The Enterprise SEO Platforms market is experiencing robust growth, driven by the increasing reliance of businesses on digital channels for customer acquisition and brand building. The market size in 2025 is estimated at $5 billion, with a Compound Annual Growth Rate (CAGR) of 15% projected from 2025 to 2033. This growth is fueled by several key factors. Firstly, the ever-increasing complexity of search engine algorithms necessitates sophisticated SEO tools capable of managing large-scale website optimization efforts. Secondly, the rise of mobile-first indexing and the growing importance of voice search are forcing companies to adopt advanced SEO strategies, which in turn fuels demand for robust enterprise-grade platforms. Finally, the need for precise measurement and reporting of SEO performance is driving adoption of platforms that offer comprehensive analytics and data visualization capabilities. The market is segmented by platform type (navigational, transactional, informational) and user application (SMEs, large enterprises), with large enterprises representing a significant portion of the market due to their higher budgets and more complex SEO needs. The competitive landscape is highly dynamic, with established players like SEMrush and Ahrefs alongside emerging specialized platforms continuously innovating to meet evolving market demands. Geographic distribution shows a strong concentration in North America and Europe, reflecting the higher digital maturity and adoption rates in these regions. However, Asia-Pacific is expected to witness significant growth in the coming years as businesses in this region increasingly invest in digital marketing strategies. The future of the Enterprise SEO Platforms market appears promising, with continued growth driven by technological advancements and evolving search engine landscapes. The increasing demand for data-driven decision-making in SEO will further propel the adoption of advanced analytical tools. Furthermore, integration with other marketing platforms, such as CRM and marketing automation systems, will become increasingly crucial for seamless workflow and data-driven campaign optimization. This necessitates the development of more integrated and user-friendly platforms, placing further pressure on vendors to innovate and provide comprehensive, value-added services. Despite these positive trends, challenges remain, including the need for greater transparency in SEO reporting and the ongoing evolution of search engine algorithms, requiring constant adaptation and platform updates.

The market for competitor analysis tools is experiencing robust growth, driven by the increasing importance of competitive intelligence in today's dynamic business landscape. The surge in digital marketing and the need for businesses, both SMEs and large enterprises, to understand their competitive positioning fuels demand for sophisticated tools offering comprehensive data analysis and actionable insights. Cloud-based solutions are dominating the market due to their scalability, accessibility, and cost-effectiveness compared to on-premises deployments. Key players like SEMrush, Ahrefs, and SimilarWeb are establishing strong market presence through continuous innovation, comprehensive feature sets, and targeted marketing strategies. However, the market also faces challenges, including the rising costs of data acquisition and the complexity of integrating various tools into existing workflows. The competitive landscape is characterized by a mix of established players and emerging niche providers. Differentiation is achieved through unique data sources, specialized analytics capabilities, and the ability to integrate seamlessly with other marketing and business intelligence platforms. The North American and European markets currently hold a significant share, owing to high technology adoption and established digital marketing ecosystems. However, growth is expected in Asia-Pacific regions as businesses in developing economies increasingly adopt digital strategies and seek competitive advantages. The forecast period (2025-2033) suggests continued expansion, propelled by technological advancements like AI-powered insights and the expanding use of social media analytics within competitor analysis. The market's segmentation reflects varying needs across different business sizes and deployment preferences. While large enterprises typically opt for comprehensive, feature-rich solutions capable of handling large datasets and integrating with various systems, SMEs often prioritize cost-effective, user-friendly tools providing essential insights. The choice between cloud-based and on-premises solutions depends on factors like IT infrastructure, security considerations, and budget constraints. As the market matures, we anticipate further consolidation through mergers and acquisitions, and the emergence of more specialized tools catering to specific industry needs. The overall trajectory indicates continued strong growth, with a focus on enhanced data analysis, improved user experiences, and seamless integration within broader business intelligence platforms.

This dataset provides insights and analysis on how to use the Semrush Domain Overview tool to discover hidden competitors in your market. It covers techniques for uncovering competitor businesses that may be targeting different keywords but going after the same audience, including analyzing organic search traffic, paid advertising activity, backlink profiles, top-performing content, and geographic targeting. The dataset also includes information on setting up an effective competitive intelligence system, common mistakes in competitor analysis, and strategies for turning competitive insights into actionable business improvements.

Total-Revenue Time Series for Semrush Holdings Inc. Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to improve online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the effectiveness of their digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.

The competitive marketing software market is experiencing robust growth, driven by the increasing need for businesses to understand their competitive landscape and optimize their marketing strategies. The market, estimated at $5 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 15% through 2033, reaching approximately $15 billion by the end of the forecast period. This growth is fueled by several key factors: the rising adoption of digital marketing, the increasing complexity of online competitive analysis, and the growing demand for data-driven marketing decisions. Key players like SEMrush, Ahrefs, and Moz Pro are leading this market, offering comprehensive suites of tools for keyword research, backlink analysis, competitor monitoring, and SEO optimization. The market's segmentation is likely diversified across various functionalities (e.g., SEO tools, social media analytics, PPC analysis) and business sizes, catering to both small and large enterprises. Growth is further boosted by ongoing technological advancements in data analytics and artificial intelligence, leading to more sophisticated and actionable insights for marketers. Despite its rapid expansion, the market faces challenges. High initial investment costs and the need for specialized technical expertise can act as barriers to entry for smaller businesses. Furthermore, the constant evolution of search engine algorithms and online marketing landscapes requires continuous software updates and adaptation from vendors. The market is also prone to intense competition, with established players constantly innovating and new entrants vying for market share. Nevertheless, the overall market outlook remains positive, with ongoing growth driven by the increasing reliance on data-driven decision-making and the evolving complexity of the digital marketing landscape. Regional variations in market penetration will likely exist, with North America and Europe expected to hold significant shares, followed by the Asia-Pacific region witnessing faster growth.

Competitive Analysis of Industry Rivals The market for competitive analysis is expected to grow significantly over the forecast period, driven by increasing need for businesses to understand their competitive landscape. Key players in the market include BuiltWith, WooRank, SEMrush, Google, SpyFu, Owletter, SimilarWeb, Moz, SunTec Data, and TrendSource. These companies offer a range of services to help businesses track their competitors' online performance, including website traffic, social media engagement, and search engine rankings. Some of the key trends driving the growth of the market include the increasing adoption of digital marketing by businesses, the growing importance of social media, and the increasing availability of data and analytics tools. The market is segmented by type, application, and region. In terms of type, the market is divided into product analysis, traffic analytics, sales analytics, and others. In terms of application, the market is divided into SMEs and large enterprises. In terms of region, the market is divided into North America, South America, Europe, Middle East & Africa, and Asia Pacific. The North American region is expected to dominate the market during the forecast period, due to the presence of a large number of established players in the market. The Asia Pacific region is expected to grow at the highest CAGR during the forecast period, due to the increasing adoption of digital marketing by businesses in the region. This report provides a comprehensive analysis of the industry rivals, encompassing their concentration, product insights, regional trends, and key industry developments.

The global market for website analytics and competitor analysis tools is experiencing robust growth, projected to reach $[Estimate based on available data, e.g., $5 billion] in 2025, with a Compound Annual Growth Rate (CAGR) of [Estimate, e.g., 12%] from 2025 to 2033. This expansion is driven by the increasing reliance of businesses, both large enterprises and SMEs, on data-driven decision-making for improved marketing strategies, website optimization, and competitive intelligence. Key trends shaping this market include the rising adoption of AI-powered analytics for deeper insights, the integration of website analytics with other marketing platforms, and the growing demand for comprehensive solutions that cover SEO, PPC, and social media analytics. While the market faces some restraints, such as the complexity of some analytics tools and the increasing cost of premium features, the overall growth trajectory remains positive. The competitive landscape is highly dynamic, with established players like Google, SEMrush, and SimilarWeb dominating the market through their comprehensive offerings and extensive user bases. However, smaller, specialized companies like BuiltWith, SpyFu, and WooRank are carving out niches for themselves by focusing on specific areas of website analytics or offering unique functionalities. The competitive intensity is driving innovation, leading to the development of more user-friendly interfaces, enhanced reporting capabilities, and improved data visualization tools. The market is also witnessing the emergence of new players offering innovative solutions leveraging cutting-edge technologies, promising further disruption and shaping the future of competitor analysis. Regional variations exist, with North America and Europe currently leading the market, but strong growth is expected from Asia-Pacific, particularly from countries like India and China, as digital adoption continues to accelerate.

Cash-and-Equivalents Time Series for Semrush Holdings Inc. Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to improve online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the effectiveness of their digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.

The Data Monetization Software market is experiencing robust growth, projected to reach $1884.2 million in 2025. While the precise CAGR isn't provided, considering the rapid adoption of data-driven strategies across sectors like BFSI, retail, and healthcare, a conservative estimate of the Compound Annual Growth Rate (CAGR) between 2025 and 2033 could be around 15-20%. This growth is fueled by several key drivers: increasing data volumes needing effective management, the rising demand for personalized customer experiences, and the growing need for businesses to generate revenue streams from their data assets. Furthermore, advancements in cloud computing, big data analytics, and artificial intelligence are enabling more sophisticated data monetization solutions, fostering market expansion. Key trends include the increasing adoption of cloud-based solutions for scalability and cost-effectiveness, the rise of data marketplaces for easier data exchange and monetization, and a growing focus on data privacy and security regulations which necessitates robust solutions. Despite this positive outlook, market restraints include concerns regarding data security breaches and compliance complexities, as well as the need for organizations to develop robust data governance frameworks. The market is segmented by application (Retail & FMCG, Telco & Utilities, Healthcare, BFSI, and Others) and type (Cloud-based and On-premises), with cloud-based solutions dominating due to their flexibility and accessibility. Leading players in the market are actively innovating and expanding their offerings to meet the evolving needs of diverse industries. The market's growth trajectory suggests a significant opportunity for businesses to leverage their data assets strategically. The diverse applications across multiple sectors indicate the widespread applicability of data monetization software. The competitive landscape shows numerous vendors offering various solutions, creating a dynamic environment where innovation and adaptation are crucial for success. The focus on data privacy and security, while presenting challenges, also presents an opportunity for vendors who can offer robust and compliant solutions. The ongoing digital transformation across industries is expected to further accelerate the demand for sophisticated data monetization software in the coming years, driving continued market expansion.

Context

One of the important tasks in SEO analysis, is to check rankings on search engines.
This dataset contains Google rankings for flights and tickets keywords.

It is basically en example dataset that can be generated with the serp_goog function from advertools.

Content

100 Destinations
2 Keyword variations (flights to destination and tickets to destination)
2 Countries
10 Results each = 4,000 rows
The same data set is produced every 15 days, in order to track the changes in ranks over time. Each file represents a point in time (either the 1st or the 15th of the month)

Acknowledgements

Python, requests, Google CSE, advertools, pandas

Inspiration

How competitive is the flights/tickets space?
Are there any dominant players?
Here is an article on SEMrush showing a few ways to analyze SERP data with Python

The market for Marketing Analytics Tools and Software is experiencing robust growth, driven by the increasing need for data-driven decision-making within marketing departments. Businesses across all sectors are recognizing the value of comprehensive analytics to optimize campaigns, personalize customer experiences, and ultimately boost ROI. The market's expansion is fueled by several key trends, including the rise of big data, the proliferation of marketing channels (requiring integrated analytics), and the growing adoption of artificial intelligence (AI) and machine learning (ML) for predictive analytics and automation. While the initial investment in these tools can be significant, the long-term benefits in terms of efficiency gains, improved targeting, and reduced marketing waste far outweigh the costs. Competition in the market is fierce, with established players like HubSpot and Semrush facing challenges from innovative startups and specialized solutions. The market is segmented by software type (e.g., web analytics, social media analytics, email marketing analytics), deployment model (cloud-based, on-premise), and industry vertical. Future growth will likely be influenced by advancements in data visualization, real-time analytics, and the integration of marketing analytics with other business intelligence tools. The forecast for the Marketing Analytics Tools and Software market indicates sustained growth over the next decade, though the exact CAGR will depend on various macroeconomic factors and technological advancements. Assuming a conservative CAGR of 15% based on industry averages, a market size of $20 Billion in 2025 would reasonably project to approximately $60 Billion by 2033. Regional variations will likely persist, with North America and Europe maintaining significant market shares due to higher levels of digital adoption and technological maturity. However, emerging markets in Asia-Pacific and Latin America are expected to show substantial growth, driven by increasing internet penetration and the rising adoption of digital marketing strategies. Companies will need to adapt to these evolving market dynamics, focusing on developing innovative solutions, enhancing user experience, and expanding their global reach to capitalize on the opportunities presented by this rapidly growing sector.

Datos brings to market anonymized, at scale, consolidated privacy-secured datasets with a granularity rarely found in the market. Get access to the desktop and mobile browsing behavior for millions of users across the globe, packaged into clean, easy-to-understand data products and reports.

The Datos Activity Feed is an event-level accounting of all observed URL visits executed by devices which Datos has access to over a given period of time.

This feed can be delivered on a daily basis, delivering the previous day’s data. It can be filtered by any of the fields, so you can focus on what’s important for you, whether it be specific markets or domains.

Now available with Datos Low-Latency Feed This add-on ensures delivery of approximately 99% of all devices before markets open in New York (the lowest latency product on the market). Our clickstream data is made up of an array of upstream sources. The DLLF makes the daily output of these sources available as they arrive and are processed, rather than a once-daily batch.

A June 2025 study found that ****** was the most frequently cited web domain by large language models (LLMs). The platform was referenced in approximately ** percent of the analyzed cases, likely due to the content licensing agreement between Google and Reddit in early 2024 for the purpose of AI models training. ********* ranked second, being mentioned in roughly ** percent of the times, while ****** and ******* were mentioned ** percent.

The global Internet Public Opinion Monitoring Solution market is experiencing robust growth, driven by the increasing reliance on online platforms for communication and the escalating need for brands and governments to understand and manage their online reputation. The market's expansion is fueled by several key factors, including the rise of social media, the proliferation of user-generated content, and the growing sophistication of sentiment analysis and natural language processing (NLP) technologies. This allows for more accurate and timely monitoring of public sentiment towards organizations, products, and public figures. While the cloud-based segment currently dominates due to its scalability and accessibility, the on-premises segment remains significant for organizations with stringent data security and compliance requirements. The enterprise sector is a major consumer of these solutions, followed by the government sector, which leverages them for crisis management and policy development. However, competitive pressures, the complexity of integrating different data sources, and concerns about data privacy present challenges to market growth. We estimate the 2025 market size to be around $5 billion, considering the reported historical data and typical growth rates within the analytics sector. A Compound Annual Growth Rate (CAGR) of 15% is projected for the forecast period (2025-2033), indicating a substantial market expansion. This growth is further segmented by geographical region, with North America and Europe expected to maintain significant market share due to their advanced technological infrastructure and high adoption rates. The competitive landscape is highly fragmented, with a mix of established players and emerging startups. Major companies like Zoho, Meltwater, and Semrush offer comprehensive solutions, while smaller players focus on niche functionalities or specific geographic markets. The market is witnessing increased consolidation through mergers and acquisitions, driving innovation and expanding service offerings. Future growth will be influenced by developments in Artificial Intelligence (AI), particularly in areas like sentiment analysis and predictive analytics, enhancing the accuracy and efficiency of public opinion monitoring. The integration of these solutions with other business intelligence tools is also expected to drive adoption across various sectors. Furthermore, the increasing focus on ethical and responsible data usage will shape the market's future trajectory, influencing product development and regulatory compliance.

The global Enterprise Website Analytics Software market is experiencing robust growth, driven by the increasing need for businesses to understand their online presence and optimize their digital strategies. The market's expansion is fueled by several key factors, including the rising adoption of cloud-based solutions offering scalability and cost-effectiveness, the proliferation of mobile devices and diverse digital channels requiring sophisticated analytics, and a growing focus on data-driven decision-making across all departments. Large enterprises are leading the adoption, leveraging these tools for detailed customer journey mapping, performance optimization, and enhanced ROI on marketing investments. However, the market faces challenges such as the complexity of integrating various analytics platforms and the need for specialized expertise to effectively interpret and utilize the vast amounts of data generated. The segment showing the fastest growth is likely cloud-based solutions due to their flexibility and accessibility. We estimate the 2025 market size to be around $15 billion, based on observable growth trends in related software markets and considering the increasing adoption of analytics solutions across various industries. A Compound Annual Growth Rate (CAGR) of 12% is projected for the forecast period (2025-2033), indicating substantial market expansion over the coming years. The competitive landscape is highly dynamic, with both established tech giants (Google, IBM) and specialized analytics providers (Adobe, SEMrush, Mixpanel) vying for market share. The ongoing trend towards mergers and acquisitions further shapes the industry. Companies are continually innovating to offer more comprehensive solutions, incorporating features like artificial intelligence (AI) for predictive analytics, real-time data visualization, and seamless integration with CRM systems. Geographic growth will vary, with North America and Europe expected to maintain significant market share due to high technological adoption rates. However, Asia-Pacific is projected to witness substantial growth driven by increasing digitalization and economic expansion. The market's future trajectory hinges on continuous innovation within analytics capabilities, addressing the challenges of data privacy and security, and fostering greater user-friendliness within these sophisticated platforms.

The global Pay-Per-Click (PPC) tool market is experiencing robust expansion, projected to reach a significant valuation of approximately $6,500 million by 2025, with an estimated Compound Annual Growth Rate (CAGR) of 15% through 2033. This impressive growth is propelled by the increasing reliance of businesses across diverse sectors on digital advertising for customer acquisition and brand visibility. E-commerce and travel & hospitality sectors are leading the charge, leveraging PPC tools to precisely target consumers and optimize ad spend in highly competitive online marketplaces. The real estate and education industries are also notable contributors, utilizing PPC to connect with potential clients and students effectively. The market's evolution is further shaped by the increasing adoption of cloud-based PPC solutions, offering scalability, accessibility, and advanced analytics. These cloud platforms empower businesses of all sizes to manage complex advertising campaigns, automate bidding strategies, and gain deeper insights into campaign performance, driving efficiency and improving return on investment. Despite the overwhelmingly positive growth trajectory, certain factors could pose challenges to the market's unhindered progress. Intensifying competition among PPC tool providers and the potential for ad fatigue among consumers might necessitate continuous innovation and differentiation in service offerings. Furthermore, evolving privacy regulations and data protection concerns could impact targeting capabilities and require strategic adjustments from market participants. Nevertheless, the fundamental demand for effective online advertising solutions remains strong. Key players like Google, Microsoft, and SEMrush are at the forefront of innovation, continually enhancing their platforms with AI-driven features and sophisticated analytics. The market is witnessing a trend towards integrated solutions that offer end-to-end campaign management, from keyword research and ad creation to performance tracking and optimization. The vast geographical reach, with significant contributions expected from North America, Europe, and the rapidly growing Asia Pacific region, underscores the global appeal and essential nature of PPC tools in today's digital-first business environment. This report provides an in-depth analysis of the global PPC (Pay-Per-Click) Tool market, examining its historical performance, current dynamics, and future trajectory. The study encompasses a detailed breakdown of market segmentation, key driving forces, prevalent challenges, and emerging trends, offering valuable insights for stakeholders across various industries. The analysis covers the historical period from 2019 to 2024, the base year of 2025, and projects market growth through the forecast period of 2025 to 2033.

Stock Price Time Series for Semrush Holdings Inc. Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to improve online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the effectiveness of their digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.

Discover the booming Social Media Analytics Tools Software market! This in-depth analysis reveals key trends, market size projections (2025-2033), leading companies, and regional growth. Learn how cloud-based solutions are transforming social media marketing and optimize your strategy with insightful data.

Change-To-Inventory Time Series for Semrush Holdings Inc. Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to improve online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the effectiveness of their digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.

The link management tools market is experiencing robust growth, driven by the increasing importance of SEO and link building in digital marketing strategies. The market, estimated at $2 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 15% through 2033, reaching an estimated value of $6 billion. This expansion is fueled by several key factors. Firstly, the rising adoption of digital marketing across various sectors, including SMEs and large enterprises, necessitates efficient link management to improve search engine rankings and brand visibility. Secondly, the evolution of sophisticated link management tools, integrating features such as link building, monitoring, and analysis, caters to the growing complexity of online marketing. Finally, the increasing focus on data-driven decision-making in digital marketing encourages businesses to utilize these tools for detailed insights into their link profiles and campaign performance. The market segmentation reveals a strong presence of both monthly and annual subscription models, catering to diverse budgetary needs and usage patterns. While large enterprises often opt for comprehensive annual plans, SMEs may favor flexible monthly subscriptions. Geographically, North America currently holds the largest market share, owing to the high adoption of digital technologies and a mature digital marketing landscape. However, regions like Asia-Pacific are projected to witness significant growth, driven by increasing internet penetration and the expansion of digital businesses in developing economies. Competition in the market is intense, with established players like SEMrush and Ahrefs alongside emerging companies continuously innovating to offer advanced features and improved user experiences. While challenges exist, such as the evolving search engine algorithms and the need for continuous tool adaptation, the overall market outlook remains positive, indicating substantial growth opportunities in the coming years.