In May 2025, X, formerly known as Twitter, held a market share of around 42.66 percent in Hong Kong's social media scene in terms of pageviews across all devices, followed by Facebook and YouTube. The American social news and discussion website Reddit has gained traction since the anti-government protests in the city in 2020. Facebook is losing ground A few years before 2017, Facebook controlled over 80 percent of the social media arena in Hong Kong. The drastic change started in 2018, when the networking site lost nearly 11 percentage points and another 19 percentage points in the following year. For many Gen Z and Millennials in the financial hub, Instagram became the favorite social media platform and YouTube was used more often than Facebook. Facebook was still the second place to go after Instagram for product research, it has been losing its appeal among young users and advertisers. Platforms claiming the new spots When it came to advertising audience size, X took the lead. YouTube came in second, however, its ad reach in Hong Kong was among the lowest in the Asia-Pacific region. In comparison, the fourth placeholder Instagram has been picking up steam, reaching 51.6 percent of internet users in Hong Kong. However, the biggest industry threat was TikTok, the most downloaded social media app in Hong Kong as of the time of writing. TikTok’s rising popularity among teenage users may probably change the game of video consumption.

In Hong Kong, as of January 2025, the largest group of Instagram users were aged 25 to 34, making up **** percent of the platform's user base. Female users outnumbered males across all age groups.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, among respondents aged 35 to 44, ******** was the most used social media for online purchasing during the last 12 months. In contrast, ********* was more popular among respondents under the age of 25.

In May 2025, WeChat was the highest grossing social media app in Hong Kong, earning almost *** thousand U.S. dollars of revenue. *** out of the *** highest-earning social media apps in Hong Kong were online dating platforms.

In April 2025, *********was the most downloaded free app in the social media category in Hong Kong with a monthly installations of over ** thousand. Meta (the rebrand name of Facebook) claimed sixth out of top ten free social media apps in Hong Kong in that month.

In Hong Kong, as of January 2025, the largest user group of Facebook was between 25 and 44 years old, comprising nearly ** percent of the user base. Females aged 25 to 34 constituted the largest share, equaling **** percent.

According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on the frequency of social commerce purchases during the last 12 months, nearly ** percent of respondents stated that they regularly shop on social media. About ** percent of respondents said that they never shop on social media.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, Facebook was the most popular social media for online purchasing during the last 12 months. Approximately ** percent of female respondents and ** percent of male respondents stated that they have used Facebook to buy things.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, ** percent of respondents who bought things through social media answered that they used Facebook for purchases during the last 12 months. Approximately ** percent stated that they have used Instagram to do the same.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, 57 percent of respondents answered they had bought clothing articles on social media. Food, snacks, and non-alcoholic beverages were also the items often bought via social media.

According to an annual survey conducted between January and February 2025, ** percent of respondents in Hong Kong reported accessing news via YouTube, which is *** percentage points lower than the survey results obtained a year ago. Facebook received a warm reception from the new readers in Hong Kong, with a response rate of ** percent, equivalent to an increase of **** percentage points.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, around ** percent of female respondents who purchased things on social media before answered that they bought clothes. With around ** percent of female respondents and ** percent of male respondents, food, snacks and non-alcoholic drinks were the second most common type of products people bought via social media.

Facebook remains one of the predominant social media platforms in Hong Kong. As of January 2025, females constituted 57.6 percent of its users in the city. The most significant gender difference appears among individuals aged 25 to 34, with women outnumbering men by 757 thousand users.

In January 2025, female users made up 59.4 percent of Instagram's user base in Hong Kong. The largest gender difference was among users aged 25 to 34, with women outnumbering men by 533 thousand.

As of January 2024, LinkedIn's largest audience in Hong Kong was aged 25 to 34, representing **** percent of its user base. The professional social networking site had achieved a penetration rate of **** percent of the region's total population.

An annual poll conducted between January and February 2025 found that ** percent of people in Hong Kong reported accessing news online, including via social networks. Among the respondents, Facebook and YouTube were the most popular social media platforms for obtaining news.

According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, around ** percent of respondents aged 25 to 34 who bought things via social media before stated they bought clothing articles. Other popular categories across the age groups included cosmetics and beauty products, as well as food, snacks, and non-alcoholic beverages.

According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on the frequency of social commerce purchases during the last 12 months, nearly ** percent of respondents aged 25 to 34 years old stated that they regularly shop on social media. Overall, the frequency of shopping online via social media was higher among younger generations.

According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on the frequency of social commerce purchases during the last 12 months, around 39 percent of female and 28 percent of male respondents answered that they regularly shop on social media. About 14 percent of female respondents and 23 percent of male respondents stated that they never purchase via social media.

As of February 18, 2025, Disney+ was the most followed news and media Facebook page among users in Hong Kong. Its Facebook page amassed about ************* fans. The second place belonged to Indeed and the third spot was taken by U Magazine.