This statistic presents the leading twenty home care brands in the United States in 2023, ranked by household penetration. That year, Dawn was the leading brand for home care in the United States, with a household penetration rate of 68.7 percent.

This statistic presents the leading twenty home care brands worldwide in 2023, ranked by household penetration. That year, OMO was the leading brand for home care worldwide, with a household penetration rate of around 38 percent.

In 2020, Kraft was the food brand with the highest household penetration rate in the United States, with over 84 percent of the households buying the brand. Nestlé and Mc Cormick ranked in second and third place, with penetration rates of almost 83 percent and 78 percent, respectively.

As of June 2023, Great Value held the distinction of being the consumer packaged goods private label brand with the highest household penetration rate in the U.S., reaching 72 percent. The store brand Equate followed, with a penetration rate of 53.1 percent.

Supercenters fulfill the beauty care needs of American consumers more than any other outlet. In 2018, the household penetration rate of beauty care products at supercenters was 49.1 percent. The penetration rate at convenience stores and fuel stations was the lowest at 0.4 percent.

Supermarkets fulfill the grocery needs of American consumers more than any other outlet. In 2018, the household penetration rate of grocery products at supermarkets was 97.5 percent. The next closest retail channel was supercenters at 70.8 percent. Supercenters are discount department stores like Walmart that also carry groceries.

In 2022, Maggi was the food brand with the highest household penetration rate in the world, with 37 percent of households buying the brand. Lay's and Oreo ranked in second and third place, with penetration rates of 32.3 percent and 30.2 percent, respectively.

This statistic presents the household penetration rate of leading health and beauty brands in Europe in 2023. That year, Nivea was the health and beauty brand with the highest penetration rate in Europe, with nearly 50 percent of households buying the brand. Colgate and Garnier ranked in second and third place, respectively. That year, Nivea was also the leading health and beauty brand based on consumer reach points.

This statistic shows the cereal household penetration rate in the United States in 2015, by household type. According to the report, U.S. households with children below 18 years had a cereal household penetration rate of 98 percent that year.

Supermarkets fulfill the alcohol needs of American consumers more than any other outlet. In 2018, the household penetration rate of alcohol products at supermarkets was 47.9 percent, double that of supercenters.

In 2023, body washes were some of the most popular hygiene products among consumers in the United States, with a total household penetration rate of about 80.7 percent. These were followed by rinse-off shampoos and bar soaps.

Supermarkets fulfill the general merchandise needs of American consumers more than any other outlet. In 2018, the household penetration rate of general merchandise products at supermarkets was 64.6 percent, just slightly ahead of supercenters at 63.8 percent.

This statistic shows the household penetration rates for selected tech products in the United States as of 2018. At the time of the survey, the products with the highest penetration rates were televisions and smartphones, with penetration rates of 96 percent and 87 percent respectively.

In 2023, many types of hygiene products grew in popularity with consumers belonging to Generation Z in the United States. Body washes registered the highest increase in household penetration rate, with 3.2 percentage points. Meanwhile, the household penetration rate of dry shampoo decreased by nearly one percentage point.

The statistic presents data on device ownership worldwide in 2010 and 2012. According to the data gathered by Gartner, video game console household penetration rate rose from 23 percent in 2010 to 25 percent in 2012.

This statistic shows the total number of Ultra HDTV households worldwide from 2017 to 2023 by region. Asia Pacific stays the largest market for Ultra HDTVs throughout the forecast period, with around 105 million households using Ultra HDTV as of 2018.

Supermarkets fulfill the health care product needs of American consumers more than any other outlet. In 2018, the household penetration rate of health care products at supermarkets was 71.3 percent, above drug stores which stood at 50.4 percent.

According to a survey fielded in Brazil during March to August 2024, around 84 percent of the country's population had access to the internet. Six years earlier, 61 percent of households surveyed in Brazil reported access to the web. Nearly all internet users surveyed in Brazil said they accessed the internet via mobile phones.

Connected TV household penetration in the United States amounted to 61 percent in Orlando, Tampa, and Seattle as of May 2019, but the leading market was Cleveland, which had an average reach of 63 percent.

This statistic presents the annual household penetration rate of fresh dips in the United States for the 52 weeks ending April 20, 2014. Hummus had an U.S. household penetration rate of 26 percent during the time period considered.