Home improvement stores form a mature industry dominated by two major companies, Home Depot and Lowe's. Both companies share similar product lines, which fuels high levels of price competition. Home improvement stores serve various markets, including do-it-for-me (DIFM), do-it-yourself (DIY) and professional customers. The most prominent influence on the performance of stores is activity in the residential market. Starting in 2021, spikes in inflation have cut consumers' spending power, while rising interest rates have constrained residential construction spending. While inflation has been tempered, the recent tariff announcements by the Trump administration remain a threat to product prices. Revenue for home improvement stores is expected to swell at a CAGR of 1.7% to $292.8 billion through the end of 2025, including growth of 1.9% in 2025 alone. The residential market boomed in 2020 as consumers stayed inside, resulting in more consumers with time to spend looking at new homes. Sales of home appliances, lumber, tools, hardware and lawn equipment were boosted. However, mounting inflationary pressure in 2022 led the Federal Reserve to raise interest rates. Since home improvement stores are tied to residential sector growth, rising interest rates cut housing sales that year, leading to faltering revenue. Since the pandemic, exploding e-commerce sales have been a boon for the industry. Home improvement stores will continue to improve their online platforms to strengthen sales in the coming years. Growing economic uncertainty has lifted sales of DIY products while limiting profit growth. Moving forward, interest rates are expected to drop, benefiting home improvement stores. Tariffs could result in higher interest rates, potentially upending the industry. Still, consumer spending power will remain relatively low, suppressing residential activity. Although residential activity is expected to slow, rising disposable income will boost spending on appliances and gardening equipment. There will be a trend of consumers opting for smaller appliances and upgrades rather than making significant investments in new construction or renovations. Home improvement store revenue is expected to climb at a CAGR of 2.1% to $325.3 billion through the end of 2030. The growing efficiency of online operations will cause profit to swell.

The global home improvement market size was valued at around USD 916.07 billion in 2024 and is projected to grow at a CAGR of more than 6.4%, reaching USD 2.05 trillion revenue by 2037. DIY segment is likely to hold 60% share by 2037, influenced by growing popularity of online retail channels and the economical and psychological benefits of DIY projects.

In 2024, home improvement sales in the United States amounted to around ***** billion U.S. dollars. By 2028, this amount is expected to reach almost *** billion U.S. dollars. Home improvement chains With sales close the *** billion U.S. dollar mark, The Home Depot was the leading home improvement chain in the United States in 2023. Other large chains in the industry included Lowe’s (Home Depot’s main competitor), Sherwin-Williams, Tractor Supply, and Menards that year. In terms of customer satisfaction however, The Home Depot ranked fourth in 2024, while Menards received the highest ratings. The Home Depot Home Depot is the largest home improvement retail store in the United States. The company was founded in Atlanta, Georgia in 1978. When visiting one of their stores, consumers would typically spend an average of ***** U.S. dollars in 2024. Lowe’s customers, on the other hand, spent about ****** U.S. dollars per visit.

The DIY Market Segments by Product Type (Building Materials, Paints and Coatings, Tools and Equipment, and More), by Distribution Channel (Home-Improvement / DIY Stores, Online Pure-Play Retail, and More), by Project Type (Interior Remodel, Exterior / Curb Appeal, and More) and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Tools and hardware: power tools, hand tools, accessoriesBuilding materials: lumber, cement, drywallHome décor: lighting, furniture, window treatmentsAppliances and fixtures: refrigerators, stoves, toiletsSmart home products: security systems, smart speakers, thermostats Recent developments include: March 2024: Kingfisher will announce the opening of a home improvement e-commerce platform at Castorama France, marking the next step in the rapid expansion of its marketplace offering. The launch follows the success and rapid growth of Kingfisher's marketplaces at B&Q in the United Kingdom, Brico Dépôt in Spain and Portugal, and the Koçtaş joint venture in Turkey. Castorama France will launch more than 500,000 new products from verified third-party merchants through its e-commerce channels. All third-party merchants will be chosen by Castorama specialists and subjected to a rigorous verification procedure to ensure they fulfill Castorama's quality and ethical requirements., October 2023: MarketBlast® announces the launch of a global product innovation search in the thriving home improvement sector. The hunt will encompass innovation in tools, hardware, DIY, and home improvement, as well as manufacturers and distributors who are actively seeking new and inventive items. The National Hardware Show is the hunt's primary sponsor, as it is the only industry event that brings together the complete home improvement community, including corporations looking for new and inventive items to expand their brands., February 2022: Home improvement firm Lowe's Companies Inc. of America has partnered with online grocery delivery service Instacart in North America to offer same-day home improvement goods delivery., November 2021: Block Renovation, a US-based digital platform for house remodeling, has revealed that Softbank Vision Fund 2 lead a USD 50 million Series C investment round., June 2020: With the introduction of Lowe's for Pros JobSIGHT powered by Streem, an enhanced video chat service that enables Pros to conduct virtual home visits with customers, Lowe's unveils the first phase of its previously announced USD 25 million commitment to support small businesses in an effort to help keep Pros working. Keeping homes operating safely is more crucial than ever since more people are choosing to stay at home.. Notable trends are: Increasing demand for memory foam is driving the market growth.

The Asia Pacific DIY Home Improvement Market report segments the industry into Product Type (Lumber and Landscape Management, Decor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lightning, Plumbing and Equipment, Flooring, Repair and Replacement, Electrical Work), Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, and more), and Geography Type.

Vietnam Home Improvement Market is Segmented by Product Type (Building Materials, Kitchen Improvement and Additions, and More), by Distribution Channel (Home Improvement Stores, Specialty Stores, and More), by End User (DIY, and DIFM / Professional Installation), by Project Type (Renovation, Remodelling, and More), by Region (Northern Vietnam, Central Vietnam, and More). The Market Forecasts are Provided in Terms of Value (USD).

Global home improvement market size was valued USD 340.81 billion in 2022 and is expected to rise to USD 490.13 billion by 2030 at a CAGR of 4.65%.

The global home improvement services market size reached USD 371.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 529.4 Billion by 2033, exhibiting a growth rate (CAGR) of 3.82% during 2025-2033. The increasing need for remodeling of homes, rising adoption of smart homes, and the growing requirement for energy-efficient living spaces represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each sub-segment of the global home improvement services market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on type, buyers age and city type.

The worldwide home improvement market was valued at *** billion U.S. dollars in 2020. With a compound annual growth rate (CAGR) of more than **** percent, the home improvement market value was expected to surpass the ******** dollar mark by 2027.

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Europe DIY Home Improvement Market Size 2025-2029

The Europe diy home improvement market size is forecast to increase by USD 32.9 billion at a CAGR of 3.2% between 2024 and 2029.

The European DIY home improvement market is experiencing significant growth, fueled by a rising trend towards DIY projects and advancements in technology. Homeowners increasingly seek to personalize their living spaces and save on labor costs, driving demand for DIY home improvement tools and materials. Technological innovations, such as smart home systems and advanced DIY tools, offer convenience and precision, further boosting market growth. However, the market faces challenges that require strategic navigation. Regulatory hurdles impact adoption, as stringent safety and environmental regulations necessitate compliance.
Supply chain inconsistencies temper growth potential, as suppliers struggle to keep up with demand and maintain consistent product availability. The increasing threat from the DIFM (Do-It-For-Me) industry, which offers professional home improvement services, also poses a significant challenge. Companies must differentiate themselves by offering competitive pricing, high-quality products, and exceptional customer service to capitalize on market opportunities and navigate challenges effectively.

What will be the size of the Europe DIY Home Improvement Market during the forecast period?

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Understanding the European DIY Home Improvement Market: Trends and Dynamics The European DIY home improvement market is experiencing significant growth, driven by product innovation and consumer demand for smart home solutions. Online design consultations and virtual home tours are increasingly popular, allowing customers to plan projects remotely. Home energy monitoring and voice control systems enable homeowners to manage energy usage and security from anywhere. Green building practices and sustainable materials, such as recycled materials, are gaining traction, aligning with European regulations and consumer preferences. Building codes and safety regulations continue to evolve, emphasizing home safety and compliance.
DIY workshops and online courses offer customers the opportunity to learn new skills and tackle projects themselves, while retail stores and installation services cater to those who prefer professional assistance. Power Tools and building materials are essential components of these projects, with energy-efficient appliances and construction software streamlining the process. Home improvement blogs, virtual design tools, and home valuation apps provide valuable resources for customers, while home improvement influencers share tips and inspiration. Home staging tips, property assessment, and DIY insurance services further support homeowners in enhancing their living spaces. Solar panels and home security systems are popular investments for energy efficiency and safety, with 3D virtual tours offering a more immersive shopping experience.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Lumber and landscape management
  Decor and indoor garden
  Painting and wallpaper
  Others


Distribution Channel

  Offline
  Online


Product Category

  Tools
  Hardware
  Flooring
  Plumbing


End-User

  Homeowners
  Renters
  DIY Enthusiasts


Project Type

  Renovation
  Repair
  Decoration


Geography

  Europe

    France
    Germany
    Italy
    UK

By Product Insights

The lumber and landscape management segment is estimated to witness significant growth during the forecast period.

The market is characterized by the active participation of DIY enthusiasts, who engage in various projects to enhance their living spaces. smart home technology integration is a significant trend, enabling home automation and energy efficiency. Home Renovation projects, such as bathroom and kitchen renovations, are popular, with social media marketing playing a crucial role in project inspiration and idea sharing. Warranty programs and home improvement advice offer peace of mind and expertise to DIYers. Sustainable building practices and skilled tradespeople ensure the execution of eco-friendly and high-quality projects. Home improvement centers provide access to a wide range of building materials, tools, and installation services.

Product innovation and project planning tools, including online shopping, 3D modeling, and augmented reality, streamline the DIY process. Online tutorials, customer feedback, and material sourcing platforms facilitate seamless project execution. Home safety, Home Decor, and home maintenance are essential aspects of DIY home improvement. DIY communities and digital marketing channe

The Sweden DIY Home Improvement Market Segmented by Product Type (Lumber & Landscape Management, Decor & Indoor Garden, and More), by Distribution Channel (DIY Home-Improvement Stores, Specialty Stores, and More), by Project Type (Aesthetic Upgrades, Energy-Efficiency Retrofits, and More), by End-User (Owner-Occupied Houses, Owner-Occupied Apartments, and More). The Market Forecasts are Provided in Terms of Value (USD).

DIY Home Improvement Market size was valued at USD 857.39 Billion in 2024 and is projected to reach USD 1192.78 Billion by 2031, growing at a CAGR of 4.21% from 2024 to 2031.Global DIY Home Improvement Market DriversThe market drivers for the Diy Home Improvement Market can be influenced by various factors. These may include:Growing Homeownership Rates: The demand for do-it-yourself home repair projects is being driven by rising homeownership rates, especially among younger generations and millennials. To add personality to their homes and raise the value of their properties, homeowners are more likely to do do-it-yourself modifications, repairs, and renovations.Desire for Cost Savings: Compared to engaging professional contractors, DIY home remodeling projects can save costs. DIYers frequently decide to forego hiring labor services in favor of saving money on supplies by buying and installing everything themselves.Availability of Online Tutorials and Resources: With the growth of DIY tutorials, instructional videos, and online resources, customers have easy access to important advice and ideas for home renovation tasks. Social media channels, DIY blogs, and YouTube give homeowners the freedom to take on projects on their own and learn new skills.Convenience and Flexibility: Do-it-yourself home remodeling gives homeowners the freedom to work when and how they want, making it convenient and flexible. For those who are busy, do-it-yourself tasks are a desirable alternative because they may be completed on the weekends or in the evenings without depending on contractors' availability.Empowerment and Creative Expression: Homeowners can take pleasure in their achievements, personalize their living environments, and express their creativity through do-it-yourself home remodeling projects. Doing work around the house gives one a sense of accomplishment and empowerment and strengthens their bond with their surroundings and house.Sustainability & Environmental Awareness: The need for eco-friendly do-it-yourself home renovation projects is being driven by growing concerns about environmental sustainability. Reusing, upcycling, and sustainable materials are popular choices among do-it-yourselfers who want to cut down on waste and their projects' environmental effect.Renovation at Home TV Series and Media Influence: Popular home improvement TV series, periodicals, and internet resources provide homeowners with innovative concepts and styles that pique their interest in do-it-yourself projects. Media coverage of interior design and renovation shapes consumer tastes and promotes do-it-yourself projects.Trend Towards Home Comfort and Wellness: The COVID-19 pandemic has sped up the trend toward home comfort and wellness, encouraging homeowners to make do-it-yourself renovations to improve their living spaces. Home organization, comfort enhancements, and indoor/outdoor living areas are DIY projects that fit with changing lifestyle requirements.DIY-friendly Product Innovation: Pre-assembled kits, simple-to-install fixtures, and streamlined instructions are just a few examples of the user-friendly, DIY-friendly products that manufacturers and retailers are increasingly offering to appeal to the do-it-yourself market. For customers with different skill levels, these goods increase the accessibility and attainable nature of DIY projects.

The global home improvement retail market is expected to reach a value of USD 1,290.8 billion by 2033, exhibiting a CAGR of 6.1% during the forecast period of 2025-2033. The expansion of the market can be attributed to the rising demand for home improvement projects fueled by growing disposable income, increased homeownership rates, and a shift towards do-it-yourself (DIY) projects. Additionally, the increasing popularity of smart home devices and systems is anticipated to drive market growth as consumers seek to enhance the functionality and convenience of their homes. Key trends shaping the home improvement retail market include the emergence of e-commerce, the growing popularity of sustainable and eco-friendly products, and the adoption of innovative technologies such as artificial intelligence (AI) and augmented reality (AR). The shift towards online retail has enabled consumers to easily access a wider selection of products and compare prices, while the adoption of AI and AR is enhancing the customer experience by providing personalized recommendations, virtual tours, and interactive product demos. These trends are expected to continue to drive market growth over the coming years, as consumers increasingly seek convenient, personalized, and sustainable home improvement solutions. The home improvement retail market is a large and growing industry, with a global market size of $663.3 billion in 2019. The market is expected to grow to $940.3 billion by 2027, at a compound annual growth rate (CAGR) of 4.7%. The growth of the home improvement retail market is being driven by a number of factors, including:

The increasing popularity of home improvement projects The rising cost of housing The aging population The growing number of single-family homes

The home improvement retail market is concentrated in a few major players, including The Home Depot, Lowe's, and Menard's. These companies have a strong presence in the United States and are expanding into other markets. The home improvement retail market is characterized by a number of trends, including:

The growing popularity of online shopping The increasing use of mobile devices for home improvement projects The rising demand for sustainable products The growing popularity of smart home products

The home improvement retail market is expected to continue to grow in the coming years. The growth of the market will be driven by the increasing popularity of home improvement projects, the rising cost of housing, the aging population, and the growing number of single-family homes.

Home Improvement Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2016-2026 Segmented By Product, By Project, By Sourcing and By Region

United States Home Improvement Market has valued at USD 448.08 billion in 2022 and is anticipated to project robust growth.

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US Do-It-Yourself Home Improvement Market Size 2025-2029

The US do-it-yourself (DIY) home improvement market size is forecast to increase by USD 54.83 billion at a CAGR of 3.7% between 2024 and 2029.

In the home improvement market, the wave in interest for DIY projects has been noteworthy. Homeowners are increasingly focusing on personalizing their living spaces through DIY initiatives. The availability of advanced tools and hardware from retailers like Toolstation and Walmart's online revenues has made it more accessible for consumers to undertake such projects. Furthermore, urbanization has led to a higher demand for wallpaper and supplies to enhance the aesthetic appeal of apartments and condos. A significant shift in consumer behavior is observed, as they move towards Do-It-For-Me (DIFM) services from the traditional DIY culture. Augmented Reality (AR) technology is also gaining traction in home improvement projects, offering a more interactive experience for consumers.

What will be the size of the market during the forecast period?

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The DIY home improvement market in the United States has witnessed significant growth in recent years, driven by various factors. With the increasing number of home purchases and the trend towards urbanization, consumers have shown a strong preference for enhancing their living spaces. One of the primary reasons for the growth of the DIY home improvement market is the hectic lifestyles of modern consumers. Homeowners are increasingly opting for DIY projects to save time and money, as opposed to hiring professional services. This trend is particularly prominent in the areas of painting, electrical work, plumbing, and light installation. Another factor fueling the growth of the DIY home improvement market is the availability of building materials and tools through various distribution channels. E-commerce platforms have emerged as a popular choice for consumers due to their convenience and wide range of offerings. Online stores provide easy access to a vast selection of electrical work materials, plumbing materials & equipment, tools & hardware, and lighting. Moreover, consumers are becoming more environmentally conscious and are looking for ways to reduce their carbon footprint. DIY home improvement projects offer an opportunity to minimize the use of hazardous chemicals and plastic waste.
The geographical expansions of retail suppliers have also played a role in the growth of the DIY home improvement market. With the increasing popularity of DIY projects, retailers have expanded their reach to cater to consumers in different regions. This has led to an increase in the availability of DIY home improvement products and services. Despite the growth of the DIY home improvement market, there are challenges that need to be addressed. Ensuring the safety of DIY projects is a major concern, particularly in areas such as electrical work and plumbing. Consumers need access to accurate information and resources to ensure that their DIY projects are safe and effective. In conclusion, the DIY home improvement market in the United States is thriving, driven by factors such as home purchases, urbanization, hectic lifestyles, and the availability of building materials and tools through various distribution channels. The market is expected to continue growing, with consumers increasingly seeking eco-friendly solutions and retailers expanding their reach to cater to the demand. However, ensuring the safety of DIY projects remains a key challenge that needs to be addressed.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Lumber and landscape management
  Tools and hardware
  Decor and indoor garden
  Kitchen
  Lighting and others


Distribution Channel

  Offline
  Online


Application

  Residential
  Commercial


Geography

  US

By Product Insights

The lumber and landscape management segment is estimated to witness significant growth during the forecast period.

The DIY home improvement market is experiencing significant growth as more individuals take on projects to customize and enhance their homes. Homeowners are increasingly focusing on lumber and landscaping projects to boost the appeal and value of their properties. These endeavors enable individuals to engage in activities such as vegetable gardening, flower cultivation, and creating decorative gardens. DIY landscape projects, including garden beds, pathways, and water features, offer opportunities for homeowners to express their creativity and improve their outdoor environments. Sustainability is a key consideration in DIY home improvement projects, with many indiv

According to Cognitive Market Research, the global DIY Home Improvement market size will be USD 861425.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 344570.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 258427.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 198127.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 43071.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 17228.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
The tools and equipment segment category is the fastest growing segment of the DIY Home Improvement industry

Market Dynamics of DIY Home Improvement Market

Key Drivers for DIY Home Improvement Market

The popularity of home improvement TV shows inspires DIY projects: Home improvement TV shows have significantly influenced consumer behavior by showcasing the transformative power of DIY projects. Programs that feature renovations, design makeovers, and step-by-step tutorials engage viewers and provide them with practical ideas for their own homes. These shows often highlight achievable projects, making DIY more accessible to a broader audience, including those who may lack prior experience. The charisma of hosts and the dramatic transformations presented on-screen inspire viewers to take on similar challenges, fostering a DIY culture. Additionally, the sense of community generated by these shows encourages social media sharing of personal projects, further motivating individuals to embark on their own DIY journeys, ultimately driving demand for tools, materials, and home improvement products. For instance, B&Q, a leading home improvement retailer in the UK, has launched a new online marketplace aimed at significantly enhancing its e-commerce offerings. This initiative will add approximately 100,000 products from third-party sellers within six months, expanding its current inventory to over 140,000 items. The marketplace is a partnership with Mirakl, a prominent marketplace SaaS provider. This move is designed to meet the growing consumer demand for more choices and convenience in online shopping, integrating both online and in-store services such as Click & Collect?

Increased time spent at home post-pandemic fuels DIY activities and renovations: The COVID-19 pandemic has fundamentally altered lifestyles, leading to a surge in DIY activities and home renovations as people spend more time at home. With remote work becoming commonplace, individuals have begun to see their living spaces in a new light, identifying areas that require improvement or personalization. This increased focus on home environments has led to a heightened interest in DIY projects, as homeowners seek to enhance comfort and functionality. Additionally, the limitations on travel and leisure activities have redirected consumer spending towards home improvement rather than entertainment. As a result, there has been a notable uptick in demand for DIY products, tools, and materials, as homeowners invest time and resources into creating spaces that reflect their personal styles and needs.

Restraint Factor for the DIY Home Improvement Market

Economic downturns can reduce consumer spending on non-essential home improvements: Economic downturns can significantly impact consumer behavior, leading to reduced spending on non-essential home improvements. During periods of financial uncertainty, individuals often prioritize essential expenses such as housing, food, and healthcare, resulting in a tighter budget for discretionary spending. Home improvement projects, which may be seen as non-essential, often get postponed or eliminated altogether in favor of more pressing financial obligations. Consumers may become more risk-averse, opting for repairs and main...

Market Size statistics on the Home Improvement Stores industry in the US

Global Home Improvement Market is poised to witness substantial growth, reaching a value of USD 1.77 Trillion by the year 2033, up from USD 1.19 Trillion attained in 2024. The market is anticipated to display a Compound Annual Growth Rate (CAGR) of 4.46% between 2025 and 2033.

The Global Home Improvement market size to cross USD 1.77 Trillion in 2033. [https://edison.valuemarketresearch.com//uplo