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Bottled Water Market Size 2025-2029

The bottled water market size is forecast to increase by USD 118.5 billion at a CAGR of 6.1% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing premiumization of bottled water. Consumers are increasingly seeking high-quality, purified water options, leading to a shift towards premium bottled water brands. This trend is further fueled by the growing health consciousness among consumers, as bottled water is perceived as a healthier alternative to sugary beverages. Another key trend in the market is the innovation in bottled water packaging. Companies are investing in eco-friendly, lightweight, and convenient packaging solutions to cater to the evolving consumer preferences. These innovations not only help reduce the environmental impact but also make bottled water more accessible and convenient for consumers on-the-go.
However, the market faces challenges from alternative products, including tap water filtration systems and reusable water bottles. The market offers a diverse range of products, from alkaline water to functional drinks, and caters to various consumer preferences and needs. These alternatives offer cost-effective solutions and reduce the environmental impact associated with bottled water. To counter this, bottled water companies are focusing on differentiating their offerings through premiumization, packaging innovations, and marketing strategies to attract and retain consumers. Companies that effectively navigate these challenges and capitalize on market opportunities are well-positioned to succeed in the dynamic market.

What will be the Size of the Bottled Water Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market is experiencing dynamic shifts, driven by various factors including water pricing models, social responsibility, and consumer health concerns. Companies are investing in water bottling equipment and implementing water quality certification to ensure transparency in their supply chains. E-commerce platforms are revolutionizing retail sales channels, while environmental sustainability and water resource management are key brand building strategies. Water testing methods and safety protocols are crucial in addressing consumer concerns, as is water footprint reduction through efficient product lifecycle management. With the global focus on safe drinking water, the market's expansion is fueled by the health and wellness trend, particularly among working professionals and in-house consumers. Water analytics and data-driven decision making are essential for navigating regional water markets and emerging water trends.

Water industry regulations, water conservation initiatives, and water security are shaping the market landscape, with water scarcity and distribution networks posing significant challenges. Product innovation, water purification technologies, and corporate social responsibility are critical components of a sustainable water industry. Water quality monitoring, consumer behavior, and packaging design are interconnected aspects of the market, with an increasing focus on water analytics and lifecycle assessment. Water resource management and water distribution systems are being optimized through technology and innovation, ensuring a secure and sustainable water supply for businesses and consumers alike.

How is this Bottled Water Industry segmented?

The bottled water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Still drinking water
  Sparkling water
  Bottled spring water


Distribution Channel

  Off-trade
  On-trade


Packaging

  PET bottles
  Glass bottles
  Cans
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany


  APAC

    China
    India
    Indonesia
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The still drinking water segment is estimated to witness significant growth during the forecast period. The market experiences significant growth due to various factors, including the increasing preference for alcoholic beverages, rising urbanization, and packaging innovations. Still drinking water, which is non-carbonated, holds a dominant share in the market. Consumers' health consciousness drives the demand for pure and clean drinking water, leading them to avoid carbonated beverages. The contamination of water sources due to environmental pollution further fuels the market's growth. New product development, such as flavored and mineral waters, caters to div

In 2024, bottled water accounted for roughly ** percent of beverage consumption in the United States, making it the most consumed type of beverage that year. Value-added water and vegetable juice were among the least favorite beverages that year. Bottled water consumption worldwide The average American consumer drinks roughly ** gallons of bottled water. In countries, such as Mexico, it is very common to drink bottled water, as tap water is often considered unsafe for consumption. It accounted for over ** gallons of bottled water consumption per capita. Cider in the U.S. and Europe Cider is a low-alcoholic beverage, typically made from the fermented juice of apples or pears. While the drink is regularly consumed in the United States, it is most commonly drunk in Western Europe. 48 percent of Western Europeans consumed cider, while about ** percent of North Americans drank it. The United States imported most of its cider from countries, such as France, Ireland, and Sweden.

This data set comprises a questionnaire survey and results of microbiological water quality testing, which were conducted through a post-hoc impact evaluation study of the delegated management model (DMM) of water service delivery in the city of Kisumu, Kenya. Under DMM, a water utility passes on responsibility to a micro-enterprise or community group for local water service delivery within a low-income neighbourhood. The micro-enterprise or community group takes on the financial and operational management of water infrastructure within this local area. The aim of this study was to evaluate DMM’s impact on water safety among consumers of water sold by kiosks. The data set comprises questionnaires administered to water vendors, both kiosk operators and water hand-cart operators, within DMM areas and matched control areas within Kisumu. These questionnaires cover respondent socio-demographic characteristics, business finances, operation and water prices, water supply interruptions, treatment and storage facilities. Questionnaire interviews were also conducted with households purchasing water from these businesses. These questionnaires also cover socio-demographic and housing characteristics of these households, together with water prices, handling and treatment alongside sanitation, solid waste and hygiene provision. Water samples were taken from kiosks, hand-carts, pipelines, and from household stored water. The data set thus also includes microbiological (e.g. thermotolerant coliform) and chemico-physical parameters (e.g. free residual chlorine) for these water samples.According to WHO/UNICEF, whilst 91.8% of urban households in Sub-Saharan Africa (SSA) had access to piped or protected groundwater sources in 2015, only 46.2% had safely managed water available when needed. Vendors provide a key role in supplying urban off-grid populations, with consumption of bottled or bagged water (sachets, water sold in 500ml plastic bags) growing in SSA. Whilst several studies show bottles and bags are usually free from faecal contamination, given that many off-grid urban populations lack solid waste disposal services, when people drink such water, there can be problems disposing of the plastic bags and bottles afterwards. This project aims to deliver evidence on the different ways that people sell water to off-grid populations and what this means for plastic waste management. We plan to do this in Ghana, where most urban household now drink bagged water, and by way of contrast, Kenya, where the government has banned plastic bags. In this way, we want to widen access to safe water and waste management services among urban off-grid populations, by supporting water-sellers and waste collectors to fill the gaps in municipal services. Both countries (and many others elsewhere) already have nationwide household surveys that collect data on the food and goods people consume and the services they have. However, as yet, these surveys have not been connected to the problem of waste management. We plan to visit marketplaces, buying foods and then recording packaging and organic waste. By combining this information with the household survey data, we can work out how much domestic waste like plastics gets collected and how much is discarded or burned, ultimately entering the atmosphere or oceans. In Ghana, we will also survey informal waste collectors in urban Greater Accra. We want to find out how much these small businesses support waste collection and recycling across this urban region (particularly plastic from bagged water), so we can help government identify gaps in waste collection coverage. We also believe highlighting the important role of small waste collectors could lead to greater business support for such collectors. We will also evaluate whether community education campaigns to encourage domestic waste recycling reduce the amount of waste and plastic observed in the local environment. Such campaigns are currently pursued by several local charities with support from the Plastic Waste Management Project. In Kenya, where water is usually sold in jerrycans rather than bagged, the jerrycan water often gets contaminated. We plan to find out whether this jerrycan water is safer under an arrangement known as delegated management. This involves a water utility passing on management of the piped network to a local business in slum areas, so as to reduce vandalism of pipes and bring water closer to slum-dwellers. We will compare water quality in areas with and without this arrangement to see if it makes the water sold safer. We also plan to bring water-sellers and consumers together to find and test ways of reducing contamination of water between a jerry-can being filled and water being drunk at home. Rather than imposing a solution, we want to work together with vendors and consumers on this issue, but there are for example containers designed to keep water cleaner that we could explore. Through these activities, we thus plan to develop evidence on different strategies for water-sellers to deliver safer water to people lacking piped connections, whilst managing plastic waste at the same time. In Ghana, this involves trying to increase recycling and waste collection for bagged water, which is relatively safe. In Kenya, this involves trying to reduce contamination of water sold in reusable jerrycans. Alongside our household survey evidence on how domestic waste is managed in slums, this should help governments plan waste and water services in poorer areas of Africa's expanding cities. The data were collected at a single time-point following implementation of Kisumu’s Delegated Management Model programme via a post-hoc impact evaluation study. Via random sampling, the study selected enumeration areas where water services were delivered through the Delegated Management Model together with matching control enumeration areas, also supplied with piped water but directly by the water utility. Questionnaire surveys were then administered with water kiosk operators within these selected areas via computer-assisted interviews and water samples collected from each kiosk. Water vendors with handcarts and households purchasing water from selected kiosks were then recruited to the study. Questionnaire surveys were again administered to these respondents via computer-assisted interviews and samples taken of hand-cart water or water stored in the home. Barcode labels were used to track water samples, which were tested for residual free chlorine in situ using strip tests. Water samples were transported under ice to a laboratory, where membrane filtration was used to enumerate total and faecal coliforms in each sample.

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Packaged Natural Mineral Water Market Size 2024-2028

The packaged natural mineral water market size is forecast to increase by USD 50.7 billion, at a CAGR of 5.9% between 2023 and 2028.

The market is experiencing significant growth, driven by the frequent product launches and the emergence of private label brands. Consumers' increasing preference for healthier beverage options and the belief in the perceived health benefits of natural mineral water are key factors fueling market expansion. However, the market faces challenges as well. The growing use of water purifiers and substitute products, such as flavored waters and functional beverages, pose a threat to the market's growth. Companies must navigate these challenges by focusing on product innovation, pricing strategies, and effective marketing to differentiate themselves and maintain market share.
Additionally, collaborations and partnerships with health and wellness brands could help boost market penetration and consumer appeal. Overall, the market presents both opportunities and challenges for companies seeking to capitalize on the growing demand for healthier beverage options while navigating the competition from substitute products.

What will be the Size of the Packaged Natural Mineral Water Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, shaped by various dynamics that impact its growth and application across diverse sectors. Food safety regulations play a crucial role in ensuring product quality and consumer trust. Corporate social responsibility initiatives, such as ethical sourcing and sustainability reporting, are increasingly important to both consumers and regulatory bodies. Branding strategies for natural mineral water emphasize premium quality and authenticity, fostering brand loyalty among consumers. Customer segmentation based on demographics, preferences, and purchasing power drives sales in retail and wholesale channels. Sustainability initiatives, including recycling rates and eco-friendly packaging materials, address consumer concerns and reduce environmental impact.

Water purity, achieved through filtration systems, UV sterilization, and ozone treatment, is a key factor in maintaining consumer trust and ensuring product safety. Manufacturing efficiency, logistics and transportation, and supply chain management are essential for maintaining profit margins and pricing strategies. Consumer behavior, influenced by health and wellness trends, drives demand for bottled water, flavored water, and functional water. Product differentiation through mineral content, enhanced water, and sports drinks caters to various consumer needs and preferences. Inventory management and water treatment are critical for maintaining shelf life and ensuring consistent product quality. Water scarcity and conservation, water rights, and water quality standards are increasingly important considerations for companies in the natural mineral water market.

The market's continuous dynamism is shaped by competition analysis, distribution channels, and evolving consumer preferences, requiring ongoing adaptation and innovation.

How is this Packaged Natural Mineral Water Industry segmented?

The packaged natural mineral water industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Packaged natural sparkling mineral water
  Packaged natural still mineral water


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The packaged natural sparkling mineral water segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth due to increasing consumer preference for healthier beverage options. Brands prioritize food safety regulations and corporate social responsibility to build trust and brand loyalty. Premium water brands, such as Nestle's Perrier and San Pellegrino, Coca Cola's DASANI, and Danone's Volvic, dominate the market with their diverse product offerings, including flavored variants. Consumer behavior influences pricing strategies, with profit margins highest for premium brands. Customer segmentation is crucial, with health and wellness-conscious consumers driving sales volume. Sustainability reporting and initiatives, including ethical sourcing and recycling rates, are essential for brands to meet evolving consumer expectations.

Water purity and quality control are paramount, with filtration systems and UV sterilizati