Hospitality can be defined somewhat broadly as an industry that focuses on providing consumers with a means to participate in leisure activities, be that staying in a hotel or dining in a restaurant. It encompasses many industries, the largest of which are accommodation and food and drink services. In 2023, the global hospitality market reached over 4.7 trillion U.S. dollars and was forecast to grow to around 5.5 trillion U.S. dollars in 2024.

The Report Covers US Hospitality Industry Trends, Overview and the Market is Segmented by Type (Chain Hotels and Independent Hotels) and Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid-Scale Hotels, and Luxury Hotels)

This statistic shows the global hotel industry market size from 2014 to 2018. The retail value of the global hotel industry was 600.49 billion U.S. dollars in 2018.

Global hotel industry - additional information

The global hotel industry comes under the umbrella of the travel and tourism industry, an industry which contributed 8.81 trillion U.S. dollars to the global economy in 2018. Travelers who are on the road for more than a day need a place to sleep and rest - there are various types of lodging across the world to accommodate for this.

The global occupancy rate (the share of total rooms available which are occupied or rented at a given time) of hotels in most regions increased over the previous five years. Europe had the highest occupancy rate in 2018 at 72.4 percent, closely followed by the Asia Pacific region with 70.6 percent. In the same year, the Middle East and Africa were the most expensive region for hotels with an average daily rate of 140.97 U.S. dollars. The cheapest region for the last five years was Asia Pacific.

The Hospitality Market in the UK is Dynamic and Competitive, With A Mix of Domestic and International Brands in the Hotel and Restaurant Sectors. Despite Brexit Uncertainties, The Tourism Sector Saw Increased Investments in 2021, Particularly in London, Due To Rising Travel and Demand for New Accommodation. This Growth is Attracting Investors To Service Apartments, Shared Spaces, and Over 88 New Hotel Projects. Major Players in the Leisure and Entertainment Market Include Whitbread Group, Intercontinental Hotels Group, Travelodge, Accor SA, and Marriott International, Inc.

Explore the Hospitality Market trends! Covers key players, growth rate 6.1% CAGR, market size $7239.02 Billion, and forecasts to 2034. Get insights now!

The United States' Bureau of Labor Statistics accounted for 16.82 million people working in the hospitality and leisure industry in the U.S. as of December 2023. This figure shows an increase over the previous year. Employment in the U.S. hospitality and leisure industry showed consistent growth since 2009, however, this changed in 2020 where there was a sharp decline due to the coronavirus (COVID-19) pandemic.

[226+ Pages Report] The global Hospitality market size is expected to grow from USD 3953 billion in 2021 to USD 6716.3 billion by 2028, at a CAGR of 10.24% from 2022-2028

In 2020, executives in the global travel and hospitality industry were surveyed on the importance of customer data analytics to the business success of their company. The majority of respondents, 50 percent, stated that customer data analytics were very important to the business success of their company. Meanwhile, only one percent of respondents stated that customer data analytics were not important at all.

The Hospitality Market in India is Experiencing Growth Due To the Country's Rich Culture and Diversity, Attracting Global Guests. The Service Sector, Known for Spiritual Tourism, Has Seen A Rise in Domestic Travel, Driven by A Growing Middle Class and Increased Disposable Income. Innovations in Accommodation Like Airbnb and Oyo Rooms Offer Cost-Effective Stays, While the Government Develops Ports As Cruise Tourism Hubs, Providing Hotel Services, Retail, and Restaurants. The Hotel Industry is Expanding With New Projects From International Chains, Driven by Increased Travel and Government Efforts To Boost Tourism.

Hospitality Market was valued at USD 4674 Billion in 2023 and is projected to reach USD 6190 billion by 2031, at a CAGR of 5.5% from 2024 to 2031.

Global Hospitality Market Drivers

The market drivers for the Hospitality Market can be influenced by various factors. These may include:

Economic Growth: Travel and tourism are impacted by the general state of a region or nation’s economy. Robust economies typically result in higher discretionary expenditure on travel and lodging.
Technological Advancements: Consumer preferences and industry operations are shaped by technological innovations like as smartphone applications, online booking platforms, and smart room features.
Changing Demographics: The services and experiences that visitors want to have are influenced by changes in the demographics, such as the emergence of millennials and their desire for immersive travel.
Globalization: As a result of growing interconnection and globalization, the hospitality industry now operates on a larger scale, drawing tourists from around the world and encouraging cross-cultural interactions.
Environmental Sustainability: As people become more conscious of environmental issues, they look for eco-friendly lodging and activities. In order to be competitive, hospitality businesses need to adopt sustainable practices.
Regulatory Environment: Travel convenience and the operations of hospitality firms are impacted by government rules and regulations, including those pertaining to taxes, safety standards, and visa restrictions.
Social Trends: The hospitality industry is shaped by shifting society trends including the sharing economy, the demand for individualized experiences, and travel that emphasizes health and wellness.
Rivalry and Industry Consolidation: As businesses fight to keep their market share and profitability, growing rivalry in the hospitality industry, along with mergers and acquisitions, spurs innovation and restructuring.

Luxury spending in the global hospitality market grew by three to five percent when comparing 2023 data with 2019. Hospitality ranked as the third most valuable luxury market worldwide in 2023, with a total value of around 213 billion euros.

Global smart hospitality market was estimated at USD 10.71 billion in 2021 and is projected to grow at a CAGR of 29.79% during the forecast period.

The Report Covers Romanian Hospitality Industry Statistics and the Market is segmented by type (chain hotels, and independent hotels), and by category (upscale and luxury hotels, mid-scale hotels, and budget and economy hotels). The market size and forecasts are provided in terms of value (USD) for all the above segments.

Success.ai’s Tourism Data for the Global Hospitality Sector offers a robust and reliable dataset tailored for businesses aiming to connect with professionals and organizations in the global tourism and hospitality industry. Covering roles such as hotel managers, travel consultants, tour operators, and decision-makers, this dataset provides verified profiles, business insights, and actionable data.

With access to over 700 million verified profiles globally, Success.ai ensures your marketing, outreach, and strategic initiatives are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution is ideal for thriving in the competitive and dynamic global hospitality market.

Why Choose Success.ai’s Tourism Data?

1. Verified Profiles for Precision Outreach

   • Access verified business locations, employee counts, work emails, and decision-maker profiles in the global tourism and hospitality sector.
   • AI-driven validation ensures 99% accuracy, enhancing engagement and reducing inefficiencies in communication.

2. Comprehensive Global Coverage

   • Includes hospitality professionals and businesses from top tourism hubs such as North America, Europe, Asia-Pacific, the Middle East, and Africa.
   • Gain insights into regional hospitality trends, customer preferences, and emerging tourism markets.

3. Continuously Updated Datasets

   • Real-time updates ensure the accuracy of professional profiles, business expansions, and organizational changes.
   • Stay ahead of industry trends to capitalize on new opportunities in the hospitality sector.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible and lawful data usage.

Data Highlights:

• 700M+ Verified Global Profiles: Access tourism and hospitality data for professionals and organizations worldwide.
• Verified Contact Details: Gain work emails, phone numbers, and decision-maker profiles for targeted engagement.
• Business Insights: Understand employee counts, geographic locations, and operational details of hospitality businesses.
• Leadership Profiles: Connect with hotel executives, travel agency leaders, and tour company managers driving the global tourism sector.

Key Features of the Dataset:

1. Comprehensive Hospitality Profiles

   • Identify and connect with key players in hotels, resorts, travel agencies, and tour operators worldwide.
   • Target professionals managing operations, customer experience, and business strategy in the tourism industry.

2. Advanced Filters for Precision Campaigns

   • Filter businesses and professionals by location, industry focus (hotels, travel agencies, tour operators), or job roles.
   • Tailor campaigns to align with specific needs, such as marketing strategies, software adoption, or customer engagement.

3. Regional and Industry-specific Insights

   • Leverage data on global tourism trends, customer preferences, and market growth in hospitality.
   • Refine strategies to align with specific geographic or sector-specific opportunities.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing Campaigns and Outreach

   • Promote travel solutions, hospitality software, or customer engagement tools to professionals in the tourism sector.
   • Use verified contact data for multi-channel outreach, including email, phone, and digital campaigns.

2. Partnership Development and Collaboration

   • Build relationships with travel agencies, hotel chains, and tour operators exploring strategic alliances.
   • Foster collaborations that enhance customer experiences, expand market reach, or improve operational efficiencies.

3. Market Research and Competitive Analysis

   • Analyze global tourism trends, hospitality demands, and emerging markets to refine strategies.
   • Benchmark against competitors to identify growth opportunities and high-demand solutions.

4. Recruitment and Workforce Optimization

   • Target HR professionals and hiring managers recruiting for hospitality roles, from hotel managers to travel consultants.
   • Provide workforce management platforms or training solutions tailored to the hospitality industry.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality tourism and hospitality data at competitive prices, ensuring strong ROI for your marketing, sales, and strategic initiatives.

2. Seamless Integration

   • Integrate verified data into CRM systems, analytics tools, or marketing platforms via APIs or downloadable formats, enhancing productivity and simplifying workflows.

3. Data Accuracy with AI Validation

   • Rely on 99% accuracy to guide data-driven decisions, refine targeting, and imp...

The Report Covers Hotel Industry in China and is Segmented by Type (Chain Hotels and Independent Hotels) and Segments (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid-Scale Hotels, and Luxury Hotels). The Market Size and Forecasts for the Hospitality Industry in China are Provided in Terms of Value (USD Billion) for all the Above Segments.

The US hospitality market is projected to reach a market size of USD 235.96 million by 2033, exhibiting a CAGR of 4.87% during the forecast period. The hospitality industry in the country is driven by factors such as increasing disposable income, rising tourism, and business travel. The demand for vacation rentals and home sharing is also increasing, driven by platforms like Airbnb. The market is segmented into various segments based on type, service, and region. Major players in the market include InterContinental Hotels Group (IHG), Hyatt Hotels Corporation, Best Western Hotels & Resorts, Marriott International, and Hilton Worldwide. Key trends in the market include the adoption of technology, sustainability initiatives, and personalization of guest experiences. Recent developments include: September 2023: IHG Hotels & Resorts opened a new Holiday Inn property in South Philadelphia following a conversion and renovation. Located minutes from Philadelphia International Airport and within walking distance of the city’s primary sports and entertainment facilities complex (which includes Lincoln Financial Field, Citizens Bank Park, and Wells Fargo Center), Holiday Inn Philadelphia Airport Stadium Area delivers a convenient, comfortable, and welcoming experience appropriate for the “City of Brotherly Love.”, August 2023: Wyndham Hotels & Resorts and LuxUrban Hotels Inc., a leading hotel operator with a growing portfolio of nearly two dozen assets in key urban markets across the United States, announced a newly signed deal to bring 16 LuxUrban hotels, representing approximately 1,400 rooms, into the Trademark Collection by Wyndham brand.. Key drivers for this market are: Growing Tourism Increasing Demand for Hospitality Services, Consistent Demand for Business Travel and Corporate Hospitality Services. Potential restraints include: Stringent Government Policies and Regulations Limiting the Market Growth, Lack of Skilled Labor is a Challenge for the Market. Notable trends are: US Hotel Occupancy Soars, Fueled by Diverse Factors and Economic Uptick.

Between 2023 to 2028, it was forecasted that the cumulative annual growth rate (CAGR) of the hospitality industry's revenue would be the highest for Qatar, amounting to almost 11 percent among the Gulf Cooperation Council (GCC). Comparatively, Kuwait, Oman, and Bahrain had expected growth rate that exceed the region's average over the examined period.

The hospitality industry in the Netherlands is projected to grow at a CAGR of 8.25% during the forecast period of 2019-2033. The market size is expected to reach XX million USD by 2033, driven by factors such as increasing tourism and business travel, rising disposable income, and favorable government policies. The industry is characterized by a competitive landscape with a mix of local and international players. Major hotel brands in the country include Bastion Hotel Group, Louvre Hotels Group, Hilton Hotels & Resorts, InterContinental Hotel Group, and Radisson Hotel Group. The hospitality industry in the Netherlands is segmented into various categories based on type and service offerings. Chain hotels hold a significant share of the market, followed by independent hotels. Budget and economy hotels have witnessed significant growth in recent years, catering to the needs of budget-conscious travelers. Mid and upper-mid-scale hotels offer a comfortable and convenient experience for business travelers and tourists alike. Luxury hotels account for a smaller share of the market but offer exclusive amenities and services to high-end travelers. Recent developments include: January 2023: InterContinental Hotel Group, Netherlands, took the initiative on an Augmented Reality (AR) hotel art tour where visitors can interact virtually with 10 artworks in the hotel's collection, supplemented by computer-generated graphics and sound as well as written or audio narratives about the piece and artist., May 2022: Fletcher Hotel, Netherlands, took the initiative on an immersive virtual experience where guests take part in an interactive treasure hunt that combines virtual and physical gameplay during their stay.. Key drivers for this market are: 4., Contribution to the Economy to Generate Income for the Nation. Potential restraints include: 4., Long Hours of Working Pattern. Notable trends are: Tier-II Cities Are Going to Attract More Investors Thus Driving The Industry.

According to Cognitive Market Research, the global digital spending in hospitality market size is USD XX million in 2024. It will expand at a compound annual growth rate (CAGR) of 30.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD XX million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.6% from 2024 to 2031.
Latin America had a market share for more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.3% from 2024 to 2031.
The software held the highest digital spending in hospitality market revenue share in 2024.

Market Dynamics of Digital spending in hospitality Market

Key Drivers for Digital spending in hospitality Market

Increasing adoption of mobile and digital technologies by consumers to increase the demand globally

The increasing adoption of mobile and digital technologies by consumers is reshaping the global demand landscape across industries, particularly in hospitality. With smartphones becoming ubiquitous, consumers expect seamless digital experiences from booking accommodations to accessing local attractions. This trend is driven by convenience, as mobile apps offer instant access to information and services, enhancing travel planning and on-site experiences. Moreover, digital technologies enable personalized recommendations and loyalty programs, fostering customer retention and satisfaction. As businesses invest in mobile-friendly platforms and intuitive apps, they cater to a tech-savvy audience accustomed to instant gratification and efficient service delivery. This shift not only improves operational efficiency but also opens avenues for innovative marketing strategies and revenue streams, positioning digital adoption as a crucial driver for growth and competitiveness in the global hospitality market.

Demand for personalized customer experiences to propel market growth

The demand for personalized customer experiences is becoming a pivotal driver of market growth across various industries, including hospitality. Modern consumers seek customized interactions that cater to their unique preferences and expectations, from personalized recommendations to tailored service offerings. This trend is fueled by a desire for memorable and meaningful experiences, prompting hospitality providers to leverage data analytics and technology to better understand and anticipate customer needs. By personalizing interactions at every touchpoint—whether through targeted marketing campaigns, personalized room amenities, or curated dining experiences—businesses can enhance customer satisfaction, loyalty, and advocacy. As competition intensifies, delivering personalized experiences not only differentiates brands but also drives revenue growth through increased repeat business and positive word-of-mouth referrals. Ultimately, the ability to offer tailored experiences that resonate with individual preferences positions companies at the forefront of the evolving hospitality landscape, driving sustained market expansion and profitability.

Restraint Factor for the Digital spending in hospitality Market

Concerns over data privacy and cybersecurity threats to Limit the Sales

Concerns over data privacy and cybersecurity threats pose significant challenges to sales and operations in the hospitality industry. With the increasing digitization of services and the collection of guest information, there is a heightened risk of data breaches and unauthorized access to sensitive customer data. Instances of cyberattacks targeting hospitality firms can result in financial losses, damage to reputation, and legal implications, undermining consumer trust and loyalty. As regulations tighten globally, such as GDPR in Europe or CCPA in California, businesses face mounting pressure to comply...

United States Hospitality Market size was valued at USD 223.93 Billion in 2024 and is projected to reach USD 250.45 Billion by 2032, growing at a CAGR of 4.87% from 2025 to 2032.

United States Hospitality Market Dynamics

The key market dynamics that are shaping the United States hospitality market include:

Key Market Drivers

Growing Demand for Unique and Personalized Experiences: There is a rising demand for tailored and personalized services in the hospitality industry. Travelers increasingly seek unique experiences that cater to their individual preferences, driving the need for custom-made packages, bespoke services, and immersive local experiences. According to the American Hotel & Lodging Association, 70% of consumers consider personalization an essential factor when choosing accommodation and services.

Rise in Domestic and International Travel: With the easing of pandemic-related restrictions, there has been a sharp increase in both domestic and international travel.