The China Hospitality Market Report is Segmented by Type (Chain Hotels, Independent Hotels), Accommodation Class (Luxury, Mid & Upper-Mid-Scale, Budget & Economy, Service Apartments), Booking Channel (Direct Digital, Otas, Corporate/MICE, Wholesale & Traditional Agents), and Geography (North China, Northeast China, East China, South-Central China, and More). The Market Forecasts are Provided in Terms of Value (USD).

As of the first quarter of 2024, China had the highest number of hotel rooms in the construction pipeline worldwide. In that period, there were over 414 thousand hotel rooms in construction in the country. This was followed by the United States which had nearly 342 thousand hotel rooms in the construction pipeline.

The United States was the country with the highest number of hotel construction projects in the pipeline worldwide as of the first quarter of 2024, reaching a total of 2,272 projects. Meanwhile, China came second in the ranking with 1,688 hotel projects in the pipeline.

The size of the China Tourism And Hotel Market market was valued at USD 385.07 Million in 2023 and is projected to reach USD 561.27 Million by 2032, with an expected CAGR of 5.53% during the forecast period. Recent developments include: May 2023: IRIS, the provider of digital F&B and guest experience platforms, aimed to increase its market share across China’s growing hospitality market. The company made a new partnership with Asia-based hospitality technology reseller MYM, utilizing IRIS’s Chinese Azure cloud solution., October 2022: Wyndham Hotels and Resorts opened two hotels named Wyndham New Taipei Linkou and Wyndham Sun Moon Lake in partnership with Qingyu Property Co. Ltd and Lijing Enterprise Co. Ltd, respectively. The openings mark the first hotels for each brand in the China-Taiwan region.. Key drivers for this market are: Cultural Heritage and Tourism Attractions Are Driving the Market, Increasing Domestic and International Tourism. Potential restraints include: Language Barrier Is Restraining the Market, Seasonality and Regional Disparities. Notable trends are: Rising Demand for Hotels Is Driving the Growth of the Market.

As of the first quarter of 2024, the city of Chengdu in the United States accounted for the highest number of lodging projects in the construction pipeline. In that period, the city had 80 lodging projects in the construction pipeline. This was followed by Dallas and Riyadh with 75 lodging projects each.

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According to Technavio analysts, the tourism and hotel market share in China is expected to increase by USD 24.23 billion from 2021 to 2026 at a CAGR of 11.81%. This research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

The tourism and hotel market in China report extensively covers market segmentation by the following:

Type - Outbound tourism and inbound tourism 
Product - Chain hotels and independent hotels 

The tourism and hotel market vendors in China that are studied and compiled in this report include Beijing Zhiyuan International Travel Agency Co. Ltd., Emei Shan Tourism Co. Ltd., Expedia Group Inc., Guangdong International Hotel Management Holdings Ltd., Huangshan Tourism Development Co. Ltd., Huazhu Group Ltd., InterContinental Hotels Group PLC, Intrepid Group Pty Ltd., Jin Jiang International Holdings Co. Ltd., Jinmao China Hotel Investments and Management Ltd., Marriott International Inc., Shangri La Asia Ltd, The Dragon Trip., Tongcheng Travel Holdings Ltd., Trip.com Group Ltd., TUI AG, and Tuniu Corp among others.

What will the Tourism and Hotel Market Size in China be During the Forecast Period?

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Tourism and Hotel Market in China: Key Drivers, Trends, and Challenges

The increasing preference for local and authentic experiences is notably driving the tourism and hotel market growth in China, although factors such as outbreak of covid-19 may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the tourism and hotel industry in China. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Tourism and Hotel Market Drivers in China

One of the key factors driving the tourism and hotel market growth in China is the increasing preference for local and authentic experiences. 
The tourists are focusing more on exploring local communities and their cultures, which are considered one of the most critical aspects of the tourism and hotel market in China.
The tourists also prefer:

  Buying local products instead of souvenirs 
  Undertaking adventure trips in public transport instead of taxis
  Having dinner in a restaurant that uses zero-kilometer ingredients, including local, low-impact primary ingredients, such as meat, cheese, and honey.


This new form of tourism is expected to become popular among tourists as they are becoming more aware of the environmental impact of tourism.
Such factors are expected to fuel the market growth during the forecast period. 

Key Tourism and Hotel Market Trends in China

Growing Internet access and online testimonials is one of the key China tourism and hotel market trends that is expected to impact the industry positively in the forecast period.
The Internet provides consumers with all the essential information related to travel and hotels besides customer-generated reviews through testimonials. For instance;

  As of January 2020, TripAdvisor Inc., a popular website for travel reviews, had an average of around 500 million visitors/month.
  Booking.com provides users with booking options depending on the type of trip they wish to take. In 2020, the website had over 65 million guest reviews.


The Internet provides direct access to destination images and videos, reviews, weather reports, maps, and guides.
These factors are expected to further support the market in focus in the forecast years.

Key Tourism and Hotel Market Challenges in China

One of the key challenges to the tourism and hotel market growth in China is the outbreak of covid-19.
The closure of international borders, international flight cancellations, and lockdowns led by COVID-19 negatively affected the tourism and hotel market in China.
According to the Ministry of Culture and Tourism of China (MCT), in the first half of 2020, domestic tourism demand decreased by 77% in China as compared to 2019.
The zero-tolerance toward the virus even in 2021, when other countries such as the US accepted COVID-19 as an endemic, further decelerated the growth rate.
These factors may impact the revenue growth of the market, which is another challenge for the tourism and hotel market in China during the forecast period.

This tourism and hotel market in China analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the tourism and hotel market in China as a part of the

The size of the China Hospitality Market market was valued at USD 86.66 Million in 2023 and is projected to reach USD 149.68 Million by 2032, with an expected CAGR of 8.12% during the forecast period. Recent developments include: November 2022: The U.S.-based hotel chain Marriott International announced the plan to add 30 hotels in Greater China by the end of 2023. This is expected to add more than 460 properties in 120 destinations in the Greater China region to Marriott's hotel portfolio., September 2022: The U.S.-based hospitality firm InterContinental Hotels Group (IHG) announced the opening its 600th hotel in Greater China. The Kimpton Bamboo Grove Suzhou has 179 rooms and features a signature Chinese restaurant, The Grove.. Key drivers for this market are: Health and Wellness Trends is Driving the Market, Cultural Exploration is Driving the Market. Potential restraints include: Long-Distances are Physically Demanding which in return Restraining the Market. Notable trends are: The Rising Demand for Hotels is Driving the Growth of the Market.

China Hospitality Market size was valued at USD 63.57 Billion in 2024 and is projected to reach USD 97.54 Billion by 2032, growing at a CAGR of 5.5% 2026-2032.Key Market Drivers:Rising Domestic Tourism Demand: China's hospitality market is experiencing unprecedented growth, fueled by 2.5 billion domestic tourist trips in 2023 (China Ministry of Culture and Tourism), surpassing pre-pandemic levels. Leading hotel chains like Huazhu and Jin Jiang have expanded their mid-scale portfolios by 30% in 2024 to cater to this demand. The government's Double Circulation policy emphasizes domestic consumption, with 60% of hotels now offering localized cultural experiences (Ctrip 2024). Holiday travel spending reached $500 billion in 2023, with middle-class families taking 35% more short trips than in 2022 (National Bureau of Statistics). This surge is driving investments in regional hospitality infrastructure, particularly in emerging lower-tier cities.

Discover the booming China tourism and hotel market! This in-depth analysis reveals a $385.07 million market in 2025, growing at a 5.53% CAGR. Explore key drivers, trends, and challenges impacting major players like Trip.com and Marriott. Get insights into inbound & outbound tourism, hotel segments, and regional variations. Recent developments include: May 2023: IRIS, the provider of digital F&B and guest experience platforms, aimed to increase its market share across China’s growing hospitality market. The company made a new partnership with Asia-based hospitality technology reseller MYM, utilizing IRIS’s Chinese Azure cloud solution., October 2022: Wyndham Hotels and Resorts opened two hotels named Wyndham New Taipei Linkou and Wyndham Sun Moon Lake in partnership with Qingyu Property Co. Ltd and Lijing Enterprise Co. Ltd, respectively. The openings mark the first hotels for each brand in the China-Taiwan region.. Key drivers for this market are: Cultural Heritage and Tourism Attractions Are Driving the Market, Increasing Domestic and International Tourism. Potential restraints include: Cultural Heritage and Tourism Attractions Are Driving the Market, Increasing Domestic and International Tourism. Notable trends are: Rising Demand for Hotels Is Driving the Growth of the Market.

Explore the booming China hospitality market with a projected USD 86.66 billion size and 8.12% CAGR. Discover key drivers, emerging trends in chain hotels, luxury accommodations, and service apartments. Get insights into leading companies and future growth opportunities. Key drivers for this market are: Health and Wellness Trends is Driving the Market, Cultural Exploration is Driving the Market. Potential restraints include: Long-Distances are Physically Demanding which in return Restraining the Market. Notable trends are: The Rising Demand for Hotels is Driving the Growth of the Market.

By the end of 2023, the hotel industry in China employed approximately **** million people, significantly more than in the previous year. The hotel industry employee numbers fell in 2020 due to the coronavirus pandemic and travel restrictions.

USD 748.14 Million in 2024; projected USD 1913.57 Million by 2033; CAGR 10.85%.

Discover the booming China travel accommodation market! This in-depth analysis reveals a CAGR exceeding 5.20%, driven by rising incomes and technological advancements. Explore key players like Ctrip, Meituan, and Fliggy, market segmentation, and future growth projections until 2033. Recent developments include: On November 18, 2021, Trip.com Group signed a strategic global agreement with Wyndham Hotels & Resorts, one of the world's largest hotel franchising companies. Now Trip.com Group users can discover over 9,000 global hotels by Wyndham, across 22 brands from luxury to economy, On July 20, 2021, TripAdvisor partnered with the world's leading hotel technology providers - SiteMinder, Roiback, Derbysoft, and WebHotelier - enabling thousands of hotels to participate in TripAdvisor Plus for the first time. It will fix the connectivity solutions of Hotels that want to join the TripAdvisor plus program. Notable trends are: Tourist and Inbound Travelers promoting growth of Online Accommodation Market.

Forecast: Total Number of Scientific Publications in Tourism, Leisure and Hospitality Management in China 2024 - 2028 Discover more data with ReportLinker!

In 2021, the average annual salary of people working in the accommodation and food service sector in China exceeded ****** yuan for the first time. Steadily increasing labor costs are driving the Chinese hospitality market towards new business models that would allow to reduce the number of staff.

China Online Accommodation Market is Segmented by Accommodation Type (Hotels, Vacation Rentals / Short-Lets, and More), by Booking Device (Mobile App, Mobile Web, and More), by Platform Type (Online Travel Agencies (OTA), Direct Hotel Apps / Sites, and More), by Customer Type (Leisure / FIT, Business Travel, and More), by Region (East China, North China, and More). The Market Forecasts are Provided in Terms of Value (USD).

The China extended stay hotel market is projected to see significant growth over the next decade. It is expected to grow from an estimated USD 4.5 billion in 2025 to USD 9.7 billion by 2035, with a CAGR of 8% during the forecast period from 2025 to 2035. The rise of remote working, increased business relocations, and growing interest in long-term leisure stays are major drivers of this growth, with an increasing demand for more flexible, self-sufficient accommodations.

China Star-Rated Hotel: Number of Employee data was reported at 633.293 Person th in 2023. This records a decrease from the previous number of 636.889 Person th for 2022. China Star-Rated Hotel: Number of Employee data is updated yearly, averaging 1,350.581 Person th from Dec 2001 (Median) to 2023, with 23 observations. The data reached an all-time high of 1,672.602 Person th in 2009 and a record low of 633.293 Person th in 2023. China Star-Rated Hotel: Number of Employee data remains active status in CEIC and is reported by Ministry of Culture and Tourism. The data is categorized under China Premium Database’s Hotel Sector – Table CN.QHA: Star-Rated Hotel Operation.

China Hotel: Revenue data was reported at 332,974.300 RMB mn in 2020. This records a decrease from the previous number of 434,360.980 RMB mn for 2019. China Hotel: Revenue data is updated yearly, averaging 342,886.650 RMB mn from Dec 2005 (Median) to 2020, with 16 observations. The data reached an all-time high of 434,360.980 RMB mn in 2019 and a record low of 135,328.104 RMB mn in 2005. China Hotel: Revenue data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Hotel Sector – Table CN.QHA: Hotel Operation.

USD 7.98 Billion in 2024; projected USD 14.74 Billion by 2033; CAGR 7.08%.