In May 2025, X, formerly known as Twitter, held a market share of around 42.66 percent in Hong Kong's social media scene in terms of pageviews across all devices, followed by Facebook and YouTube. The American social news and discussion website Reddit has gained traction since the anti-government protests in the city in 2020. Facebook is losing ground A few years before 2017, Facebook controlled over 80 percent of the social media arena in Hong Kong. The drastic change started in 2018, when the networking site lost nearly 11 percentage points and another 19 percentage points in the following year. For many Gen Z and Millennials in the financial hub, Instagram became the favorite social media platform and YouTube was used more often than Facebook. Facebook was still the second place to go after Instagram for product research, it has been losing its appeal among young users and advertisers. Platforms claiming the new spots When it came to advertising audience size, X took the lead. YouTube came in second, however, its ad reach in Hong Kong was among the lowest in the Asia-Pacific region. In comparison, the fourth placeholder Instagram has been picking up steam, reaching 51.6 percent of internet users in Hong Kong. However, the biggest industry threat was TikTok, the most downloaded social media app in Hong Kong as of the time of writing. TikTok’s rising popularity among teenage users may probably change the game of video consumption.

The social media industry in Hong Kong has gone from strength to strength. Facebook and WhatsApp remained the top with a 70.6 percent monthly usage rate as of the third quarter of 2024. Facebook lost its dominance in the market with a 77 percent penetration rate, followed by Instagram. The high internet quality It comes as no surprise that a large percentage of the population in the Asian financial hub are active social media users. Hong Kong citizens are known for being well connected in the social media world. It consistently ranks as having one of the fastest internet connections worldwide - as of April 2023, Hong Kong had an average fixed broadband internet connection speed of 205.19 Mbps. Facebook in Hong Kong Facebook is not just used for staying connected with friends and family; many in the financial hub also use it to keep up with the latest news and to research or find products to purchase. With such a high user penetration rate, Facebook has been particularly focused on brand advertising and user engagement. Mobile advertising accounted for a large chunk of Facebook’s global advertising revenue. In Hong Kong, social media advertising grew by 12 percent, while Facebook's ad revenue increased by four percent in the third quarter of 2022.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, among respondents aged 35 to 44, ******** was the most used social media for online purchasing during the last 12 months. In contrast, ********* was more popular among respondents under the age of 25.

In April 2025, *********was the most downloaded free app in the social media category in Hong Kong with a monthly installations of over ** thousand. Meta (the rebrand name of Facebook) claimed sixth out of top ten free social media apps in Hong Kong in that month.

As of June 30, 2025, the South Korean manufacturing conglomerate Samsung was the most-followed brand on Facebook in Hong Kong. Its Facebook page amassed nearly 162.4 million followers worldwide. Other popular brand pages among Hong Kong's Facebook users were Coca-Cola, Netflix, and McDonald's. Facebook users in Hong Kong Facebook has been losing users in Hong Kong as the younger generations move to alternatives like YouTube and TikTok. Its largest audience was between 25 and 44 years old, whereas users aged between 13 and 17 years only accounted for 18 percent. According to forecasts, Facebook’s userbase in the city will drop to 5.46 million by 2027.
Brands and social media marketing Hong Kong is one of the most digitally connected regions in the world with a high social media penetration rate. For some internet users living in the financial hub, social media has become a useful source for brand research. To connect and engage local consumers, many brands have established a strong presence on YouTube, Facebook, and Instagram, the three most important social media platforms in the international city.

Social media usage in the Asia-Pacific region varies significantly across countries, with the Philippines leading in daily time spent at ***** hours and ** minutes in the third quarter of 2024. This was a stark contrast to Japan's ** minutes per day. Penetration rates and user bases Among Asia Pacific countries, South Korea boasts the highest social media penetration at **** percent, followed closely by Hong Kong at **** percent. However, populous countries like Indonesia, China, and India show lower penetration rates, indicating significant growth potential. Despite this, China leads in absolute numbers with more than *********** active social media users, while India and Indonesia rank second and third in this category. These figures suggest that despite lower penetration rates in some countries, the sheer population size translates to massive user numbers. Platform preferences Facebook remains the dominant social media platform across Asia; however, competitors have gained ground in some markets. For example, Chinese network WeChat is the most popular platform in China, offering integrated services beyond social media. In Thailand and Laos, X (formerly Twitter) accounts for more than ** percent of social media traffic.

According to an annual survey conducted between January and February 2025, ** percent of respondents in Hong Kong reported accessing news via YouTube, which is *** percentage points lower than the survey results obtained a year ago. Facebook received a warm reception from the new readers in Hong Kong, with a response rate of ** percent, equivalent to an increase of **** percentage points.

This statistic presents a ranking of the most popular social networks and instant messaging platforms in Hong Kong as of July 2015, sorted by daily reach. During the survey period, it was found that ** percent of internet users accessed Facebook on a daily basis.

In 2024, the market share of Twitter in Hong Kong amounted to 34.5 percent, a sharp increase from 13.36 percent the previous year.. From 2018 to 2019, the market share of Twitter spurred by more than 200 percent.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

As of February 18, 2025, Disney+ was the most followed news and media Facebook page among users in Hong Kong. Its Facebook page amassed about ************* fans. The second place belonged to Indeed and the third spot was taken by U Magazine.

In the first half of 2024, desktop and mobile ranked first among other media with 30 percent share of media advertising revenue in Hong Kong. Social media and television were other crucial channels for advertising and marketing campaigns.

In May 2025, Pinduoduo took first place among non-game apps with ******* installations. AI assistants DeepSeek and Doubao ranked second and sixth, respectively.

According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on the frequency of social commerce purchases during the last 12 months, nearly 41 percent of respondents aged 25 to 34 years old stated that they regularly shop on social media. Overall, the frequency of shopping online via social media was higher among younger generations.

The statistic shows the Snapchat penetration rate in the Asia Pacific region in 2016, ranked by country. In the period examined, Hong Kong topped the ranking with a Snapchat penetration rate of about ** percent. The smallest penetration rate was measured in Myanmar with only *** percent.

As of May 31, 2025, Mengmeng and Wutong was the most-subscribed YouTube channel in Hong Kong, attracting about 27.7 million subscribers worldwide. Other most popular YouTube channels in Hong Kong were Super Beauty Team and Chaoren Buhuifei.

As of June 30, 2025, Chapman To, a Hong Kong actor and producer, was the most followed celebrity among Facebook users in Hong Kong. His Facebook page Chapman To's Late Show amassed about *** million fans in the city. The second place belonged to a prominent local singer and actress, Sammi Cheng, and the third spot was taken by actress and television host Priscilla Wong.

As of May 2025, Haoren Xiaochou was the most popular YouTube channel in Hong Kong, accumulating ****** million monthly views. Other most viewed channels were Officer Rabbit and Lufei & Tang Wutong.

In April 2025, the hotel occupancy rate of all surveyed Hong Kong hotels ranged at around ** percent. The average hotel occupancy in Hong Kong had been severely hit by the COVID-19 pandemic in previous years and has been gradually recovering since 2023. Visitor arrivals in Hong Kong Being the premier travel spot in Asia, Hong Kong is known for its thriving nightlife and being a shopping heaven. It had a tough time during the pandemic, with the monthly number of visitor arrivals in Hong Kong falling off a cliff from around *** million in 2019 to fewer than ****** in 2021. This resulted in a plummeting annual hotel occupancy rate. The situation improved after Beijing adopted a more flexible stance on Covid-19 regulations in December 2022, prompting Hong Kong to lift remaining travel restrictions. Reviving Hong Kong’s tourism Affected by various factors, such as the global economy and aircraft capacity, a return to pre-pandemic visitor numbers remains a challenging goal. The aviation sector was projected to recover by the end of 2024, earlier than initially anticipated, yet a labor shortage still persists. Many individuals who were laid off during the pandemic are hesitant to re-enter the industry workforce. In an effort to rejuvenate the tourism sector, the government introduced several strategic campaigns with an emphasis on the night economy, trying to open up residents’ wallets. HKTB has also been diversifying tourism products, including promoting local neighborhoods to visitors seeking immersive cultural experiences and unveiling the Hong Kong Citywalk Guide in partnership with the social media platform Xiaohongshu.

Taiwanese superstar Jay Chou was the second most followed celebrity among Facebook users in Taiwan. His Facebook page amassed about *** million fans as of June 30, 2025. Ashin, the vocalist of the Taiwanese band Mayday, remained second with *** million followers. The Hong Kong singer-songwriter G.E.M. trailed behind. Jay Chou — King of Mandopop Taiwan is an important hub of Mandarin pop music (Mandopop). Its vibrant music scene has captivated not only local listeners but also foreigners. Jay Chou is undeniably the biggest name in Mandopop. The singer-songwriter was one of the first to bring R&B, rock, and contemporary rap into Chinese pop music, pioneering a unique Sino-western musical fusion style. His songs, Love Confession, Sunny Day, and Won't Cry have each been streamed over ** million times on Spotify. Other celebrities in Taiwan Apart from Jay Chou, JJ Lin is another R&B and hip-hop-influenced musician who has emerged to award-winning success in Taiwan and other Mandarin-speaking markets. The Singaporean pop star owned two spots in China’s all-time online best-selling music singles. Ashin, the second most followed celebrity on Facebook in Taiwan, was also the most popular celebrity on Twitter. When it comes to homegrown bands, WeiBird, EggPlantEgg, and Accusefive are some beloved names.