In January 2025, X, formerly known as Twitter, held a market share of more than 58 percent in Hong Kong's social media scene in terms of pageviews across all devices, followed by YouTube and Facebook. The American social news and discussion website Reddit has gained traction since the anti-government protests in the city in 2020. Facebook is losing ground A few years before 2017, Facebook controlled over 80 percent of the social media arena in Hong Kong. The drastic change started in 2018, when the networking site lost nearly 11 percentage points and another 19 percentage points in the following year. For many Gen Z and Millennials in the financial hub, Instagram became the favorite social media platform and YouTube was used more often than Facebook. Facebook was still the second place to go after Instagram for product research, it has been losing its appeal among young users and advertisers. Platforms claiming the new spots When it came to advertising audience size, X took the lead. YouTube came in second, however, its ad reach in Hong Kong was among the lowest in the Asia-Pacific region. In comparison, the fourth placeholder Instagram has been picking up steam, reaching 51.6 percent of internet users in Hong Kong. However, the biggest industry threat was TikTok, the most downloaded social media app in Hong Kong as of the time of writing. TikTok’s rising popularity among teenage users may probably change the game of video consumption.

As of January 2024, Australia had the highest Instagram ad reach rate in the Asia-Pacific region among the reported economies, at 64.3 percent. In comparison, Instagram advertising in China had a reach of about 0.4 percent among the population aged 18 years and over.

As of October 2024, Singapore had the highest YouTube ad reach rate in the Asia-Pacific region, at more than 92 percent among the population aged 18 years and above. In comparison, the video platform's ad reach rate in India amounted to 43.5 percent.

As of October 2024, the Philippines had the highest Facebook ad reach rate in the Asia-Pacific region, amounting to 113 percent of the adult population. In comparison, Facebook advertising in Japan had a reach of about 15.1 percent among the population aged 18 years and over.

The social media industry in Hong Kong has gone from strength to strength. Facebook and WhatsApp remained the top with a 70.6 percent monthly usage rate as of the third quarter of 2024. Facebook lost its dominance in the market with a 77 percent penetration rate, followed by Instagram. The high internet quality It comes as no surprise that a large percentage of the population in the Asian financial hub are active social media users. Hong Kong citizens are known for being well connected in the social media world. It consistently ranks as having one of the fastest internet connections worldwide - as of April 2023, Hong Kong had an average fixed broadband internet connection speed of 205.19 Mbps. Facebook in Hong Kong Facebook is not just used for staying connected with friends and family; many in the financial hub also use it to keep up with the latest news and to research or find products to purchase. With such a high user penetration rate, Facebook has been particularly focused on brand advertising and user engagement. Mobile advertising accounted for a large chunk of Facebook’s global advertising revenue. In Hong Kong, social media advertising grew by 12 percent, while Facebook's ad revenue increased by four percent in the third quarter of 2022.

The Report Covers Hong Kong OOH and DOOH Market and is Segmented by Type (Static [Traditional] OOH and Digital OOH [Programmatic OOH and Other DOOH Types]), Application (Billboards, Transportation [Airports and Others (Buses, Etc. )], Street Furniture, and Other Place-Based Media), and End-User Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI, and Other End Users). The Report Offers Market Forecasts and Size in Value (USD) for all the Above Segments.

As of December 2024, Facebook had around 6.4 million adult users in Hong Kong, showing a slight decline compared to the previous year. The largest audience on the platform were females aged 25 to 34 years.

The global 4K camera market is estimated to grow substantially during the forecast years, heavily driven by soaring demand for high-resolution imaging solutions in industries. The 4K camera market size was about USD 4407.74 million in the year 2025 and expected to gain more momentum at a CAGR of 20.4% in the forecasted years, 2025-2033. This has been associated with the growth of consumer electronics being upload on 4K resolutions, the increase in digital content being produced worldwide, and rapidly gaining popularity from the online media and streaming industry. Advancements in the technology of the image sensor, an increasing interest in virtual and augmented reality applications, and also the increasing need for high-quality video content for social media and marketing constitute major growth drivers in the market. Trends like miniaturization of 4K cameras and AI features integration are also going to propel market growth. However, 4K cameras are very expensive, and dedicated equipment in addition to software support is necessary to tackle this market. Type (hybrid, mirrorless, DSLR) and applications (retail, consumer electronics, advertisement, education) are identified as the key segments of the market. Some of the biggest players in the market are Canon, Nikon, Panasonic Corporation, Sharp Corp., PrimeSense, Softkinetic, Bosch Security Systems, FLIR Systems, and Hong Kong Skyworth Digital Holdings. In the regional analysis, North America and Asia Pacific happen to be the most dominant ones, but significant contributions also come from other regions such as Europe, the Middle East & Africa, and South America. Key drivers for this market are: Increasing demand for high-resolution images and videos Advancements in camera technology Growing adoption in various industries Government initiatives to promote surveillance. Potential restraints include: Privacy concerns High cost of 4K cameras Limited availability of compatible accessories. Notable trends are: The demand for 4K cameras is growing rapidly in consumer electronics devices such as smartphones, tablets, and laptops. 4K cameras are widely used in surveillance systems to enhance image quality and improve security. AI-powered features like object detection and facial recognition are enhancing the functionality of 4K cameras. 4K cameras are increasingly integrated with IoT devices to create smart home and city solutions..

An annual poll conducted between January and February 2024 found that 83 percent of people in Hong Kong reported accessing news online, including via social networks. Among the respondents, YouTube and Facebook were the most popular social media platforms for obtaining news.

The Asia-Pacific neo-banking market is experiencing robust growth, driven by the increasing adoption of mobile banking, fintech innovations, and a burgeoning young population comfortable with digital financial services. The market's Compound Annual Growth Rate (CAGR) of 8.0% from 2019 to 2024 suggests a significant expansion, projected to continue through 2033. Key drivers include the region's high smartphone penetration, expanding internet access, and a preference for convenient, digitally-native financial solutions. This is particularly evident in countries like China and India, which boast massive populations and rapidly developing digital economies. The market segmentation highlights the diverse applications of neo-banking, with a strong focus on mobile banking, payments and transfers, and loans. Business and personal accounts both contribute significantly to the overall market value. While regulatory hurdles and security concerns pose some restraints, the overall market trajectory remains positive, fueled by continuous technological advancements and the increasing demand for accessible, personalized financial services. The competitive landscape is dynamic, with a mix of established players and innovative startups vying for market share. Growth will likely be concentrated in high-growth economies, with China and India expected to remain dominant players in the coming years, followed by other significant markets like Singapore, Australia, and Hong Kong. This growth is fueled by several factors including the increasing preference for personalized financial services catering to the unique needs of diverse customer segments. The integration of AI and machine learning in neo-banking platforms further enhances the customer experience, driving adoption. Moreover, strategic partnerships between neo-banks and established financial institutions are fostering innovation and expansion. This collaborative approach helps neo-banks overcome challenges like regulatory compliance and infrastructure limitations while benefiting from the established networks and customer base of traditional financial institutions. However, the market also faces challenges such as maintaining robust cybersecurity measures, addressing data privacy concerns, and navigating evolving regulatory landscapes in different countries. The continued evolution of the technological landscape and the emergence of innovative solutions such as embedded finance will significantly shape the future of the Asia-Pacific neo-banking market. This comprehensive report provides a detailed analysis of the rapidly evolving Asia-Pacific neo banking market, covering the period 2019-2033. With a base year of 2025 and an estimated year of 2025, this report offers invaluable insights into market size (in millions), growth drivers, challenges, and future trends. This study is crucial for investors, entrepreneurs, and established financial institutions seeking to understand and capitalize on opportunities within this dynamic sector. High-search-volume keywords like "Asia-Pacific neo banking market size," "digital banking Asia," "mobile banking trends," and "virtual banking growth" are integrated throughout for optimal search engine visibility. Recent developments include: In April 2022, WeLab Bank has become the first virtual bank in Hong Kong to be granted permission to provide digital wealth advising services. The Bank soft-launched its intelligent wealth solution GoWealth Digital Wealth Advisory (GoWealth) for selected customers after receiving Type 1 (Dealing in securities) and Type 4 (Advising on securities) licenses from the Hong Kong Securities and Futures Commission (HKSFC)., In December 2021, Kakao Bank announced the signing of an MOU with Kyobo Life Insurance, Kyobo Bookstore, and Kyobo Securities for data cooperation and partnerships with other financial platform firms. Financial product planning and development, as well as cooperative marketing, will arise from a business relationship with Kyobo Life Insurance and Kyobo Securities.. Notable trends are: Number of Customers for Neo Banking is Raising Significantly in the Region.

As of December 2024, Instagram had approximately 3.76 million users from Hong Kong. About 60 percent of these users were female, with most being between the ages of 25 and 34.

As of March 11, 2025, the South Korean manufacturing conglomerate Samsung was the most-followed brand on Facebook in Hong Kong. Its Facebook page amassed nearly 163 million followers worldwide. Other popular brand pages among Hong Kong's Facebook users were Coca-Cola, Netflix, and McDonald's. Facebook users in Hong Kong Facebook has been losing users in Hong Kong as the younger generations move to alternatives like YouTube and TikTok. Its largest audience was between 25 and 44 years old, whereas users aged between 13 and 17 years only accounted for 18 percent. According to forecasts, Facebook’s userbase in the city will drop to 5.46 million by 2027.
Brands and social media marketing Hong Kong is one of the most digitally connected regions in the world with a high social media penetration rate. For some internet users living in the financial hub, social media has become a useful source for brand research. To connect and engage local consumers, many brands have established a strong presence on YouTube, Facebook, and Instagram, the three most important social media platforms in the international city.

As of February 2025, social media usage penetration in Singapore reached close to 88.2 percent, followed by Malaysia at 70.2 percent. In contrast, Indonesia, the Southeast Asia's most populous country, had a social media penetration of around 50.2 percent that year. Social media engagement in APAC region Chinese citizens have a sizable online presence, with over one billion active social media users in 2025. In terms of social media activity, other Asia-Pacific countries and regions appeared to lag behind China. India and Indonesia, the second and third most populous countries in terms of social media, had more than 481 and 143 million active social media users, respectively. In terms of traffic, Facebook was the most popular social media platform in Southeast Asia in 2024, with the highest share in Timor-Leste at around 97 percent. Other international platforms with significant market shares in Southeast Asian markets in 2024 included YouTube, X, Instagram, and Pinterest. Social media user penetration APAC South Korea, Hong Kong, and Singapore had the highest active social media user penetration rates in the Asia-Pacific region as of January 2024. In comparison, highly populated countries like Indonesia, China, and India showcased lower rates, indicating untapped growth potential for the social media market. At the same time, internet users in Indonesia came second only to those in the Philippines in regard to daily time spent on social media, with users in the Philippines spending on average four hours a day using social media platforms. In comparison, in the same year, internet users in Japan spent around 50 minutes per day on social media.

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2017 to 2030. It is estimated that the indicator is continuously rising in all segments. In this regard, the Social Media Advertising segment achieves the highest value of 141.61 U.S. dollars in 2030. The Statista Market Insights cover a broad range of additional markets.

According to a survey among internet users conducted in the third quarter of 2024, search engines were the most frequently used to discover new brands, products, or services in Hong Kong, with a third of internet users doing so. Word-of-mouth, ads on TV and social media were other popular sources of information for consumers to follow new market trends in the financial hub.

According to a survey on mobile dating apps conducted by Rakuten Insight in October 2024, about 61 percent of the dating app users from Hong Kong said that they used such apps at least once a week. Tinder, Coffee Meets Bagel, and Goodnight were the most popular dating apps in the city, according to the survey.

According to a survey conducted by Rakuten Insight in July 2021, 51 percent of female respondents in Hong Kong who use K-beauty products usually get their information on the latest Korean skincare products and trends from beauty influencers on social media channels. Around 42 percent of respondents learned about the products through online ads.

In the fiscal year 2020, Next Digital Limited generated 1.16 billion Hong Kong dollars in revenue, showing a decrease for five consecutive years since the fiscal year 2016. Next Digital Limited is the largest listed media company in Hong Kong and it is known for introducing tabloid-style journalism into Hong Kong and Taiwan that set trends in both markets.The pro-democracy media group went into liquidation in December 2021.

As of October 12, 2024, Mengmeng and Wutong was the most popular YouTube channel in Hong Kong, accumulating 12.18 billion monthly views. Other most viewed channels were Craftsman Vision and Daimengxiaomibao.

Pop music was the most popular music genre in China. About 67.8 percent of the Chinese music tracks streamed in China were pop music. Electronic music was the second most beloved genre. In general, music produced by the artists from China, Hong Kong, and Taiwan held over half of the market share.