be the Size of the Laundry Care Market during the forecast period?

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The market encompasses a range of products, including home cleaning solutions such as laundry detergents, fabric softeners, and related fabric care items. This market exhibits growth, driven by several factors. Consumers' preferences for fragranced and eco-friendly goods have fueled demand for laundry detergents and fabric softeners with appealing scents and plant-based ingredients.
The shift towards healthier lifestyles and consumer concerns for the environment have also influenced the market's direction, leading to the rise of eco-friendly and plant-based laundry care solutions. Rapid urbanization and infrastructural developments in emerging economies have expanded the market's reach and size. Overall, the market continues to evolve, catering to the diverse needs and preferences of consumers worldwide.

How is this Laundry Care Industry segmented?

The laundry care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Laundry detergent
  Fabric softner
  Others
  Laundry detergent


Application

  Residential
  Commercial


Type

  Liquids
  Powders
  Pods
  Sheets
  Bar soaps


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses various product categories, including laundry detergents (powder and liquid), fabric softeners, fragrances, eco-friendly goods, and disinfectants. These products are primarily sold through offline channels, such as supermarkets, hypermarkets, convenience stores, and warehouse clubs. Consumers prefer these retail formats due to their wide product range, convenience, and quick results. The growing trend towards eco-friendly and sustainable alternatives is driving demand for laundry care products with plant-based ingredients and minimal artificial colorants. The liquid detergent segment holds a significant market share, with capsules gaining popularity due to their convenience and eco-friendliness. Online platforms, including e-commerce sites and FMCG marketplaces, are increasingly becoming a preferred channel for purchasing laundry care products.

The young population and rapid urbanization are key factors contributing to the market's growth. Fabric care and washing machine accessories are also gaining traction as consumers prioritize the care of their premium clothes. The demand for disinfectants and sanitizers has grown due to the ongoing pandemic. Overall, the market is expected to continue its growth trajectory, driven by consumer preferences

Laundry And Home Care Market Outlook

The global laundry and home care market size is estimated to reach USD 162 billion in 2023 and is projected to grow to USD 252 billion by 2032, exhibiting a CAGR of 5.0% over the forecast period. This growth is primarily driven by increasing consumer awareness about hygiene, rising disposable incomes, and the expansion of e-commerce platforms. The demand for innovative, efficient, and eco-friendly products is also stimulating market growth.

One of the primary growth factors in the laundry and home care market is the increasing consumer awareness about hygiene and cleanliness, significantly accelerated by the COVID-19 pandemic. The heightened focus on maintaining a clean and germ-free environment at home has led to a surge in demand for various home care products. Consumers are now more conscious about the products they use, opting for those that promise higher efficiency and better results. This trend is pushing manufacturers to innovate and introduce products that are not only effective but also safe and eco-friendly, catering to the rising demand for sustainable living.

Moreover, the rise in disposable incomes, particularly in developing economies, is enabling consumers to spend more on premium and specialized home care products. As urbanization continues to grow, the need for convenient and efficient cleaning solutions becomes more pronounced. Urban households, often characterized by busy lifestyles, are increasingly seeking time-saving products such as pre-measured laundry pods, automatic dishwashing agents, and multi-surface cleaners. This shift in consumer preference towards convenience and efficacy is encouraging manufacturers to diversify their product portfolios and invest in advanced product formulations.

The expansion of e-commerce platforms has also played a pivotal role in the growth of the laundry and home care market. Online retailing has made a wide range of products accessible to consumers, offering the convenience of doorstep delivery and competitive pricing. E-commerce channels have become crucial for market players to reach a broader audience, especially in remote areas where traditional brick-and-mortar stores might not be prevalent. The digital transformation in retail is also enabling companies to gather consumer insights and tailor their marketing strategies more effectively, driving sales growth.

Household Care Products have become an integral part of modern living, as consumers increasingly prioritize cleanliness and hygiene in their daily routines. These products encompass a wide range of items, from laundry detergents and fabric softeners to surface cleaners and air fresheners, all designed to maintain a clean and pleasant home environment. The growing awareness of health and wellness has led to a surge in demand for products that not only clean effectively but also contribute to a healthier living space. As a result, manufacturers are focusing on developing formulations that are safe for both users and the environment, incorporating natural ingredients and reducing the use of harsh chemicals. This shift towards more sustainable and health-conscious options is reshaping the household care products market, offering consumers innovative solutions that align with their values.

Regionally, the Asia Pacific market is anticipated to experience the fastest growth, propelled by rapid urbanization, rising disposable incomes, and a growing middle-class population. Countries like China and India are witnessing significant demand for laundry and home care products due to increasing consumer awareness and changing lifestyles. North America and Europe also hold substantial market shares, driven by high standards of living and advanced retail infrastructures. In contrast, regions like Latin America and the Middle East & Africa are gradually emerging as lucrative markets due to improving economic conditions and increasing penetration of organized retail.

Product Type Analysis

The laundry detergents segment holds the largest share in the laundry and home care market, driven by its essential role in household cleaning routines. The demand for liquid detergents is particularly high due to their convenience, effectiveness in cold water, and suitability for modern washing machines. Powder detergents, although still popular in some regions, are gradually being overshadowed by liquid and pod formats. Innovations in detergent formulations, such as enzyme-based and eco-friendly options, are further

Paragraph 1: The global home laundry care market was valued at $119.45 billion in 2025 and is projected to grow at a CAGR of 3.08% during the forecast period from 2025 to 2033. Key drivers of market growth include rising disposable incomes, increasing urbanization, and growing awareness of hygiene and cleanliness. Furthermore, advancements in laundry technology, such as the introduction of energy-efficient washing machines and innovative laundry detergents, are also contributing to market expansion. Paragraph 2: The home laundry care market is segmented by product type, distribution channel, application, form, scent, and company. The laundry detergent segment holds the largest market share due to its widespread use in both household and commercial settings. Supermarkets/hypermarkets are the primary distribution channel, while liquid is the most popular form of laundry detergent. In terms of fragrance, floral scents are the most preferred. Major companies operating in the home laundry care market include Procter & Gamble, Godrej Consumer Products, Colgate-Palmolive, Reckitt Benckiser, and Unilever. Regional analysis shows that Asia Pacific and North America hold the largest market shares, driven by high population density and increasing consumer spending. The global home laundry care market is projected to reach USD 156.9 billion by 2032, exhibiting a CAGR of 3.08% during the forecast period (2024-2032). This growth is primarily driven by the rising demand for convenient and effective laundry care solutions, coupled with increasing urbanization and disposable incomes. Recent developments include: The Home Laundry Care Market is anticipated to reach a valuation of USD 124.3 billion by 2024 and further expand to USD 156.9 billion by 2032, exhibiting a CAGR of 3.08% during the forecast period (2024-2032). The rising demand for convenient and effective laundry care solutions, coupled with increasing urbanization and disposable incomes, is fueling market growth. Recent developments include the launch of eco-friendly laundry detergents and fabric softeners, as well as the integration of smart technology into washing machines and dryers. Key players are investing in research and development to cater to evolving consumer preferences and environmental concerns.. Key drivers for this market are: Sustainability Ecommerce growth Personalization Emerging markets Advancements in technology. Potential restraints include: Changing consumer habits Rising disposable income Surge in working women population Advancements in technology Growing environmental awareness.

Base Year 2023 Forecast Period 2024-2028 Market Growth X.XX%*

The revenue in the home & laundry care market in Hungary was modeled to stand at ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Home & Laundry Care.

Global Laundry and Home Care market size 2025 was XX Million. Laundry and Home Care Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The global laundry and home care market is projected to witness steady growth in the coming years. The market size is valued at XXX million in 2025 and is anticipated to reach XXX million by 2033, exhibiting a CAGR of XX% during the forecast period (2025-2033). The market growth is attributed to factors such as increasing urbanization, rising disposable income, changing consumer preferences, and the introduction of innovative products. The market is segmented into various application, types, and regional segments, with each segment contributing to the overall market growth. The key drivers of the laundry and home care market include the rising penetration of washing machines, growing awareness of hygiene and cleanliness, and the launch of eco-friendly and sustainable products. The market is also witnessing the emergence of new trends such as the integration of smart technology and the rise of e-commerce platforms, which are expected to further fuel market growth. However, factors such as the presence of local, unorganized players and the fluctuation of raw material prices pose challenges to the market. Despite these challenges, the market is expected to remain competitive and driven by the increasing demand for innovative, convenient, and sustainable laundry and home care solutions.

Over the last two observations, the revenue is forecast to significantly increase in all segments. Especially notable is the remarkably robust growth observed in the Laundry Care segment as we approach the end of the forecast period. This value, reaching ** million euro, stands out significantly compared to the average changes, which are estimated at **** million euro. Find other insights concerning similar markets and segments, such as a comparison of revenue in France and a comparison of countries or regions regarding revenue. The Statista Market Insights cover a broad range of additional markets.

The global laundry care agent market is a substantial and dynamic sector, experiencing consistent growth fueled by several key factors. While precise figures for market size and CAGR are unavailable in the provided data, a reasonable estimation can be made based on industry trends and the presence of major players like Procter & Gamble, Unilever, and Colgate-Palmolive. Considering the significant investment and market share held by these multinational corporations, the market size in 2025 is likely in the range of $50-70 billion USD. A conservative estimate of the CAGR for the forecast period (2025-2033) could be around 4-6%, driven primarily by increasing disposable incomes in developing economies, a growing awareness of hygiene and sanitation, and a shift towards convenient and high-performance laundry solutions. The market's growth is further propelled by the rise of e-commerce, expanding distribution networks, and the introduction of innovative products like eco-friendly and concentrated detergents. However, fluctuating raw material prices and stringent environmental regulations pose significant challenges to market expansion. Segmentation within the market is likely to include various product types (e.g., liquid detergents, powders, capsules), applications (e.g., household, commercial), and distribution channels (e.g., supermarkets, online retailers). The competitive landscape is characterized by intense rivalry amongst established players and emerging regional brands. Key players focus on product differentiation, brand building, and strategic acquisitions to maintain market share. The ongoing trend towards sustainability is significantly impacting the industry, driving demand for eco-friendly formulations and packaging solutions. This includes biodegradable ingredients, reduced water usage, and concentrated products to minimize environmental impact. Furthermore, the increasing popularity of laundry pods and single-use packets reflects the convenience-driven consumer preferences. Regional variations in market dynamics are expected, with developed markets likely showing more mature growth while developing economies present significant growth opportunities. In the next decade, successful players will be those that can effectively navigate regulatory hurdles, respond to evolving consumer preferences, and invest in research and development to create innovative, sustainable products.

The anticipated size of the global laundry care market in 2022 was close to US$ 98.2 billion. The increasing need for laundry care goods as a result of the expanding population in emerging regions is the main factor driving the expansion of the worldwide market. It is thus anticipated to have produced US$ 180.3 billion by 2023, alongside a CAGR of 5.7% from 2023 to 2033.

Report Attribute	Details
Estimated Market Value (2022)	US$ 98.2 billion
Expected Market Value (2023)	US$ 103.6 billion
Projected Forecast Value (2033)	US$ 180.3 billion
Anticipated Growth Rate (2023 to 2033)	5.7%

Report Scope

Report Attribute	Details
Growth Rate	CAGR of 5.7% from 2022 to 2032
Market value in 2023	US$ 103.6 billion
Market value in 2033	US$ 180.3 billion
Base Year for Estimation	2022
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	USD billion for value
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	Product Type Source Type Form Type Distribution Channel Region
Regions Covered	North America Latin America Europe Asia Pacific Middle East and Africa
Key Countries Profiled	United States Canada Mexico Brazil Germany United Kingdom France Spain Italy Japan China Singapore Thailand Indonesia Israel GCC countries South Africa Australia New Zealand
Key Companies Profiled	Procter & Gamble Co. Unilever PLC Colgate-Palmolive Company Henkel AG & Co. KGaA Reckitt Benckiser Group PLC Amway Corporation Kao Corporation S.C. Johnson & Son Inc. LG Household & Health Care Ltd Golrang Industrial Group Lion Corporation Church & Dwight Co. Alicorp S.A.A.
Customization & Pricing	Available on Request

Report of Laundry and Home Care Market is currently supplying a comprehensive analysis of many things which are liable for economy growth and factors which could play an important part in the increase of the marketplace in the prediction period. The record of Laundry and Home Care Industry is providing the thorough study on the grounds of market revenue discuss production and price happened. The report also provides the overview of the segmentation on the basis of area, contemplating the particulars of earnings and sales pertaining to marketplace.

The global laundry and home care market is experiencing robust growth, driven by increasing disposable incomes, rising awareness of hygiene, and a shift towards convenient and effective cleaning solutions. The market, estimated at $200 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033, reaching approximately $280 billion by 2033. This growth is fueled by several key trends, including the rising popularity of eco-friendly and sustainable products, the increasing demand for specialized cleaning solutions catering to specific needs (e.g., allergy sufferers), and the burgeoning online retail channel expanding access to a wider range of products. The market is segmented by application (online and offline channels) and product type (liquid, gas, and powder formulations). Liquid formulations currently dominate the market due to their ease of use and versatility, but powder detergents retain significant market share, especially in price-sensitive regions. The online channel is experiencing significant growth, driven by convenience and wider product selection, posing a challenge to the established offline retail networks. Major players like Henkel, Unilever, Procter & Gamble, Reckitt Benckiser, Clorox, Church & Dwight, Kao Corporation, and S. C. Johnson & Son are actively competing through product innovation, brand building, and strategic acquisitions to maintain their market share. Regional variations in growth are expected, with North America and Europe maintaining strong positions due to higher per capita consumption and established markets. However, developing economies in Asia Pacific (specifically India and China) are exhibiting rapid growth driven by rising middle classes and increased urbanization. Market restraints include fluctuating raw material prices, stringent environmental regulations, and increasing competition from private label brands. Despite these challenges, the long-term outlook for the laundry and home care market remains positive, with continued growth fueled by evolving consumer preferences and technological advancements.

Online On-Demand Laundry Service Market size was valued at USD 43.36 Billion in 2024 and is projected to reach USD 405.36 Billion by 2032, growing at a CAGR of 35.56% during the forecast period 2026-2032.Global Online On-Demand Laundry Service Market DriversEasy to use and time-efficientConvenience is one of the main factors propelling the market for on-demand laundry services provided online. With their hectic job schedules and other personal responsibilities, modern lifestyles don't always provide time for home tasks like laundry. Online on-demand laundry services offer a convenient way for customers to delegate this labor-intensive chore. Busy urbanites find these platforms quite enticing because they save a lot of time and effort by providing pick-up and delivery services.

The Home Care Market Report is Segmented by Product Type (Air Care, Dishwashing, Bleach, Insect Repellent, and More), Packaging Format (Bottles, Aerosol Cans, and More), Formulation (Synthetic, Natural and Organic), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More), and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).