Home improvement stores form a mature industry dominated by two major companies, Home Depot and Lowe's. Both companies share similar product lines, which fuels high levels of price competition. Home improvement stores serve various markets, including do-it-for-me (DIFM), do-it-yourself (DIY) and professional customers. The most prominent influence on the performance of stores is activity in the residential market. Starting in 2021, spikes in inflation have cut consumers' spending power, while rising interest rates have constrained residential construction spending. While inflation has been tempered, the recent tariff announcements by the Trump administration remain a threat to product prices. Revenue for home improvement stores is expected to swell at a CAGR of 1.7% to $292.8 billion through the end of 2025, including growth of 1.9% in 2025 alone. The residential market boomed in 2020 as consumers stayed inside, resulting in more consumers with time to spend looking at new homes. Sales of home appliances, lumber, tools, hardware and lawn equipment were boosted. However, mounting inflationary pressure in 2022 led the Federal Reserve to raise interest rates. Since home improvement stores are tied to residential sector growth, rising interest rates cut housing sales that year, leading to faltering revenue. Since the pandemic, exploding e-commerce sales have been a boon for the industry. Home improvement stores will continue to improve their online platforms to strengthen sales in the coming years. Growing economic uncertainty has lifted sales of DIY products while limiting profit growth. Moving forward, interest rates are expected to drop, benefiting home improvement stores. Tariffs could result in higher interest rates, potentially upending the industry. Still, consumer spending power will remain relatively low, suppressing residential activity. Although residential activity is expected to slow, rising disposable income will boost spending on appliances and gardening equipment. There will be a trend of consumers opting for smaller appliances and upgrades rather than making significant investments in new construction or renovations. Home improvement store revenue is expected to climb at a CAGR of 2.1% to $325.3 billion through the end of 2030. The growing efficiency of online operations will cause profit to swell.

Discover the booming home improvement retail market! This in-depth analysis reveals key growth drivers, market trends, and competitive insights, projecting significant expansion through 2033. Learn about leading companies, regional variations, and the future of DIY and home renovation.

This ranking depicts the leading hardware and home improvement retailers in the United States in 2024, based on retail sales. In 2024, The Home Depot generated approximately ****** billion U.S. dollars in retail sales in the United States.

The global home improvement retail market is poised for significant growth, with a projected CAGR of XX% during the forecast period 2025-2033. The market size is estimated at XXX million in 2025 and is expected to reach XXX million by 2033, driven by rising disposable income, increasing awareness of home improvement projects, and urbanization. The private home segment holds the largest market share due to the increasing preference for homeowners to enhance the quality of their homes and create a comfortable living space. Key industry players include The Home Depot, Inc., Lowe's Companies, Inc., and Groupe Adeo SA, among others. Factors propelling market growth include the surge in DIY (Do-it-yourself) home improvement projects, government incentives for home renovations, and the growing popularity of online home improvement platforms. However, economic downturns, the volatility of raw material prices, and supply chain disruptions pose challenges to market expansion. Regional variations in market dynamics are also evident, with North America and Europe dominating the market, while Asia-Pacific is expected to witness substantial growth in the coming years. The home improvement retail market encompasses a diverse range of businesses that cater to homeowners and construction professionals by providing building materials, home appliances, tools, and furnishings. Key market players include The Home Depot, Lowe's Companies, Inc., Groupe Adeo SA, Kingfisher plc, and others.

In 2024, home improvement sales in the United States amounted to around ***** billion U.S. dollars. By 2028, this amount is expected to reach almost *** billion U.S. dollars. Home improvement chains With sales close the *** billion U.S. dollar mark, The Home Depot was the leading home improvement chain in the United States in 2023. Other large chains in the industry included Lowe’s (Home Depot’s main competitor), Sherwin-Williams, Tractor Supply, and Menards that year. In terms of customer satisfaction however, The Home Depot ranked fourth in 2024, while Menards received the highest ratings. The Home Depot Home Depot is the largest home improvement retail store in the United States. The company was founded in Atlanta, Georgia in 1978. When visiting one of their stores, consumers would typically spend an average of ***** U.S. dollars in 2024. Lowe’s customers, on the other hand, spent about ****** U.S. dollars per visit.

Find detailed analysis in Market Research Intellect's Home Improvement Retail Market Report, estimated at USD 500 billion in 2024 and forecasted to climb to USD 750 billion by 2033, reflecting a CAGR of 5.5%.Stay informed about adoption trends, evolving technologies, and key market participants.

The worldwide home improvement market was valued at *** billion U.S. dollars in 2020. With a compound annual growth rate (CAGR) of more than **** percent, the home improvement market value was expected to surpass the ******** dollar mark by 2027.

United States Home Improvement Market was valued at USD 476.93 billion in 2024 and is anticipated to grow USD 623.34 billion by 2030 with a CAGR of 4.61%.

DIY Home Improvement Market size was valued at USD 857.39 Billion in 2024 and is projected to reach USD 1192.78 Billion by 2031, growing at a CAGR of 4.21% from 2024 to 2031.Global DIY Home Improvement Market DriversThe market drivers for the Diy Home Improvement Market can be influenced by various factors. These may include:Growing Homeownership Rates: The demand for do-it-yourself home repair projects is being driven by rising homeownership rates, especially among younger generations and millennials. To add personality to their homes and raise the value of their properties, homeowners are more likely to do do-it-yourself modifications, repairs, and renovations.Desire for Cost Savings: Compared to engaging professional contractors, DIY home remodeling projects can save costs. DIYers frequently decide to forego hiring labor services in favor of saving money on supplies by buying and installing everything themselves.Availability of Online Tutorials and Resources: With the growth of DIY tutorials, instructional videos, and online resources, customers have easy access to important advice and ideas for home renovation tasks. Social media channels, DIY blogs, and YouTube give homeowners the freedom to take on projects on their own and learn new skills.Convenience and Flexibility: Do-it-yourself home remodeling gives homeowners the freedom to work when and how they want, making it convenient and flexible. For those who are busy, do-it-yourself tasks are a desirable alternative because they may be completed on the weekends or in the evenings without depending on contractors' availability.Empowerment and Creative Expression: Homeowners can take pleasure in their achievements, personalize their living environments, and express their creativity through do-it-yourself home remodeling projects. Doing work around the house gives one a sense of accomplishment and empowerment and strengthens their bond with their surroundings and house.Sustainability & Environmental Awareness: The need for eco-friendly do-it-yourself home renovation projects is being driven by growing concerns about environmental sustainability. Reusing, upcycling, and sustainable materials are popular choices among do-it-yourselfers who want to cut down on waste and their projects' environmental effect.Renovation at Home TV Series and Media Influence: Popular home improvement TV series, periodicals, and internet resources provide homeowners with innovative concepts and styles that pique their interest in do-it-yourself projects. Media coverage of interior design and renovation shapes consumer tastes and promotes do-it-yourself projects.Trend Towards Home Comfort and Wellness: The COVID-19 pandemic has sped up the trend toward home comfort and wellness, encouraging homeowners to make do-it-yourself renovations to improve their living spaces. Home organization, comfort enhancements, and indoor/outdoor living areas are DIY projects that fit with changing lifestyle requirements.DIY-friendly Product Innovation: Pre-assembled kits, simple-to-install fixtures, and streamlined instructions are just a few examples of the user-friendly, DIY-friendly products that manufacturers and retailers are increasingly offering to appeal to the do-it-yourself market. For customers with different skill levels, these goods increase the accessibility and attainable nature of DIY projects.

Among the key retailers competing within the home improvement and do it yourself (DIY) industry in the United States, Lowe's was the most satisfying home improvement retail store for customers. The company scored *** out of 1,000 customer satisfaction points in 2025. Home improvement retail in the United States The U.S. home improvement industry has witnessed steady sales growth over the past years, and this trend is expected to continue in the coming years. The value of improvements and repair expenditure by U.S. homeowners also highlights the fact that people are putting substantial sums of money into home repair, home improvement, and remodeling projects. Major players Apart from Ace Hardware, The Home Depot, Lowe’s, and Menards are other big names in home improvement retail market in the United States. The Home Depot and Lowe’s dominate the U.S. market, with retail sales dwarfing those of Ace Hardware and Menards. On the other hand, Ace Hardware was the market leader in terms of number of hardware and home improvement retail stores in operation in the country.

Discover the booming DIY home improvement market! Explore key trends, growth projections (2025-2033), leading companies, and regional insights in this comprehensive market analysis. Learn how rising disposable incomes and the DIY culture are driving this multi-billion dollar industry.

Snapshot img

Do-It-Yourself (DIY) Home Improvement Retailing Market Size and Forecast 2025-2029

The DIY home improvement retailing market size estimates the market to reach by USD 244.1 billion, at a CAGR of 5.2% between 2024 and 2029. North America is expected to account for 40% of the growth contribution to the global market during this period. In 2019 the lumber and landscape management segment was valued at USD 155.90 billion and has demonstrated steady growth since then.

    Report Coverage


    Details




    Base year


    2024




    Historic period

    2019-2023



    Forecast period


    2025-2029



    Market structure
    Fragmented



    Market growth 2025-2029


    USD 244.1 billion






The DIY home improvement retailing market is experiencing significant shifts, driven by the growing trend towards personalized interior designing and the increasing adoption of augmented reality (AR) applications for home improvement projects. These trends reflect consumers' evolving preferences, with an increasing number seeking professional assistance for Do-It-For-Me (DIFM) services while maintaining a DIY culture. The rise of DIY home improvement projects focused on personalized interior designing presents a substantial growth opportunity for retailers. Consumers are increasingly seeking unique and customized home solutions, driving demand for specialized products and services. This trend is further fueled by the availability of various online resources and platforms that offer design inspiration and tutorials.
However, the market faces challenges as well. The shift from DIY to DIFM is a significant obstacle for retailers relying heavily on DIY sales. Additionally, the increasing popularity of AR applications for home improvement projects may disrupt traditional retail models, requiring companies to adapt and innovate to remain competitive. Retailers must capitalize on these trends while navigating these challenges to effectively cater to evolving consumer preferences and stay ahead in the market.

What will be the Size of the Do-It-Yourself (DIY) Home Improvement Retailing Market during the forecast period?

Learn about growth trends and digital transformation in online language education Request Free Sample

The DIY home improvement retailing market continues to evolve, driven by shifting consumer preferences and advancements in technology. Profit margin calculation remains a critical aspect of business operations, as retailers strive to maintain competitive pricing analysis in the face of increasing customer experience metrics. Visual merchandising techniques and store layout optimization are essential in creating an inviting in-store experience, while inventory management systems enable efficient sales forecasting models. Security systems retail and point-of-sale systems ensure loss prevention strategies, providing peace of mind for both retailers and customers. Product assortment planning and mobile commerce adoption cater to the growing demand for online home improvement solutions.
Data analytics dashboards and fraud detection systems facilitate informed decision-making, while omnichannel retail strategies and home improvement tools cater to diverse customer needs. Digital marketing strategies and customer loyalty programs enhance retail sales channels, fostering long-term relationships. Supply chain visibility, warehouse management systems, and market basket analysis contribute to supply chain optimization, ensuring a steady flow of DIY project supplies. Promotional campaign effectiveness and customer satisfaction surveys provide valuable insights into pricing strategies retail, allowing for continuous improvement. Industry growth in the DIY home improvement sector is projected to reach 3.5% annually, underscoring its ongoing significance in the retail landscape. For instance, a leading retailer experienced a 15% increase in sales by optimizing their product assortment planning and implementing an effective online presence.

How is this Do-It-Yourself (DIY) Home Improvement Retailing Industry segmented?

The do-it-yourself (diy) home improvement retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Lumber and landscape management
  Tools and hardware
  Decor and indoor garden
  Kitchen
  Others


Distribution Channel

  Offline
  Online


Application

  Home Improvement
  Crafts


End-User

  Homeowners
  DIY Enthusiasts


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South

The DIY Home Improvement Market Segments by Product Type (Building Materials, Paints and Coatings, Tools and Equipment, and More), by Distribution Channel (Home-Improvement / DIY Stores, Online Pure-Play Retail, and More), by Project Type (Interior Remodel, Exterior / Curb Appeal, and More) and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Snapshot img

US Do-It-Yourself Home Improvement Market Size 2025-2029

The US do-it-yourself (DIY) home improvement market size is forecast to increase by USD 54.83 billion at a CAGR of 3.7% between 2024 and 2029.

In the home improvement market, the wave in interest for DIY projects has been noteworthy. Homeowners are increasingly focusing on personalizing their living spaces through DIY initiatives. The availability of advanced tools and hardware from retailers like Toolstation and Walmart's online revenues has made it more accessible for consumers to undertake such projects. Furthermore, urbanization has led to a higher demand for wallpaper and supplies to enhance the aesthetic appeal of apartments and condos. A significant shift in consumer behavior is observed, as they move towards Do-It-For-Me (DIFM) services from the traditional DIY culture. Augmented Reality (AR) technology is also gaining traction in home improvement projects, offering a more interactive experience for consumers.

What will be the size of the market during the forecast period?

Request Free Sample

The DIY home improvement market in the United States has witnessed significant growth in recent years, driven by various factors. With the increasing number of home purchases and the trend towards urbanization, consumers have shown a strong preference for enhancing their living spaces. One of the primary reasons for the growth of the DIY home improvement market is the hectic lifestyles of modern consumers. Homeowners are increasingly opting for DIY projects to save time and money, as opposed to hiring professional services. This trend is particularly prominent in the areas of painting, electrical work, plumbing, and light installation. Another factor fueling the growth of the DIY home improvement market is the availability of building materials and tools through various distribution channels. E-commerce platforms have emerged as a popular choice for consumers due to their convenience and wide range of offerings. Online stores provide easy access to a vast selection of electrical work materials, plumbing materials & equipment, tools & hardware, and lighting. Moreover, consumers are becoming more environmentally conscious and are looking for ways to reduce their carbon footprint. DIY home improvement projects offer an opportunity to minimize the use of hazardous chemicals and plastic waste.
The geographical expansions of retail suppliers have also played a role in the growth of the DIY home improvement market. With the increasing popularity of DIY projects, retailers have expanded their reach to cater to consumers in different regions. This has led to an increase in the availability of DIY home improvement products and services. Despite the growth of the DIY home improvement market, there are challenges that need to be addressed. Ensuring the safety of DIY projects is a major concern, particularly in areas such as electrical work and plumbing. Consumers need access to accurate information and resources to ensure that their DIY projects are safe and effective. In conclusion, the DIY home improvement market in the United States is thriving, driven by factors such as home purchases, urbanization, hectic lifestyles, and the availability of building materials and tools through various distribution channels. The market is expected to continue growing, with consumers increasingly seeking eco-friendly solutions and retailers expanding their reach to cater to the demand. However, ensuring the safety of DIY projects remains a key challenge that needs to be addressed.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Lumber and landscape management
  Tools and hardware
  Decor and indoor garden
  Kitchen
  Lighting and others


Distribution Channel

  Offline
  Online


Application

  Residential
  Commercial


Geography

  US

By Product Insights

The lumber and landscape management segment is estimated to witness significant growth during the forecast period.

The DIY home improvement market is experiencing significant growth as more individuals take on projects to customize and enhance their homes. Homeowners are increasingly focusing on lumber and landscaping projects to boost the appeal and value of their properties. These endeavors enable individuals to engage in activities such as vegetable gardening, flower cultivation, and creating decorative gardens. DIY landscape projects, including garden beds, pathways, and water features, offer opportunities for homeowners to express their creativity and improve their outdoor environments. Sustainability is a key consideration in DIY home improvement projects, with many individuals optin

Over the course of 2024, in the United States, the retailer market share of home improvement sales on Amazon varied. The retailer market share started at just over ** percent at the beginning of the year. Throughout the year, the market share fell, before rising to around ** percent in the last month of the year.

The European DIY home improvement market, valued at $192.88 billion in 2025, is projected to experience steady growth, driven by several key factors. A rising homeowner population, coupled with increasing disposable incomes across major European economies like Germany, the UK, and France, fuels demand for home renovation and improvement projects. The growing popularity of home-styling trends showcased on social media and home improvement television shows further stimulates consumer interest in upgrading their living spaces. Specifically, the "lumber and landscape management" segment is expected to be a significant contributor to market growth, reflecting a surge in interest in outdoor living spaces and garden enhancements. The "decor and indoor garden" segment also shows strong potential, driven by increasing demand for personalized and aesthetically pleasing home environments. While online channels are gaining traction, offline retailers remain dominant, highlighting the importance of a robust physical presence for successful market penetration. However, the market faces challenges including fluctuating material costs, supply chain disruptions, and potential economic downturns which could impact consumer spending on discretionary items like home improvements. The competitive landscape is characterized by both large multinational corporations and smaller specialized retailers, resulting in a dynamic market with ongoing innovation in products and services. Growth will likely be strongest in markets exhibiting strong economic performance and a culture of home ownership. The forecast period of 2025-2033 suggests a sustained CAGR of 3.2%. This growth, while moderate, indicates a resilient market despite potential headwinds. Further segmentation analysis reveals that the kitchen renovation segment benefits from increasing interest in modernizing kitchens and optimizing space. The painting and wallpaper segment reflects continuous demand for interior refresh and aesthetic enhancement. Geographical analysis indicates that Germany, the UK, and France will be key growth drivers within Europe, reflecting their large populations, strong economies, and established home improvement sectors. Strategic partnerships, product diversification, and focusing on sustainable and eco-friendly products will be critical success factors for companies vying for market share. The increasing awareness of environmental concerns is leading to a growing demand for sustainable building materials and eco-friendly renovation practices, presenting both opportunities and challenges for companies operating within the sector.

In fiscal year 2023, the sales value of do-it-yourself (DIY) retail stores in Japan amounted to just below ************* Japanese yen. In the last decade, DIY retailers generated stable sales of around ************* yen, with a peak recorded in 2020 as self-made items grew in popularity during the coronavirus pandemic. DIY in the Japanese retail market DIY retailers are commonly known as “home centers” in Japan, which are comparable to hardware stores overseas. Unlike traditional small-sized hardware stores that are commonly family-owned businesses, home improvement centers boast a larger product variety, serving as a one-stop solution for professional handymen and laypersons. Stores stock primarily non-food products, out of which tools and materials used in DIY-related crafts are the main sales segment. Other product segments for home improvement projects include household utensils, gardening products, and electric appliances. DIY stores are categorized as specialty retailers in Japan and represent only a minor segment within the domestic retail sector. Nonetheless, they cater to other consumer demands outside of DIY activities as well, particularly as a major sales channel in the pet market. Calming the heated competition The first large-scale home improvement centers in Japan were opened in the post-war era and within the last decades, the size of the store network grew steadily as it reached a record high of close to ************* stores in 2022. While many businesses limited their operation to a small number of stores within prefectural or regional borders, the leading DIY stores like Komeri, DCM Holdings, and Kohnan Shoji eyed a nationwide strategy. Through the acquisition of smaller competitors and new openings particularly around the borders of rural areas, the market leaders further varied their brand portfolio by specializing in certain product segments and varying store sizes to cater to different demands.

Discover the booming DIY retail market! This comprehensive analysis reveals key trends, growth drivers, and regional insights for 2025-2033. Learn about top players, market segmentation, and challenges facing this dynamic industry. Explore the future of home improvement and discover investment opportunities in the DIY sector.

Snapshot img

Europe DIY Home Improvement Market Size 2025-2029

Europe diy home improvement market size is forecast to increase by USD 32.9 billion at a CAGR of 3.2% between 2024 and 2029.

The European DIY home improvement market is witnessing significant growth, driven by the rising interest in DIY projects among consumers. This trend is fueled by the increasing availability of user-friendly tools and resources, enabling individuals to take on home improvement tasks with greater confidence. Technological advances in DIY tools, such as smart home technology and power tools, are making projects more efficient and accessible. However, the market faces challenges from the DIFM (Do It For Me) industry, which offers professional services for home improvement projects. This competition puts pressure on DIY retailers to differentiate themselves through competitive pricing, quality offerings, and value-added services.
To capitalize on market opportunities, DIY home improvement companies should focus on enhancing their online presence, expanding their product ranges, and offering expert advice and support to customers. Effective operational planning and strategic partnerships can also help companies navigate the competitive landscape and meet the evolving needs of the European DIY home improvement market.

Major Market Trends & Insights

  By the Product, the Lumber and landscape management sub-segment is the fastest growing segment in the forecast year.
  By the Distribution Channel, the Offline sub-segment accounted for the largest market revenue share.

What will be the size of the Europe DIY Home Improvement Market during the forecast period?

Request Free Sample

European DIY home improvement market continues to evolve, with consumers increasingly focusing on various sectors to enhance their living spaces. Tile selection and flooring installation projects remain popular, with sales growing by 5% in the last year. Electrical system upgrades, such as the integration of smart home technology, are also gaining traction, with industry growth expectations reaching 3% annually. Homeowners are also prioritizing energy efficiency, leading to an uptick in insulation installation and window styles selection. Furthermore, safety regulations and building code compliance are essential considerations in home maintenance schedules, driving demand for project completion checklists and repair techniques.
Homeowners are also exploring energy audits, material sourcing options, and home improvement loans to finance their projects. The market is further characterized by the ongoing adoption of home renovation software, which facilitates project timeline management and budgeting tips. Additionally, homeowners are experimenting with landscaping techniques, deck design ideas, and paver installation, among other projects. Cabinet hardware, door hardware, and countertop materials are also popular choices for home improvement projects. Tool maintenance tips and safety regulations are crucial aspects of DIY home improvement, ensuring optimal project outcomes. Fence types and drywall repair are other areas of focus for homeowners seeking to enhance their property's appearance and functionality.

How is this Europe DIY Home Improvement Market segmented?

The Europe diy home improvement market market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029,for the following segments.

Product

  Lumber and landscape management
  Decor and indoor garden
  Painting and wallpaper
  Others


Distribution Channel

  Offline
  Online


Product Category

  Tools
  Hardware
  Flooring
  Plumbing


End-User

  Homeowners
  Renters
  DIY Enthusiasts


Project Type

  Renovation
  Repair
  Decoration


Geography

  Europe

    France
    Germany
    Italy
    UK

By Product Insights

The lumber and landscape management segment is estimated to witness significant growth during the forecast period.

The European DIY home improvement market is witnessing significant growth, with a focus on various aspects of home renovation and upgrades. Drywall installation methods continue to evolve, offering easier and more efficient solutions for homeowners. Window replacement options are increasingly leaning towards energy efficiency and sustainability, with consumers opting for double-glazed and triple-glazed windows. Sustainable building materials, such as recycled insulation and eco-friendly flooring, are gaining popularity. Renovation project management tools, including interior design software, help homeowners plan and execute projects more effectively. Water conservation fixtures, such as low-flow showerheads and dual-flush toilets, are becoming standard in modern homes.

Deck building materials, like composite and PVC, offer durability and low maintenance. Home improvement financing options

The Asia Pacific DIY Home Improvement Market Report Segments the Industry Into Product Type (Lumber and Landscape Management, Decor and Indoor Garden, Kitchen, and Other), Distribution Channel (DIY Home Improvement Stores, and Other), by Project Complexity (Minor Cosmetic Upgrades, and Other), and Geography (India, China, Japan, and Other). The Market Forecasts are Provided in Terms of Value (USD).