The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Facebook has over 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Context

With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those who have logged into Facebook during the past 30 days. During the first quarter of 2021, the company stated that 3.51 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month.

Content

This data was collected by Facebook and was released in July 2021.

As of the fourth quarter of 2023, Facebook had a combined 272 million monthly active users (MAU) in the United States and Canada, up by one million users when compared to the previous quarter.

Facebook user data – additional information

Facebook’s data use policy or privacy policy as it is also known, highlights the company’s guidelines concerning user privacy, information and how they are likely to be used. It also highlights the difference between public and private data and the websites and third part apps which are integrated into its services.

Federal agencies and governments have the right to request user data from Facebook. This issue was highlighted in late 2014, when Facebook came under attack from the British press for not releasing relevant information on the men responsible for the supposed pre planned murder on the British soldier Lee Rigby. In the second half of 2020, the number of user data requests issued to Facebook from the United States amounted to 61,262. This figure was higher than any other country, and India ranked second with 40,300 data requests.

This statistical dataset contains estimates on the number of active online Facebook users living outside of their country of origin within the European Union. The dataset includes information on Facebook users' age, gender, country of residence, and country of previous residence. The data is divided in the number of Monthly Active Users and Daily Active Users. The data was collected through standard CSV format via an advertising API platform by using an R Studio code, and the data collection was conducted twice a month from January to November 2021.

The dataset was originally published in DiVA and moved to SND in 2024.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

As of October 2025, India had the largest Facebook audience worldwide, with over 403 million users. To put this figure into perspective, if India’s Facebook user base were a country, it would rank as the third most populous nation globally. Besides India, three other markets had more than 100 million Facebook users each: the United States, Indonesia and Brazil. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

This dataset provides a longitudinal view of Facebook’s Daily Active Users (DAUs) across four primary geographic regions: US & Canada, Europe, Asia-Pacific, and the Rest of World. Spanning from December 2009 through December 2023, the data captures the platform's evolution from a burgeoning social network to a global utility. DAUs are defined as registered and logged-in users who visited Facebook through the website, a mobile device, or the Messenger application on a given day.

Key Data Components:

Regional Growth: Quarterly DAU counts for each major geography.

Engagement Metrics: DAUs expressed as a percentage of Monthly Active Users (MAUs) to measure user stickiness.

Geographic Attribution: Historical adjustments, such as the 2012 algorithm correction, which refined how users are assigned to specific regions.

Limitations of the Data The metrics are based on internal company estimates and are subject to several inherent challenges:

Estimation Challenges: Identifying unique individuals across multiple accounts or products (Facebook, Instagram, WhatsApp) requires complex algorithms and machine learning models that involve significant judgment.

Methodology Inconsistencies: Estimates may differ from third-party data due to variations in measurement techniques. Methodology improvements can also result in adjustments to historical data.

Technical and Survey Errors: Data is susceptible to technical errors and relies on user surveys for calibration, which are themselves subject to a margin of error (estimated at approximately 3% of worldwide MAP).

Trend Discrepancies: Due to attribution difficulties at scale, reported trends may not always match actual changes in the user base.

Reporting Shifts: Beginning in 2024, the company will cease reporting Facebook-specific DAUs in favor of broader "Family" metrics.

Potential Use Cases

Market Analysis: Tracking the maturation of social media markets in developed regions (US & Canada) versus rapid expansion in emerging regions like Asia-Pacific.

Academic Research: Studying the global diffusion of digital platforms and long-term user engagement trends over a 14-year period.

Investment Benchmarking: Evaluating historical platform health and the effectiveness of international expansion strategies.

Strategic Planning: Modeling future growth trajectories based on historical regional performance and engagement rates.

Context: This dataset offers insights into the usage patterns of social media apps for 1,000 users across seven popular platforms: Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn, and Pinterest. It tracks various metrics such as daily time spent on the app, number of posts made, likes received, and new followers gained.

Dataset Features:

User_ID: Unique identifier for each user. App: The social media platform being used. Daily_Minutes_Spent: Total time a user spends on the app each day, ranging from 5 to 500 minutes. Posts_Per_Day: Number of posts a user creates per day, ranging from 0 to 20. Likes_Per_Day: Total number of likes a user receives on their posts each day, ranging from 0 to 200. Follows_Per_Day: The number of new followers a user gains daily, ranging from 0 to 50. Context & Use Cases: This dataset could be particularly useful for social media analysts, digital marketers, or researchers interested in understanding user engagement trends across different platforms. It provides insights into how much time users spend, how actively they post, and the level of engagement they receive (in terms of likes and followers).

Conclusion & Outcome: Analyzing this dataset could yield several outcomes:

Engagement Patterns: Identifying which platforms have higher engagement in terms of time spent or likes received. Active Users: Determining which users are the most active across various platforms based on the number of posts and followers gained. User Retention: Studying the correlation between time spent and follower growth, providing insight into user retention strategies for different platforms. Overall, the dataset allows for exploration of social media usage trends and helps drive decision-making for marketing strategies, content creation, and platform engagement.

Facebook data is a valuable resource for businesses. It delivers essential information about your target audience. Over 2.9 billion people use Facebook worldwide. For example, you may learn about their demographics, hobbies, and online activities. Moreover, Facebook data may assist you in categorizing your target demographic. As a result, you may target your messaging to certain groups of people. This enhances the likelihood of your campaigns connecting with them. Furthermore, you may utilize Facebook data to monitor the effectiveness of your initiatives. This allows you to determine what is working and what is not. You can then make changes to enhance your outcomes. Facebook’s data is continually changing. Stay current with the newest trends and best practices. List To Data will help you get the most out of this important resource. Facebook number database is an invaluable tool for marketers looking to engage with their target demographic. This directory, often known as a contact list or dataset, contains crucial information such as user profiles and engagement metrics. This platform provides a wide reservoir of possible leads. Using this content, you may design tailored campaigns that increase engagement. Moving from general techniques to data-driven initiatives will help you achieve better outcomes. This information enables you to modify your messaging for higher response rates. Furthermore, this resource is updated regularly, guaranteeing that your campaigns always have new connections. Visit List To Data to get premium Facebook number databases and boost your company!

Simple Dataset from different marketing campaigns.

The total conversion number shows the total number of signups or installs for instance while approved conversions tells how many became actual active users.

Courtesy of Bunq.

The number of Facebook users in India was forecast to continuously increase between 2024 and 2028 by in total **** million users (+*** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Nepal and Pakistan.

Facebook is a social media platform founded by Mark Zuckerberg, along with his college roommates Andrew McCollum, Eduardo Saverin, Chris Hughes, and Dustin Moskovitz. The website was launched on February 4, 2004, initially as a networking platform exclusive to Harvard University students. It later expanded to other universities and eventually opened to the general public in 2006.

Facebook allows users to create profiles, connect with friends, share posts, photos, videos, and links, and engage with content posted by others through likes, comments, and reactions. Over the years, the platform has evolved and introduced various features, including pages for businesses, groups, events, and a messaging service called Facebook Messenger.

As of my last update in September 2021, Facebook is one of the largest and most influential social media platforms globally, with billions of active users. The company has also acquired other popular platforms, such as Instagram and WhatsApp, expanding its reach and impact on social media and communication.

It is essential to note that Facebook, like other social media platforms, has faced criticism and controversies over privacy concerns, data handling practices, the spread of misinformation, and its impact on society. The company has made efforts to address these issues, but they continue to be topics of public interest and scrutiny.

Time-Wasters on Social Media Dataset Overview The "Time-Wasters on Social Media" dataset offers a detailed look into user behavior and engagement with social media platforms. It captures various attributes that can help analyze the impact of social media on users' time and productivity. This dataset is valuable for researchers, marketers, and social scientists aiming to understand the nuances of social media consumption.

This dataset was generated using synthetic data techniques with the help of NumPy and pandas. The data is artificially created to simulate real-world social media usage patterns for research and analysis purposes.

Columns Description UserID: A unique identifier assigned to each user. Age: The age of the user. Gender: The gender of the user. Location: The geographical location of the user. Income: The annual income of the user. Debt: Tells If the is in Debt or Not. Owns Property: Indicates whether the user owns any property (Yes/No). Profession: The profession or job title of the user. Demographics: Additional demographic information about the user (Rural or Urban Life). Platform: The social media platform used by the user (e.g., Facebook, Instagram, TikTok). Total Time Spent: The total time the user has spent on the platform. Number of Sessions: The number of sessions the user has had on the platform. Video ID: A unique identifier for each video watched. Video Category: The category of the video watched (e.g., Entertainment, Gaming, Pranks, Vlog). Video Length: The length of the video watched. Engagement: The engagement level of the user with the video (e.g., Likes, Comments). Importance Score: A score representing the perceived importance of the video to the user. Time Spent On Video: The amount of time the user spent watching the video. Number of Videos Watched: The total number of videos watched by the user. Scroll Rate: The rate at which the user scrolls through content. Frequency: How frequently the user logs into the platform. Productivity Loss: The amount of productivity lost due to time spent on social media. Satisfaction: The satisfaction level of the user with the content consumed. Watch Reason: The reason why the user watched the video (e.g., Entertainment, Information). DeviceType: The type of device used to access the platform (e.g., Mobile, Desktop). OS: The operating system of the device used. Watch Time: The specific time of day when the user watched the video. Self Control: The user's self-assessed level of self-control while using the platform. Addiction Level: The user's self-assessed level of addiction to social media. Current Activity: The activity the user was engaged in before using the platform. ConnectionType: The type of internet connection used by the user (e.g., Wi-Fi, Mobile Data).

Usage This dataset can be utilized to:

Analyze patterns in social media usage. Understand demographic differences in platform engagement. Examine the impact of social media on productivity. Develop strategies to improve user engagement and satisfaction. Study the correlation between social media usage and various demographic factors.

The number of Facebook users in Bulgaria was forecast to continuously increase between 2024 and 2028 by in total *** million users (+***** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach **** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

This dataset encompasses social media exposure to sponsored posts, collected from over 150,000 triple-opt-in first-party U.S. Daily Active Users (DAU). Use it for measurement, attribution or brand lift surveying. Platforms covered include Facebook, TikTok, X, Instagram and YouTube.

We use an anonymized snapshot of all active Facebook users and their friendship networks to measure the intensity of connectedness between locations. The Social Connectedness Index (SCI) is a measure of the social connectedness between different geographies. Specifically, it measures the relative probability that two individuals across two locations are friends with each other on Facebook.

A line chart that shows % of U.S. adults who say they ever use …

The current dataset describes Facebook pages performance for 220 Libraries, Archives and Museums from all over the world. The performance is measured through 9 different social media metrics. That is, number of posts, link-posts, picture-posts, video-posts, total reactions, comments and shares, number of reactions, comments per post and reactions per post. The data harvesting process has been conducted through the use of FanPageKarma API. The gathered metrics and their values depict the performance for each Facebook page in a time-period of 30 days.

Data produced in Impact-of-social-media-on-suicide-rates .

Acknowledgements:

WHO data export (https://apps.who.int/gho/athena/api/GHO/SDGSUICIDE.csv) was used bound by the following poilcy: https://www.who.int/about/who-we-are/publishing-policies/data-policy

Kaggle dataset regarding social media usage was used (https://www.kaggle.com/margarethamartinez/socialmedia2021) with additional acknowledgements of the original sources necessary:

Acknowledgements:

Facebook: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

Twitter: https://investor.twitterinc.com/home/default.aspx

Instagram: https://investor.fb.com/home/default.aspx