According to a survey among internet users conducted in the third quarter of 2024, **** percent of respondents in Hong Kong researched brands online before making a purchase. Over ** percent of survey participants visited a brand's website in the past 30 days.

In 2021, Hong Kong's online ad market was valued at around *** billion Hong Kong dollars. Driven by a rising smartphone usage, mobile display ads were expected to take up over half of the internet ad revenue by 2026.

Hong Kong telegram data provides insights into Hong Kong’s digital landscape and communication trends. For example, businesses can analyze telegram usage in Hong Kong. Similarly, List to Data can help you extract valuable insights from this data. Furthermore, this data helps understand local communication trends. Consequently, effective marketing in Hong Kong becomes more achievable. Finally, this data can help in competitor analysis. Hong Kong telegram screening data offers the most up-to-date and accurate leads for telegram phone numbers. The details will be supplied in the following way: All numbers are open in telegram Gender, Age, Telegram username, Last activity date, Industry calcification. Hong Kong tg powder provides insights into Hong Kong’s digital landscape. Furthermore, businesses use this for targeted campaigns. List to Data helps extract valuable insights. Consequently, optimize your Hong Kong marketing.

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In 2024, marketers could possibly reach around **** million audience in Hong Kong by posting ads on YouTube, around ** percent of the city's total population. In comparison, Facebook was reported to have around **** million ad viewers each.

The Hong Kong Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a dynamic landscape with significant growth potential. While precise Hong Kong-specific market size data is unavailable from the provided information, we can extrapolate reasonable estimates based on global trends and the overall market size of $628.20 million with a CAGR of 5.63%. Considering Hong Kong's high population density, robust economy, and significant tourism, its OOH/DOOH market likely constitutes a substantial portion of the Asian market. The market is segmented by advertising type (static and digital), location (billboards, transportation, street furniture), and end-user industries (automotive, retail, healthcare, finance). The growth is driven by increasing digitalization, the adoption of programmatic advertising within DOOH, and the ongoing development of innovative, interactive ad formats. Trends indicate a shift towards data-driven strategies, leveraging location-based targeting and audience analytics to enhance campaign effectiveness. However, constraints may include high media costs in prime locations, competition from digital channels, and potential regulatory changes affecting OOH advertising placements. Key players in the Hong Kong market are likely to include both global giants and local specialized agencies. The competitive landscape is characterized by ongoing technological upgrades, partnerships, and the continuous development of innovative ad formats to stay ahead of the curve. The forecast for the Hong Kong OOH and DOOH market shows strong growth potential over the next decade, fueled by factors such as rising disposable incomes, increased urbanization, and the growing adoption of digital technologies in advertising. Programmatic DOOH, offering targeted and measurable campaigns, is likely driving a significant portion of this growth. Furthermore, strategic collaborations between OOH media owners and data providers enable the creation of hyper-targeted campaigns, which in turn attracts more advertisers. Although specific data for Hong Kong is not directly provided, given the market's dynamism and alignment with global trends, we can anticipate a growth trajectory reflecting the global CAGR while accounting for the region's economic conditions and unique competitive dynamics. The market's success will depend on the ability of media owners to innovate, adapt, and deliver measurable results to advertisers, enhancing the return on investment. Recent developments include: January 2024: Bravo Media, an out-of-home media agency based in Hong Kong, is responding to the surging demand for digital formats by unveiling new digital ventures. These include digital pillar zones at MTR East Tsim Sha Tsui station and a dynamic digital impact zone at Admiralty station. This strategic move not only signifies a significant contract win for Bravo Media but also underlines its growing dominance in Hong Kong's out-of-home advertising landscape., September 2023: KFC Hong Kong partnered with Edelman Hong Kong to launch a series of engaging billboards throughout the city. The displays are designed to capture the attention of onlookers, marking the introduction of their new product, "FING FING Cajun Chips.". Key drivers for this market are: Ongoing Shift Toward Digital Advertising, Increasing Use of Recommendation Engines. Potential restraints include: Ongoing Shift Toward Digital Advertising, Increasing Use of Recommendation Engines. Notable trends are: Ongoing Shift Toward Digital Advertising Expected to Boost Market Growth.

In August 2025, X, formerly known as Twitter, held a market share of around 34.83 percent in Hong Kong's social media scene in terms of pageviews across all devices, followed by Facebook and YouTube. The American social news and discussion website Reddit has gained traction since the anti-government protests in the city in 2020. Facebook is losing ground A few years before 2017, Facebook controlled over 80 percent of the social media arena in Hong Kong. The drastic change started in 2018, when the networking site lost nearly 11 percentage points and another 19 percentage points in the following year. For many Gen Z and Millennials in the financial hub, Instagram became the favorite social media platform and YouTube was used more often than Facebook. Facebook was still the second place to go after Instagram for product research, it has been losing its appeal among young users and advertisers. Platforms claiming the new spots When it came to advertising audience size, X took the lead. YouTube came in second, however, its ad reach in Hong Kong was among the lowest in the Asia-Pacific region. In comparison, the fourth placeholder Instagram has been picking up steam, reaching 4.14 percent of internet users in Hong Kong. However, the biggest industry threat was TikTok, the most downloaded social media app in Hong Kong as of the time of writing. TikTok’s rising popularity among teenage users may probably change the game of video consumption.

These are the raw results of a survey examining the attitudes of Hong Kong students towards the use of targeted promotion on Facebook. It was conducted by librarians at City University of Hong Kong and Hong Kong Baptist University from 20-26 Jan 2017. A total of 1,131 responses were received.

The Hong Kong e-commerce market, exhibiting a robust Compound Annual Growth Rate (CAGR) exceeding 8.70%, presents a significant opportunity for businesses. Driven by increasing internet and smartphone penetration, coupled with a young and tech-savvy population, the market is experiencing rapid expansion across diverse sectors. B2C e-commerce dominates, with key segments including Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, and Food and Beverage showing strong growth. The convenience and accessibility offered by online platforms are key drivers, attracting both local and international brands. While precise market sizing data for Hong Kong is limited in the provided text, leveraging the global CAGR and considering the thriving economy of Hong Kong, we can reasonably estimate a 2025 B2C market size (GMV) in the range of $15-20 billion USD, with a projected continued expansion. The rise of mobile commerce and the integration of digital payment systems, like WeChat Pay, further fuel this growth. Competition is fierce, with both global giants like Amazon and Alibaba alongside established local players such as ParknShop and JD.com vying for market share. Future growth will likely be shaped by factors such as enhancing logistics infrastructure, addressing consumer concerns around data privacy, and adapting to evolving consumer preferences. The B2B e-commerce sector, though less explicitly detailed, also demonstrates growth potential in Hong Kong. This sector benefits from streamlining supply chains, improving efficiency, and reaching a broader customer base. The growth in B2B will likely mirror the overall trend, experiencing a steady increase driven by technological advancements and the increasing adoption of digital tools by businesses in Hong Kong. However, potential restraints include the need for businesses to adapt to online platforms and the potential for cybersecurity risks. Further market research focusing specifically on the B2B segment in Hong Kong would allow for more precise sizing and forecasting. The competitive landscape in Hong Kong’s e-commerce industry necessitates strategic planning and a focus on localized marketing strategies to successfully navigate the market. Recent developments include: May 2022 - YesAsia, a global online retailer, announced a partnership with Geek+, an autonomous robots company, to build YesAsia's first smart warehouse at Goodman Interlink, located in Tsing Yi, Hong Kong., April 2022 - Beauty retailer Sa Sa International partnered with Foodpanda to provide on-demand delivery services in Hong Kong. This service was initially started as a pilot project with 20 stores offering approximately 700 products on Foodpanda Mall.. Key drivers for this market are: Increase in adoption of digitalization, Adoption of Omnichannel Innovative Solutions. Potential restraints include: High Initial Cost of Installation. Notable trends are: Increase in Internet Penetration Across the Country is Fueling the Growth of the Market.

Net-Income Time Series for Inly Media Co Ltd. Inly Media Co., Ltd., together with its subsidiaries, provides digital marketing services in China, Hong Kong, and internationally. The company offers brand, social media, and integrated marketing; e-commerce marketing and operation; and data consulting, as well as communication strategy, media agency, and advertising services. It also provides cultural communication; marketing planning; software and information technology services; and investment management. Inly Media Co., Ltd. was incorporated in 2005 and is headquartered in Beijing, China.

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The Southeast Asia media and advertising industry is experiencing robust growth, projected to reach a market size of $24.59 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 15.30%. This significant expansion is fueled by several key drivers. The increasing adoption of digital media, particularly mobile, across the region is a major catalyst. Southeast Asia's burgeoning young and tech-savvy population is driving demand for engaging online advertising formats, including video, social media, and influencer marketing. Furthermore, rising disposable incomes and increased urbanization are contributing to higher advertising spending across various sectors, from consumer goods to financial services. Economic growth in key markets like Indonesia, Vietnam, and the Philippines further bolsters this trend. However, challenges remain. The industry faces complexities in media fragmentation, the need for sophisticated data analytics to target specific demographics effectively, and the ongoing evolution of consumer preferences. Competition among established and emerging players is also intense, demanding continuous innovation and strategic adaptation. Regulatory changes and data privacy concerns also present ongoing hurdles for the industry's growth and sustainability. Looking ahead, the industry will likely see a continued shift towards digital channels, a greater emphasis on data-driven strategies, and a more nuanced understanding of regional cultural contexts to maximize advertising effectiveness. The analysis of regional markets shows varying levels of maturity. While advanced economies may exhibit steadier growth, emerging markets are expected to experience more rapid expansion driven by higher penetration rates of digital media and rising advertising budgets. The significant contribution of key players like JCDecaux, Clear Channel, and OOH Media underlines the dominance of established Out-of-Home (OOH) advertising alongside the emergence of digital-first companies. Future growth will depend on the continued investment in digital infrastructure, fostering greater trust in data privacy practices, and adapting creative strategies to effectively engage diverse audiences in the region. The industry’s success will hinge on successfully navigating the balance between technological advancement and cultural sensitivity to build meaningful connections with consumers. Recent developments include: February 2023: Foodpanda Singapore announced a strategic partnership with Clear Channel Singapore to launch a real-time, user-generated, out-of-home execution across Clear Channel Singapore's digital screens, Play+Display, as part of its 360-media campaign., August 2022: Vistar Media announced the launch of complete programmatic capabilities in Indonesia, Malaysia, the Philippines, and Hong Kong, expanding its already established Asia-Pacific presence, which includes Singapore, Australia, and New Zealand. The Vistar Demand-Side Platform (DSP) is the primary source of programmatic demand transactions for digital out-of-home. Advertisers and agencies in Southeast Asia can now use the Vistar DSP to design, purchase, and evaluate data-driven out-of-home (ooH) campaigns through open exchange and private marketplace partnerships.. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.

This statistic depicts the online advertising market size in Hong Kong from 2010 to 2014 with forecasts up till 2019. It was predicted that the online advertising market value in Hong Kong will reach around *** billion U.S. dollars in 2019.

Inventory-Turnover Time Series for Zhewen Interactive Group Co Ltd. Zhewen Interactive Group Co., Ltd., together with its subsidiaries, provides intelligent marketing solutions in China, Hong Kong, Macau, Taiwan, and internationally. The company offers digital marketing solutions, including data insights, performance marketing, performance optimization and management, brand promotion, media planning and delivery, experience and content marketing, public relations, self-media, and marketing technology products; and automotive and precision marketing, live and cross-border e-commerce, intelligent computing, smart content ecology, digital cultural innovation, and other services. It also provides wholesale; planning creative; technical consulting and services; investment; information technology consulting; technology development, consulting, and services; software and application software development; internet information and advertising; and cultural communication services. The company serves automobiles, e-commerce, network services, games, finance, fast-moving consumer goods, and other industries. Zhewen Interactive Group Co., Ltd. was founded in 1993 and is headquartered in Hangzhou, China.

PurposeYouth smoking is a global public health concern. Health educators are increasingly using Internet-based technologies, but the effectiveness of Internet viral marketing in promoting health remains uncertain. This prospective pilot study assessed the efficacy of an online game-based viral marketing campaign in promoting a smoke-free attitude among Chinese adolescents.MethodsOne hundred and twenty-one Hong Kong Chinese adolescents aged 10 to 24 were invited to participate in an online multiple-choice quiz game competition designed to deliver tobacco-related health information. Participants were encouraged to refer others to join. A zero-inflated negative binomial model was used to explore the factors contributing to the referral process. Latent transition analysis utilising a pre- and post-game survey was used to detect attitudinal changes toward smoking.ResultsThe number of participants increased almost eightfold from 121 to 928 (34.6% current or ex-smokers) during the 22-day campaign. Participants exhibited significant attitudinal change, with 73% holding negative attitudes toward smoking after the campaign compared to 57% before it. The transition probabilities from positive to negative and neutral to negative attitudes were 0.52 and 0.48, respectively. It was also found that attempting every 20 quiz questions was associated with lower perceived smoking decision in future (OR = 0.95, p-value <0.01).ConclusionsOur online game-based viral marketing programme was effective in reaching a large number of smoking and non-smoking participants and changing their attitudes toward smoking. It constitutes a promising practical and cost-effective model for engaging young smokers and promulgating smoking-related health information among Chinese adolescents.

Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Rakuten Insight in May 2023, about ** percent of respondents from Hong Kong who had followed at least one influencer on social media said that they had purchased the products endorsed by the influencer. A large proportion of these respondents did so because they were convinced by the promotion from the influencer.

The social media industry in Hong Kong has gone from strength to strength. Facebook and WhatsApp remained the top with a 70.6 percent monthly usage rate as of the third quarter of 2024. Facebook lost its dominance in the market with a 77 percent penetration rate, followed by Instagram. The high internet quality It comes as no surprise that a large percentage of the population in the Asian financial hub are active social media users. Hong Kong citizens are known for being well connected in the social media world. It consistently ranks as having one of the fastest internet connections worldwide - as of April 2023, Hong Kong had an average fixed broadband internet connection speed of 205.19 Mbps. Facebook in Hong Kong Facebook is not just used for staying connected with friends and family; many in the financial hub also use it to keep up with the latest news and to research or find products to purchase. With such a high user penetration rate, Facebook has been particularly focused on brand advertising and user engagement. Mobile advertising accounted for a large chunk of Facebook’s global advertising revenue. In Hong Kong, social media advertising grew by 12 percent, while Facebook's ad revenue increased by four percent in the third quarter of 2022.

This statistic shows the share of mobile advertising spending in total digital advertising in Hong Kong in 2016 and 2017 with a forecast until 2022. In 2017, mobile advertising spending in Hong Kong accounted for around ** percent of total digital ad expenditure.

The impact of advertisements is somewhat positively correlated to the trustworthiness of the brand. According to a June 2025 survey conducted by Rakuten Insight in Hong Kong, over **** of the respondents voted ads developed by trusted brands as the most impactful ad type on social media platforms. On the contrary, **** ads were considered to have the least impact, with only *** percent of respondents indicating this preference.

This statistic shows digital advertising spending growth in Hong Kong from 2008 to 2013 and a forecast until 2015. The source predicts that digital advertising expenditures in Hong Kong will grow by **** percent in 2015.