The worldwide home improvement market was valued at *** billion U.S. dollars in 2020. With a compound annual growth rate (CAGR) of more than **** percent, the home improvement market value was expected to surpass the ******** dollar mark by 2027.

Home improvement stores form a mature industry dominated by two major companies, Home Depot and Lowe's. Both companies share similar product lines, which fuels high levels of price competition. Home improvement stores serve various markets, including do-it-for-me (DIFM), do-it-yourself (DIY) and professional customers. The most prominent influence on the performance of stores is activity in the residential market. Starting in 2021, spikes in inflation have cut consumers' spending power, while rising interest rates have constrained residential construction spending. While inflation has been tempered, the recent tariff announcements by the Trump administration remain a threat to product prices. Revenue for home improvement stores is expected to swell at a CAGR of 1.7% to $292.8 billion through the end of 2025, including growth of 1.9% in 2025 alone. The residential market boomed in 2020 as consumers stayed inside, resulting in more consumers with time to spend looking at new homes. Sales of home appliances, lumber, tools, hardware and lawn equipment were boosted. However, mounting inflationary pressure in 2022 led the Federal Reserve to raise interest rates. Since home improvement stores are tied to residential sector growth, rising interest rates cut housing sales that year, leading to faltering revenue. Since the pandemic, exploding e-commerce sales have been a boon for the industry. Home improvement stores will continue to improve their online platforms to strengthen sales in the coming years. Growing economic uncertainty has lifted sales of DIY products while limiting profit growth. Moving forward, interest rates are expected to drop, benefiting home improvement stores. Tariffs could result in higher interest rates, potentially upending the industry. Still, consumer spending power will remain relatively low, suppressing residential activity. Although residential activity is expected to slow, rising disposable income will boost spending on appliances and gardening equipment. There will be a trend of consumers opting for smaller appliances and upgrades rather than making significant investments in new construction or renovations. Home improvement store revenue is expected to climb at a CAGR of 2.1% to $325.3 billion through the end of 2030. The growing efficiency of online operations will cause profit to swell.

United States Home Improvement Market was valued at USD 476.93 billion in 2024 and is anticipated to grow USD 623.34 billion by 2030 with a CAGR of 4.61%.

As the coronavirus outbreak is forcing many governments worldwide to impose lockdowns and citizens are advised to practice social distancing and stay home, DIY activities have seen a surge with individuals in the United Kingdom (UK). Between March 9-15, 2020, online sales of home improvement and gardening retail products grew almost by ** percent compared to the same period the year before. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

The residential remodeling industry has expanded solidly over the past five years. Notably impacted by increased investments in housing by private equity, remodelers have experienced a surge in demand, particularly from property managers and developers looking to transform low-cost, investor-owned homes into appealing rental properties. However, remodelers have faced headwinds as inflation and interest rate hikes tempered enthusiasm for larger projects. Despite these challenges, the steady rise in home prices and an appetite for improving existing residences have helped sustain the momentum for remodelers. Revenue has been increasing at a CAGR of 2.9% over the past five years to total an estimated $164.5 billion in 2025, including an estimated increase of 0.2% in 2025. Fewer housing starts, because of high interest rates, have increased the demand for renovation activity as buyers looked to enhance existing properties rather than invest in new ones. However, remodelers have had to contend with rising costs of building materials and escalating wage costs driven by labor shortages and an aging workforce. Competition within the industry has intensified, with many remodelers prioritizing growth in clientele even at the cost of reduced profit. Legislation, like the Inflation Reduction Act, provided a boost, driving demand for energy-efficient renovations. Also, despite a considerable increase in DIY projects in 2020 and 2021, remodelers regained considerable market share in 2023. Residential remodelers will continue to enjoy growth. Expected interest rate cuts will likely spur greater investment in larger renovation projects as homeowners tap into second mortgages to finance expansive remodels. With home prices still on an upward trajectory, consumers are expected to prioritize renovations to add value to their properties. Also, ongoing climate challenges, including increased wildfires and hurricanes, will present additional opportunities for remodelers to engage in repair and restoration projects. As innovative technologies like smart home systems and 3D printing become more prevalent, remodelers stand to benefit by meeting the growing demand for sustainable and customized renovations. However, they will continue to be forced to navigate challenges such as rising costs and tariffs in a competitive landscape that demands adaptability and innovation. Also, the expiration of tax credits may hinder growth. Industry revenue is forecast to increase at a CAGR of 1.8% to total an estimated $180.3 billion through the end of 2030.

Global DIY Home Renovation Market is segmented by Application (Consumer Goods_Retail_Real Estate_Home Services_E-commerce), Type (Home Improvement Tools_Paint & Finishes_Flooring & Tiling_Kitchen Remodeling_Bathroom Remodeling), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

The DIY Home Improvement Market Segments by Product Type (Building Materials, Paints and Coatings, Tools and Equipment, and More), by Distribution Channel (Home-Improvement / DIY Stores, Online Pure-Play Retail, and More), by Project Type (Interior Remodel, Exterior / Curb Appeal, and More) and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2022, the home improvement market in Vietnam was valued at about **** billion euros, showing a slight increase from the previous year. The market had reached its peak in 2020 with a market value of **** billion euros. Central Retail Corporation was the leading company in the home DIY market in Vietnam during that year.

Japan Home Improvement Stores Sales: YoY: Toyama data was reported at -0.500 JPY bn in Jan 2020. This records an increase from the previous number of -8.600 JPY bn for Dec 2019. Japan Home Improvement Stores Sales: YoY: Toyama data is updated monthly, averaging -1.600 JPY bn from Jan 2015 (Median) to Jan 2020, with 61 observations. The data reached an all-time high of 17.500 JPY bn in Sep 2019 and a record low of -24.000 JPY bn in Mar 2015. Japan Home Improvement Stores Sales: YoY: Toyama data remains active status in CEIC and is reported by Ministry of Economy, Trade and Industry. The data is categorized under Global Database’s Japan – Table JP.H015: Home Improvement Stores: Sales.

Japan Home Improvement Stores Sales: YoY: Saitama data was reported at -1.300 JPY bn in Jan 2020. This records an increase from the previous number of -3.700 JPY bn for Dec 2019. Japan Home Improvement Stores Sales: YoY: Saitama data is updated monthly, averaging -1.000 JPY bn from Jan 2015 (Median) to Jan 2020, with 61 observations. The data reached an all-time high of 23.900 JPY bn in Sep 2019 and a record low of -27.700 JPY bn in Mar 2015. Japan Home Improvement Stores Sales: YoY: Saitama data remains active status in CEIC and is reported by Ministry of Economy, Trade and Industry. The data is categorized under Global Database’s Japan – Table JP.H015: Home Improvement Stores: Sales.

Japan Home Improvement Stores Sales: YoY: Okayama data was reported at -1.700 JPY bn in Jan 2020. This records an increase from the previous number of -4.600 JPY bn for Dec 2019. Japan Home Improvement Stores Sales: YoY: Okayama data is updated monthly, averaging -0.500 JPY bn from Jan 2015 (Median) to Jan 2020, with 61 observations. The data reached an all-time high of 23.300 JPY bn in Sep 2019 and a record low of -28.500 JPY bn in Mar 2015. Japan Home Improvement Stores Sales: YoY: Okayama data remains active status in CEIC and is reported by Ministry of Economy, Trade and Industry. The data is categorized under Global Database’s Japan – Table JP.H015: Home Improvement Stores: Sales.

Japan Home Improvement Stores Sales: Toyama data was reported at 1.761 JPY bn in Jan 2020. This records a decrease from the previous number of 2.582 JPY bn for Dec 2019. Japan Home Improvement Stores Sales: Toyama data is updated monthly, averaging 2.366 JPY bn from May 2014 (Median) to Jan 2020, with 69 observations. The data reached an all-time high of 3.103 JPY bn in Dec 2014 and a record low of 1.539 JPY bn in Feb 2019. Japan Home Improvement Stores Sales: Toyama data remains active status in CEIC and is reported by Ministry of Economy, Trade and Industry. The data is categorized under Global Database’s Japan – Table JP.H015: Home Improvement Stores: Sales.

In 2022, the home improvement market size in Thailand had a value of about *** billion euros. The country's home improvement market size dropped in 2020 due to the impact of the COVID-19 outbreak, before retrieving in the following years as people spent more time at home.

Japan Home Improvement Stores Sales: Yamaguchi data was reported at 2.247 JPY bn in Jan 2020. This records a decrease from the previous number of 3.179 JPY bn for Dec 2019. Japan Home Improvement Stores Sales: Yamaguchi data is updated monthly, averaging 3.083 JPY bn from May 2014 (Median) to Jan 2020, with 69 observations. The data reached an all-time high of 3.776 JPY bn in Dec 2014 and a record low of 2.229 JPY bn in Feb 2019. Japan Home Improvement Stores Sales: Yamaguchi data remains active status in CEIC and is reported by Ministry of Economy, Trade and Industry. The data is categorized under Global Database’s Japan – Table JP.H015: Home Improvement Stores: Sales.

Japan Home Improvement Stores Sales: Wakayama data was reported at 1.939 JPY bn in Jan 2020. This records a decrease from the previous number of 2.662 JPY bn for Dec 2019. Japan Home Improvement Stores Sales: Wakayama data is updated monthly, averaging 2.370 JPY bn from May 2014 (Median) to Jan 2020, with 69 observations. The data reached an all-time high of 2.950 JPY bn in Dec 2015 and a record low of 1.865 JPY bn in Feb 2018. Japan Home Improvement Stores Sales: Wakayama data remains active status in CEIC and is reported by Ministry of Economy, Trade and Industry. The data is categorized under Global Database’s Japan – Table JP.H015: Home Improvement Stores: Sales.

Snapshot img { margin: 10px !important; } Get our updated market research report on the DIY market 2018-2022

Market overview of the global DIY market

Home improvement such as renovating and remodeling one’s home is the key segment and also the largest segment in the global DIY market. Technavio’s market research analyst expects the global DIY market to grow at a CAGR of around 3% during the forecast period. The growth of this market is mainly supported by the media presence, be it through the traditional medium such as television or the online presence in the form of video websites or social media.

The emergence of a large number of retail stores such as hypermarkets, supermarkets, and specialty stores across the globe is another major driver for the growth of the DIY market. These stores enable consumers to seek information on various brands, compare prices, quality, design, and then make a decision at their convenience and comfort. Also, with the increase in brand consciousness among consumers, the importance of organized retailers carrying branded DIY products is on the rise.

Geographical segmentation of the DIY market

Americas
APAC
Europe
MEA

Acceptance of DIY culture is very low in the APAC regions, hence the market is largely concentrated in the Western countries. The Americas occupies the largest share of the DIY market, with the US contributing the majority of the market share in this region. People in the US loves engaging themselves in DIY projects. Hence, this acts as a major driver contributing to the growth of the DIY market in the US.

Competitive landscape and key vendors

The sedated growth of the global DIY market is likely to spur vendors to bring in new products to meet the buying trend among the customers and remain competitive in the market. Additionally, the rising adoption of DIY activities in the developing region is also luring vendors in the DIY market to venture into these market and expand their foothold.

The leading vendors in this market are -

Adeo
Home Depot
Kingfisher plc
Lowe’s

The other prominent vendors in the market include OBI, Bauhaus, Kesko, Travis Perkins, Les Mousquetaires, and Hornbach.

Growth drivers, challenges, and upcoming trends – Customization of DIY

Technavio’s market research analysts accentuate upcoming trends such as the customization of DIY products, which is undoubtedly a popular approach across industries. Following the ways by which customer demand is changing on a regular basis, customization of DIY products play a crucial role in the growth of the DIY market.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the global DIY market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report

What will the market size and the growth rate be in 2020?
What are the key factors driving the global DIY market?
What are the key market trends impacting the growth of the global DIY market?
What are the challenges to market growth?
Who are the key vendors in the DIY market?
What are the market opportunities and threats faced by the vendors in the global DIY market?
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
What is the key outcome of the five forces analysis of the global DIY market?

Technavio also offers customization on reports based on specific client requirement.

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Verdict Retail’s, "Global Retail Sales of Home Improvement and Gardening Supplies Retailers: Market Size, Growth and Forecast to 2020" provides detailed historic and forecast statistics on retails sales from 2010 to 2020 taking place at "Home Improvement and Gardening Supplies Retailers" for each category at country and segment level. The segment level analytics are provided for the following product categories: (where applicable) Apparel, accessories, luggage and leather goods Books, news and stationery Electrical and electronics Food and grocery Furniture and floor coverings Health and beauty Home and garden products Music, video and entertainment software Sports and leisure equipment Verdict Retail categorizes "Home Improvement and Gardening Supplies Retailers" as retailers that specialize in the sale of home improvement tools and materials, primarily aimed at consumer rather than trade needs (e.g. Home Depot, B&Q). Gardening supplies encompasses all sales through retailers that specialize in the sale of plants and related tools and products. "Global Retail Sales of Home Improvement and Gardening Supplies Retailers: Market Size, Growth and Forecast to 2020" report is the result of Verdict Retail’s extensive market research covering the retail industry in Global. The report acts as an essential tool for companies active across the Globe's retail industry and for new players considering entering the market. The comprehensive statistics within the report provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. Countries covered in this report: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Republic of Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, Slovak Republic, South Africa, South Korea, Spain, Sweden, Thailand, Turkey, United arab Emirates, United Kingdom, Ukraine, United States, Venezuela. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

Verdict Retail’s, "Retail Sales of Home Improvement and Gardening Supplies Retailers in Netherlands: Market Size, Growth and Forecast to 2020" provides detailed historic and forecast statistics on retail sales from 2010 to 2020 taking place at "Home Improvement and Gardening Supplies Retailers" for each category at segment level. However, delivered wholesale sales are not included. The segment level analytics are provided for the following product categories: Electrical and electronics Food and grocery Furniture and floor coverings Home and garden products Sports and leisure equipment Verdict Retail categorizes "Home Improvement and Gardening Supplies Retailers" as retailers that specialize in the sale of home improvement tools and materials, primarily aimed at consumer rather than trade needs (e.g. Home Depot, B&Q). Gardening supplies encompasses all sales through retailers that specialize in the sale of plants and related tools and products. "Retail Sales of Home Improvement and Gardening Supplies Retailers in Netherlands: Market Size, Growth and Forecast to 2020" report is the result of Verdict Retail’s extensive market research covering the retail industry in Netherlands. The report acts as an essential tool for companies active across the Netherlands’ retail industry and for new players considering entering the market. The comprehensive statistics within the report provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

The Vietnam Home Improvement Market size was valued at USD 3.12 Billion in 2024 and is projected to reach USD 3.95 Billion by 2032, growing at a CAGR of 3% from 2026 to 2032.

Vietnam Home Improvement Market Drivers

Rapid Urbanization and Expanding Middle Class: Vietnam’s accelerating urbanization and growing middle class are driving demand for home improvement products and services. As disposable incomes rise, homeowners seek modern, functional, and aesthetically appealing living spaces, boosting investments in renovations, smart home technologies, and high-quality interior upgrades to enhance their lifestyles. The urbanization rate in Vietnam increased from 36.6% in 2020 to 39.3% by the end of 2023, according to the General Statistics Office of Vietnam.

Growing Awareness of Energy Efficiency and Sustainability: Vietnamese consumers are increasingly prioritizing energy-efficient and eco-friendly home solutions. Rising awareness of sustainability drives demand for smart lighting, solar panels, insulation, and water-saving fixtures. Government incentives and green building initiatives further encourage homeowners to adopt sustainable practices, propelling growth in the home improvement market. Environmental consciousness is growing among Vietnamese consumers, with the Ministry of Industry and Trade reporting a 22% increase in the purchase of energy-efficient home appliances between 2021 and 2023.

Expansion of E-commerce in Home Improvement: The rapid growth of e-commerce platforms in Vietnam is transforming the home improvement market by providing consumers with easy access to products, competitive pricing, and convenient delivery options. Online marketplaces enable wider choices for furniture, fixtures, and DIY materials, fueling demand for home renovation and interior enhancement solutions. According to the Vietnam E-Commerce Association, online sales of home improvement products grew by 35% year-over-year in 2023, reaching a market value of approximately USD 1.2 billion.

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Home Services Market Size 2025-2029

The home services market size is forecast to increase by USD 1029.6 billion, at a CAGR of 10.5% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 46% growth during the forecast period.
By the Type - Home care and design segment was valued at USD 645.00 billion in 2023
By the Deployment - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 141.56 billion
Market Future Opportunities: USD 1029.60 billion 
CAGR : 10.5%
North America: Largest market in 2023

Market Summary

The market continues to expand, with significant growth observed in various sectors. According to recent studies, the market size was valued at over USD 400 billion in 2020 and is projected to reach USD 650 billion by 2027, representing a substantial compound annual growth. This growth is driven by increasing consumer demand for convenience, technological advancements, and the rise of the sharing economy. Home security services, including smart home systems and professional monitoring, experienced a notable increase in adoption rates, with over 25% of US households owning a smart home device in 2020. Similarly, home repair and maintenance services, such as plumbing, electrical, and HVAC, are witnessing a shift towards digital platforms, with online booking and payment systems becoming increasingly popular.
Moreover, the market's ongoing evolution is characterized by the integration of artificial intelligence and machine learning, enabling predictive maintenance and personalized customer experiences. This technological innovation is expected to further fuel market growth, as consumers increasingly seek efficient and customized solutions for their home needs.

What will be the Size of the Home Services Market during the forecast period?

Explore market size, adoption trends, and growth potential for home services market Request Free Sample

The market encompasses a wide range of offerings, including, but not limited to, furniture assembly, termite treatment, pet sitting, window cleaning, and more. According to recent data, this market currently accounts for approximately 40% of total household spending in the US. Looking forward, growth is expected to remain steady, with a projected increase of around 3% year-over-year. Considerable differences exist between various sub-sectors. For instance, the demand for emergency services, such as electrical and plumbing, tends to be more consistent compared to seasonal offerings like lawn care and exterior painting.
In 2020, emergency services accounted for roughly 15% of the market share, while lawn care services represented approximately 10%. These figures underscore the market's dynamic nature and the potential for diverse business opportunities. By staying informed and adaptive, companies can capitalize on emerging trends and customer needs.

How is this Home Services Industry segmented?

The home services industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Home care and design
  Repair and maintenance
  HWB
  Others


Deployment

  Offline
  Online


Service Provider Type

  Independent Contractors
  Small Businesses
  Franchises
  Large Enterprises


Business Model

  Commission-Based Platforms
  Subscription-Based Platforms
  Direct Service Provision


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The home care and design segment is estimated to witness significant growth during the forecast period.

The market comprises a multifaceted industry, encompassing various sectors such as appliance repair, electrical wiring upgrades, fence installation, electrical panel upgrades, kitchen renovation services, sprinkler system repair, water heater installation, exterior cleaning services, bathroom remodeling projects, and more. This market segment exhibits a high degree of fragmentation, with both local and international players catering to the diverse needs of homeowners.

For instance, appliance repair technicians address issues related to malfunctioning appliances, while electrical wiring upgrades ensure the safety and efficiency of electrical systems. Electrical panel upgrades enhance the capacity and reliability of power distribution, and fence installation services add value and privacy to properties. Kitchen renovation services and bathroom remodeling projects transform living spaces, while