The revenue in the home & laundry care market worldwide was modeled to stand at ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Home & Laundry Care.

The revenue in the home & laundry care market in Hungary was modeled to stand at ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Home & Laundry Care.

Snapshot img

Laundry Care Market Size 2025-2029

The laundry care market size is forecast to increase by USD 23.3 billion at a CAGR of 3.9% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing demand for convenience and effectiveness in home laundry solutions. Product innovation and portfolio extension are key trends in the market, with companies investing in research and development to introduce eco-friendly and sustainable offerings that cater to evolving consumer preferences. However, balancing production cost, price, and quality remains a significant challenge for market players. The global population's rising disposable income and the increasing number of nuclear families are fueling the demand for products. Furthermore, the growing trend of outsourcing laundry services and the increasing adoption of automation are creating new opportunities for market participants.
Companies seeking to capitalize on these trends should focus on developing innovative and sustainable products while maintaining a competitive price point and ensuring consistent quality. Effective supply chain management and strategic partnerships can also help companies navigate the challenges of production costs and regulatory compliance. Technological advancements, such as the increasing popularity of liquid detergent, capsules, and e-commerce platforms, have transformed the way consumers access and purchase products. Overall, the market presents a promising landscape for growth, with opportunities in emerging economies and the continued demand for convenient and effective laundry solutions. Companies that can successfully navigate the challenges of production costs, price, and quality while staying ahead of the competition through innovation and strategic partnerships are well-positioned to thrive in this dynamic market.

What will be the Size of the Laundry Care Market during the forecast period?

Request Free Sample

The market encompasses a range of products, including home cleaning solutions such as laundry detergents, fabric softeners, and related fabric care items. This market exhibits growth, driven by several factors. Consumers' preferences for fragranced and eco-friendly goods have fueled demand for laundry detergents and fabric softeners with appealing scents and plant-based ingredients.
The shift towards healthier lifestyles and consumer concerns for the environment have also influenced the market's direction, leading to the rise of eco-friendly and plant-based laundry care solutions. Rapid urbanization and infrastructural developments in emerging economies have expanded the market's reach and size. Overall, the market continues to evolve, catering to the diverse needs and preferences of consumers worldwide.

How is this Laundry Care Industry segmented?

The laundry care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Laundry detergent
  Fabric softner
  Others
  Laundry detergent


Application

  Residential
  Commercial


Type

  Liquids
  Powders
  Pods
  Sheets
  Bar soaps


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses various product categories, including laundry detergents (powder and liquid), fabric softeners, fragrances, eco-friendly goods, and disinfectants. These products are primarily sold through offline channels, such as supermarkets, hypermarkets, convenience stores, and warehouse clubs. Consumers prefer these retail formats due to their wide product range, convenience, and quick results. The growing trend towards eco-friendly and sustainable alternatives is driving demand for laundry care products with plant-based ingredients and minimal artificial colorants. The liquid detergent segment holds a significant market share, with capsules gaining popularity due to their convenience and eco-friendliness. Online platforms, including e-commerce sites and FMCG marketplaces, are increasingly becoming a preferred channel for purchasing laundry care products.

The young population and rapid urbanization are key factors contributing to the market's growth. Fabric care and washing machine accessories are also gaining traction as consumers prioritize the care of their premium clothes. The demand for disinfectants and sanitizers has grown due to the ongoing pandemic. Overall, the market is expected to continue its growth trajectory, driven by consumer preferences for

The revenue in the home & laundry care market in Uruguay was modeled to amount to ************* U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Home & Laundry Care.

The revenue in the home & laundry care market in Chile was modeled to be ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************** U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Home & Laundry Care.

United States Imports from South Korea of Household or Laundry-type Washing Machines was US$400.79 Million during 2024, according to the United Nations COMTRADE database on international trade. United States Imports from South Korea of Household or Laundry-type Washing Machines - data, historical chart and statistics - was last updated on December of 2025.

The revenue in the home & laundry care market in Brazil was modeled to be ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Home & Laundry Care.

Colombia Exports of household or laundry-type washing machines to Panama was US$251.33 Thousand during 2024, according to the United Nations COMTRADE database on international trade. Colombia Exports of household or laundry-type washing machines to Panama - data, historical chart and statistics - was last updated on December of 2025.

In 2023, the average expenditure on laundry and cleaning supplies in the United States amounted to ****** U.S. dollars per consumer unit. In comparison, the country's average expenditure on laundry and cleaning supplies amounted to ****** U.S. dollars per consumer unit in 2014. U.S. Laundry and Cleaning Market The cleaning industry can be roughly divided into residential, commercial, specialty, and laundry services. In 2020, household cleaner products had sales totaling approximately **** billion U.S. dollars. Consumers are increasingly conscious of the chemicals used in their homes; ** percent of consumers from the United States stated that they always looked out for ecofriendly labels when buying cleaning and laundry products. Laundry care and cleaning supplies are comprised of several different products. Laundry prewash and additives and all-purpose cleaner/disinfectant are some of the best-selling products in this segment. Clorox Company and Colgate are some of the leading all-purpose cleaning supplies companies in the United States. Procter & Gamble was the top ranked laundry detergent vendor in the United States as of 2020.

Poland Exports of household or laundry-type washing machines to Ukraine was US$39.08 Million during 2024, according to the United Nations COMTRADE database on international trade. Poland Exports of household or laundry-type washing machines to Ukraine - data, historical chart and statistics - was last updated on November of 2025.

Norway Exports of household or laundry-type washing machines to Serbia was US$13.51 Thousand during 2024, according to the United Nations COMTRADE database on international trade. Norway Exports of household or laundry-type washing machines to Serbia - data, historical chart and statistics - was last updated on November of 2025.

Norway Exports of household or laundry-type washing machines to Namibia was US$221 during 2009, according to the United Nations COMTRADE database on international trade. Norway Exports of household or laundry-type washing machines to Namibia - data, historical chart and statistics - was last updated on November of 2025.

Hungary Exports of household or laundry-type washing machines to Georgia was US$18.27 Thousand during 2022, according to the United Nations COMTRADE database on international trade. Hungary Exports of household or laundry-type washing machines to Georgia - data, historical chart and statistics - was last updated on December of 2025.

Georgia Exports of household or laundry-type washing machines to Estonia was US$86 during 2020, according to the United Nations COMTRADE database on international trade. Georgia Exports of household or laundry-type washing machines to Estonia - data, historical chart and statistics - was last updated on November of 2025.

Sweden Imports from Italy of Household or Laundry-type Washing Machines was US$33.15 Million during 2024, according to the United Nations COMTRADE database on international trade. Sweden Imports from Italy of Household or Laundry-type Washing Machines - data, historical chart and statistics - was last updated on November of 2025.

Jordan Exports of household or laundry-type washing machines to Israel was US$8.28 Thousand during 2022, according to the United Nations COMTRADE database on international trade. Jordan Exports of household or laundry-type washing machines to Israel - data, historical chart and statistics - was last updated on October of 2025.

Ukraine Exports of household or laundry-type washing machines to Norway was US$151 during 2015, according to the United Nations COMTRADE database on international trade. Ukraine Exports of household or laundry-type washing machines to Norway - data, historical chart and statistics - was last updated on December of 2025.

Poland Exports of household or laundry-type washing machines to Paraguay was US$242 during 2022, according to the United Nations COMTRADE database on international trade. Poland Exports of household or laundry-type washing machines to Paraguay - data, historical chart and statistics - was last updated on November of 2025.

Norway Exports of household or laundry-type washing machines to Guyana was US$550 during 2024, according to the United Nations COMTRADE database on international trade. Norway Exports of household or laundry-type washing machines to Guyana - data, historical chart and statistics - was last updated on November of 2025.

Honduras Exports of household or laundry-type washing machines to Haiti was US$2.32 Thousand during 2020, according to the United Nations COMTRADE database on international trade. Honduras Exports of household or laundry-type washing machines to Haiti - data, historical chart and statistics - was last updated on November of 2025.