This dataset provides a comprehensive overview of online sales transactions across different product categories. Each row represents a single transaction with detailed information such as the order ID, date, category, product name, quantity sold, unit price, total price, region, and payment method.

Columns:

• Order ID: Unique identifier for each sales order.
• Date:Date of the sales transaction.
• Category:Broad category of the product sold (e.g., Electronics, Home Appliances, Clothing, Books, Beauty Products, Sports).
• Product Name:Specific name or model of the product sold.
• Quantity:Number of units of the product sold in the transaction.
• Unit Price:Price of one unit of the product.
• Total Price: Total revenue generated from the sales transaction (Quantity * Unit Price).
• Region:Geographic region where the transaction occurred (e.g., North America, Europe, Asia).
• Payment Method: Method used for payment (e.g., Credit Card, PayPal, Debit Card).

Insights:

• 1. Analyze sales trends over time to identify seasonal patterns or growth opportunities.
• 2. Explore the popularity of different product categories across regions.
• 3. Investigate the impact of payment methods on sales volume or revenue.
• 4. Identify top-selling products within each category to optimize inventory and marketing strategies.
• 5. Evaluate the performance of specific products or categories in different regions to tailor marketing campaigns accordingly.

This dataset comprises customer reviews for Amazon, an online retail giant, featuring insights into customer experiences, including ratings, review titles, texts, and metadata. It is valuable for analyzing customer satisfaction, sentiment, and trends.

Column Descriptions:

Reviewer Name: Identifies the reviewer. Profile Link: Links to the reviewer's profile for additional insights. Country: Indicates the reviewer's location. Review Count: Number of reviews by the same user, showing engagement level. Review Date: When the review was posted, useful for time analysis. Rating: Numerical satisfaction measure. Review Title: Summarizes the review sentiment. Review Text: Detailed customer feedback. Date of Experience: When the service/product was experienced.

Prospective applications:

Sentiment Analysis: Analyze review texts and titles to assess overall customer sentiment toward products, enabling the identification of strengths and weaknesses. Customer Satisfaction Tracking: Track and visualize rating trends over time to understand fluctuations in customer satisfaction. Product Improvement: Identify common themes in reviews to highlight areas for product enhancement or development. Market Segmentation: Use country and demographic information to customize marketing strategies and gain insights into regional preferences. Competitor Analysis: Evaluate customer feedback on Amazon products in comparison to competitors to determine market positioning. Recommendation Systems: Leverage review data to enhance recommendation algorithms, improving personalized shopping experiences. Trend Analysis: Investigate temporal patterns in reviews to link sentiment changes with marketing efforts or product launches.

This extensive dataset serves as a valuable asset for various analyses focused on enhancing customer engagement and refining business strategies.

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.