1) Data Introduction • The Netflix Users Dataset World Wide is a user-analyzed dataset that summarizes various attributes such as subscription types, countries, subscription dates, viewing patterns, and device information of Netflix users around the world.

2) Data Utilization (1) Netflix Users Dataset World Wide has characteristics that: • Each row contains a variety of user and behavior data, including User ID, Subscription Type (Basic/Standard/Premium), Country, Subscription Date, Latest Payment Date, Account Status (Active/Disactive), Key View Devices, Monthly View Time, Preferred Genre, Average Session Length, and Monthly Subscription Sales. • Data is designed to enable various analyses such as regional trends, usage behaviors, churn rates, and viewing preferences. (2) Netflix Users Dataset World Wide can be used to: • User Segmentation and Marketing Strategy: Data such as subscription type, country, viewing pattern, etc. can be used to define customer groups and to establish customized marketing and recommendation strategies. • Service improvement and departure prediction: Based on behavioral data such as device, viewing time, and account status, it can be applied to service improvement, departure risk prediction, and development of new features.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Industry data revealed that Slovakia had the most extensive Netflix media library worldwide as of July 2024, with over 8,500 titles available on the platform. Interestingly, the top 10 ranking was spearheaded by European countries. Where do you get the most bang for your Netflix buck? In February 2024, Liechtenstein and Switzerland were the countries with the most expensive Netflix subscription rates. Viewers had to pay around 21.19 U.S. dollars per month for a standard subscription. Subscribers in these countries could choose from between around 6,500 and 6,900 titles. On the other end of the spectrum, Pakistan, Egypt, and Nigeria are some of the countries with the cheapest Netflix subscription costs at around 2.90 to 4.65 U.S. dollars per month. Popular content on Netflix While viewing preferences can differ across countries and regions, some titles have proven particularly popular with international audiences. As of mid-2024, "Red Notice" and "Don't Look Up" were the most popular English-language movies on Netflix, with over 230 million views in its first 91 days available on the platform. Meanwhile, "Troll" ranks first among the top non-English language Netflix movies of all time. The monster film has amassed 103 million views on Netflix, making it the most successful Norwegian-language film on the platform to date.