In 2019, the global market share of Chinese household manufacturer Haier Electronics amounted to almost ** percent. Back in 2009, the company accounted for around five percent of the global market. The company's main products include refrigerators, air conditioners, and washing machines.

The total direct and indirect value-added of the household appliances industry in the European Union countries exceeded 79.7 billion euros in 2022. According to the Statista Consumer Market Outlook the European household appliances market is forecast to reach revenues of more than 97 billion U.S. dollars in 2023.

Europe is home to major home appliance companies
Some of the largest and best-known home appliances manufacturers are headquartered in Europe, for example, the German household appliances companies BSH Group and Miele. Other major home appliance companies in Europe are SEB Group from France and the Swedish appliance manufacturer Electrolux. Many of these companies operate appliance manufacturing sites in Europe, with Italy leading the way with 42 of the 240 European sites located in the country. The broader home appliance industry employs more than 2020 thousand people.

Major appliances lead market in value and volume
Major appliances account for a higher share of revenue and unit sales in the European home appliances market than small appliances. In 2022, sales of major appliances in Europe achieved more than 51.6 billion U.S. dollars in sales, around ten billion U.S. dollars more than revenues from small appliances sales. Unit sales were also much higher for major appliances, with more than 109 million pieces of major home appliances sold in Europe during that year. The top categories in the segment were washing machines, refrigerators, and dishwashers.

This statistic shows the household appliance market revenue in the Middle East and Africa (MEA), from 2012 to 2015, and the forecast for that market from 2016 to 2023. In 2017, the market revenue of household appliances in the MEA region was estimated to reach *** billion U.S. dollars.

The revenue of the home appliance market in Iceland amounted to $X in 2018, dropping by -X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, home appliance consumption continues to indicate an abrupt contraction. The pace of growth appeared the most rapid in 2012 with an increase of X% against the previous year. Iceland home appliance consumption peaked at $X in 2017, and then declined slightly in the following year.

This statistic displays the global market revenue of small domestic appliances from 2009 to 2017. In 2017, the global market generated some **** billion U.S. dollars in revenue. Small domestic appliances include appliances for home comfort, kitchen appliances, and personal care.

Small appliances sales – additional information

The home appliance industry is composed of two main segments: major home appliances and small home appliances. Major domestic appliances include washing machines, dishwashers, refrigerators, freezers and microwave ovens to name a few, while small appliances are, for example, food processors, toasters and slow cookers. The global household appliances market shows growth projections for the coming years, and is forecast to increase its value to just over *** billion U.S. dollars by 2020.

Sales of small domestic appliances amounted to around ** billion U.S. dollars worldwide in 2015. In the U.S., Americans spent an average of ****** U.S. dollars on small appliances and miscellaneous housewares in 2014. Some categories within the small domestic appliance market are kitchen items such as blender/mixer systems, slow cookers, juice extractors, coffee makers and compact wine coolers. Hair dryers, irons, vacuum are also popular categories within this market. Sales of some of these categories are driven by the release of innovative features, while other categories rely on their basic functionalities as a selling point. For instance, costumers look for new features when shopping for a blender/mixer, or vacuum cleaners. Rice cookers, electric kettles, waffle irons are a few examples of small appliance categories for which sales are not necessarily driven by innovative features, but by their basic functionality.

Smart appliance is a promising trend for these innovation-driven small appliance categories. According to a recent survey about the use of connected devices, consumers are most likely to use smart appliances in the coming years.

In 2024, the Myanmar's domestic appliances market decreased by less than 0.1% to $1.1B, falling for the second consecutive year after two years of growth. The market value increased at an average annual rate of +1.3% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs at $1.4B in 2017; however, from 2018 to 2024, consumption stood at a somewhat lower figure.

The global major home appliances market has seen a transition towards online e-commerce channels for selling appliances. From 2017 to 2019, e-commerce's share of retail volume grew from **** percent to **** percent in just two years. While the offline channels such as electronics, appliance, and home specialist retailers have seen a slight decline in this two year time period.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

The Algerian domestic appliances market shrank to $674M in 2024, dropping by -3.1% against the previous year. Over the period under review, consumption showed a relatively flat trend pattern. Domestic appliances consumption peaked at $863M in 2017; however, from 2018 to 2024, consumption failed to regain momentum.

In 2021, the share of online sales in the consumer electronics, home appliances, and electronics products segment in Poland was 45 percent. It is expected to grow by another six percentage points by 2027.

The Mexican market for domestic, non-electric, cooking or heating appliances reduced modestly to $637M in 2024, approximately mirroring the previous year. Over the period under review, consumption showed a mild downturn. Over the period under review, the market hit record highs at $994M in 2016; however, from 2017 to 2024, consumption remained at a lower figure.

Egypt Home Appliances Market size was valued at $ 4.2 Bn in 2024 and is expected to reach $ 7.1 Bn by 2032, growing at a CAGR of 6.8% from 2026 to 2032.Egypt Home Appliances Market DynamicsThe key market dynamics that are shaping the Egypt home appliances market include:Key Market Drivers:Urbanization and Housing Development: Egypt's urban population is rapidly growing, resulting in increasing demand for household appliances. In accordance with Egypt's Central Agency for Public Mobilization and Statistics (CAPMAS), the urban population accounted for 43.7% of the total in 2022 and is expected to exceed 50% by 2030.Rising Middle Class and Increasing Disposable Income: Egypt's middle-class expansion is fueling home appliance purchases. In accordance to the World Bank, Egypt's GDP per capita increasing from USD 2,549 in 2017 to around USD 3,870 in 2023. Based to the Egyptian Ministry of Finance, households spend money on durable goods, such as appliances.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

United States - Producer Price Index by Industry: Small Electrical Appliance Manufacturing: Electric Fans, Except Industrial-Type (DISCONTINUED) was 158.30000 Index Dec 1982=100 in December of 2017, according to the United States Federal Reserve. Historically, United States - Producer Price Index by Industry: Small Electrical Appliance Manufacturing: Electric Fans, Except Industrial-Type (DISCONTINUED) reached a record high of 158.30000 in June of 2017 and a record low of 96.60000 in April of 1987. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Producer Price Index by Industry: Small Electrical Appliance Manufacturing: Electric Fans, Except Industrial-Type (DISCONTINUED) - last updated from the United States Federal Reserve on July of 2025.

This statistic shows the global sales volume share of the major household appliances in 2017, by brand. That year, Chinese consumer electronics and household appliance manufacturer Haier accounted for around **** percent of the main household appliance sales worldwide.

The African market for domestic, non-electric, cooking or heating appliances dropped to $1.1B in 2024, falling by -6.8% against the previous year. The total consumption indicated moderate growth from 2012 to 2024: its value increased at an average annual rate of +4.1% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +56.3% against 2017 indices.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

The Italian market for domestic, non-electric, cooking or heating appliances surged to $81M in 2024, growing by 215% against the previous year. Overall, consumption posted a slight increase. Over the period under review, the market attained the maximum level at $103M in 2017; however, from 2018 to 2024, consumption stood at a somewhat lower figure.