The KSA Smart Home Market size is 480 Mn in 2023, shaped by market forecast, industry outlook, and top players. Explore insights on market challenges, opportunities, and trends.

Saudi Arabia Smart Home Market is driven by the rising adoption of smart computing devices across the country.

This statistic describes the market size of smart homes in Saudi Arabia from 2012 to 2016, an estimate for 2017 and a forecast until 2022. According to projections, the market size for smart homes in Saudi Arabia will total to 658 million U.S. dollars by 2022.

The Middle East Smart Home Market Report is Segmented by Product (Comfort and Lighting, Control and Connectivity, Energy Management, Home Entertainment, and Security) and Country (Saudi Arabia, United Arab Emirates, Qatar, and the Rest of the Middle East). The Report Offers Market Size and Forecast for all the Above Segments in Value (USD).

The Saudi Arabia Smart Home Appliances market was valued at USD 2,031.41 Million in 2024 and is expected to grow to USD 8,565.89 Million by 2030 with a CAGR of 27.10%.

This statistic describes the market size of smart heating, ventilation and air conditioning control systems for homes in Saudi Arabia from 2012 to 2016, an estimate for 2017 and a forecast until 2022. According to projections, the market size for smart HVAC control systems for homes in Saudi Arabia will total to 157 million U.S. dollars by 2022.

This statistic describes the market size of smart security and access systems for homes in Saudi Arabia from 2012 to 2016, an estimate for 2017 and a forecast until 2022. According to projections, the market size for smart security and access systems for homes in Saudi Arabia will total to 117 million U.S. dollars by 2022.

The Middle East smart home market is experiencing robust growth, driven by increasing disposable incomes, rising urbanization, and a growing preference for enhanced convenience and security. The market, valued at $8.62 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 19.20% from 2025 to 2033. This significant growth is fueled by several key factors. Firstly, the region's young and tech-savvy population readily adopts innovative technologies, leading to high demand for smart home solutions. Secondly, government initiatives promoting smart city development and digital transformation are creating a favorable environment for market expansion. Furthermore, increasing concerns about home security and energy efficiency are driving the adoption of smart home security systems and energy management solutions. The market segmentation reveals a strong demand across all product categories: Comfort and Lighting, Control and Connectivity, Energy Management, Home Entertainment, and Security. Leading players like Schneider Electric, Honeywell, and Siemens are actively investing in the region to capitalize on the growth opportunities, with a focus on developing localized solutions that cater to the specific needs and preferences of Middle Eastern consumers. The key segments within the Middle East smart home market show varying growth trajectories. The Comfort and Lighting segment is anticipated to maintain a leading market share, driven by the increasing desire for customized and automated lighting and climate control systems. The Control and Connectivity segment will also witness substantial growth due to the rising adoption of smart assistants and voice-controlled devices. Energy Management solutions are gaining traction due to rising energy costs and a growing awareness of environmental sustainability. While the Home Entertainment and Security segments are experiencing strong growth, driven by the increasing demand for seamless integration of entertainment systems and sophisticated home security solutions. The regional breakdown reveals that the UAE and Saudi Arabia represent the largest markets, attributed to their advanced infrastructure and high levels of technological adoption. However, other countries in the region are also showing significant growth potential, presenting attractive opportunities for market expansion. Recent developments include: January 2024 - Universal Electronics Inc. introduced the UEI Butler Smart Home Control Hubs at CES. These hubs offer seamless integration with QuickSet Cloud, facilitating Discovery, Control, and Interaction across various connected devices for smarter living. With pre-integrated Zigbee sensors, Wi-Fi or Ethernet configurations, and matter-bridging capability, they enable tailored experiences for energy management, climate control, and smart lighting. Featuring Matter Controller and multi-admin capabilities, alongside nevo.ai virtual agent support, they ensure personalized, hassle-free operation., December 2023 - Aqara and iot squared have inked an MoU, targeting ICT and IoT advancements in Saudi Arabia, in line with Vision 2030. Aqara, known for its smart home solutions, and iot squared, a collaboration between stc Group and Saudi Arabia's Public Investment Fund, will jointly provide IoT products and services to Saudi consumers. The aim is to develop tailored smart home solutions leveraging Aqara's platform and iot squared's industry expertise. The collaboration seeks to accelerate IoT adoption, enhancing technological innovation and quality of life in Saudi Arabia.. Key drivers for this market are: Growing Need for Home Comfort, Rising Disposable Income. Potential restraints include: Growing Need for Home Comfort, Rising Disposable Income. Notable trends are: United Arab Emirates in Experiencing Significant Demand.

Saudi Arabia Smart Home Security Market growth is driven by increasing adoption of connected security solutions, AI-driven automation, and advancements in home surveillance technologies.

This statistic describes the market size of lighting control systems for homes in Saudi Arabia from 2012 to 2016, an estimate for 2017 and a forecast until 2022. According to projections, the market size for smart lightings for homes in Saudi Arabia will total to 197 million U.S. dollars by 2022.

The Middle East smart home market is expected to grow significantly in the coming years, driven by several factors. The increasing adoption of smart devices, the growing awareness of energy efficiency, and the government initiatives to promote smart cities are the major drivers of the market growth. Moreover, the increasing disposable income and the changing lifestyle of the population in the region are also contributing to the growth of the smart home market. The market is segmented into products, companies, and regions. In terms of products, the market is divided into comfort and lighting, control and connectivity, energy management, home entertainment, and security. Schneider Electric SE, Honeywell International Inc., Emerson Electric Co., Siemens AG, and ABB Limited are the major players in the market. The Middle East smart home market is expected to reach a value of USD 8.62 billion by 2033, growing at a CAGR of 19.20% during the forecast period 2025-2033. Recent developments include: January 2024 - Universal Electronics Inc. introduced the UEI Butler Smart Home Control Hubs at CES. These hubs offer seamless integration with QuickSet Cloud, facilitating Discovery, Control, and Interaction across various connected devices for smarter living. With pre-integrated Zigbee sensors, Wi-Fi or Ethernet configurations, and matter-bridging capability, they enable tailored experiences for energy management, climate control, and smart lighting. Featuring Matter Controller and multi-admin capabilities, alongside nevo.ai virtual agent support, they ensure personalized, hassle-free operation., December 2023 - Aqara and iot squared have inked an MoU, targeting ICT and IoT advancements in Saudi Arabia, in line with Vision 2030. Aqara, known for its smart home solutions, and iot squared, a collaboration between stc Group and Saudi Arabia's Public Investment Fund, will jointly provide IoT products and services to Saudi consumers. The aim is to develop tailored smart home solutions leveraging Aqara's platform and iot squared's industry expertise. The collaboration seeks to accelerate IoT adoption, enhancing technological innovation and quality of life in Saudi Arabia.. Key drivers for this market are: Growing Need for Home Comfort, Rising Disposable Income. Potential restraints include: Growing Need for Home Comfort, Rising Disposable Income. Notable trends are: United Arab Emirates in Experiencing Significant Demand.

The size of the Saudi Arabia Home Appliances Market was valued at USD 4.07 Million in 2023 and is projected to reach USD 5.41 Million by 2032, with an expected CAGR of 4.16% during the forecast period. Home appliances are essential devices that make boring chores around the house easy, thus improving the standard of living. Examples include refrigerators, washing machines, ovens, air conditioners, and dishwashers as well as microwaves, among many more. They exist to automate chores, give more convenience, and save more time. The home appliances market in Saudi Arabia is expanding rapidly, led by increasing urbanization, enhanced disposable incomes, and changing lifestyles. Increased population in the country, nuclear families, and higher demand for home appliances are added growth factors. Positive conditions have been created in the consumer goods sector through the modernization effort of the Saudi government to diversify the economy. In Saudi Arabia, customers are slowly becoming demanding for more technical and high-tech appliances in the home. The new trend is smart home technology where appliances can be internet-enabled and remotely controlled. Convenience, energy conservation, and security drive demand. The efforts of the government of Saudi Arabia to opt for energy efficiency have encouraged consumers to shift toward this source of home appliances too. Recent developments include: December 2023: Shaker, Saudi Arabia's leading home appliances importer, partnered with LG Electronics by signing a new supply agreement, including home appliances and entertainment products., December 2022: Hisense partnered with Saudi Arabia's United Matbouli Group to expand its operations in the country.. Key drivers for this market are: Increase in Disposable Income is Driving the Market, Increasing Construction of Smart Homes Drives the Market. Potential restraints include: Economic Slowdowns Can Impact the Industry, Supply Chain Disruptions Impedes Market Growth. Notable trends are: Smart Homes are Driving the Market.

Saudi Arabia Home Appliances Market size was valued at USD 3.5 Billion in 2023 and is projected to reach USD 7.6 Billion by 2031 growing at a CAGR of 10.18% from 2024 to 2031.

Key Market Drivers:

Rising Urbanization and Housing Development: According to the Saudi General Authority for Statistics, Saudi Arabia's urban population will reach around 84.3% in 2022, with ongoing high urban expansion. The Kingdom's Vision 2030 seeks to build 1.5 million housing units, which will immediately boost demand for home appliances. According to the Saudi Real Estate Refinance Company (SRC), housing projects are expected to increase household formation, which in turn will enhance demand for home appliances.

Saudi Arabia Smart Grid Market size was valued at 765.59 Million in 2024 and is projected to reach USD 1779.35 Million by 2032, growing at a CAGR of 14.92% from 2026 to 2032.

Saudi Arabia Smart Grid Market: Definition/ Overview

The smart grid is advanced electrical grid system that integrates digital technology, communication networks, and automation to improve the efficiency, reliability, and sustainability of electricity distribution. It encompasses a wide range of components, including smart meters, advanced sensors, and real-time data analytics, enabling better monitoring and management of energy resources. This modernized grid aims to enhance energy efficiency, facilitate the integration of renewable energy sources, and optimize the overall electricity supply chain.

The Saudi Arabian luxury residential real estate market is experiencing robust growth, projected to reach a market size of $14.63 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 6.00% from 2025 to 2033. This expansion is driven by several key factors. Firstly, a significant increase in high net worth individuals and ultra-high net worth individuals within the Kingdom is fueling demand for premium properties. Secondly, government initiatives aimed at diversifying the economy and improving the quality of life, such as Vision 2030, are attracting both domestic and international investment in luxury real estate. Furthermore, the development of new infrastructure and the improvement of existing amenities are making Saudi Arabia's major cities – Riyadh, Jeddah, and Dammam – increasingly attractive destinations for luxury living. The market is segmented by property type (apartments and condominiums, villas and landed houses) and by city location, with Riyadh, Jeddah, and the Dammam Metropolitan Area accounting for the largest shares. Competition is intense, with major players like Arabian Homes, Sedco Development, and Dar Al Arkan vying for market share. However, the market is not without challenges. Potential restraints include fluctuating oil prices which could impact consumer confidence, and the availability of suitable land for development in prime locations. Nonetheless, the long-term outlook for the Saudi luxury residential real estate market remains positive, driven by sustained economic growth and ambitious urban development plans. The continued growth trajectory is supported by the ongoing influx of foreign investment attracted by the Kingdom's progressive economic diversification strategies. The increasing preference for luxury properties, reflecting a shift towards high-end lifestyles, is a further catalyst. Furthermore, advancements in architectural design, smart home technology, and sustainable construction practices are adding to the appeal of luxury homes. While potential risks exist, including global economic uncertainties, the government's focus on infrastructure development and strategic initiatives will likely mitigate these concerns. The increasing demand for luxury residences, coupled with limited supply in prime locations, indicates further price appreciation and a sustained upward trend in the market's value in the coming years. The diversity of developers, ranging from established giants to emerging players, contributes to an increasingly competitive yet dynamic market landscape. Recent developments include: May 2023: Sedco Development has partnered with Hamad M.AlMousa Real Estate Co. to develop a new 1.9 million square meter land development in Al-Qadisiyah, Riyadh. The project is part of SEDCO'S real estate strategy to make Riyadh a key business, commercial, and residential hub., April 2023: Dar Al Arkan, one of Saudi Arabia's largest real estate developers, has launched a new residential project in Riyadh called "Ai Masyuf." The project will offer various housing options, including villas, townships, and apartments.. Key drivers for this market are: 4., Rising Disposable Incomes4.; Government Initiatives4.; Growing Expatriate Population. Potential restraints include: 4., Rising Disposable Incomes4.; Government Initiatives4.; Growing Expatriate Population. Notable trends are: Demand for Apartments remains High due to Cultural Preferences in Saudi Arabia.

Market Size for KSA Consumer Electronics Industry on the Basis of Revenue, 2018-2024 In 2023, Jarir launched a new range of smart home devices to cater to the rising demand for home automation solutions. This initiative aims to tap into the growing smart device market in Saudi Arabia and provide a more convenient lifestyle experience. Riyadh and Jeddah are key markets due to their high population density and robust retail infrastructure. The KSA consumer electronics market reached a valuation of SAR 15 Billion in 2023, driven by the increasing penetration of technology, growing disposable income, and changing consumer preferences towards smart and innovative electronic products. The market is characterized by major players such as Jarir, eXtra, Lulu Hypermarket, and Emax. These companies are recognized for their extensive distribution networks, diverse product offerings, and customer-focused services.

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Smart Plug Market Size 2025-2029

The smart plug market size is forecast to increase by USD 42.92 billion at a CAGR of 57.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of IoT technology and the promotion of energy efficiency in both residential and commercial sectors. Manufacturers are differentiating their products by integrating advanced connectivity features, enabling users to control and monitor their appliances remotely. This trend is expected to continue, with smart plugs becoming an essential component of the larger smart home ecosystem. However, the market growth is not without challenges. One of the primary obstacles is the lack of technological awareness among consumers, hindering mass adoption. To overcome this hurdle, industry players are actively promoting smart plugs through trade exhibitions, partnerships with utility companies, and targeted marketing campaigns. The market is witnessing significant growth due to the increasing adoption of smart home gadgets and home automation.
As the market matures, it is essential for companies to navigate these challenges effectively and capitalize on the opportunities presented by this dynamic and evolving landscape. By offering innovative features, competitive pricing, and excellent customer support, businesses can establish a strong market presence and drive sustainable growth in the market. The home automation industry is promoting these devices through trade exhibitions and collaborations with retailers.

What will be the Size of the Smart Plug Market during the forecast period?

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In the realm of business automation and energy management, the market for smart home technologies continues to gain traction. Smart plugs, a key component of this sector, enable automated scheduling, remote device control, and power consumption analysis. Home automation installation services offer integration of smart sockets into existing systems, facilitating energy consumption tracking and optimization. Home automation hardware, including smart home gateways, hubs, and controllers, provide the infrastructure for seamless communication between devices. Home automation protocols ensure interoperability, while wireless power control and smart meters enable real-time monitoring and efficient energy usage. Smart home design incorporates these technologies into cohesive systems, allowing businesses to enhance operational efficiency and reduce energy costs. They can be easily controlled using a smartphone app or voice commands, making them an ideal choice for residential applications.
Home automation consulting services offer expert guidance on implementation and integration, while software solutions optimize energy usage and facilitate remote management. The market for smart home devices is poised for growth, with an increasing focus on energy usage optimization and home automation network security. Smart home integration with various systems, such as HVAC and security, further expands the potential applications for businesses. In summary, the smart home market offers businesses opportunities to streamline operations, reduce energy consumption, and enhance security through the adoption of smart plugs and related technologies.

How is this Smart Plug Industry segmented?

The smart plug industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Residential
  Commercial


Connectivity

  Wi-Fi
  Bluetooth


Distribution Channel

  Online
  Offline


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa



  APAC

    China
    India
    Japan
    South Korea


  South America



  Rest of World (ROW)

By End-user Insights

The residential segment is estimated to witness significant growth during the forecast period. In the residential sector, the market experiences significant growth due to the increasing preference for energy-efficient smart home solutions. Smart plugs serve as economical alternatives to expensive built-in smart appliances, catering to the middle-class population. The market's expansion is further fueled by government initiatives mandating energy efficiency in various household appliances. Smart plugs offer numerous benefits, including remote monitoring, energy control, scheduling, and more, making them an attractive choice for consumers. Energy savings is a key factor driving the adoption of these devices, as they enable users to manage their energy consumption efficiently. Additionally, smart plugs offer seamless integration with various home automation systems, IoT devices, and voice assistants, enhancing user convenience

The Saudi Arabian real estate market is projected to witness significant growth in the coming years, with a market size estimated at 69.51 million in 2023 and a projected CAGR of 8.00% from 2025 to 2033. This growth is primarily driven by the government's Vision 2030 plan, which aims to diversify the economy and reduce the country's reliance on oil. The plan has led to a surge in infrastructure development, tourism, and foreign investment, all of which have contributed to the growth of the real estate sector. Key trends in the Saudi real estate market include increasing demand for residential properties, particularly apartments and villas, as well as growing interest in commercial real estate, such as offices, retail spaces, and hospitality. The market is also seeing a rise in the adoption of smart home technologies and sustainable building practices. However, the market faces some challenges, including a shortage of affordable housing, rising interest rates, and geopolitical uncertainties. Major players in the Saudi real estate market include Nai Saudi Arabia, Emaar, Ewaan Co. Ltd., and Jabal Omar, among others. Recent developments include: May 2023, The National Security Services Company (SAFE), which leads the transformation of the local security services sector, has signed an acquisition agreement to acquire ABANA Enterprises Group Company's assets connected to the transit of cash and valuable goods. ABANA Enterprises Group Company is at the forefront of providing such services in the Kingdom. The acquisition of ABANA Enterprises Group Company's assets connected to the transit of cash and valuable goods will help SAFE achieve its primary goal of providing the most advanced security solutions and services for customers., July 2022, SEDCO Capital REIT Fund's board has approved acquiring two income-generating real estate assets worth SR700 million (USD 187 million), located in Riyadh and Jeddah. This acquisition will be covered by new units and by using banking facilities in accordance with the Fund's terms and conditions, according to a bourse filing. The Fund expects that this acquisition will positively impact its overall performance, as it seeks to add value to its portfolio, as well as its unitholders.. Key drivers for this market are: 4., Growth in Commercial Activities and Increased Competition4.; Increasing Demand for Affordable Housing Units. Potential restraints include: 4., Lack of Housing Spaces and Mortgage Regulation can Create Challenges. Notable trends are: The Residential Sector Sustains Country's Real Estate Market.

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Home Security System Market Size 2025-2029

The home security system market size is forecast to increase by USD 29.1 billion at a CAGR of 8.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of Do-It-Yourself (DIY) systems and the evolution of the Internet of Things (IoT) technology. DIY systems have gained popularity due to their affordability and ease of installation, making home security more accessible to a wider audience. Additionally, IoT technology is enabling advanced features such as remote monitoring, real-time alerts, and integration with other smart home devices. However, the market is not without challenges. The rise of false alarms due to increased system usage and technological limitations is a major concern. False alarms not only disrupt homeowners but also strain law enforcement resources.
To mitigate this issue, companies are investing in improving system accuracy and providing better customer support. As the market continues to evolve, companies seeking to capitalize on opportunities must focus on delivering reliable and user-friendly solutions while addressing the challenge of false alarms. This will require a commitment to innovation, customer service, and regulatory compliance.

What will be the Size of the Home Security System Market during the forecast period?

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The home security market is experiencing significant activity and evolving patterns, with real-time monitoring and security notifications becoming increasingly important for homeowners. Home security grants and government initiatives are driving the adoption of security systems, while privacy concerns persist as a key challenge. Smart home hubs are integrating security systems, enabling customization and personalization. Home security trends include data security, system compatibility, and reliability. Security industry research indicates an increasing focus on innovation, with advancements in object detection and multi-factor authentication. Security system financing and industry regulations are also shaping the market. Security breaches continue to be a concern, highlighting the need for security panels and training for users.
Home security insurance and security system warranties are additional considerations for homeowners. Security gateways and alerts provide an extra layer of protection, while two-factor authentication and system standards ensure enhanced security. Home security tips and video analytics are valuable resources for optimizing the performance and effectiveness of home security systems.

How is this Home Security System Industry segmented?

The home security system industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Video surveillance system
  Alarm system
  Access control system


Distribution Channel

  Offline
  Online


Application

  Independent homes
  Apartments


Access Control Systems

  Smart Locks
  Biometric Systems
  Keyless Entry Systems


Intruder Alarm Systems

  Motion Detectors
  Door and Window Sensors
  Sirens and Alerts


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The video surveillance system segment is estimated to witness significant growth during the forecast period.

Home security systems continue to evolve, integrating advanced technologies such as artificial intelligence (AI), facial recognition, and Internet of Things (IoT) to enhance security features. Homeowners increasingly prefer cloud-based security and mobile app control for remote monitoring and management. Security system comparison websites facilitate informed decisions, while false alarms remain a concern, driving the need for smart sensors and machine learning algorithms. In the residential sector, video surveillance is a significant component, with homeowners investing in security cameras for deterrence and peace of mind. Integration with smart home ecosystems, including home automation and security systems, offers added convenience and control.

Security concerns persist, leading to increased demand for professional installation, access control, and remote monitoring services. The hospitality industry also prioritizes security, with smart locks, facial recognition, and security lighting essential components. Government entities and commercial establishments require stringent security measures, including perimeter security, access control, and alarm systems. Security industry standards ensure certification and com

According to a survey about internet usage in Saudi Arabia, the use of smart home devices increased by 20.2 percent compared to the year before as of the third quarter of 2023. Game consoles accounted for 4.6 percent.