During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Gain valuable insights with our comprehensive Social Media Dataset, designed to help businesses, marketers, and analysts track trends, monitor engagement, and optimize strategies. This dataset provides structured and reliable social media data from multiple platforms.

Dataset Features

User Profiles: Access public social media profiles, including usernames, bios, follower counts, engagement metrics, and more. Ideal for audience analysis, influencer marketing, and competitive research. Posts & Content: Extract posts, captions, hashtags, media (images/videos), timestamps, and engagement metrics such as likes, shares, and comments. Useful for trend analysis, sentiment tracking, and content strategy optimization. Comments & Interactions: Analyze user interactions, including replies, mentions, and discussions. This data helps brands understand audience sentiment and engagement patterns. Hashtag & Trend Tracking: Monitor trending hashtags, topics, and viral content across platforms to stay ahead of industry trends and consumer interests.

Customizable Subsets for Specific Needs Our Social Media Dataset is fully customizable, allowing you to filter data based on platform, region, keywords, engagement levels, or specific user profiles. Whether you need a broad dataset for market research or a focused subset for brand monitoring, we tailor the dataset to your needs.

Popular Use Cases

Brand Monitoring & Reputation Management: Track brand mentions, customer feedback, and sentiment analysis to manage online reputation effectively. Influencer Marketing & Audience Analysis: Identify key influencers, analyze engagement metrics, and optimize influencer partnerships. Competitive Intelligence: Monitor competitor activity, content performance, and audience engagement to refine marketing strategies. Market Research & Consumer Insights: Analyze social media trends, customer preferences, and emerging topics to inform business decisions. AI & Predictive Analytics: Leverage structured social media data for AI-driven trend forecasting, sentiment analysis, and automated content recommendations.

Whether you're tracking brand sentiment, analyzing audience engagement, or monitoring industry trends, our Social Media Dataset provides the structured data you need. Get started today and customize your dataset to fit your business objectives.

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Marketing Analytics Market Outlook

According to our latest research, the global marketing analytics market size in 2024 stands at USD 5.8 billion, demonstrating robust momentum driven by the increasing adoption of data-driven decision-making across industries. The market is projected to register a CAGR of 13.2% from 2025 to 2033, reaching an estimated market size of USD 17.1 billion by 2033. This accelerated growth is primarily attributed to the proliferation of digital channels, the surge in big data, and the imperative for organizations to achieve higher ROI from their marketing investments. The marketing analytics market is evolving rapidly, with advanced analytics tools enabling businesses to gain actionable insights, optimize campaigns, and enhance customer engagement across diverse sectors.

One of the most significant growth factors for the marketing analytics market is the exponential increase in data generation from multiple digital touchpoints. The rise of omnichannel marketing strategies has resulted in vast and complex datasets, encompassing customer interactions from social media, websites, mobile applications, and email campaigns. Businesses are increasingly leveraging marketing analytics solutions to aggregate, process, and analyze this data in real time, gaining deeper insights into customer behavior, preferences, and purchase patterns. The ability to transform raw data into actionable intelligence is empowering marketers to personalize campaigns, improve targeting accuracy, and maximize conversion rates, thereby fueling the demand for sophisticated analytics platforms.

Another critical driver is the growing emphasis on measuring marketing effectiveness and optimizing marketing spend. As organizations face mounting pressure to justify marketing budgets and demonstrate tangible ROI, marketing analytics tools have become indispensable. These solutions enable marketers to track key performance indicators (KPIs), attribute revenue to specific channels, and identify underperforming campaigns. The integration of artificial intelligence and machine learning into marketing analytics platforms is further enhancing predictive capabilities, allowing businesses to forecast trends, automate campaign adjustments, and refine customer segmentation. This technological evolution is driving widespread adoption across both large enterprises and small and medium businesses.

The surge in regulatory requirements and data privacy concerns is also shaping the marketing analytics market. With the implementation of stringent data protection regulations such as GDPR and CCPA, organizations are compelled to adopt analytics solutions that ensure compliance while maintaining data integrity and security. Modern marketing analytics platforms are incorporating advanced data governance features, encryption, and anonymization techniques, enabling businesses to harness the power of analytics without compromising customer trust. This focus on compliance, coupled with the increasing need for transparency in marketing practices, is accelerating the adoption of analytics tools across regulated industries such as BFSI and healthcare.

Regionally, North America dominates the marketing analytics market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The United States, in particular, is at the forefront due to the presence of major analytics vendors, high digital adoption, and substantial marketing expenditure by enterprises. However, the Asia Pacific region is poised for the fastest growth over the forecast period, driven by rapid digital transformation, expanding e-commerce ecosystems, and increasing investments in marketing technology. Latin America and the Middle East & Africa are also witnessing steady growth as organizations in these regions recognize the strategic value of data-driven marketing.

Component Analysis

The marketing analytics market is segmented by component into software and services, each playing a vital role in the overall ecosystem. The software segment dominates th

At VisitIQ™, we provide a wealth of consumer marketing data to help businesses unlock deeper insights and optimize their B2C strategies. Our extensive and meticulously curated datasets are designed to provide a 360-degree view of your target consumers, combining a wide range of behavioral, demographic, and psychographic data points to deliver actionable insights that drive measurable results.

Our comprehensive consumer marketing database is built to fuel data-driven marketing strategies. With our rich behavioral insights, you can understand not just who your customers are, but also how they interact with your brand, what they are looking for, and what motivates their purchasing decisions. By tracking online and offline behaviors, preferences, purchase history, and engagement patterns, VisitIQ™ enables you to segment your audience more effectively and craft personalized marketing messages that resonate with your ideal customer profiles.

In addition to behavioral insights, our datasets provide detailed demographic information, including age, gender, location, income level, education, and household characteristics. This allows you to pinpoint your marketing efforts with incredible precision, reaching the right audience with the right message at the right time. Our data also includes psychographic attributes, such as lifestyle preferences, interests, and values, providing a deeper understanding of what drives consumer behavior and helping you create more compelling and relevant content.

VisitIQ's™ platform integrates seamlessly with your existing marketing stack, enabling you to utilize our consumer marketing data across multiple channels, from digital and social media to email and direct mail. With our data, you can improve targeting, increase engagement, reduce customer acquisition costs, and ultimately achieve a higher return on your marketing investment.

Whether you’re looking to attract new customers, retain existing ones, or re-engage lapsed consumers, VisitIQ™ provides the data you need to build effective, data-driven B2C marketing strategies. Our comprehensive datasets empower you to make informed decisions, optimize your marketing campaigns in real-time, and drive successful outcomes.

Unlock the full potential of your consumer marketing efforts with VisitIQ™. Transform your approach with powerful insights, sharpen your competitive edge, and achieve unparalleled marketing success.

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

TikTok-10M Dataset

  Dataset Description

TikTok-10M is a large-scale dataset containing 10 million short-form posts from TikTok, designed for video understanding, multimodal learning, and social media content analysis. The dataset was curated to bridge the gap between academic video datasets and actual user-generated content, providing researchers with authentic patterns and characteristics of modern short-form video content that dominates social media platforms.… See the full description on the dataset page: https://huggingface.co/datasets/The-data-company/TikTok-10M.

Success.ai’s Ecommerce Store Data for the APAC E-commerce Sector provides a reliable and accurate dataset tailored for businesses aiming to connect with e-commerce professionals and organizations across the Asia-Pacific region. Covering roles and businesses involved in online retail, marketplace management, logistics, and digital commerce, this dataset includes verified business profiles, decision-maker contact details, and actionable insights.

With access to continuously updated, AI-validated data and over 700 million global profiles, Success.ai ensures your outreach, market analysis, and partnership strategies are effective and data-driven. Backed by our Best Price Guarantee, this solution helps you excel in one of the world’s fastest-growing e-commerce markets.

Why Choose Success.ai’s Ecommerce Store Data?

1. Verified Profiles for Precision Engagement

   • Access verified profiles, business locations, employee counts, and decision-maker details for e-commerce businesses across APAC.
   • AI-driven validation ensures 99% accuracy, improving engagement rates and reducing outreach inefficiencies.

2. Comprehensive Coverage of the APAC E-commerce Sector

   • Includes businesses from major e-commerce hubs such as China, India, Japan, South Korea, Australia, and Southeast Asia.
   • Gain insights into regional e-commerce trends, digital transformation efforts, and logistics innovations.

3. Continuously Updated Datasets

   • Real-time updates ensure that business profiles, employee roles, and operational insights remain accurate and relevant.
   • Stay aligned with dynamic market conditions and emerging opportunities in the APAC region.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible and lawful data usage.

Data Highlights:

• 700M+ Verified Global Profiles: Access business profiles for e-commerce professionals and organizations across APAC.
• Firmographic Insights: Gain detailed information, including business locations, employee counts, and operational details.
• Decision-maker Profiles: Connect with key e-commerce leaders, managers, and strategists driving online retail innovation.
• Industry Trends: Understand emerging e-commerce trends, consumer behavior, and market dynamics in the APAC region.

Key Features of the Dataset:

1. Comprehensive E-commerce Business Profiles

   • Identify and connect with businesses specializing in online retail, marketplace management, and digital commerce logistics.
   • Target decision-makers involved in supply chain optimization, digital marketing, and platform development.

2. Advanced Filters for Precision Campaigns

   • Filter businesses and professionals by industry focus (fashion, electronics, grocery), geographic location, or employee size.
   • Tailor campaigns to address specific goals, such as promoting technology adoption, enhancing customer engagement, or expanding supply chains.

3. Regional and Sector-specific Insights

   • Leverage data on APAC’s fast-growing e-commerce markets, consumer purchasing trends, and regional challenges.
   • Refine your marketing strategies and outreach efforts to align with market priorities.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing Campaigns and Outreach

   • Promote e-commerce solutions, logistics services, or digital commerce tools to businesses and professionals in the APAC region.
   • Use verified contact data for multi-channel outreach, including email, phone, and social media campaigns.

2. Partnership Development and Vendor Collaboration

   • Build relationships with e-commerce marketplaces, logistics providers, and payment solution companies seeking strategic partnerships.
   • Foster collaborations that drive operational efficiency, enhance customer experiences, or expand market reach.

3. Market Research and Competitive Analysis

   • Analyze regional e-commerce trends, consumer preferences, and logistics challenges to refine product offerings and business strategies.
   • Benchmark against competitors to identify growth opportunities and high-demand solutions.

4. Recruitment and Talent Acquisition

   • Target HR professionals and hiring managers in the e-commerce industry recruiting for roles in operations, logistics, and digital marketing.
   • Provide workforce optimization platforms or training solutions tailored to the digital commerce sector.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality e-commerce store data at competitive prices, ensuring strong ROI for your marketing, sales, and strategic initiatives.

2. Seamless Integration

   • Integrate verified e-commerce data into CRM systems, analytics platforms, or market...

Social Business Intelligence (BI) Market Outlook

The global Social Business Intelligence (BI) market is set to witness significant growth, with the market size expected to surpass USD 15.2 billion by 2023 and projected to reach approximately USD 35.8 billion by 2032, reflecting a robust CAGR of 9.8% throughout the forecast period. This impressive growth is primarily driven by the increasing adoption of data-driven decision-making processes across various industries, fueled by the rapid advancements in artificial intelligence and machine learning technologies. Moreover, the integration of social media analytics into business intelligence solutions is offering new avenues for organizations to glean actionable insights, thereby boosting the overall demand for social BI solutions.

One of the key growth factors propelling the Social BI market is the surge in social media usage across the globe. Businesses are leveraging data from platforms like Facebook, Twitter, and LinkedIn to gain insights into consumer behavior, preferences, and trends, which are invaluable for strategic planning. The ability of Social BI tools to analyze unstructured data from social media and transform it into structured, actionable insights is empowering businesses to enhance their customer engagement strategies, optimize marketing campaigns, and stay ahead in the competitive landscape. This increased focus on customer-centric approaches and personalized marketing is expected to significantly contribute to market growth.

Another major driver is the growing need for real-time analytics in business operations. In today's fast-paced world, organizations are increasingly reliant on the ability to make quick and informed decisions. Social BI solutions provide real-time data analytics capabilities that enable businesses to monitor and respond to social media trends as they occur. This real-time insight is crucial for mitigating risks, managing brand reputation, and maintaining a competitive edge. Furthermore, advancements in cloud computing have facilitated the deployment of social BI solutions, making them more accessible and scalable, thus further propelling market expansion.

The increasing integration of AI and machine learning technologies into Social BI solutions is also a significant growth factor. These advanced technologies enhance the capabilities of BI tools by enabling more sophisticated data analysis and predictive analytics. This integration allows businesses to anticipate market trends, automate data processing, and generate deeper insights from complex datasets. As a result, companies are increasingly investing in Social BI solutions to harness the power of AI-driven analytics for strategic decision-making, leading to a substantial increase in market demand.

Regionally, North America is expected to dominate the Social BI market due to the early adoption of advanced technologies and the presence of major industry players in the region. The Asia Pacific region, however, is projected to witness the highest growth rate during the forecast period. This can be attributed to the rapid digital transformation, increasing social media penetration, and growing adoption of cloud-based solutions in countries like China, India, and Japan. The region's robust economic growth and expanding IT infrastructure further contribute to the market's potential in Asia Pacific.

Component Analysis

In the Social BI market, the component segment is primarily divided into software and services. The software component is expected to hold the largest market share, driven by the increasing demand for advanced analytical tools that can harness data from social media platforms. Social BI software solutions offer a wide range of functionalities, including data visualization, dashboard creation, and predictive analytics, which are essential for businesses to interpret and act upon social data effectively. The growing emphasis on digital transformation across industries has led to a surge in demand for comprehensive software solutions that facilitate seamless integration with existing business processes.

On the other hand, the services segment, which includes consulting, implementation, training, and support services, is anticipated to grow at a significant rate. As organizations increasingly adopt Social BI tools, the need for expert guidance in selecting the right solutions and optimizing their implementation becomes critical. Service providers play a vital role in ensuring that businesses can fully leverage the benefits of Social BI technologies, leading to increased demand for professional services. Furth

Korean Companies’ SNS Analytics Data provides important information to analyze consumer opinions and trends on social media. This data includes social media posts, comments, and likes. Collected from platforms such as Twitter, Facebook, and Instagram, it helps investors analyze consumer sentiment, evaluate brand awareness, and optimize marketing strategies, helping in the valuation of Korean companies based on their social media presence and consumer engagement.

Success.ai’s Consumer Behavior Data for Consumer Goods & Electronics Industry Leaders in Asia, the US, and Europe offers a robust dataset designed to empower businesses with actionable insights into global consumer trends and professional profiles. Covering executives, product managers, marketers, and other professionals in the consumer goods and electronics sectors, this dataset includes verified contact information, professional histories, and geographic business data.

With access to over 700 million verified global profiles and firmographic data from leading companies, Success.ai ensures your outreach, market analysis, and strategic planning efforts are powered by accurate, continuously updated, and GDPR-compliant data. Backed by our Best Price Guarantee, this solution is ideal for businesses aiming to navigate and lead in these fast-paced industries.

Why Choose Success.ai’s Consumer Behavior Data?

1. Verified Contact Data for Precision Engagement

   • Access verified email addresses, phone numbers, and LinkedIn profiles of professionals in the consumer goods and electronics industries.
   • AI-driven validation ensures 99% accuracy, optimizing communication efficiency and minimizing data gaps.

2. Comprehensive Global Coverage

   • Includes profiles from key markets in Asia, the US, and Europe, covering regions such as China, India, Germany, and the United States.
   • Gain insights into region-specific consumer trends, product preferences, and purchasing behaviors.

3. Continuously Updated Datasets

   • Real-time updates capture career progressions, company expansions, market shifts, and consumer trend data.
   • Stay aligned with evolving market dynamics and seize emerging opportunities effectively.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible use and legal compliance for all data-driven campaigns.

Data Highlights:

• 700M+ Verified Global Profiles: Connect with industry leaders, marketers, and decision-makers in consumer goods and electronics industries worldwide.
• Consumer Trend Insights: Gain detailed insights into product preferences, purchasing patterns, and demographic influences.
• Business Locations: Access geographic data to identify regional markets, operational hubs, and emerging consumer bases.
• Professional Histories: Understand career trajectories, skills, and expertise of professionals driving innovation and strategy.

Key Features of the Dataset:

1. Decision-Maker Profiles in Consumer Goods and Electronics

   • Identify and engage with professionals responsible for product development, marketing strategy, and supply chain optimization.
   • Target individuals making decisions on consumer engagement, distribution, and market entry strategies.

2. Advanced Filters for Precision Campaigns

   • Filter professionals by industry focus (consumer electronics, FMCG, luxury goods), geographic location, or job function.
   • Tailor campaigns to align with specific industry trends, market demands, and regional preferences.

3. Consumer Trend Data and Insights

   • Access data on regional product preferences, spending behaviors, and purchasing influences across key global markets.
   • Leverage these insights to shape product development, marketing campaigns, and customer engagement strategies.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing and Demand Generation

   • Design campaigns tailored to consumer preferences, regional trends, and target demographics in the consumer goods and electronics industries.
   • Leverage verified contact data for multi-channel outreach, including email, social media, and direct marketing.

2. Market Research and Competitive Analysis

   • Analyze global consumer trends, spending patterns, and product preferences to refine your product portfolio and market positioning.
   • Benchmark against competitors to identify gaps, emerging needs, and growth opportunities in target regions.

3. Sales and Partnership Development

   • Build relationships with key decision-makers at companies specializing in consumer goods or electronics manufacturing and distribution.
   • Present innovative solutions, supply chain partnerships, or co-marketing opportunities to grow your market share.

4. Product Development and Innovation

   • Utilize consumer trend insights to inform product design, pricing strategies, and feature prioritization.
   • Develop offerings that align with regional preferences and purchasing behaviors to maximize market impact.

Why Choose Success.ai?

1. Best Price Guarantee
   • Access premium-quality consumer behavior data at competitive prices, ensuring maximum ROI for your outreach, research, and ma...

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The report examines the ways online Canadian adults are engaging politically on social media. This is the third and final report based on a census-balanced survey of 1,500 Canadians using quota sampling by age, gender, and geographical region. The other two reports in this series are: "The State of Social Media in Canada 2017" and "Social Media Privacy in Canada". The series is published by the Social Media Lab, an interdisciplinary research lab at Ted Rogers School of Management, Ryerson University. The lab studies how social media is changing the ways in which people communicate, share information, conduct business and how these changes are impacting our society.

Campaign Management Tools Market Outlook

The global campaign management tools market size was valued at approximately USD 4.5 billion in 2023 and is projected to reach an impressive USD 8.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.8% during the forecast period. This robust growth is driven by a combination of technological advancements, increasing digitalization across industries, and the growing necessity for businesses to engage and retain customers effectively. As companies strive to enhance their marketing strategies and optimize their customer interaction, the demand for sophisticated campaign management tools is expected to rise significantly.

Several growth factors contribute to the expansion of the campaign management tools market. Firstly, the increasing penetration of digital platforms and the rise of social media are key drivers. Companies are increasingly leveraging digital avenues to reach a wider audience, necessitating efficient campaign management solutions to track and analyze customer behavior and engagement. Moreover, the growing trend of personalized marketing is further propelling demand, as businesses aim to deliver customized experiences to their customers, necessitating sophisticated analytics and data management tools that can handle large volumes of consumer data.

Another significant growth factor is the heightened focus on data-driven decision-making. With businesses recognizing the immense value of data analytics, there is a surging demand for campaign management tools that can analyze complex data sets to derive actionable insights. This trend is closely linked to advancements in artificial intelligence and machine learning which are being increasingly integrated into campaign management solutions. The capability of these technologies to provide predictive analytics and real-time insights is encouraging more businesses to adopt these tools to optimize their marketing efforts and improve ROI.

The integration of omnichannel marketing strategies is also a noteworthy growth factor. As consumers interact with brands through multiple channels, businesses are seeking comprehensive solutions that can manage campaigns across various platforms seamlessly. Campaign management tools that offer integration across social media, email, web, and other digital platforms provide businesses with a centralized system to manage and assess the effectiveness of their campaigns holistically. This has become increasingly important in maintaining brand consistency and ensuring a unified customer experience.

Marketing Automation Tools are becoming increasingly vital in the campaign management landscape, offering businesses the ability to streamline and automate various marketing processes. These tools are designed to enhance the efficiency of marketing campaigns by automating repetitive tasks such as email marketing, social media posting, and ad management. By leveraging marketing automation tools, companies can not only save time and resources but also ensure a more personalized and targeted approach to their marketing efforts. This automation facilitates better customer segmentation and engagement, allowing businesses to deliver the right message to the right audience at the right time. As the demand for more sophisticated marketing strategies grows, the role of marketing automation tools in campaign management is expected to expand, driving further innovation and adoption in the market.

In terms of regional outlook, North America currently dominates the campaign management tools market, largely due to its early adoption of advanced marketing technologies and a high concentration of major market players. Additionally, the presence of a large number of SMEs and large enterprises in the region actively seeking to enhance their marketing strategies contributes significantly to market growth. Furthermore, Asia Pacific is projected to witness the highest growth rate during the forecast period, driven by rapid digital transformation, increasing internet penetration, and a burgeoning e-commerce sector. The growing number of startups and SMEs in countries like India and China is further fueling the demand for advanced campaign management solutions.

Component Analysis

In the campaign management tools market, the component segment comprises software and services, both of which play crucial roles in the overall effectiveness of marketing campaigns. Software solutions dominate this segment, offering a wide array of func

United Kingdom E Commerce: Social Networks: 10-49 Employees data was reported at 57.900 % in 2016. This records an increase from the previous number of 53.900 % for 2015. United Kingdom E Commerce: Social Networks: 10-49 Employees data is updated yearly, averaging 48.500 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 57.900 % in 2016 and a record low of 38.200 % in 2012. United Kingdom E Commerce: Social Networks: 10-49 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s UK – Table UK.S039: E Commerce: Proportion of Businesses Using Social Media: By Size of Business.

United Kingdom E Commerce: Social Networks: 1000+ Employees data was reported at 90.300 % in 2016. This records an increase from the previous number of 85.200 % for 2015. United Kingdom E Commerce: Social Networks: 1000+ Employees data is updated yearly, averaging 82.200 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 90.300 % in 2016 and a record low of 77.300 % in 2013. United Kingdom E Commerce: Social Networks: 1000+ Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s UK – Table UK.S039: E Commerce: Proportion of Businesses Using Social Media: By Size of Business.