The number of snapchat users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+5.3 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 113.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and Mexico.
The global number of snapchat users in was forecast to continuously increase between 2024 and 2028 by in total 165.7 million users (+27 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 779.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Africa and the Americas.
As of the second quarter of 2025, photo and video sharing app Snapchat had 469 million daily active users worldwide, up from 460 million global DAU in the first quarter of 2025. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.
The number of snapchat users in India was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/
Youtube social network and ground-truth communities Dataset information Youtube is a video-sharing web site that includes a social network. In the Youtube social network, users form friendship each other and users can create groups which other users can join. We consider such user-defined groups as ground-truth communities. This data is provided by Alan Mislove et al.
We regard each connected component in a group as a separate ground-truth community. We remove the ground-truth communities which have less than 3 nodes. We also provide the top 5,000 communities with highest quality which are described in our paper. As for the network, we provide the largest connected component.
more info : https://snap.stanford.edu/data/com-Youtube.html
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
https://snap.stanford.edu/data/com-Youtube.html
Dataset information
Youtube (http://www.youtube.com/) is a video-sharing web site that includes
a social network. In the Youtube social network, users form friendship each
other and users can create groups which other users can join. We consider
such user-defined groups as ground-truth communities. This data is provided
by Alan Mislove et al.
(http://socialnetworks.mpi-sws.org/data-imc2007.html)
We regard each connected component in a group as a separate ground-truth
community. We remove the ground-truth communities which have less than 3
nodes. We also provide the top 5,000 communities with highest quality
which are described in our paper (http://arxiv.org/abs/1205.6233). As for
the network, we provide the largest connected component.
Network statistics
Nodes 1,134,890
Edges 2,987,624
Nodes in largest WCC 1134890 (1.000)
Edges in largest WCC 2987624 (1.000)
Nodes in largest SCC 1134890 (1.000)
Edges in largest SCC 2987624 (1.000)
Average clustering coefficient 0.0808
Number of triangles 3056386
Fraction of closed triangles 0.002081
Diameter (longest shortest path) 20
90-percentile effective diameter 6.5
Community statistics
Number of communities 8,385
Average community size 13.50
Average membership size 0.10
Source (citation)
J. Yang and J. Leskovec. Defining and Evaluating Network Communities based
on Ground-truth. ICDM, 2012. http://arxiv.org/abs/1205.6233
Files
File Description
com-youtube.ungraph.txt.gz Undirected Youtube network
com-youtube.all.cmty.txt.gz Youtube communities
com-youtube.top5000.cmty.txt.gz Youtube communities (Top 5,000)
The graph in the SNAP data set is 1-based, with nodes numbered 1 to
1,157,827.
In the SuiteSparse Matrix Collection, Problem.A is the undirected Youtube
network, a matrix of size n-by-n with n=1,134,890, which is the number of
unique user id's appearing in any edge.
Problem.aux.nodeid is a list of the node id's that appear in the SNAP data
set. A(i,j)=1 if person nodeid(i) is friends with person nodeid(j). The
node id's are the same as the SNAP data set (1-based).
C = Problem.aux.Communities_all is a sparse matrix of size n by 16,386
which represents the communities in the com-youtube.all.cmty.txt file.
The kth line in that file defines the kth community, and is the column
C(:,k), where C(i,k)=1 if person nodeid(i) is in the kth community. Row
C(i,:) and row/column i of the A matrix thus refer to the same person,
nodeid(i).
Ctop = Problem.aux.Communities_top5000 is n-by-5000, with the same
structure as the C array above, with the content of the
com-youtube.top5000.cmty.txt.gz file.
SNAP (Soil Nutrient Assessment Program), a component of the USDA/ARS Soil and Water Hub, is a web-based tool that provides an estimate of plant-available nutrients that the soil naturally provides. Soil test fertilizer recommendations have long been predicated upon response curves generated from fertility trials across the country. These response curves have been compared to relative yield which provide probability ranges for a response to varying fertilizer inputs. Category responses include very low, low, adequate, high or very high inversely related to probability of a response to various inputs of nitrogen, phosphate, and potassium (N, P, and K). New soil test methods, increases in computing power and access to the internet have enabled development of an interactive tool that is based on plant available NPK from both the inorganic fraction and organic pool of the soil. The new methods provide an estimate of plant available nutrients that the soil naturally provides, which has largely been ignored for decades. Since we have access to large datasets we can calculate the amounts of NPK required growing crops in lbs NPK per bu of the desired crop. For example, it requires 100 lbs of N, 50 lbs P2O5, 50 lbs K2O to grow 100 bu corn. These are the base numbers from which we subtract the soil test data after converting from the analytical ppm to Lbs P2O5 or lbs K2O. This is a straight subtraction. It also eliminates the need for "calibration data" since the soil tests reflect the soils inherent fertility. Using the example above, of 100, 50, 50 of N, P, and K required and soil test results of 25, 35, 45 then the fertilizer needed would be 75 N, 15 P2O5 and 5 K2O. This is a simple approach that doesn't get lost in relative yield-crop response curves that have been used for decades from differing geographical areas. This tool will include current fertilizer prices, soil test inputs, and crop based county averages for the last 15 years that will predict the chances of making the yield goal the user inputs compared to historical yield data for their county and calculate the fertilizer cost with and without soil testing compared to user input yield goal and county average. This tool will allow the user via the internet to produce a more straightforward approach to realistically planning next year's fertilizer inputs and associated cost. It will also show the benefits of soil testing for increased fertilizer efficiency and reduced environmental impact. Resources in this dataset:Resource Title: Website Pointer to SNAP - Soil Nutrient Assessment Program. File Name: Web Page, url: https://snap.brc.tamus.edu/Home/Index The web dashboard interface for estimating local yield based on field location (state/county), crop (, area, and yield goal; and soil NPK test results (lb/acre), Results returned illustrate local yield, fertilizer cost/acre, fertilizer needed (lb/acre), and overall chance of success (%).
As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.
Instagram users
With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.
Instagram features
One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
As of the second quarter of 2021, Snapchat had 293 million daily active users.
Die Studie über Facebook-Nutzer wurde von infratest dimap im Auftrag der Konrad-Adenauer-Stiftung durchgeführt. Im Erhebungszeitraum 26. November bis 4. Dezember 2018 wurden 2.041 Facebook-Nutzer in Onlineinterviews (CAWI) zu folgenden Themen befragt: Internetnutzung, Facebook-Gruppen, Facebooknutzung, politische Inhalte auf Facebook, Reaktion auf Inhalte, Bildexperiment und Sonntagsfrage. Die Auswahl der Befragten erfolgte durch eine Quotenstichprobe aus einem Online-Access-Panel. Nutzung verschiedener Internetangebote (Tinder, Facebook, Twitter, snapchat, Instagram, YouTube, Online-Zeitungen, nichts davon); Nutzung offener oder geschlossener Facebook-Gruppen; Facebook-Inhalte zu politischen Themen, zu berufsbezogenen Themen, zu Hobbies, zur Unterhaltung bzw. zu anderen Themen; Art der Facebook-Nutzung (lese/ like/ teile Inhalte, schreibe Kommentare, verbreite eigene Inhalte); politische Facebook-Nutzung (lese/ like/ teile politische Inhalte, schreibe Kommentare zu politischen Themen, verbreite eigenen Inhalt zu politischen Themen); Reaktion auf Facebook- Inhalte bzw. Kommentare (fühle mich informiert, unterhalten, verärgert, provoziert); Zustimmung zu verschiedenen Aussagen zu Facebook (auf Facebook regen mich andere auf, zeige ich anderen ihre Grenzen, kann ich anonym meine Meinung sagen, finde ich viele verschiedene Meinungen, finde ich Meinungen, die sonst unterdrückt werden, traue ich mich Dinge zu sagen/ teilen, die ich sonst nicht sagen würde); Parteipräferenz (Sonntagsfrage); Kommentar (offen) zu einem provozierenden Bild (Split A: Flüchtlinge, Split B: Pegida). Demographie: Geschlecht; Alter (Geburtsjahr); Bildung; Erwerbstätigkeit; berufliche Stellung; Haushaltsnettoeinkommen (gruppiert); Bundesland. Zusätzlich verkodet wurde: lfd. Nummer; Gewichtungsfaktor. The study on Facebook users was conducted by infratest dimap on behalf of the Konrad Adenauer Foundation. During the survey period from November 26 to December 4, 2018, 2,041 Facebook users were surveyed in online interviews (CAWI) on the following topics: internet use, Facebook groups, Facebook use, political content on Facebook, reaction to content, image experiment and Sunday question. Respondents were selected by quota sampling from an online access panel. Use of various internet services (Tinder, Facebook, Twitter, snapchat, Instagram, YouTube, online newspapers, none of the above); use of open or closed Facebook groups; Facebook content on political topics, on job-related topics, on hobbies, on entertainment or on other topics; type of Facebook use (read/ like/ share content, write comments, disseminate own content); political Facebook use (read/ like/ share political content, write comments on political topics, disseminate own content on political topics); reaction to Facebook content or comments (do I feel informed, entertained, annoyed, provoked, etc.). comments (feel informed, entertained, annoyed, provoked); agreement with various statements on Facebook (on Facebook others upset me, I show others their limits, I can speak my mind anonymously, I find many different opinions, I find opinions that are otherwise suppressed, I dare to say/ share things I would not otherwise say); party preference (Sunday question); comment (open) on a provocative image (split A: refugees, split B: Pegida). Demography: sex; age (year of birth); education; employment; occupational status; net household income (grouped); federal state. Additionally coded: serial number; weighting factor.
The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
How many people use social media?
Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.
Who uses social media?
Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.
How much time do people spend on social media?
Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.
What are the most popular social media platforms?
Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.
The number of snapchat users in Africa was forecast to continuously increase between 2024 and 2028 by in total 40.3 million users (+52.07 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 117.68 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Asia and Australia & Oceania.
The number of snapchat users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+4.02 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 7.74 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
The number of snapchat users in Kenya was forecast to continuously increase between 2024 and 2028 by in total 3.9 million users (+123.42 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 7.06 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.
Teens and social media
As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.
The number of snapchat users in South Africa was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+63.33 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 14.69 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
The number of snapchat users in the Philippines was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+29.66 percent). After the eighth consecutive increasing year, the snapchat user base is estimated to reach 9.19 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Thailand and Malaysia.
Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.
The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.
How popular is Instagram?
Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.
Who uses Instagram?
Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.
Celebrity influencers on Instagram
Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.
Which county has the most Facebook users?
There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.
Facebook – the most used social media
Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.
Facebook usage by device
As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.
As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.
Instagram’s Global Audience
As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.
Who is winning over the generations?
Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.
The number of snapchat users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+5.3 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 113.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and Mexico.