Home improvement stores form a mature industry dominated by two major companies, Home Depot and Lowe's. Both companies share similar product lines, which fuels high levels of price competition. Home improvement stores serve various markets, including do-it-for-me (DIFM), do-it-yourself (DIY) and professional customers. The most prominent influence on the performance of stores is activity in the residential market. Starting in 2021, spikes in inflation have cut consumers' spending power, while rising interest rates have constrained residential construction spending. While inflation has been tempered, the recent tariff announcements by the Trump administration remain a threat to product prices. Revenue for home improvement stores is expected to swell at a CAGR of 1.7% to $292.8 billion through the end of 2025, including growth of 1.9% in 2025 alone. The residential market boomed in 2020 as consumers stayed inside, resulting in more consumers with time to spend looking at new homes. Sales of home appliances, lumber, tools, hardware and lawn equipment were boosted. However, mounting inflationary pressure in 2022 led the Federal Reserve to raise interest rates. Since home improvement stores are tied to residential sector growth, rising interest rates cut housing sales that year, leading to faltering revenue. Since the pandemic, exploding e-commerce sales have been a boon for the industry. Home improvement stores will continue to improve their online platforms to strengthen sales in the coming years. Growing economic uncertainty has lifted sales of DIY products while limiting profit growth. Moving forward, interest rates are expected to drop, benefiting home improvement stores. Tariffs could result in higher interest rates, potentially upending the industry. Still, consumer spending power will remain relatively low, suppressing residential activity. Although residential activity is expected to slow, rising disposable income will boost spending on appliances and gardening equipment. There will be a trend of consumers opting for smaller appliances and upgrades rather than making significant investments in new construction or renovations. Home improvement store revenue is expected to climb at a CAGR of 2.1% to $325.3 billion through the end of 2030. The growing efficiency of online operations will cause profit to swell.

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Europe DIY Home Improvement Market Size 2025-2029

Europe diy home improvement market size is forecast to increase by USD 32.9 billion at a CAGR of 3.2% between 2024 and 2029.

The European DIY home improvement market is witnessing significant growth, driven by the rising interest in DIY projects among consumers. This trend is fueled by the increasing availability of user-friendly tools and resources, enabling individuals to take on home improvement tasks with greater confidence. Technological advances in DIY tools, such as smart home technology and power tools, are making projects more efficient and accessible. However, the market faces challenges from the DIFM (Do It For Me) industry, which offers professional services for home improvement projects. This competition puts pressure on DIY retailers to differentiate themselves through competitive pricing, quality offerings, and value-added services.
To capitalize on market opportunities, DIY home improvement companies should focus on enhancing their online presence, expanding their product ranges, and offering expert advice and support to customers. Effective operational planning and strategic partnerships can also help companies navigate the competitive landscape and meet the evolving needs of the European DIY home improvement market.

Major Market Trends & Insights

  By the Product, the Lumber and landscape management sub-segment is the fastest growing segment in the forecast year.
  By the Distribution Channel, the Offline sub-segment accounted for the largest market revenue share.

What will be the size of the Europe DIY Home Improvement Market during the forecast period?

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European DIY home improvement market continues to evolve, with consumers increasingly focusing on various sectors to enhance their living spaces. Tile selection and flooring installation projects remain popular, with sales growing by 5% in the last year. Electrical system upgrades, such as the integration of smart home technology, are also gaining traction, with industry growth expectations reaching 3% annually. Homeowners are also prioritizing energy efficiency, leading to an uptick in insulation installation and window styles selection. Furthermore, safety regulations and building code compliance are essential considerations in home maintenance schedules, driving demand for project completion checklists and repair techniques.
Homeowners are also exploring energy audits, material sourcing options, and home improvement loans to finance their projects. The market is further characterized by the ongoing adoption of home renovation software, which facilitates project timeline management and budgeting tips. Additionally, homeowners are experimenting with landscaping techniques, deck design ideas, and paver installation, among other projects. Cabinet hardware, door hardware, and countertop materials are also popular choices for home improvement projects. Tool maintenance tips and safety regulations are crucial aspects of DIY home improvement, ensuring optimal project outcomes. Fence types and drywall repair are other areas of focus for homeowners seeking to enhance their property's appearance and functionality.

How is this Europe DIY Home Improvement Market segmented?

The Europe diy home improvement market market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029,for the following segments.

Product

  Lumber and landscape management
  Decor and indoor garden
  Painting and wallpaper
  Others


Distribution Channel

  Offline
  Online


Product Category

  Tools
  Hardware
  Flooring
  Plumbing


End-User

  Homeowners
  Renters
  DIY Enthusiasts


Project Type

  Renovation
  Repair
  Decoration


Geography

  Europe

    France
    Germany
    Italy
    UK

By Product Insights

The lumber and landscape management segment is estimated to witness significant growth during the forecast period.

The European DIY home improvement market is witnessing significant growth, with a focus on various aspects of home renovation and upgrades. Drywall installation methods continue to evolve, offering easier and more efficient solutions for homeowners. Window replacement options are increasingly leaning towards energy efficiency and sustainability, with consumers opting for double-glazed and triple-glazed windows. Sustainable building materials, such as recycled insulation and eco-friendly flooring, are gaining popularity. Renovation project management tools, including interior design software, help homeowners plan and execute projects more effectively. Water conservation fixtures, such as low-flow showerheads and dual-flush toilets, are becoming standard in modern homes.

Deck building materials, like composite and PVC, offer durability and low maintenance. Home improvement financing options

The global home remodeling market is projected to reach million by 2033, exhibiting a CAGR of XX% during the forecast period from 2023 to 2033. The rising demand for home renovations and improvements is primarily attributed to increasing disposable income, growing urbanization, and a surge in the number of homeowners. Moreover, the growing popularity of smart home technologies is further driving market growth. Key market players include Andersen Corporation, ABC Supply Co., Inc., Builders FirstSource Inc., Ferguson Enterprises, Franklin Building Supply, JELD-WEN, Kohler, Masco Corporation, Pella Corporation, The Sherwin - Williams Company, Harvey Building Products, etc. Geographically, North America is expected to dominate the global home remodeling market throughout the forecast period. The region's mature construction industry, coupled with a strong presence of major market players, is anticipated to fuel market growth. However, Asia Pacific is projected to exhibit significant growth potential due to rapid urbanization and increasing disposable income in countries like China and India. The rising demand for home renovations in emerging markets is expected to create lucrative opportunities for market participants in the region. The home remodeling market is expected to reach $400 million by 2026, growing at a CAGR of 5.5% from 2021 to 2026. The growth of the market is attributed to the increasing demand for home renovations, rising disposable income, and the growing trend of homeowners preferring to remodel their existing homes rather than buying new ones.

The residential remodeling industry has expanded solidly over the past five years. Notably impacted by increased investments in housing by private equity, remodelers have experienced a surge in demand, particularly from property managers and developers looking to transform low-cost, investor-owned homes into appealing rental properties. However, remodelers have faced headwinds as inflation and interest rate hikes tempered enthusiasm for larger projects. Despite these challenges, the steady rise in home prices and an appetite for improving existing residences have helped sustain the momentum for remodelers. Revenue has been increasing at a CAGR of 2.9% over the past five years to total an estimated $164.5 billion in 2025, including an estimated increase of 0.2% in 2025. Fewer housing starts, because of high interest rates, have increased the demand for renovation activity as buyers looked to enhance existing properties rather than invest in new ones. However, remodelers have had to contend with rising costs of building materials and escalating wage costs driven by labor shortages and an aging workforce. Competition within the industry has intensified, with many remodelers prioritizing growth in clientele even at the cost of reduced profit. Legislation, like the Inflation Reduction Act, provided a boost, driving demand for energy-efficient renovations. Also, despite a considerable increase in DIY projects in 2020 and 2021, remodelers regained considerable market share in 2023. Residential remodelers will continue to enjoy growth. Expected interest rate cuts will likely spur greater investment in larger renovation projects as homeowners tap into second mortgages to finance expansive remodels. With home prices still on an upward trajectory, consumers are expected to prioritize renovations to add value to their properties. Also, ongoing climate challenges, including increased wildfires and hurricanes, will present additional opportunities for remodelers to engage in repair and restoration projects. As innovative technologies like smart home systems and 3D printing become more prevalent, remodelers stand to benefit by meeting the growing demand for sustainable and customized renovations. However, they will continue to be forced to navigate challenges such as rising costs and tariffs in a competitive landscape that demands adaptability and innovation. Also, the expiration of tax credits may hinder growth. Industry revenue is forecast to increase at a CAGR of 1.8% to total an estimated $180.3 billion through the end of 2030.

The total home remodeling market spending in the United States was forecast to reach to around *** billion U.S. dollars in 2021, of which the largest part, approximately *** billion U.S. dollars, were to come from homeowner improvements. Rental maintenance was expected to amount to the smallest share of the market, with a total of ** billion U.S. dollars.

The global DIY home improvement market size was significantly robust in 2021, Key factors are rapid urbanization and increasing technological advancements

Global Home Remodeling market size 2021 was recorded $898.948 Billion whereas by the end of 2025 it will reach $1074.6 Billion. According to the author, by 2033 Home Remodeling market size will become $1535.57. Home Remodeling market will be growing at a CAGR of 4.563% during 2025 to 2033.

Germany DIY Home Improvement Market was valued at USD 46.2 Billion in 2024 and is projected to reach USD 58.7 Billion by 2032, growing at a CAGR of 3.1% from 2026 to 2032.Key Market DriversIncreasing Consumer Interest in Home Renovations: The rising trend of home ownership, along with a desire for personalized living spaces, has spurred the expansion of the DIY home remodeling market. According to the German Federal Statistical Office, the homeownership rate in Germany is constantly increasing, with more than 43% of Germans owning their homes by 2021. As more people invest in home improvement projects, the demand for DIY tools, materials, and remodeling items increases.Surge in Home Improvement Spending Due to the Pandemic: The COVID-19 epidemic had a profound impact on consumer behavior, as many people spent more time at home and invested in their living spaces. The German DIY Retail Association (BHB) reports that DIY retail sales in Germany climbed by 7.7% in 2020, as more consumers turned to home renovation projects during lockdowns.

The Netherlands DIY Home Improvement Market is a growing market, with a market size of XX million in 2025. The market is expected to grow at a CAGR of XX% from 2025 to 2033, reaching a market size of XX million by 2033. The growth of the market is being driven by several factors, including the increasing popularity of DIY projects, the rising demand for home improvement products, and the growing number of homeowners. Some of the key trends in the Netherlands DIY Home Improvement Market include the increasing popularity of smart home products, the growing demand for sustainable products, and the rise of online shopping. The market is also being restrained by factors such as the rising cost of materials and the shortage of skilled labor. The market is segmented into different product categories, including tools, hardware, building materials, and home décor. The largest segment of the market is tools, which accounted for XX% of the market in 2025. The Netherlands DIY Home Improvement Market is a competitive market, with several major players. Some of the key companies in the market include Grohe, Vorwerk, Philips, Dyson, STIHL, Miele, Electrolux, Bissell, Whirlpool, IKEA, and Geberit. Recent developments include: In 2022, Miele Launches new smart home products designed to boost health and efficiency. Such as devices that monitor air quality in the home, but also alert blood pressure or other vitals are off-kilter., In 2021, Dyson offers two high-end humidifiers that eliminate pollutants from the air in the homes. Dyson humidifiers can filter out toxins in the air like smoke and mold. Plus, they can create a cool breeze to help the clean and moist air circulate in space.. Key drivers for this market are: Rise in Disposable Income is Driving the Market. Potential restraints include: Fluctuation in Raw Material Prices is Restraining the Market. Notable trends are: DIY Purchases made on an online platform and in stores.

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Home Service Market Size 2022-2026

The US Home Service Market Size study is a comprehensive report with in-depth qualitative and quantitative research evaluating the current scenario and analyzing the growth of 26.85 and a CAGR of 36.22% with market size of USD 1.08 billion during the forecast period 2021 to 2026.

ThisUS Home Service Market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the US Home Service Market segmentation by distribution channel (online and offline) and type (home care and design, repair and maintenance, HW and B, and others). The US Home service market report also offers information on several market vendors, including Ace Handyman Services, Amazon.com Inc., American Home Shield Corp., Angi Inc., Chemed Corp., Handy Technologies Inc., Handyman Connection, HOMEE Inc., HomeServe Plc, Ingka Holding B.V., Mister Sparky Franchising SPE LLC, Reliance Network and Home Services of America, Smiths Plumbing Services, TechCrunch, The Home Depot Inc., USA Plumbing Service, and Yelp Inc among others.

What will the Home Service Market Size In US be During the Forecast Period?

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The home service market in the US is experiencing rapid growth, driven by the increasing demand for on-demand service apps that offer convenience and efficiency. Home services marketplace platforms are becoming popular, providing a range of reliable home services, including home cleaning services, HVAC maintenance tips, and home wellness solutions. These platforms, often subscription-based platforms, cater to the growing need for convenient home services and fast home services. As smartphone usage continues to rise, users rely on apps for home surveillance, home assembly, and even DIY projects with the help of energy saving tips and home energy efficiency solutions.

In the realm of mental health, telepsychiatry platforms are revolutionizing care with virtual therapy services and mental health self-care tools like mental health chatbots. As mental health research grows, mental health policies are evolving to integrate these digital solutions into mainstream healthcare, including primary care service offerings. In parallel, the demand for green building materials and energy-efficient solutions in green home design is increasing, with consumers seeking sustainable living through renewable energy sources, eco-friendly building practices, and green home certification.

US Home Service Market Dynamic

The researcher studied the historical data considered for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the US Home Service Market .The home service market is also seeing innovation through payment processing integration, enhancing customer retention and simplifying transactions, whether using credit debit cards or other forms of booking and payment solutions. The ongoing urbanization trend, coupled with home improvement financing and home renovation costs, is shaping the market, with a focus on building permits, building codes, and energy conservation strategies. With trusted home services and reliable home services increasingly in demand, professional home services are critical to meeting the needs of consumers who seek affordable home services and local home services. This market's growth is supported by commission-based platforms and energy audits, driving the adoption of home improvement trends and home maintenance innovations across the nation.

Key Home Service Market Driver

The increasing influence of digital media is notably driving the US Home Service Market ' growth. With the proliferation of Internet-enabled smartphones, digital media has emerged as a key communication and marketing channel for vendors operating in the US Home Service market. Service visibility is one of the principal factors in the marketing strategy implemented by home service providers. Therefore, several online home service providers are widely adopting digital media marketing strategies to increase service visibility and promote sales. Several innovative features in technologically-advanced smartphones help online on-demand home service providers increase their visibility. For instance, push messages and e-mails that contain the details of new home service launches and discounts offered are sent to consumers for service promotions. These promotions help increase awareness about the availability of new home services among consumers. Vendors use various social media platforms such as YouTube, Facebook, Twitter, Instagram, and Google+ for service promotions and campaigns. These platforms enable consumer engagement with popular brands and help increase consumer awareness about several new services offered by home service brands. The rising popularity o

Lithuania's home improvement market size reached around *** billion euros in 2022 and was the largest in the Baltics. To compare, Estonia's home improvement sales amounted to over *** million euros in the same year, having increased from 2021.

The Vietnam Home Improvement Market size was valued at USD 3.12 Billion in 2024 and is projected to reach USD 3.95 Billion by 2032, growing at a CAGR of 3% from 2026 to 2032.

Vietnam Home Improvement Market Drivers

Rapid Urbanization and Expanding Middle Class: Vietnam’s accelerating urbanization and growing middle class are driving demand for home improvement products and services. As disposable incomes rise, homeowners seek modern, functional, and aesthetically appealing living spaces, boosting investments in renovations, smart home technologies, and high-quality interior upgrades to enhance their lifestyles. The urbanization rate in Vietnam increased from 36.6% in 2020 to 39.3% by the end of 2023, according to the General Statistics Office of Vietnam.

Growing Awareness of Energy Efficiency and Sustainability: Vietnamese consumers are increasingly prioritizing energy-efficient and eco-friendly home solutions. Rising awareness of sustainability drives demand for smart lighting, solar panels, insulation, and water-saving fixtures. Government incentives and green building initiatives further encourage homeowners to adopt sustainable practices, propelling growth in the home improvement market. Environmental consciousness is growing among Vietnamese consumers, with the Ministry of Industry and Trade reporting a 22% increase in the purchase of energy-efficient home appliances between 2021 and 2023.

Expansion of E-commerce in Home Improvement: The rapid growth of e-commerce platforms in Vietnam is transforming the home improvement market by providing consumers with easy access to products, competitive pricing, and convenient delivery options. Online marketplaces enable wider choices for furniture, fixtures, and DIY materials, fueling demand for home renovation and interior enhancement solutions. According to the Vietnam E-Commerce Association, online sales of home improvement products grew by 35% year-over-year in 2023, reaching a market value of approximately USD 1.2 billion.

Over ** percent of households in Japan that renovated a home in the fiscal year 2021 made improvements or changes to the inside of their home, a survey conducted between September and November 2022 found. Close to ** percent of respondents made improvements and changes outside the home.

A majority of households in Japan that renovated a home in the fiscal year 2021 did so because the home was damaged or dirty, according to a survey conducted between September and November 2022. While **** percent wanted to maintain and repair their home, around **** percent renovated to make their home long-lasting.

The size of the Vietnam DIY Home Improvement Market market was valued at USD 12.8 Million in 2023 and is projected to reach USD 17.8 Million by 2032, with an expected CAGR of 5.00">> 5.00% during the forecast period. Recent developments include: In September 2022, the Japan-based DIY retailer Kohnan Japan Long Bien opened its 10th store in the Aeon Mall in Hanoi City, Vietnam. The store provides products such as outdoor goods, miscellaneous indoor goods, and tableware. Kohnan also has its own brands - Southernport and Lifelex. It is planning to manufacture unique products in collaboration with local Vietnamese companies., In November 2021, Andersen Corporation, the manufacturer of America's most-loved brand of windows and doors. Andersen published its first Environmental Product Declaration (EPD) for the Andersen E-Series casement/awning, double-hung, gliding, and picture windows.. Key drivers for this market are: Increasing Residential and bedroom spaces driving the market, Rising Personal Consumer Consumption expenditure. Potential restraints include: Rising demand for Mattress Bases are limited to the young generation age., Negative impact of Supply chain disruption and Inflation on the market post covid. Notable trends are: Increasing Focus on Online Retailing of DIY Products is Driving the Market in Vietnam.

Home Services Market size was valued at USD 370.86 Million in 2021 and is projected to reach USD 1,826.35 Million by 2030, growing at a CAGR of 21.14% from 2022 to 2030. The key drivers of the Home Services Market include increasing urbanization, rising disposable incomes, and growing demand for convenience-driven, on-demand solutions. The expansion of digital platforms and mobile apps has made it easier for consumers to access services such as cleaning, plumbing, electrical work, and home improvement. Additionally, a surge in homeownership and renovation trends, especially post-pandemic, is fueling consistent market growth.

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According to our research report, the Power Tools Market in the US will witness a CAGR of 3.33% which is expected to increase by USD 1.63 billion for the forecast period 2020 to 2025.

This market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by technology (electric, pneumatic, and others) and end-user (professional and consumer). The power tools market in the US report also offers information on several market vendors, including ANDREAS STIHL AG & Co. KG, Apex Tool Group LLC, Emerson Electric Co., Illinois Tool Works Inc., Ingersoll Rand Inc., Makita Corp., Robert Bosch GmbH, Snap-on Inc., Stanley Black & Decker Inc., and Techtronic Industries Co. Ltd. among others.

What will the Power Tools Market Size in US be During the Forecast Period?

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Parent Market Analysis

The power tools market in US is a part of the global electrical components and equipment market. The global electrical components and equipment market was valued at USD 1,941.23 billion in 2020. Our Technavio Research categorizes the global market belonging to the Electrical Equipment industry. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.

Power Tools Market in US: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post-COVID-19 era. The growing demand for power tools for DIY projects in the US is notably driving the power tools market growth in the US, although factors such as may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the power tools industry in US. The holistic analysis of the drivers will help deduce end goals and refine marketing strategies to gain a competitive edge.

Key Power Tools Market Driver in US

One of the key factors driving growth in the market is the growing demand for power tools for DIY projects in US. DIY projects refer to activities in which individuals such as hobbyists, residents, amateurs, or enthusiasts engage themselves in modifying, upgrading, maintaining, and rebuilding their material possessions such as household appliances, automobiles, residences, and bicycles. DIY projects are performed using raw or semi-finished raw materials, suitable tools, and equipment with little or no assistance from professionals. Home improvement projects constitute the majority of DIY projects. Some home improvement projects include replacing a shower faucet or refinishing the basement and attic. Home improvement projects include activities such as woodworking; plumbing; landscaping; and heating, ventilation, and air-conditioning (HVAC) utility repair works. A home is usually a life-long asset, and the demand for DIY tools, including power tools, for home improvement projects is growing in the US, as the large and affluent middle class in the US increasingly demands a better home space to ensure an improved standard of living. Moreover, with the spread of social media channels, more people are getting engaged in DIY projects to demonstrate their creative skills. Also, before hiring a working professional or labour, brainstorming has become a part of life, calculating the cost of professional plumbers, electricians, and mechanics. Such factors will positively impact the growth of the power tools market.

Key Power Tools Market Challenge in US

The risk of rising interest rates will be a major challenge for the market during the forecast period. The interest rates in the US have been rising since 2015. The US Federal Reserve increased the benchmark rates by approximately eight times in September 2018. A rising interest rate discourages borrowing by businesses and individuals and encourages savings. As a result of the rising benchmark rates in the US, the 30-year fixed rate mortgage in the US has increased by 25% between October 2017 and October 2018. This may lead to a reduction in the number of new home loan applications in the US in the forecast timeframe. Apart from this, a lean inventory of existing residences and the rising cost of construction have increased the prices of the existing residences. This is leading to a decline in the sales of the existing residences. The sale of existing residences is an important demand driver for power tools in the US as new owners invest in the modification and beautification of the acquired residence. The benchmark rates in the US are expected to rise further in 2019 due to the strong economic growth of

Exterior walls were the most popular parts of homes to renovate, a survey conducted in Japan between September and November 2022 found. Around **** percent of Japanese households that renovated a home in the fiscal year 2021 improved the exterior walls of their homes. Another popular area for home improvements was restrooms, which were renovated by **** percent of respondents.

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The size of the Italian Furniture Retail Industry market was valued at USD 16.04 Million in 2023 and is projected to reach USD 19.21 Million by 2032, with an expected CAGR of 2.61% during the forecast period. Recent developments include: September 2021- IKEA and Sonos are launching a new version of the SYMFONISK table lamp speaker, with a better sound experience and updated, customizable designs. The original SYMFONISK table lamp speaker debuted in 2019, marking the first product developed by IKEA and Sonos., April 2021- PayGlobe is an Italian company specializing in solutions for managing payments and integrating loyalty and CRM through a multi-acquiring system. Ingenico, a Worldline brand, is a European player in payment services. Working together, both companies leveraged their payments expertise to support the needs of Mondo Convenienza stores, an Italian chain of large-scale distribution of furniture and furnishing accessories.. Key drivers for this market are: Rise in Urbanization and Housing Sector, Home Improvement and Renovation Project. Potential restraints include: High Competitive Market, Fluctuating Raw Material Cost. Notable trends are: Growing E-commerce Penetration is Driving the Market..