As of June 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for **** percent of the social network's user base, with **** percent of those users being women. Overall, *** percent of users aged 35 to 44 years were women, and *** percent were men. How many people use Facebook in the United States? ******** is by far the most used social network in the world and finds a huge share of its audience in ****************** Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

Facebook received 73,390 user data requests from federal agencies and courts in the United States during the second half of 2023. The social network produced some user data in 88.84 percent of requests from U.S. federal authorities. The United States accounts for the largest share of Facebook user data requests worldwide.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

This table includes platform data for Facebook participants in the Deactivation experiment. Each row of the dataset corresponds to data from a participant’s Facebook user account. Each column contains a value, or set of values, that aggregates log data for this specific participant over a certain period of time.

As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

This layer shows the market potential that an adult has visited facebook.com in the last 30 days in the U.S. in 2016 in a multiscale map (by country, state, county, ZIP Code, tract, and block group). The pop-up is configured to include the following information for each geography level:Market Potential Index and count of adults expected to visit FacebookMarket Potential Index and count of adults expected to visit various social media websitesMarket Potential Index and count of adults expected to visit various news websitesEsri's 2016 Market Potential (MPI) data measures the likely demand for a product or service in an area. The database includes an expected number of consumers and a Market Potential Index (MPI) for each product or service. An MPI compares the demand for a specific product or service in an area with the national demand for that product or service. The MPI values at the US level are 100, representing average demand for the country. A value of more than 100 represents higher demand than the national average, and a value of less than 100 represents lower demand than the national average. For example, an index of 120 implies that demand in the area is 20 percent higher than the US average; an index of 80 implies that demand is 20 percent lower than the US average. See Market Potential database to view the methodology statement and complete variable list.Esri's Electronics & Internet Data Collection includes data that measures the likely demand for electronics and internet usage. The database includes an expected number of consumers and a Market Potential Index (MPI) for each product, activity, or service. See the United States Data Browser to view complete variable lists for each Esri demographics collection.Additional Esri Resources:U.S. 2016/2021 Esri Updated DemographicsEssential demographic vocabularyEsri's arcgis.com demographic map layers

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The report provides a snapshot of the social media usage trends amongst online Canadian adults based on an online survey of 1500 participants. Canada continues to be one of the most connected countries in the world. An overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. However, the 2022 survey results show that the COVID-19 pandemic has ushered in some changes in how and where Canadians are spending their time on social media. Dominant platforms such as Facebook, messaging apps and YouTube are still on top but are losing ground to newer platforms such as TikTok and more niche platforms such as Reddit and Twitch.

The metrics in this dataset measure users who engaged with posts with links to civic news domains and the volume of their engagement. The dataset contains domain-level metrics from Facebook activity data for adult U.S. monthly active users, aggregated over the study period. Includes content views, audience size, content attributes, user attributes.

Much research has examined how crime rates vary across urban neighborhoods, focusing particularly on community-level demographic and social characteristics. A parallel line of work has treated crime at the individual level as an expression of certain behavioral patterns (e.g., impulsivity). Little work has considered, however, whether the prevalence of such behavioral patterns in a neighborhood might be predictive of local crime, in large part because such measures are hard to come by and often subjective. The Facebook Advertising API offers a special opportunity to examine this question as it provides an extensive list of “interests” that can be tabulated at various geographic scales. Here we conduct an analysis of the association between the prevalence of interests among the Facebook population of a ZIP code and the local rate of assaults, burglaries, and robberies across 9 highly populated cities in the US. We fit various regression models to predict crime rates as a function of the Facebook and census demographic variables. In general, models using the variables for the interests of the whole adult population on Facebook perform better than those using data on specific demographic groups (such as Males 18-34). In terms of predictive performance, models combining Facebook data with demographic data generally have lower error rates than models using only demographic data. We find that interests associated with media consumption and mating competition are predictive of crime rates above and beyond demographic factors. We discuss how this might integrate with existing criminological theory.

The metrics in this dataset measure users who viewed posts with links to civic news domains. The dataset contains domain-level metrics from Facebook activity data for adult U.S. monthly active users, aggregated over the study period. Includes content views, audience size, content attributes, user attributes.

Which countries spent the most and least time on social media?

The metrics in this dataset measure users who potentially viewed posts with links to civic news domains that were shared by one of their connections. The dataset contains domain-level metrics from Facebook activity data for adult U.S. monthly active users, aggregated over the study period. Includes potential audience size, content attributes, user attributes, political interest.

This report provides a snapshot of the social media usage trends among online Canadians adults in 2017.

ABSTRACT Objectives: To describe the profile of Brazilian older adults who use the Internet, the means of Internet access and the purpose of Internet use and to verify the existence of association between socio-demographic variables and variables related to Internet use. Method: Cross-sectional study with Brazilian older adults who used the social networks Facebook and WhatsApp. Descriptive, univariate, and bivariate analysis were conducted. Results: 384 older adults participated in the study, mostly women (52.08%), with a mean age of 64.6 years old and who used the Internet to address health concerns (65.36%). The main activities on the internet were reading, listening to music, playing games, watching videos and photos (37.30%). The main benefits pointed out were interaction (74.5%), learning (19.2%) and entertainment (19.25%). There were statistically significant differences between time spent online and the variables gender, age, and civil status. Conclusion: This study showed characteristics of older adults who use the Internet and revealed the possibility of using digital technologies to optimize health care for this population.

90% of people aged 18-29 use social media in some form. 15% of people aged 23-38 admit that they are addicted to social media.