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The Indian Home Appliance Market is Segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers, and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, and Hair Dryers), and Distribution Channel (Multi-Branded Stores, Exclusive Stores, Online, and Other Distribution Channels).
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The India Small Home Appliances Market Report is Segmented by Product (Vacuum Cleaners, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers, Water Heaters, Small Kitchen Appliances, and Others) and Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Other Distribution Channels). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.
The volume of the household appliances market in India was forecast to continuously increase between 2024 and 2029 by in total 72.7 million pieces (+16.81 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 505.15 million pieces and therefore a new peak in 2029. Notably, the volume of the household appliances market was continuously increasing over the past years.Find further information concerning the average volume per household in the 'Small Appliances' segment of the household appliances market in Angola and the revenue in the 'Major Appliances' segment of the household appliances market in Indonesia. The Statista Market Insights cover a broad range of additional markets.
India Consumer Electronics And Home Appliances Market Size 2025-2029
The consumer electronics and home appliances market size in India is forecast to increase by USD 2.07 billion at a CAGR of 1.2% between 2024 and 2029.
The consumer electronics and home appliances market witness significant growth due to various trends and drivers. The integration of artificial intelligence (AI) and smart technology in devices, such as tablets, smartphones, and smart home appliances, is a major trend driving market growth. Semiconductors, including microcontrollers, play a crucial role in enabling these advanced features. Additionally, the increasing popularity of virtual reality (VR) technology and its application in consumer electronics is another growth factor. The E-commerce sector's expansion and the convenience it offers have also contributed to the market's growth.
Compliance costs associated with consumer electronics and home appliances remain a challenge, but manufacturers continue to innovate to meet these requirements. In the US market, the demand for energy-efficient appliances, such as inverters in refrigerators and advanced computer technology, continues to fuel growth.
What will be the Size of the market During the Forecast Period?
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The consumer electronics and home appliances market encompasses a wide range of products designed to enhance modern living. This dynamic industry is driven by various factors, including the growing youth population and increasing internet penetration worldwide. With rising per-capita income and purchasing power parity, high-income households represent a significant market segment. Emerging technologies, such as artificial intelligence, the Internet of Things, augmented reality, and smart home systems from industry leaders like Haier and LG Electronics, continue to shape the market's direction. According to recent survey results, performance factors and consumer spending on these innovative devices show an exponential trend. The number of households adopting these advanced technologies is on the rise, making the consumer electronics and home appliances market an exciting and continuously evolving sector.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Product
Consumer electronics
Home appliances
Distribution Channel
Offline
Online
Price Range
Mid-range
Premium
Entry-level
Geography
India
By Product Insights
The consumer electronics segment is estimated to witness significant growth during the forecast period.
Consumer electronics, encompassing products such as TVs, smartphones, tablets, computers, and audio devices, are experiencing significant growth due to increasing Internet penetration and the youth population's adoption. In India, rising per-capita income and the emergence of high-income households are fueling demand for these technologies. IoT technology integration is also driving sales, particularly for smart devices. Advanced technologies and Internet connectivity enable various applications, enhancing consumer experiences. The electronics industry is further by emerging technologies like Artificial Intelligence, the Internet of Things, Augmented Reality, and Virtual Reality. Semiconductors and microcontrollers are essential components, but their shortage may impact production. Imports, raw material prices, and e-commerce platforms like Flipkart and Amazon are significant factors influencing market dynamics.
The IT industry's growth, skilled IT labor availability, and the smartphone segment's performance further contribute to the market's expansion. Household appliances and industry associations' survey results indicate a continuous trend in consumer spending on electronics. Performance factors, such as exponential trend smoothing, current exchange rates, and representativeness, should be considered on an ad hoc basis. Electricals and IoT technology continue to shape the future of consumer electronics.
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Market Dynamics
Our India Consumer Electronics And Home Appliances Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in adoption of India Consumer Electronics And Home Appliances Market?
Growth in government initiatives for electronic products is the key driver of the market.
The market is experiencing significant growth due to several factors. The government's decision to all
The India Household Appliances market is valued at USD 59 billion driven by various factors, including increasing demand for energy-efficient appliances, government initiatives promoting local manufacturing, and a growing middle-class population.
The revenue is forecast to experience significant growth in all segments in 2029. This reflects the overall trend throughout the entire forecast period from 2019 to 2029. It is estimated that the revenue is continuously rising in all segments. In this regard, the Major Appliances segment achieves the highest value of 57.4 billion U.S. dollars in 2029. Find further statistics on other topics such as a comparison of the average volume per household in Kuwait and a comparison of the revenue in Brazil. The Statista Market Insights cover a broad range of additional markets.
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The size of the India Small Home Appliances Market was valued at USD 27.27 Million in 2023 and is projected to reach USD 37.86 Million by 2032, with an expected CAGR of 4.80% during the forecast period.Small home appliances are portable or semi-portable machines that are used for household tasks and are usually placed on a table or counter. They are different from major appliances, such as washing machines and refrigerators, which are typically placed on the floor and are difficult to move. Small appliances are also different from consumer electronics, which are used for entertainment and leisure. small appliance, small domestic or small electric, is a portable or semi-portable machine, generally used on table-tops, counter-tops or other platforms, to accomplish a household task. Examples include microwave ovens, kettles, toasters, humidifiers, food processors and coffeemakers. They contrast with major appliances (known as "white goods" in the UK), such as the refrigerators and washing machines, which cannot be easily moved and are generally placed on the floor. Small appliances also contrast with consumer electronics (British "brown goods") which are for leisure and entertainment rather than purely practical tasks.Benefits of Small Home Appliances:Convenience: Small home appliances offer convenience and ease of use, making daily tasks simpler.Efficiency: They are designed to perform specific tasks efficiently, saving time and effort.Versatility: Many small home appliances can perform multiple functions, reducing the need for separate devices.Compactness: Their compact size makes them ideal for small spaces and easy storage.Government Initiatives:The Indian government is actively promoting the Make in India initiative to encourage domestic production of appliances, creating opportunities for local manufacturers.Technological Advancements:Advancements in technology have led to the development of smart home appliances, which offer enhanced functionality and connectivity, making them more user-friendly and customizable. Recent developments include: February 2024: LG Electronics entered self-laundry services in India and announced investing USD 4 million. The company plans to open 200 self-laundry service centers by the end of 2024., December 2023: Whirlpool Corporation planned to sell up to 24% of its stake in its Indian arm, Whirlpool of India Ltd, in 2024 to raise funds to reduce the debt level, according to a regulatory filing.. Key drivers for this market are: Increasing Online Sales is Driving the Market, Growing Urbanisation is Driving need for Small Appliances. Potential restraints include: Changing Needs of Customers, Limited Usage of the Product. Notable trends are: Growing Urbanization is Driving the Market.
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The Report Covers India Kitchen Appliances Market Share & Industry Analysis and it is Segmented By Product (Food Processors, Mixers and Grinders, Microwave Ovens, Grills and Toasters, Water Purifiers, Refrigerators, Dishwashers, and Other Kitchen Appliances), By Application (Residential and Commercial), and By Distribution Channel (Multi-brand Stores, Exclusive Stores, Online, and Other Distribution Channels).
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Refrigerators and Freezers: Major players include Godrej, Samsung, Whirlpool, and LG. The demand for double-door and side-by-side refrigerators with advanced features like smart connectivity, energy efficiency, and customizable cooling zones is rising. Washing Machines: Samsung, Whirlpool, and LG dominate the market. Fully automatic washing machines with advanced washing programs, IoT connectivity, and eco-friendly features are gaining popularity. Air Conditioners: Market leaders include Voltas, LG, and Daikin. Energy-efficient and inverter-based ACs with features like air purification, remote control, and smart home integration are in high demand. Key drivers for this market are: Increasing Birth Rate Drives The Market, Rise In Disposable Income Of Parents Drives The Market. Potential restraints include: Lack of Security Issues, Infrastructure and Space Limitations. Notable trends are: Rise in Production of Major White Goods in India.
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The Indian domestic appliances market was finally on the rise to reach $36.5B in 2023, after two years of decline. Over the period under review, the total consumption indicated measured growth from 2012 to 2023: its value increased at an average annual rate of +3.8% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption decreased by -27.9% against 2020 indices.
In financial year 2022, the water heater market in India was valued at 282.3 million U.S. dollars. It was estimated that with a CAGR of 7.16 percent, the market size will reach 422.8 million dollars in 2028. More than half of the demand for water heaters come from smaller cities.
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The Asia Pacific Home Appliances Market Report is Segment by Major Appliances( Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers and Ovens, Other Major Appliances), by Small Appliances (Vacuum Cleaners, Coffee Machines, Irons, Toasters, Grills and Roasters, and Other Small Appliances), by Distribution Channel (Multibrand Stores, Exclusive Stores, Online, and Other Distribution Channels), and by Country (China, India, Japan, South Korea, Australia, New Zealand, Rest of Asia Pacific). The Report Offers Market Size and Forecasts for the Asia Pacific Home Appliances Market in Value (USD) for all the Above Segments.
Whirlpool of India led the domestic appliance market in India with net sales of about 62 billion Indian rupees as of December 2022. It was closely followed by Crompton Greaves and Electronics Mart India at 58 and 54.5 billion rupees respectively. Both Crompton Greaves and Electronics Mart India are Indian companies.
Whirlpool of India
Whirlpool of India Limited is one of the leading manufacturers of major home appliances in India, headquartered in Gurugram. It is a subsidiary of the Whirlpool Corporation from United States. It has three manufacturing facilities in India, located in Faridabad, Pondicherry, and Pune. It primarily manufactures and sells refrigerators, washing machines, air conditioners, microwave, and other small appliances. Its main competitors in the major appliances segment are Korean electronics companies, Samsung, and LG. In the small appliances segment, it also faces competition from Indian manufacturers.
Refrigerator market in India
In 2022, LG was the leader in the Indian refrigerator market with more than 30 percent of the market share. Whirlpool ranked the third following Samsung. It was estimated that the market size of refrigerators was around 9.7 billion U.S. dollars during the same year. The prospect of this segment is of great potential in India, especially considering the increasingly hot summers due to global climate change.
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The global consumer appliances market is anticipated at US$ 419 billion in 2022. Demand is likely to remain high for consumer appliances during the assessment period. This is due to the increased demand for advanced appliances and connected kitchen appliances and garnering US$ 679.8 billion in 2033, recording a CAGR of 4.5% from 2023 to 2033. The market is likely to secure US$ 437.8 billion in 2023.
Data Points | Key Statistics |
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Consumer Appliances Market Size Value in 2023 | US$ 437.8 billion |
Consumer Appliances Market Forecast Value in 2033 | US$ 679.8 billion |
Global Growth Rate | 4.5% |
Forecast Period | 2023 to 2033 |
Consumer Appliances Market Revenue Analysis from 2018 to 2022 Vs Market Outlook for 2023 to 2033
Historical CAGR (2018 to 2022) | 4.0% |
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Forecasted CAGR (2023 to 2033) | 4.5 % |
Report Scope
Attribute | Details |
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Growth Rate | CAGR of 4.5% from 2023 to 2033 |
Market Value in 2023 | US$ 437.8 billion |
Market Value in 2033 | US$ 679.8 billion |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ Billion and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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The household appliances market is projected to be valued at US$ 707.52 billion in 2023 and is expected to rise to US$ 1,328.11 billion by 2033. The sales of household appliances are expected to grow at a significant CAGR of 6.50% during the forecast period.
Attributes | Details |
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Household Appliances Market CAGR | 6.50% |
Household Appliances Market Valuation (2023) | US$ 707.52 billion |
Household Appliances Market Valuation (2033) | US$ 1,328.11 billion |
Scope of Report
Attribute | Details |
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Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | US$ billion for Value |
Key Countries Covered | USA, Canada, Germany, United kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa |
Key Segments Covered |
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Key Companies Profiled |
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Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing | Available upon Request |
The number of users in the 'Household Appliances' segment of the electronics e-commerce market in India was forecast to continuously increase between 2024 and 2029 by in total 84 million users (+66.96 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 209.39 million users and therefore a new peak in 2029. Notably, the number of users of the 'Household Appliances' segment of the electronics e-commerce market was continuously increasing over the past years.Find further information concerning the revenue in the 'Consumer Electronics' segment of the electronics e-commerce market in Indonesia and the number of users in the 'Consumer Electronics' segment of the electronics e-commerce market in Indonesia. The Statista Market Insights cover a broad range of additional markets.
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The refurbished appliance market share is estimated to expand at a CAGR of 13.60% over the assessment period. In 2024, the market is expected to generate a revenue worth US$ 9,809.5 million. By 2034, the market size is forecast to expand to US$ 35,109.9 million.
Attributes | Key Insights |
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Market Size in 2024 | US$ 9,809.5 million |
Market Value in 2034 | US$ 35,109.9 million |
Value-based CAGR from 2024 to 2034 | 13.60% |
2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projections
Historical CAGR (2019 to 2023) | 13.10% |
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Forecasted CAGR (2024 to 2034) | 13.60% |
Country-wise Analysis
Countries | Forecast CAGRs from 2024 to 2034 |
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The United States | 8.40% |
Germany | 9.10% |
China | 15.90% |
India | 16.70% |
Japan | 16.20% |
Category-wise Insights
Category | Market Share |
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Home Appliance | 59% |
Commercial | 53.4% |
Report Scope
Attributes | Details |
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Estimated Market Size in 2024 | US$ 9,809.5 million |
Projected Market Valuation in 2034 | US$ 35,109.9 million |
Value-based CAGR 2024 to 2034 | 13.6% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | Value in US$ million |
Key Regions Covered |
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Key Market Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Market Size for India Consumer Electronics Market on the Basis of Revenue in INR Crores, FY’2018-FY’2024 In 2023, Xiaomi launched a new series of smart televisions with integrated AI-based voice assistance to enhance the user experience. This initiative aims to tap into the growing market for smart home devices and offer consumers an integrated entertainment solution. Key regions such as Maharashtra and Delhi NCR are the largest contributors due to their high population density, robust retail infrastructure, and growing technology adoption. The India consumer electronics market reached a valuation of INR 7.5 Trillion in 2023, driven by the increasing demand for smartphones, televisions, and home appliances. The growth is attributed to the rising disposable incomes, increased urbanization, and the proliferation of digital platforms. The market is characterized by major players such as Samsung, LG, Xiaomi, Sony, and Panasonic, which have a strong presence and extensive distribution networks across the country. These companies are recognized for their innovative product offerings, diverse portfolios, and customer-centric services. India Consumer Electronics Market Overview and Size The report titled“India Consumer Electronics Market Outlook to 2029 - By Market Structure (Branded and Local), By Product Type (Computer and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Television, Headphones and Imaging Devices), By Distribution Channel, By Consumer Demographics, and By Region”provides a comprehensive analysis of the consumer electronics market in India. The report covers an overview and genesis of the industry, overall market size in terms of revenue, market segmentation; trends and developments, regulatory landscape, customer level profiling, issues and challenges, and comparative landscape including competition scenario, cross comparison, opportunities and bottlenecks, and company profiling of major players in the Consumer Electronics Market. The report concludes with future market projections based on sales revenue, by market, product types, region, cause and effect relationship, and success case studies highlighting the major opportunities and cautions.
(Source: TraceData Research Analysis) Future Outlook and Projections for India Consumer Appliances Market on the Basis of Revenues in USD Billion, 2024-2029 Sustainability and Eco-Friendly Initiatives: Consumers are increasingly prioritizing eco-friendly products, leading companies to invest in sustainable manufacturing practices and recyclable materials. Companies are also focusing on reducing their carbon footprints through green initiatives, which is expected to resonate with environmentally conscious consumers and influence buying decisions. Sustainability and Eco-Friendly Initiatives: Consumers are increasingly prioritizing eco-friendly products, leading companies to invest in sustainable manufacturing practices and recyclable materials. Companies are also focusing on reducing their carbon footprints through green initiatives, which is expected to resonate with environmentally conscious consumers and influence buying decisions.
The revenue in the 'Major Appliances' segment of the household appliances market in India was forecast to continuously increase between 2024 and 2029 by in total 19.2 billion U.S. dollars (+50.27 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 57.4 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Major Appliances' segment of the household appliances market was continuously increasing over the past years.Find further information concerning the volume of the 'Major Appliances' segment of the household appliances market in Nigeria and the price per unit in the 'Small Appliances' segment of the household appliances market in Iran. The Statista Market Insights cover a broad range of additional markets.
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The Indian Home Appliance Market is Segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers, and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, and Hair Dryers), and Distribution Channel (Multi-Branded Stores, Exclusive Stores, Online, and Other Distribution Channels).