How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The average Twitter user spends 5.1 hours per month on the platform.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

59% of adults in the united states are using Instagram daily.

The results might surprise you when looking at internet users that are active on social media in each country.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

Which countries spent the most and least time on social media?

The report provides a snapshot of the social media usage trends amongst online Canadian adults based on an online survey of 1500 participants. Canada continues to be one of the most connected countries in the world. An overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. However, the 2022 survey results show that the COVID-19 pandemic has ushered in some changes in how and where Canadians are spending their time on social media. Dominant platforms such as Facebook, messaging apps and YouTube are still on top but are losing ground to newer platforms such as TikTok and more niche platforms such as Reddit and Twitch.

According to a 2023 survey of adults in the United States, most respondents expressed concern regarding social media companies data collection practices. About 35 percent of respondents were very concerned about how social media platforms collect their personal data, while 44 percent were somewhat concerned. In contrast, only 17 percent of respondents were not very concerned, and a mere four percent of respondents were not at all concerned about their personal data being collected by these companies.

56.8% of the world’s total population is active on social media.

As of February 2025, there were 5.56 billion internet users worldwide, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2024. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of April 2024. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Asia was home to the largest number of online users worldwide – over 2.93 billion at the latest count. Europe ranked second, with around 750 million internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2023, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in the Arab States and Africa, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller gender gap. As of 2023, global internet usage was higher among individuals between 15 and 24 years across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

The data presented in this data project were collected in the context of two H2020 research projects: ‘Enhanced migration measures from a multidimensional perspective’(HumMingBird) and ‘Crises as opportunities: Towards a level telling field on migration and a new narrative of successful integration’(OPPORTUNITIES). The current survey was fielded to investigate the dynamic interplay between media representations of different migrant groups and the governmental and societal (re)actions to immigration. With these data, we provide more insight into these societal reactions by investigating attitudes rooted in values and worldviews. Through an online survey, we collected quantitative data on attitudes towards: Immigrants, Refugees, Muslims, Hispanics, Venezuelans News Media Consumption Trust in News Media and Societal Institutions Frequency and Valence of Intergroup Contact Realistic and Symbolic Intergroup Threat Right-wing Authoritarianism Social Dominance Orientation Political Efficacy Personality Characteristics Perceived COVID-threat, and Socio-demographic Characteristics For the adult population aged 25 to 65 in seven European countries: Austria Belgium Germany Hungary Italy Spain Sweden And for ages ranged from 18 to 65 for: United States of America Colombia The survey in the United States and Colombia was identical to the one in the European countries, although a few extra questions regarding COVID-19 and some region-specific migrant groups (e.g. Venezuelans) were added. We collected the data in cooperation with Bilendi, a Belgian polling agency, and selected the methodology for its cost-effectiveness in cross-country research. Respondents received an e-mail asking them to participate in a survey without specifying the subject matter, which was essential to avoid priming. Three weeks of fieldwork in May and June of 2021 resulted in a dataset of 13,645 respondents (a little over 1500 per country). Sample weights are included in the dataset and can be applied to ensure that the sample is representative for gender and age in each country. The cooperation rate ranged between 12% and 31%, in line with similar online data collections.

The dataset consists of interviews with young adults on their experiences of voluntarily limiting their social media use. The interviews were divided into four sections. The first questions were related to the identification and initial stages of the interviewees' problematic social media use. The interviewees were asked to describe, among other things, at what point they started to consider their use of social media as problematic. The question also investigated how the interviewees had initially tried to manage their social media use and how they had sought help for the issue. The second set of questions explored whether the interviewees had experienced similar problems in the past and whether they had witnessed similar problems in their immediate circle or elsewhere. The third set of questions focused on what the interviewees thought had led to their problematic use of social media. The interviewees were also asked to reflect on whether there was anything specific in their own life at the time the issue started that could help to explain the development of the issue. Additional questions were asked about the treatment and support the interviewees had received, and how the problem was perceived by those close to the interviewees. The final set of questions charted the impact that problematic social media use had on the interviewees' lives, on their self-perception and on how they are perceived by others. The interview framework used was based on the McGill Illness Narrative Interview (MINI) interview protocol. Background information included the interviewee's gender, age group, and economic activity. The data were organised into an easy to use HTML version at FSD. The dataset is available only in Finnish.

Gen Z and Millennials are the biggest social media users of all age groups.

The number of Instagram users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total 2.1 million users (+7.02 percent). After the ninth consecutive increasing year, the Instagram user base is estimated to reach 32 million users and therefore a new peak in 2028. Notably, the number of Instagram users of was continuously increasing over the past years.User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

QUT Research Data Respository Dataset and Resources

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.