The revenue is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the revenue reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Personal Care, which has the highest value of 186.65 billion U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

This statistic shows the sales of the leading household/personal care companies worldwide in 2024. In that year, Procter & Gamble was the largest global household/personal care company with sales that amounted to over 84 billion U.S. dollars.

The number of users in the beauty & personal care e-commerce market in China was forecast to continuously increase between 2024 and 2029 by in total 256.9 million users (+44.77 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 830.68 million users and therefore a new peak in 2029. Notably, the number of users of the beauty & personal care e-commerce market was continuously increasing over the past years.Find more key insights for the number of users in countries and regions like the ARPU in the 'Personal Care' segment of the beauty & personal care e-commerce market in the world and the ARPU in the 'Beauty Tech' segment of the beauty & personal care e-commerce market in Germany. The Statista Market Insights cover a broad range of additional markets.

The number of users in the beauty & personal care e-commerce market in Egypt was forecast to continuously increase between 2024 and 2029 by in total 4.6 million users (+56.3 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 12.76 million users and therefore a new peak in 2029. Notably, the number of users of the beauty & personal care e-commerce market was continuously increasing over the past years.Find more key insights for the number of users in countries and regions like the revenue in the 'Personal Care' segment of the beauty & personal care e-commerce market in Chile and the revenue change in the beauty & personal care e-commerce market in Europe. The Statista Market Insights cover a broad range of additional markets.

In 2020, the United States was home to the largest beauty and personal care market in the world, valued at over 93 billion U.S. dollars. China came in second place with a market value of 71 billion U.S. dollars.

Leading beauty companies worldwide L’Oréal was the leading beauty company in the world, with 34 billion U.S. dollars in global revenues in 2021. Other notable beauty manufacturers worldwide include Unilever, Procter & Gamble, Estee Lauder and Beiersdorf. L’Oréal owns iconic brands such as Lancome, Garnier and L’Oréal Paris, the latter being the leading personal care brand globally, with more than 29 billion U.S. dollars in worldwide brand value.

Consumer expenditure on beauty products in the U.S. Since the United States is the largest beauty and personal care market in the world, consumer behavior in that lucrative market becomes of strategic importance for beauty companies and retailers. In the last decades in the United States, the average annual household expenditure on cosmetics, perfume and bath products increased significantly, from around 134 U.S. dollars per consumer unit in 2010 to nearly 200 U.S. dollars by 2020. As for expenditure on hair care products, the average expenditure per consumer unit in the U.S. reached about 65 U.S. dollars annually.

This ranking depicts the leading U.S. based personal care and household products companies in 2017, based on sales. In that year, Procter & Gamble was the leading U.S. based personal and household products company, based on personal care products sales of about 40.3 billion U.S. dollars. P&G was founded in 1837 by William Procter and James Gamble. The company's headquarters are in Cincinnati, Ohio.

The revenue ranking in the beauty & personal care market is led by the United States with 101.29 billion U.S. dollars, while China is following with 70.57 billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with 7.06 billion U.S. dollars, showing a difference of 94.23 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

In 2023, households in the United Kingdom (UK) in the higher eighth decile group spent an average of 1.9 percent of their weekly household expenditure on personal care, including hairdressing, beauty treatment, toilet paper, toiletries, baby toiletries and accessories (disposable), hair products, cosmetics and related electrical appliances. Households in the third decile group spent an average of 2.1 percent out of their weekly expenditures on personal care.

This statistic shows the sales value of beauty/personal care and home care worldwide in 2017. In that year, beauty and personal care generated sales valued at approximately 465 billion U.S. dollars.

The revenue in the beauty & personal care e-commerce market in Czechia was forecast to continuously increase between 2024 and 2029 by in total 334.6 million U.S. dollars (+51.78 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 980.87 million U.S. dollars and therefore a new peak in 2029. Find more information concerning France and the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

Supermarkets fulfill the personal care needs of American consumers more than any other outlet. In 2018, the household penetration rate of personal care products at supermarkets was 70.1 percent. Convenience store and fuel station outlets had the lowest penetration rate at 1.3 percent.

The statistic shows the expenditure of affluent households, or the so-called highest quintile, in the United States on personal care products and services from 2013 to 2018. In 2018, affluent Americans spent some 1,439 U.S. dollars on personal care products and services.

The ARPU in the 'Personal Care' segment of the beauty & personal care e-commerce market in Hong Kong was forecast to continuously increase between 2024 and 2029 by in total 19.7 U.S. dollars (+21.78 percent). After the sixth consecutive increasing year, the indicator is estimated to reach 110.18 U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue in the beauty & personal care e-commerce market in the United States and the revenue change in the 'Personal Care' segment of the beauty & personal care e-commerce market in Germany. The Statista Market Insights cover a broad range of additional markets.

As of February 2025, Hindustan Unilever was the leading company in the household and personal care segment with a net sales of over 600 billion Indian rupees. Dabur India came in second with a net sales of over 91 billion Indian rupees.

In the first quarter of 2024, the most popular household and personal care brands among men in the United States were Dawn, Ziploc, and Duracell, with 82 and 77 percent of male respondents stating they liked them. Energizer and Mr. Clean followed both with a percentage of 76 percent. In the same quarter, the most popular household and personal care brand among women was Ziploc.

Colgate-Palmolive (India) Ltd had the highest net profit margin compared to its peers in the household and personal care products market across India as of April 2024. This was valued at nearly 22.7 percent. This was followed by Dabur India Ltd and Godrej Consumer Product Ltd with a net profit margin of approximately 14.4 percent and 12.8 percent respectively.

The revenue in the beauty & personal care e-commerce market in Poland was forecast to continuously increase between 2024 and 2029 by in total 1.6 billion U.S. dollars (+61.07 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 4.18 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the beauty & personal care e-commerce market was continuously increasing over the past years.Find further information concerning the penetration rate in the e-commerce market in China and the revenue in the e-commerce market in Latvia. The Statista Market Insights cover a broad range of additional markets.

The revenue in the beauty & personal care e-commerce market in Germany was forecast to continuously increase between 2024 and 2029 by in total 3.6 billion U.S. dollars (+37.74 percent). After the sixth consecutive increasing year, the indicator is estimated to reach 13.15 billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue in the 'Cosmetics' segment of the beauty & personal care e-commerce market in Germany and the revenue in the 'Beauty Tech' segment of the beauty & personal care e-commerce market in Germany. The Statista Market Insights cover a broad range of additional markets.

According to a May 2017 survey, 31 percent of American consumers spend between 26 and 50 U.S. dollars on beauty and personal care products per month. There is a wide range of personal care expenditure among U.S. consumers. The survey also found that 11 percent of respondents spent 10 dollars or less on beauty products in a month.

Top personal care products in the U.S. Personal hygiene is essential to both physical and mental wellness. While not everyone invests in skincare products or makeup, certain personal care products are a household staple for the vast majority of Americans. The top selling health and beauty care product in the United States in 2018 was soap, which generated about five billion dollars in sales. Skin care products came in second with 3.9 billion dollars in sales in that year.

Beauty and personal care market in the U.S. The United States is home to the largest beauty and personal care market in the world. In 2019, it was valued at about 93.35 billion U.S. dollars, up from 80.7 billion dollars in 2015. Most of this market value is attributed to the haircare and skin care segments, which both take up about a 24 percent share of the total beauty and personal care market in the United States.

Unilever Indonesia Tbk PT had the highest return on investment compared to its peers in the household and personal care products market across India as of April 2023. This was valued at just above 94 percent. This was followed by Smoore International Holdings Ltd and Dabur India Ltd with a return on investment of nearly 29 percent and 22.7 percent respectively.