Total-Revenue Time Series for Hakuten Corp. Hakuten Corporation provides contact point communications development and marketing solutions in Japan. It offers event promotion services, such as product promotion, user events, and PR events; exhibitions comprising domestic joint exhibitions, academic-corporate events, and overseas events; business meetings and private shows, including company sponsored business events, new product launch exhibitions, company anniversary exhibitions, joint exhibitions, and recruiting and education fairs; and conferences and conventions consist of roadshows, meeting events, conferences, and ceremonies. The company also provides various services for commercial spaces comprising showrooms, retail stores, office design, apartment galleries, pop-up shops, and promotional furniture; and digital marketing and contents, including web marketing, social media marketing, database marketing, and event-related digital content services. It serves information technology (IT), communications, precision engineering, machinery, electricity, food, toy, and fashion companies, as well as government agencies. Hakuten Corporation was founded in 1967 and is headquartered in Tokyo, Japan.

ObjectivesTo identify and evaluate the difference between voluntary and mandatory food marketing policies and regulations targeting childhood obesity and to study the role of media, the food industry, and private associations in implementing such policies.MethodsA review of policies and legislation about unhealthy food marketing was conducted by searching and extracting relevant grey literature from the websites of international health agencies, food marketing pledge databases, GINA, and NOURISHING policy databases. Statutory laws and self-regulations of high-income countries were compared with each other and with the WHO recommendations.ResultsRegulations differ regarding target audience, nutrient profiling, communication media, and marketing techniques. To date, no country has implemented comprehensive regulations restricting all forms of unhealthy food marketing. Statutory laws are more meticulous and rigorous than self-regulatory policies.ConclusionThe goal of reducing childhood obesity through restrictions on unhealthy food advertising has not been met. While not welcomed by all actors, mandatory regulations may be more effective than voluntary measures in reaching this goal. A system for monitoring adherence to regulations and providing both incentives and penalties for violations is warranted.

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