This statistic shows the gross sales of Mattel's Hot Wheels brand worldwide from 2016 to 2024. In 2024, Mattel's Hot Wheels brand generated gross sales amounting to around 1.58 billion U.S. dollars globally, up 1.43 billion U.S. dollars recorded one year earlier.

This statistic shows the gross sales of Mattel's Hot Wheels brand in North America from 2016 to 2023. In 2023, Mattel's Hot Wheels brand generated gross sales that amounted to around 691 million U.S. dollars in North America, up from about 618 million U.S. dollars recorded one year earlier.

This statistic shows the gross sales of Mattel's Hot Wheels brand worldwide from 2016 to 2023. In 2023, Mattel's Hot Wheels brand generated gross sales amounting to more than 1.43 billion U.S. dollars globally, up from the estimated 1.25 billion U.S. dollars recorded one year earlier.

This statistic shows the revenue of the toy manufacturer Mattel worldwide in 2023, by brand. In 2023, the global revenue from Mattel's Barbie brand amounted to approximately 1.54 billion U.S. dollars. The company had net sales of 5.4 billion U.S. dollars that year.

This statistic shows the revenue of Mattel worldwide from 2017 to 2024, by region. In 2024, Mattel generated revenues of just over 360 million U.S. dollars in Asia Pacific. Mattel Mattel, founded in 1945 and headquartered in El Segundo, California, is a toy manufacturing company that produces and sells children’s toys such as dolls, action figures, games & puzzles, toy vehicles, and youth electronics. Among the brands that Mattel owns are Barbie, Hot Wheels, Fisher-Price, and Uno. In 2024, Mattel generated close to 5.4 billion U.S. dollars in revenue, slightly behind Lego and some of its other competitors, which include Bandai Namco and Hasbro. The U.S. American company has offices and facilities in dozens of countries worldwide, including marketing and sales subsidiaries in Asia, Europe and Latin America. Its manufacturing plants are located in a number of places including China, Indonesia, and Mexico. In 2001, Mattel closed down its last manufacturing plant in the United States, which had been located in Murray, Kentucky. Regardless of where the majority of goods are made, North America remains Mattel’s biggest and most important sales market. In 2023, Mattel generated some 3.2 billion U.S. dollars in the North American market alone. With 1.24 billion U.S. dollars, EMEA was the second-largest market for Mattel. Specifically, Mattel's top customers include Wal-Mart, Target, and Amazon.

In 2023, Mattel's doll segment had gross sales in North America amounting to around 1.15 billion U.S. dollars. The company had net sales of approximately 5.4 billion U.S. dollars that year. Barbie and Hot Wheels are two of Mattel's biggest brands.

Mattel's shares climb 14% as the company signals promising annual profits and strategies to maintain toy demand amid global shifts.

In 2023, Mattel's doll segment had gross sales amounting to about 2.4 billion U.S. dollars. The company had net sales of approximately 5.4 billion U.S. dollars globally that year. Barbie and Hot Wheels are two of Mattel's biggest brands.

In 2023, Mattel's Barbie brand generated gross sales amounting to about 1.54 billion U.S. dollars, a drop compared to the 1.49 billion U.S. dollars of the previous year. The brand's gross sales peaked in 2021. Come on, Barbie Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world. The commercial success of Barbie has allowed Mattel to become one of the most valuable toy brand worldwide. Although a truly worldwide phenomenon, a considerable proportion of Mattel’s sales come from America and Canada. A look at the gross sales of Mattel by region shows that over half of Mattel’s revenues are generated in the North American region. Hot Wheels Another one of Mattel's most lucrative brands is Hot Wheels. Introduced back in 1968, these scale model cars and track sets are still very popular today. In 2024, Mattel's Hot Wheels brand generated over 1.5 billion U.S. dollars' worth of gross sales. In the past five years, Global Hot Wheels sales have grown consistently.

Mattel is set to lay off 120 employees as part of a cost-saving strategy, aiming for $200 million in savings by 2026 while diversifying its manufacturing base.

In the second quarter of 2024, Mattel's net sales came to around 1.08 billion U.S. dollars. The American toy company, responsible for Barbie and Hot Wheels products, typically made the bulk its annual net sales during the second half of each year.

Global net sales of Mattel reached close to 5.4 billion U.S. dollars in 2024, which was slightly less than the amount generated during the previous fiscal year. The company’s revenues had witnessed a steady decrease over the years, but the company managed to make a comeback in 2021. Mattel is an American toy manufacturer headquartered in El Segundo, California. Mattel’s toy brands Mattel’s most iconic toy brand is probably the Barbie doll, which was introduced in 1959, and continues to enjoy commercial success to this day. In fact, the Barbie brand generated over 1.35 billion U.S. dollars in gross sales in 2024. To maintain a strong position in the global toy industry, Mattel needs to capitalize on its most valuable toy brand, the Barbie doll, which had a brand value of 720 million U.S. dollars as of 2024. Other notable Mattel-owned brands include Fisher-Price, Hot Wheels, Astro Blast, and American Girl.

In 2023, Mattel's North America segment generated about three billion U.S. dollars in revenue. Mattel is an American multinational toy manufacturing company founded in 1945 and headquartered in El Segundo, California.

How does Mattel compare to other toy manufacturers? In 2022, Mattel had the fourth highest revenue of all major toy companies worldwide. That year, Bandai Namco was the second-largest major toy manufacturer generating over seven billion U.S. dollars in revenue. In addition to being a toy company, Bandai Namco is a Japanese video game developer and publisher, known for producing popular games such as Tekken, Pac-Man, Dark Souls, and games of the Dragon Ball franchise. The highest-earning toy manufacturer, however, was LEGO, a Danish plastic brick toy company that has spawned video games, movie franchises, and an amusement park known as Legoland.

Over the years, Mattel has decreased its global advertising expenditure considerably, from around 750 million U.S. dollars in 2013 annually to roughly 500 to 550 million in the last six years. Still, Mattel produces some of the most popular and well-known toy brands in the world, such as Barbie and Hot Wheels. Both have enjoyed increasing sales figures in the past few years.

Global net sales of Mattel reached close to five and a half billion U.S. dollars in 2023, which was roughly the same amount generated during the previous fiscal year. The company’s revenues had witnessed a steady decrease over the years, but the company managed to make a comeback in 2021. Mattel is an American toy manufacturer headquartered in El Segundo, California.

Mattel’s toy brands

Mattel’s most iconic toy brand is probably the Barbie doll, which was introduced in 1959, and continues to enjoy commercial success to this day. In fact, the Barbie brand generated over 1.5 billion U.S. dollars in gross sales in 2023. To maintain a strong position in the global toy industry, Mattel needs to capitalize on its most valuable toy brand, the Barbie doll, which had a brand value of 700 million U.S. dollars as of 2023. Other notable Mattel-owned brands include Fisher-Price, Hot Wheels, Astro Blast, and American Girl.

The production volume of train rails, tires and wheels made from hot-rolled steel in the iron and steel industry in Japan increased by 191.8 thousand tons (+47.16 percent) in 2023 in comparison to the previous year. The year 2023 therefore marks a significant change in the production quantity compared to the previous year. Find more statistics on other topics about Japan with key insights such as consumption quantity of train rails, tires and wheels made from hot-rolled steel, sales quantity of wide flange beam made from hot-rolled steel, and inventory quantity of heavy structural shapes made from hot-rolled steel.

In 2024, the Barbie brand was valued at approximately 720 million U.S. dollars. The brand's value saw a noticeable uptick following the success of the Barbie movie. Barbie is a well-known toy doll invented by Ruth Handler and manufactured by American toy company Mattel. The Barbie Movie Although the Barbie doll has existed for several decades, all eyes had been on the brand even more since the announcement of the Barbie movie, featuring Margot Robbie and Ryan Gosling. Zoomers and millennials in the United States were especially aware of the existence of the film. When asked in late July 2023, whether or not they intended to go see the movie, the majority said no; however, a considerable share of moviegoers in the United States had planned to watch “Barbie” in theaters. Mattel Mattel, which is responsible for a number of toy brands, including Barbie, Hot Wheels, and Fisher-Price, is one of the world’s largest toy companies. In 2023, the company generated close to five and a half billion U.S. dollars in revenue, which is a noticeable increase compared to the figures recorded between 2018 and 2020. Just over half of Mattel’s revenue was generated through its North America segment.

This statistic shows the leading toys and games brands in Canada in 2013, by retail value share. Toys "R" Us Inc's brand Edu Science accounted for 4.2 percent of the retail value of all traditional toys and games in Canada in 2013.

Toys and games companies in Canada - additional information

For several years, the toys and games industry in Canada has remained stable. The monthly sales of toys and games has barely fluctuated year over year and exports have consistently generated around 1.15 billion U.S. dollars (approximately 1.6 billion Canadian dollars as of December 2015) annually. Named among the leading toys and games companies in Canada were multinational toy manufacturers Hasbro Canada and Mattel Canada.

Hasbro is an American toy and board game company based in Rhode Island. With iconic brands such as Monopoly, Play-Doh and My Little Pony, Hasbro claims they aim to create the world’s best play experiences. In 2015, Hasbro generated more than 2.2 billion U.S. dollars (approximately 3.05 billion Canadian dollars as of December 2015) in revenue in the United States and Canada, with a further 1.97 million U.S. dollars produced internationally.

Considered the largest toys and games manufacturer in the world, Mattel is known for producing Barbie, Fisher-Price, Hot Wheels and Matchbox toys. In 2015, the company generated approximately 5.7 billion U.S. dollars (approximately 7.9 billion Canadian dollars as of December 2015) in revenue. Despite their recent decline in revenue, Mattel has maintained a position on the Fortune 500 list for 21 years. Hasbro and Mattel were also named among the major toy companies globally.

During a late July 2023 survey among consumers in the United States, 93 percent of responding Gen Z adults stated they liked the marketing for the "Barbie" movie, released worldwide earlier that month. Among millennials and Gen Xers, the shares stood at 84 and 77 percent, respectively.

You can watch, you can play

Three weeks after its theatrical release in the U.S., the box office gross revenue of "Barbie" surpassed one billion U.S. dollars. The notable result came from a multi-month-long marketing campaign to promote director Greta Gerwig's movie, where the iconic doll endures an existential crisis. But an almost last-minute timing coincidence became an advantage. "Barbie" premiered in most theaters worldwide on July 21, 2023, the same day the dramatic biopic "Oppenheimer" hit the big screen. Social media anticipated the dispute for the opening weekend box office – a benchmark for the cinema industry – with plenty of "Barbenheimer" memes and posts encouraging moviegoers to watch both films on the same day.

Barbie: from doll to multifaceted brand

Ruth Handler (1916-2002) created the Barbie doll inspired by her daughter Barbara. Handler's husband was one of the founders of Mattel, the California-based toy manufacturer that, despite its initial unenthusiasm for the idea, launched Barbie in 1959. Over six decades later, in 2023, Barbie ranked fourth among the world's most valuable toy brands, nearly 300 million dollars above another of Mattel's hits, Hot Wheels. The manufacturer's toy (and brand) collection pays off. In 2022, Mattel placed fourth in the global ranking of leading toy companies by revenue, with an annual figure exceeding 5.4 billion dollars.