17 datasets found
  1. Instagram accounts with the most followers worldwide 2024

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram accounts with the most followers worldwide 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

                  The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.
    
                  How popular is Instagram?
    
                  Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.
    
                  Who uses Instagram?
    
                  Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.
    
                  Celebrity influencers on Instagram
                  Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.
    
  2. Z

    A study on real graphs of fake news spreading on Twitter

    • data.niaid.nih.gov
    Updated Aug 20, 2021
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    Amirhosein Bodaghi (2021). A study on real graphs of fake news spreading on Twitter [Dataset]. https://data.niaid.nih.gov/resources?id=zenodo_3711599
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    Dataset updated
    Aug 20, 2021
    Dataset authored and provided by
    Amirhosein Bodaghi
    Description

    *** Fake News on Twitter ***

    These 5 datasets are the results of an empirical study on the spreading process of newly fake news on Twitter. Particularly, we have focused on those fake news which have given rise to a truth spreading simultaneously against them. The story of each fake news is as follow:

    1- FN1: A Muslim waitress refused to seat a church group at a restaurant, claiming "religious freedom" allowed her to do so.

    2- FN2: Actor Denzel Washington said electing President Trump saved the U.S. from becoming an "Orwellian police state."

    3- FN3: Joy Behar of "The View" sent a crass tweet about a fatal fire in Trump Tower.

    4- FN4: The animated children's program 'VeggieTales' introduced a cannabis character in August 2018.

    5- FN5: In September 2018, the University of Alabama football program ended its uniform contract with Nike, in response to Nike's endorsement deal with Colin Kaepernick.

    The data collection has been done in two stages that each provided a new dataset: 1- attaining Dataset of Diffusion (DD) that includes information of fake news/truth tweets and retweets 2- Query of neighbors for spreaders of tweets that provides us with Dataset of Graph (DG).

    DD

    DD for each fake news story is an excel file, named FNx_DD where x is the number of fake news, and has the following structure:

    The structure of excel files for each dataset is as follow:

    Each row belongs to one captured tweet/retweet related to the rumor, and each column of the dataset presents a specific information about the tweet/retweet. These columns from left to right present the following information about the tweet/retweet:

    User ID (user who has posted the current tweet/retweet)

    The description sentence in the profile of the user who has published the tweet/retweet

    The number of published tweet/retweet by the user at the time of posting the current tweet/retweet

    Date and time of creation of the account by which the current tweet/retweet has been posted

    Language of the tweet/retweet

    Number of followers

    Number of followings (friends)

    Date and time of posting the current tweet/retweet

    Number of like (favorite) the current tweet had been acquired before crawling it

    Number of times the current tweet had been retweeted before crawling it

    Is there any other tweet inside of the current tweet/retweet (for example this happens when the current tweet is a quote or reply or retweet)

    The source (OS) of device by which the current tweet/retweet was posted

    Tweet/Retweet ID

    Retweet ID (if the post is a retweet then this feature gives the ID of the tweet that is retweeted by the current post)

    Quote ID (if the post is a quote then this feature gives the ID of the tweet that is quoted by the current post)

    Reply ID (if the post is a reply then this feature gives the ID of the tweet that is replied by the current post)

    Frequency of tweet occurrences which means the number of times the current tweet is repeated in the dataset (for example the number of times that a tweet exists in the dataset in the form of retweet posted by others)

    State of the tweet which can be one of the following forms (achieved by an agreement between the annotators):

    r : The tweet/retweet is a fake news post

    a : The tweet/retweet is a truth post

    q : The tweet/retweet is a question about the fake news, however neither confirm nor deny it

    n : The tweet/retweet is not related to the fake news (even though it contains the queries related to the rumor, but does not refer to the given fake news)

    DG

    DG for each fake news contains two files:

    A file in graph format (.graph) which includes the information of graph such as who is linked to whom. (This file named FNx_DG.graph, where x is the number of fake news)

    A file in Jsonl format (.jsonl) which includes the real user IDs of nodes in the graph file. (This file named FNx_Labels.jsonl, where x is the number of fake news)

    Because in the graph file, the label of each node is the number of its entrance in the graph. For example if node with user ID 12345637 be the first node which has been entered into the graph file then its label in the graph is 0 and its real ID (12345637) would be at the row number 1 (because the row number 0 belongs to column labels) in the jsonl file and so on other node IDs would be at the next rows of the file (each row corresponds to 1 user id). Therefore, if we want to know for example what the user id of node 200 (labeled 200 in the graph) is, then in jsonl file we should look at row number 202.

    The user IDs of spreaders in DG (those who have had a post in DD) would be available in DD to get extra information about them and their tweet/retweet. The other user IDs in DG are the neighbors of these spreaders and might not exist in DD.

  3. Instagram: distribution of global audiences 2024, by age group

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: distribution of global audiences 2024, by age group [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

                  Instagram users
    
                  With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.
    
                  Instagram features
    
                  One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
                  As of the second quarter of 2021, Snapchat had 293 million daily active users.
    
  4. d

    Data from: Supersharers of fake news on Twitter

    • dataone.org
    • data.niaid.nih.gov
    • +2more
    Updated May 25, 2024
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    Sahar Baribi-Bartov; Briony Swire-Thompson; Nir Grinberg (2024). Supersharers of fake news on Twitter [Dataset]. http://doi.org/10.5061/dryad.44j0zpcmq
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    Dataset updated
    May 25, 2024
    Dataset provided by
    Dryad Digital Repository
    Authors
    Sahar Baribi-Bartov; Briony Swire-Thompson; Nir Grinberg
    Time period covered
    Jan 1, 2024
    Description

    Governments may have the capacity to flood social media with fake news, but little is known about the use of flooding by ordinary voters. In this work, we identify 2107 registered US voters that account for 80% of the fake news shared on Twitter during the 2020 US presidential election by an entire panel of 664,391 voters. We find that supersharers are important members of the network, reaching a sizable 5.2% of registered voters on the platform. Supersharers have a significant overrepresentation of women, older adults, and registered Republicans. Supersharers' massive volume does not seem automated but is rather generated through manual and persistent retweeting. These findings highlight a vulnerability of social media for democracy, where a small group of people distort the political reality for many., This dataset contains aggregated information necessary to replicate the results reported in our work on Supersharers of Fake News on Twitter while respecting and preserving the privacy expectations of individuals included in the analysis. No individual-level data is provided as part of this dataset. The data collection process that enabled the creation of this dataset leveraged a large-scale panel of registered U.S. voters matched to Twitter accounts. We examined the activity of 664,391 panel members who were active on Twitter during the months of the 2020 U.S. presidential election (August to November 2020, inclusive), and identified a subset of 2,107 supersharers, which are the most prolific sharers of fake news in the panel that together account for 80% of fake news content shared on the platform. We rely on a source-level definition of fake news, that uses the manually-labeled list of fake news sites by Grinberg et al. 2019 and an updated list based on NewsGuard ratings (commercial..., , # Supersharers of Fake News on Twitter

    This repository contains data and code for replication of the results presented in the paper.

    The folders are mostly organized by research questions as detailed below. Each folder contains the code and publicly available data necessary for the replication of results. Importantly, no individual-level data is provided as part of this repository. De-identified individual-level data can be attained for IRB-approved uses under the terms and conditions specified in the paper. Once access is granted, the restricted-access data is expected to be located under ./restricted_data.

    The folders in this repository are the following:

    Preprocessing

    Code under the preprocessing folder contains the following:

    1. source classifier - the code used to train a classifier based on NewsGuard domain flags to match the fake news labels source definition use in Grinberg et el. 2019 labels.
    2. political classifier - the code used to identify political tweets, i...
  5. s

    Lerman Twitter 2010 Dataset

    • marketplace.sshopencloud.eu
    • academictorrents.com
    Updated Apr 24, 2020
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    (2020). Lerman Twitter 2010 Dataset [Dataset]. https://marketplace.sshopencloud.eu/dataset/XJdiSI
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    Dataset updated
    Apr 24, 2020
    Description

    Twitter_2010 data set contains tweets containing URLs that have been posted on Twitter during October 2010. In addition to tweets, we also the followee links of tweeting users, allowing us to reconstruct the follower graph of active (tweeting) users. URLs 66,059 tweets 2,859,764 users 736,930 links 36,743,448 Tweets. See also http://academictorrents.com/details/d8b3a315172c8d804528762f37fa67db14577cdb

  6. o

    Capitol Protest Social Media Dataset

    • opendatabay.com
    .undefined
    Updated Jul 6, 2025
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    Datasimple (2025). Capitol Protest Social Media Dataset [Dataset]. https://www.opendatabay.com/data/ai-ml/f0aef256-125d-4396-8e94-aee208b5281d
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    .undefinedAvailable download formats
    Dataset updated
    Jul 6, 2025
    Dataset authored and provided by
    Datasimple
    License

    CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
    License information was derived automatically

    Area covered
    Social Media and Networking
    Description

    This dataset provides over 80,000 tweets from 6th January 2021, the day of the Capitol Hill riots. Created using the Twitter Developer API and Tweepy, it offers valuable social media data for analysis. While not as extensive as Parler data dumps, it is well-suited for Natural Language Processing (NLP) tasks. The tweets have had mentions, hyperlinks, emojis, and punctuation removed, and all text is converted to lowercase for consistency. Some tweets include geographical coordinates if users had geotagging enabled. Information on verified users is included via their usernames, and user location is provided based on their self-reported profile details, with blanks for locations outside of US states or DC.

    Columns

    • id: A unique identifier for each tweet.
    • text: The content of the tweet.
    • query: The search query used to retrieve the tweet.
    • usr_id: A unique identifier for the user who posted the tweet.
    • username: The username associated with the tweet's author.
    • followers: The number of followers the user has.
    • tweet count: The total number of tweets posted by the user.
    • number of likes: The total count of likes the tweet received.
    • number of retweets: The total count of retweets the tweet received.
    • location: The user's self-reported location from their profile.

    Distribution

    The dataset is provided as a CSV file and contains over 80,000 individual tweet records. Each record is structured according to the columns listed above, offering a clear tabular format for data manipulation and analysis.

    Usage

    This dataset is ideal for a range of analytical applications, particularly for those with NLP experience. Potential use cases include: * Sentiment analysis of public opinion surrounding the Capitol Riot. * Topic modelling to identify key themes and narratives in the social discourse. * Trend analysis of how discussions evolved throughout the day. * Social network analysis focusing on user behaviour, verified accounts, and location-based insights related to the event. * Academic research into political events and social media's role.

    Coverage

    The dataset's time range is strictly limited to 6th January 2021. Geographic coverage is primarily based on user-reported locations within the US (including DC), with some tweets containing precise coordinates if geotagging was active. Demographic scope includes information on verified users. Notably, the raw text data has been pre-processed, meaning mentions, hyperlinks, emojis, and punctuation have been removed, and all text is in lowercase.

    License

    CC0

    Who Can Use It

    This dataset is suitable for: * NLP practitioners and data scientists seeking real-world social media data for model training and linguistic analysis. * Researchers and academics in fields such as political science, sociology, and media studies, for investigating public discourse during significant events. * Journalists and analysts interested in understanding the social media landscape of the Capitol Riot.

    Dataset Name Suggestions

    • Capitol Riot Tweets 2021
    • January 6th Twitter Data
    • US Capitol Protest Social Media
    • 2021 Capitol Hill Tweets Dataset

    Attributes

    Original Data Source: Capitol Riot Tweets

  7. f

    U.S. Midterm Election Twitter Dataset 2018

    • figshare.com
    txt
    Updated Dec 17, 2019
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    Yiqing Hua (2019). U.S. Midterm Election Twitter Dataset 2018 [Dataset]. http://doi.org/10.6084/m9.figshare.11374062.v2
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    txtAvailable download formats
    Dataset updated
    Dec 17, 2019
    Dataset provided by
    figshare
    Authors
    Yiqing Hua
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Area covered
    United States
    Description

    This dataset includes all tweets from September 17th, 2018 until November 6th, 2018 posted by, mentioning or replying to any of the Twitter accounts, that belongs to one of the candidates who was running for the United States' House of Representatives in 2018.The list of the candidate Twitter accounts are published here: https://github.com/vegetable68/Midterm-2018-candidatesIn total, our data consists of 1.7 million tweets and 6.5 million retweets of candidates from 1 million users (including the candidate accounts).The analysis of this dataset is going to appear in papers “Towards Measuring Adversarial Twitter Interactions against Candidates in the US Midterm Elections” at ICWSM 2020 and “Characterizing Twitter Users Who Engage in Adversarial Interactions against Political Candidates” at CHI 2020.Contact Yiqing Hua (yiqing@cs.cornell.edu) for questions.

  8. Instagram: distribution of global audiences 2024, by gender

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: distribution of global audiences 2024, by gender [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

                  Instagram’s Global Audience
    
                  As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
                  As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.
    
                  Who is winning over the generations?
    
                  Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.
    
  9. Trump-related tweets (US Election Day 2020)

    • kaggle.com
    Updated Nov 9, 2020
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    YewLee Wong (2020). Trump-related tweets (US Election Day 2020) [Dataset]. https://www.kaggle.com/wyewlee/trumprelated-tweets-us-election-day-2020/metadata
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Nov 9, 2020
    Dataset provided by
    Kaggle
    Authors
    YewLee Wong
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Area covered
    United States
    Description

    [READ THIS FIRST! DATASETS FOR Academic/Learning/Non-commercial purpose]

    Context

    US Election 2020 is very interesting to look into as it is an election in the middle of a pandemic. Me and my teammate created a twitter crawler using Twitter API and Tweepy for my Artificial Intelligence coursework. We chose Donald Trump as a subject of interest as President Trump was known for his twitter interaction.

    I decided to deploy my crawler on post-voting day to conduct a sentiment analysis.

    Tweet text in this datasets is suitable for Sentiment Analysis usage.

    Content

    This raw datasets is crawled using Tweepy library and Twitter API. 2500 tweets were gathered per 15 minutes. There are total of 247,500 row of entries and 13 columns, with the total of 3,217,500 cells of data. Data cleaning is needed to perform before doing any analysis.

    Datasets date range: 4th November 2020 - 11th November 2020 Tweets with "Trump", "DonalTrump", "realDonalTrump" were capture.

    (The User = user of the particular row) username: Twitter User handle accDesc: Description of the user on profile location: Location of the tweet following: Total number of account the user is following followers: Total number of followers of the user totaltweets: Total tweets created of the user usercreated: Date of the user registered his/her Twitter account tweetcreated: Date of the tweet created favouritecount: tweet <3 count (equivalent to like on Facebook) retweetcount: Total tweet's retweet (equivalent to share on Facebook) text: Text body of the tweet tweetsource: Device used to create this tweet hashtags: hashtag of the tweet in JSON format

    Acknowledgements and Disclaimers

    Banner and thumbnail courtesy of > visuals < from unsplash.com

    Much thanks to my teammate Jiacheng Loh and ChenZhen Li for the efforts.

    Please do not use this datasets for any malicious attempts, any damage done is not under the responsible of me.

    This datasets were gathered for the purpose of learning and not for commercial purposes.

    Data were public in the public domain, therefore i assume these data is open for all.

    Limitations

    Datasets are gathered with at least 15 minutes interval, therefore datecreated distribution is not equal and may not include all tweets created within the date range.

  10. Z

    Brussel mobility Twitter sentiment analysis CSV Dataset

    • data.niaid.nih.gov
    Updated May 31, 2024
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    van Vessem, Charlotte (2024). Brussel mobility Twitter sentiment analysis CSV Dataset [Dataset]. https://data.niaid.nih.gov/resources?id=zenodo_11401123
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    Dataset updated
    May 31, 2024
    Dataset provided by
    Ginis, Vincent
    van Vessem, Charlotte
    Tori, Floriano
    Betancur Arenas, Juliana
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Area covered
    Brussels
    Description

    SSH CENTRE (Social Sciences and Humanities for Climate, Energy aNd Transport Research Excellence) is a Horizon Europe project, engaging directly with stakeholders across research, policy, and business (including citizens) to strengthen social innovation, SSH-STEM collaboration, transdisciplinary policy advice, inclusive engagement, and SSH communities across Europe, accelerating the EU’s transition to carbon neutrality. SSH CENTRE is based in a range of activities related to Open Science, inclusivity and diversity – especially with regards Southern and Eastern Europe and different career stages – including: development of novel SSH-STEM collaborations to facilitate the delivery of the EU Green Deal; SSH knowledge brokerage to support regions in transition; and the effective design of strategies for citizen engagement in EU R&I activities. Outputs include action-led agendas and building stakeholder synergies through regular Policy Insight events.This is captured in a high-profile virtual SSH CENTRE generating and sharing best practice for SSH policy advice, overcoming fragmentation to accelerate the EU’s journey to a sustainable future.The documents uploaded here are part of WP2 whereby novel, interdisciplinary teams were provided funding to undertake activities to develop a policy recommendation related to EU Green Deal policy. Each of these policy recommendations, and the activities that inform them, will be written-up as a chapter in an edited book collection. Three books will make up this edited collection - one on climate, one on energy and one on mobility. As part of writing a chapter for the SSH CENTRE book on ‘Mobility’, we set out to analyse the sentiment of users on Twitter regarding shared and active mobility modes in Brussels. This involved us collecting tweets between 2017-2022. A tweet was collected if it contained a previously defined mobility keyword (for example: metro) and either the name of a (local) politician, a neighbourhood or municipality, or a (shared) mobility provider. The files attached to this Zenodo webpage is a csv files containing the tweets collected.”.

  11. Instagram: distribution of global audiences 2024, by age and gender

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: distribution of global audiences 2024, by age and gender [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

                  Teens and social media
    
                  As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
                  Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.
    
  12. Facebook: distribution of global audiences 2024, by age and gender

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
    + more versions
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    Stacy Jo Dixon (2025). Facebook: distribution of global audiences 2024, by age and gender [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

                  Facebook connects the world
    
                  Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
                  as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.
    
  13. Average daily time spent on social media worldwide 2012-2025

    • statista.com
    Updated Jun 19, 2025
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    Statista (2025). Average daily time spent on social media worldwide 2012-2025 [Dataset]. https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/
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    Dataset updated
    Jun 19, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

  14. Instagram: most popular posts as of 2024

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: most popular posts as of 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Instagram’s most popular post

                  As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
                  After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.
    
                  Instagram’s most popular accounts
    
                  As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.
    
                  Instagram influencers
    
                  In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.
    
                  Instagram around the globe
    
                  Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.
    
  15. Facebook: countries with the highest Facebook reach 2024

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Facebook: countries with the highest Facebook reach 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

  16. Instagram: countries with the highest audience reach 2024

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: countries with the highest audience reach 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

  17. Instagram: most used hashtags 2024

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
    + more versions
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    Statista Research Department (2025). Instagram: most used hashtags 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

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Stacy Jo Dixon (2025). Instagram accounts with the most followers worldwide 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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Instagram accounts with the most followers worldwide 2024

Explore at:
Dataset updated
Jun 17, 2025
Dataset provided by
Statistahttp://statista.com/
Authors
Stacy Jo Dixon
Description

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.
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