As of September 2020, the average number of daily active users of Honor of Kings amounted to around **** million in China, registering a year-on-year growth rate of **** percent. The mobile multiplayer online battle arena (MOBA) game published by Tencent has become the most popular gaming app in China with a penetration rate of **** percent.
The mobile app of Honor of Kings, also known as King of Glory, recorded about *** million monthly active users in China in the last quarter of 2024. Developed by TiMi Studio Group and published by Tencent in China, the multiplayer online battle arena (MOBA) game has been the most popular game title among Chinese video gamers.
Honor of Kings is one of the most popular mobile games in the world. From January 1 to June 4, 2025, the game recorded over ***** million downloads worldwide. The MOBA game was developed by TiMi Studios and published by the Chinese tech tycoon Tencent in November 2015.
The Honor of Kings title is widely recognized as the pinnacle of global mobile gaming. In 2024 alone, this multiplayer online battle arena (MOBA) hit garnered nearly **** billion U.S. dollars of global in-app revenues, underlining its financial prowess. Just how influential is Honor of Kings? Created by Tencent, a gaming behemoth on the global stage, Honor of Kings leverages Tencent's vast resources, including its social media platform WeChat, to promote the game and enrich player engagement. The second-most downloaded MOBA game in the world has racked up to **** million downloads worldwide since its launch in late 2015. What sets Honor of Kings apart? Honor of Kings offers an unparalleled MOBA experience with well-designed maps, diverse heroes, and captivating gameplay. It is known in some regions as "Arena of Valor," with tailored adjustments catering to diverse audiences. Its competitive nature has spawned a vibrant esports scene, with professional leagues and tournaments attracting a substantial audience.
Over the past decade, the Chinese mobile gaming market has developed by leaps and bounds, accounting for over ** percent of China’s total gaming sales revenue in 2024. Owing to the state's online gaming crackdown, video game revenue saw its first decline in a decade in 2022. A mobile game wonderland The most populous country in the world has a huge mobile gamer base. In fact, over half of the Chinese population were playing mobile games, accounting for the majority of game users in the domestic market. This gaming community is not only massive but also more engaged compared to other markets. In general, Chinese mobile gamers played at least once per day, with an average session lasting for about *** minutes. The users were also willing to spend money on games, which was reflected by a rising average revenue per user (ARPU) according to market forecasts. Lucrative yet challenging Due to strict regulations and cultural gaming preferences in China, international gaming giants often struggle to compete with domestic rivals. In this context, Tencent remained the leading mobile game publisher in the Chinese arena. In 2022, the entertainment tycoon earned around *** billion yuan from its gaming business. Its bestselling mobile game Honor of Kings generated on average *** billion U.S. dollars in global in-app annual revenue. The enterprise had extended its footprint to the mobile eSports sector and quickly controlled a major market share.
In December 2024, Mobile Legends: Bang Bang was the most downloaded free multiplayer online battle arena (MOBA) game worldwide, generating more than 7.6 million combined downloads across Google Play and the Apple App Store. Honor of Kings was ranked second with close to 4 million global downloads.
The world of video gaming is diverse, ranging from mobile gaming to PC gaming and console gaming. Over the past years, there has been an increase in downloads and mobile game usage among kids as well as adults, which has, in turn, led to an increase in mobile gaming revenue. One of the most popular mobile games of the year was Last War:Survival, which grossed more than 752 million U.S. dollars worldwide. The highest-grossing mobile game of 2025 so far was Chinese MOBA title Honor of Kings.
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As of September 2020, the average number of daily active users of Honor of Kings amounted to around **** million in China, registering a year-on-year growth rate of **** percent. The mobile multiplayer online battle arena (MOBA) game published by Tencent has become the most popular gaming app in China with a penetration rate of **** percent.