According to a report published by Future Market Insights, the online home rental market is poised to expand to a valuation of US$ 18.24 billion in 2023 and is anticipated to exhibit a CAGR of 14% from 2023 to 2033 and reach US$ 77.09 billion in 2033.

In 2023, there were approximately 45 million housing units occupied by renters in the United States. This number has been gradually increasing since 2010 as part of a long-term upward swing since 1975. Meanwhile, the number of unoccupied rental housing units has followed a downward trend, suggesting a growing demand and supply failing to catch up. Why are rental homes in such high demand?This high demand for rental homes is related to the shortage of affordable housing. Climbing the property ladder for renters is not always easy, as it requires prospective homebuyers to save up for a down payment and qualify for a mortgage. In many metros, the median household income is insufficient to qualify for the median-priced home. How many owner occupied homes are there in the U.S.? In 2023, there were over 86 million owner occupied homes. Owner occupied housing is when the person who owns a property – either outright or through a mortgage – also resides in the property. Excluded are therefore rental properties, employer-provided housing and social housing.

The UK residential rental market is poised for significant growth, with forecasts indicating a cumulative increase of nearly 18 percent by 2029. This surge is expected to be front-loaded, with a robust eight percent rise anticipated in 2024. Rental growth has accelerated notably since 2021, with August 2024 experiencing a decade-high annual percentage growth. The trend reflects the complex interplay between housing affordability, mortgage rates, and supply of rental homes, as the UK housing market navigates a period of transition.

Vacation Rental Market Report is Segmented by Booking Type (Home, Apartments, Resort/Condominium, Others), Booking Mode (Online and Offline), and Geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The Market Sizes and Forecasts Regarding Value (USD) for all the Above Segments are Provided.

Explore the Real Estate Rental Market trends! Covers key players, growth rate 7.4% CAGR, market size $3877.45 Billion, and forecasts to 2034. Get insights now!

The Short Term Vacation Rental Market Report is Segmented by Accommodation Type (Apartments, Villas, Cottages, Houses, Cabins, and Condos), by Price Range ( Budget, Mid-Range, and Luxury), by Booking Channel (Online Travel Agencies, Direct Bookings ( Via Host Websites), and Offline Channels), by Region ( North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa). The Report Offers Market Size and Forecast in Terms of Value in (USD) for all Above Segments.

The global mobile home rental market is anticipated to experience significant growth over the forecast period, driven by increasing urbanization and the affordability of mobile homes compared to traditional housing. The rising cost of living and the growing demand for flexible housing options are also contributing to the market's expansion. Long-term rentals are expected to dominate the market due to the stability and security they offer to tenants. Key trends shaping the mobile home rental market include the integration of smart home technologies, energy-efficient designs, and eco-friendly construction practices. The adoption of these technologies is enhancing the comfort, convenience, and sustainability of mobile homes, making them more attractive to renters. Additionally, the expansion of the e-commerce platform and the use of mobile apps for booking and management are streamlining the rental process and increasing accessibility. The market is expected to witness further growth in the coming years, supported by government initiatives, favorable demographics, and technological advancements.

What is Rental Data?

Rental data encompasses detailed information about residential rental properties, including single-family homes, multifamily units, and large apartment complexes. This data often includes key metrics such as rental prices, occupancy rates, property amenities, and detailed property descriptions. Advanced rental datasets integrate listings directly sourced from property management software systems, ensuring real-time accuracy and eliminating reliance on outdated or scraped information.

Additional Rental Data Details

The rental data is sourced from over 20,000 property managers via direct feeds and property management platforms, covering over 30 percent of the national rental housing market for diverse and broad representation. Real-time updates ensure data remains current, while verified listings enhance accuracy, avoiding errors typical of survey-based or scraped datasets. The dataset includes 14+ million rental units with detailed descriptions, rich photography, and amenities, offering address-level granularity for precise market analysis. Its extensive coverage of small multifamily and single-family rentals sets it apart from competitors focused on premium multifamily properties.

Rental Data Includes:

• Property Types
• Single-Family Rentals
• Small Multi-family Units
• Premium Apartments
• 16,000+ ZIP Codes
• 800+ MSAs
• Pricing Trends
• Lease Terms Amenities

VITAL SIGNS INDICATOR List Rents (EC9)

FULL MEASURE NAME List Rents

LAST UPDATED October 2016

DESCRIPTION List rent refers to the advertised rents for available rental housing and serves as a measure of housing costs for new households moving into a neighborhood, city, county or region.

DATA SOURCE real Answers (1994 – 2015) no link

Zillow Metro Median Listing Price All Homes (2010-2016) http://www.zillow.com/research/data/

CONTACT INFORMATION vitalsigns.info@mtc.ca.gov

METHODOLOGY NOTES (across all datasets for this indicator) List rents data reflects median rent prices advertised for available apartments rather than median rent payments; more information is available in the indicator definition above. Regional and local geographies rely on data collected by real Answers, a research organization and database publisher specializing in the multifamily housing market. real Answers focuses on collecting longitudinal data for individual rental properties through quarterly surveys. For the Bay Area, their database is comprised of properties with 40 to 3,000+ housing units. Median list prices most likely have an upward bias due to the exclusion of smaller properties. The bias may be most extreme in geographies where large rental properties represent a small portion of the overall rental market. A map of the individual properties surveyed is included in the Local Focus section.

Individual properties surveyed provided lower- and upper-bound ranges for the various types of housing available (studio, 1 bedroom, 2 bedroom, etc.). Median lower- and upper-bound prices are determined across all housing types for the regional and county geographies. The median list price represented in Vital Signs is the average of the median lower- and upper-bound prices for the region and counties. Median upper-bound prices are determined across all housing types for the city geographies. The median list price represented in Vital Signs is the median upper-bound price for cities. For simplicity, only the mean list rent is displayed for the individual properties. The metro areas geography rely upon Zillow data, which is the median price for rentals listed through www.zillow.com during the month. Like the real Answers data, Zillow's median list prices most likely have an upward bias since small properties are underrepresented in Zillow's listings. The metro area data for the Bay Area cannot be compared to the regional Bay Area data. Due to afore mentioned data limitations, this data is suitable for analyzing the change in list rents over time but not necessarily comparisons of absolute list rents. Metro area boundaries reflects today’s metro area definitions by county for consistency, rather than historical metro area boundaries.

Due to the limited number of rental properties surveyed, city-level data is unavailable for Atherton, Belvedere, Brisbane, Calistoga, Clayton, Cloverdale, Cotati, Fairfax, Half Moon Bay, Healdsburg, Hillsborough, Los Altos Hills, Monte Sereno, Moranga, Oakley, Orinda, Portola Valley, Rio Vista, Ross, San Anselmo, San Carlos, Saratoga, Sebastopol, Windsor, Woodside, and Yountville.

Inflation-adjusted data are presented to illustrate how rents have grown relative to overall price increases; that said, the use of the Consumer Price Index does create some challenges given the fact that housing represents a major chunk of consumer goods bundle used to calculate CPI. This reflects a methodological tradeoff between precision and accuracy and is a common concern when working with any commodity that is a major component of CPI itself. Percent change in inflation-adjusted median is calculated with respect to the median price from the fourth quarter or December of the base year.

Vacation rentals encompass a broad range of property types, catering to diverse target markets. Homes and apartments remain popular choices, offering a home-like experience with furnished accommodations and kitchen facilities. Resorts and condominiums provide a more luxurious experience, featuring amenities such as pools, fitness centers, and concierge services. Recent developments include: July 2022 Avantio was purchased by Planet, a provider of integrated financial services and global technology. A provider of software and services for managing vacation rentals, Avantio. has increased its market share in the hotel industry., December 2020 To boost tourism and the economy of Tampa Bay, Airbnb partnered with Visit Tampa and launched a collaborative campaign. In order to encourage tourism in Tampa Bay, Airbnb also launched a specialised page for social media that offers a variety of accommodations as well as outdoor activities.. Notable trends are: Rising tourism sector to drive the market growth.

Google was the most popular website for online reviews of multifamily rental properties as of the fourth quarter of 2023, concentrating 37 percent of all reviews. Usually, a property was reviewed on more than one website. Though Google had the most reviews, the properties reviewed on Modern Message had higher rating.

The global housing rental service market is experiencing robust growth, driven by factors such as increasing urbanization, a preference for flexible living arrangements, and the rise of the sharing economy. The market size in 2025 is estimated at $1.5 trillion, exhibiting a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. This significant growth is fueled by several key trends, including the expanding adoption of online rental platforms, the increasing availability of short-term rental options catering to both personal and commercial needs, and the growing demand for professionally managed rental properties. The market segmentation reveals strong demand across both short-term and long-term rental sectors, with personal rentals currently dominating but the commercial segment exhibiting high growth potential. Key players like Invitation Homes and Blueground are shaping the market landscape through innovative property management strategies and technological advancements. Geographic variations exist, with North America and Europe currently leading the market due to established infrastructure and higher disposable incomes. However, emerging markets in Asia Pacific are poised for rapid expansion driven by increasing urbanization and a burgeoning middle class. Geographic expansion and technological advancements are primary drivers contributing to market expansion. Restraints include regulatory hurdles related to short-term rentals in specific regions and fluctuations in interest rates that can impact rental affordability. The increasing adoption of proptech solutions, including smart home technologies and data-driven property management, is expected to further streamline operations and enhance the overall rental experience. The diversification of rental options, ranging from fully furnished apartments to co-living spaces, underscores the evolving needs of the contemporary renter and signifies future market growth opportunities. The continued refinement of property management services combined with the broader accessibility of online rental platforms will solidify the housing rental service market’s position as a vital sector within the global real estate landscape.

Russia was the major economy where house prices increased the most between 2015 and 2023. Throughout that period, nominal house prices rose by 155 percent. Mexico, the United States, the Netherlands, and Poland were the other countries with the largest increase in house prices. The U.S., Poland, and South Africa were among the countries where rents increased the most.

The size and share of the market is categorized based on Type (Hotel, Apartment, Civil Accommodation) and Application (Long-term Lease, Tourist Short-term Rental) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The global detached house rental market is projected to reach XXX million by 2033, growing at a CAGR of XX% from 2025 to 2033. The growth of the market is attributed to the increasing demand for rental housing, rising urbanization, and the growing number of millennials and Gen Z renters. In addition, the market is driven by the increasing demand for flexible living arrangements and the growing popularity of short-term rentals. Major players in the detached house rental market include Invitation Homes, American Homes 4 Rent, Tricon, Home Partners (Blackstone), Brookfield, Amherst Holdings LLC, ResiHome, Roomless, Renters Warehouse, and others. These players are expanding their portfolios through acquisitions and partnerships to meet the growing demand for detached house rentals. The market is also witnessing the emergence of new business models, such as co-living and build-to-rent, which are gaining popularity among renters.

The $20.29 billion India Rental Housing Market, covering urbanization trends, rental demand, major players and investment opportunities in the sector.

In 2024, Global Vacation Rental Market was worth USD 84.06 billion. It is projected to grow to USD 123.69 billion by 2032, at a 4.90% CAGR during 2024-2032

The Indian vacation rental market exhibits regional variations:North India: With popular tourist destinations like Delhi, Jaipur, and Agra, North India experiences strong demand for vacation rentals.South India: Kerala and Goa are renowned tourist hotspots, attracting both domestic and international travelers seeking beach vacations and cultural experiences.West India: Mumbai and Pune are major cities in West India, catering to business and leisure travelers.East India: Kolkata and Darjeeling attract tourists with their historical and cultural significance. Recent developments include: January 2023: The Hotelplan Group's completely owned subsidiary, Interhome Group, has partnered with Sol og Strand, a Danish vacation rental broker with over 6,000 holiday houses and apartments, to strategically extend its portfolio to include Denmark., May 2023: The short-term vacation rental company MakeMyTrip Pvt. Ltd. established a partnership with Microsoft to expand trip planning accessibility with the introduction of voice-assisted booking in Indian languages. By combining Azure Cognitive Services with Microsoft Azure OpenAI Service, a technology stack has been created that allows for user-specific travel recommendations.. Notable trends are: Growing trend of short-term rental homes is driving the market growth.

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Short Term Vacation Rental Market Size 2025-2029

The short term vacation rental market size is forecast to increase by USD 114.1 billion at a CAGR of 13.5% between 2024 and 2029.

The market is experiencing significant growth due to the expanding tourism industry and the increasing preference for flexible and affordable accommodation options. Technological advancements are revolutionizing the sector with online booking platforms, property management software, and smart home technology becoming the norm. However, inconsistency in providing quality vacation rentals remains a challenge. To enhance the guest experience, some rental properties are integrating spa and wellness facilities, while others are exploring the use of Augmented Reality to offer virtual tours. These trends reflect the industry's commitment to delivering superior guest experiences and meeting evolving traveler demands.

What will be the Size of the Short Term Vacation Rental Market During the Forecast Period?

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The short-term rental market, a segment of travel and tourism, has experienced significant growth in recent years, offering budget-friendly accommodations for both leisure and work travelers. With the rise of platforms like Airbnb and Booking.Com, this accommodation type has gained popularity among millennials and international travelers seeking unique, aesthetic stays. The market's size is substantial, with spending on services and goods in this sector continuing to increase. Emerging markets and low airfare prices have contributed to the market's expansion. Work-from-home trends have also driven demand for short-term rentals, allowing travelers to maintain productivity while enjoying eco-friendly and sustainable amenities.
Property owners benefit from the use of online booking platforms and property management software, streamlining the rental process. Technological trends, such as virtual tours, augmented reality, and innovative solutions, enhance the guest experience. The real estate industry has taken notice, with many investing in short-term rental properties. However, concerns regarding fake listings and safety remain, highlighting the need for continued industry regulation. Female visitors represent a significant portion of the market, with a focus on environmentally-friendly rentals and sustainable amenities becoming increasingly important. As the market continues to evolve, it is poised for continued growth and innovation.

How is this Short Term Vacation Rental Industry segmented and which is the largest segment?

The short term vacation rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Mode Of Booking

  Offline
  Online


Management

  Managed by owners
  Professionally managed


Type

  Apartments and condominiums
  Villas and luxury homes
  Cottages and cabins
  Resorts and bungalows
  Others


Geography

  Europe

    Germany
    UK
    France
    Italy


  North America

    Canada
    US


  APAC

    China
    Japan


  Middle East and Africa



  South America

By Mode Of Booking Insights

The offline segment is estimated to witness significant growth during the forecast period. Offline segment had high demand previously when Internet penetration was not high, as word of mouth and repeat business were the most powerful factors for offline bookings. At present, some people are still hesitant to book their accommodation online. The main reason for this is people's lack of faith in online reservations. Another reason people choose to book short term vacation rentals offline is to ensure that they get the best rate. People generally think that by booking hotels offline, they will be able to negotiate with the staff or get extra discounts. Satisfied guests may become repeat customers, contributing to guest loyalty and positive word-of-mouth referrals. Thus, these factors will boost the growth of the offline segment and enhance the growth of the global short term vacation rental market during the forecast period.

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The Offline segment was valued at USD 87.10 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European short-term vacation rental market is projected to expand due to the rising demand for travel and tourism, particularly for budget-friendly accommodations.

The global vacation rental market size was over USD 94.77 billion in 2024 and is expected to grow at a CAGR of over 3.5%, surpassing USD 148.22 billion by 2037. Europe industry is likely to account for largest revenue share of 42% by 2037, driven by focus on sustainable tourism and increasing demand for cultural heritage experiences.