The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The chart shows that Americans over 65 were more likely to share fake news to their Facebook friends, regardless of their education, ideology, and partisanship. The oldest age group was likely to share nearly seven times as many articles from fake news domains on Facebook as those in the youngest age group, or about 2.3 times as many as those in the next-oldest age group. The data regarding the age group 18-29 and 30-44 are not displayed in the source, therefore the value of data in this chart are approximate, determined with pixel count.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

Abstract

Facebook’s Survey on Gender Equality at Home generates a global snapshot of women and men’s access to resources, their time spent on unpaid care work, and their attitudes about equality. This survey covers topics about gender dynamics and norms, unpaid caregiving, and life during the COVID-19 pandemic. Aggregated data is available publicly on Humanitarian Data Exchange (HDX). De-identified microdata is also available to eligible nonprofits and universities through Facebook’s Data for Good (DFG) program. For more information, please email dataforgood@fb.com.

Geographic coverage

This survey is fielded once a year in over 200 countries and 60 languages. The data can help researchers track trends in gender equality and progress on the Sustainable Development Goals.

Analysis unit

• Public Aggregate Data on HDX: country or regional levels
• De-identified Microdata through Facebook Data for Good program: Individual level

Universe

The survey was fielded to active Facebook users.

Kind of data

Sample survey data [ssd]

Sampling procedure

Respondents were sampled across seven regions: - East Asia and Pacific; Europe and Central Asia - Latin America and Caribbean - Middle East and North Africa - North America - Sub-Saharan Africa - South Asia

For the purposes of this report, responses have been aggregated up to the regional level; these regional estimates form the basis of this report and its associated products (Regional Briefs). In order to ensure respondent confidentiality, these estimates are based on responses where a sufficient number of people responded to each question and thus where confidentiality can be assured. This results in a sample of 461,748 respondents.

The sampling frame for this survey is the global database of Facebook users who were active on the platform at least once over the past 28 days, which offers a number of advantages: It allows for the design, implementation, and launch of a survey in a timely manner. Large sample sizes allow for more questions to be asked through random assignment of modules, avoiding respondent fatigue. Samples may be drawn from diverse segments of the online population. Knowledge of the overall sampling frame allowed for more rigorous probabilistic sampling techniques and non-response adjustments than is typical for online and phone surveys

Mode of data collection

Internet [int]

Research instrument

The survey includes a total of 75 questions, split across into the following sections: - Basic demographics and gender norms - Decision making and resource allocation across household members - Unpaid caregiving - Additional household demographics and COVID-19 impact - Optional questions for special groups (e.g. students, business owners, the employed, and the unemployed)

Questions were developed collaboratively by a team of economists and gender experts from the World Bank, UN Women, Equal Measures 2030, and Ladysmith. Some of the questions have been borrowed from other surveys that employ alternative modes of administration (e.g., face-to-face, telephone surveys, etc.); this allows for comparability and identification of potential gaps and biases inherent to Facebook and other online survey platforms. As such, the survey also generates methodological insights that are useful to researchers undertaking alternative modes of data collection during the COVID-19 era.

In order to avoid “survey fatigue,” wherein respondents begin to disengage from the survey content and responses become less reliable, each respondent was only asked to answer a subset of questions. Specifically, each respondent saw a maximum of 30 questions, comprising demographics (asked of all respondents) and a set of additional questions randomly and purposely allocated to them.

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy:

Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.

Other factors beyond sampling error that contribute to such potential differences are frame or coverage error and nonresponse error.

Data appraisal

Survey Limitations The survey only captures respondents who: (1) have access to the Internet (2) are Facebook users (3) opt to take this survey through the Facebook platform. Knowledge of the overall demographics of the online population in each region allows for calibration such that estimates are representative at this level. However, this means the results only tell us something about the online population in each region, not the overall population. As such, the survey cannot generate global estimates or meaningful comparisons across countries and regions, given the heterogeneity in internet connectivity across countries. Estimates have only been generated for respondents who gave their gender as male or female. The survey included an “other” option but very few respondents selected it, making it impossible to generate meaningful estimates for non-binary populations. It is important to note that the survey was not designed to paint a comprehensive picture of household dynamics but rather to shed light on respondents’ reported experiences and roles within households

How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

This archived Paleoclimatology Study is available from the NOAA National Centers for Environmental Information (NCEI), under the World Data Service (WDS) for Paleoclimatology. The associated NCEI study type is Plant Macrofossil. The data include parameters of plant macrofossil (population abundance) with a geographic location of Illinois, United States Of America. The time period coverage is from 30043 to 26686 in calendar years before present (BP). See metadata information for parameter and study location details. Please cite this study when using the data.

The goal of this study was to examine young American teenagers' social media use and their perceptions of effects. Data is from a large-scale, nationally representative and probability-based online survey taken by teens ages 13 to 17. Participants answered questions about how often they use social media, their attitudes about social media's role in their lives, the experiences they have on social media, and how social media makes them feel. Social media includes: Social networking sites (Facebook, MySpace, and GooglePlus) Programs like Twitter or Tumblr, virtual worlds like Second Life Online chatting in video or computer games like World of Warcraft Things posted on sites like YouTube, Formspring, or other websites Additional information was collected about participants' social and emotional well-being. Demographics include age, gender, race/ethnicity, and U.S. region.

These high-resolution maps estimate not only the number of people living within 30-meter grid tiles, but also provide insights on demographics at unprecedentedly high resolutions. These maps aren’t built using Facebook data and instead rely on combining the power of machine vision AI with satellite imagery and census information.

Abstract

The Future of Business Survey is a new source of information on small and medium-sized enterprises (SMEs). Launched in February 2016, the monthly survey - a partnership between Facebook, OECD, and The World Bank - provides a timely pulse on the economic environment in which businesses operate and who those businesses are to help inform decision-making at all levels and to deliver insights that can help businesses grow. The Future of Business Survey provides a perspective from newer and long-standing digitalized businesses and provides a unique window into a new mobilized economy.

Policymakers, researchers and businesses share a common interest in the environment in which SMEs operate, as well their outlook on the future, not least because young and innovative SMEs in particular are often an important source of considerable economic and employment growth. Better insights and timely information about SMEs improve our understanding of economic trends, and can provide new insights that can further stimulate and help these businesses grow.

To help provide these insights, Facebook, OECD and The World Bank have collaborated to develop a monthly survey that attempts to improve our understanding of SMEs in a timely and forward-looking manner. The three organizations share a desire to create new ways to hear from businesses and help them succeed in the emerging digitally-connected economy. The shared goal is to help policymakers, researchers, and businesses better understand business sentiment, and to leverage a digital platform to provide a unique source of information to complement existing indicators.

With more businesses leveraging online tools each day, the survey provides a lens into a new mobilized, digital economy and, in particular, insights on the actors: a relatively unmeasured community worthy of deeper consideration and considerable policy interest.

Geographic coverage

When the survey was initially launched in February 2016, it included 22 countries. When the survey was initially launched in February 2016, it included 22 countries. The Future of Business Survey is now conducted in over 90 countries in every region of the world.

Countries included in at least one wave: Albania Algeria American Samoa Andorra Angola Anguilla Antigua and Barbuda Argentina Aruba Australia Austria Azerbaijan Bahamas (the) Bangladesh Barbados Belarus Belgium Belize Benin Bolivia (Plurinational State of) Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Brazil Brunei Darussalam Bulgaria Burkina Faso Burundi Cabo Verde Cambodia Cameroon Canada Cayman Islands (the) Central African Republic (the) Chad Chile Colombia Congo (the) Curaçao Cyprus Czechia Côte d'Ivoire Denmark Djibouti Dominica Dominican Republic (the) Ecuador Egypt El Salvador Equatorial Guinea Estonia Eswatini Ethiopia Faroe Islands (the) Fiji Finland France French Polynesia Gabon Gambia (the) Germany Ghana Gibraltar Greece Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kenya Korea (the Republic of) Kuwait Lao People's Democratic Republic (the) Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Malawi Malaysia Mali Malta Martinique Mauritania Mauritius Mayotte Mexico Monaco Montenegro Morocco Mozambique Myanmar Namibia Nepal Netherlands (the) New Caledonia New Zealand Nicaragua Niger (the) Nigeria North Macedonia Northern Mariana Islands (the) Norway Oman Pakistan Panama Papua New Guinea Paraguay Peru Philippines (the) Poland Portugal Qatar Romania Russian Federation (the) Rwanda Réunion Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten (Dutch part) Slovakia Slovenia Solomon Islands South Africa Spain Sweden Switzerland Taiwan Tanzania, the United Republic of Thailand Timor-Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turks and Caicos Islands (the) Uganda United Arab Emirates (the) United Kingdom of Great Britain and Northern Ireland (the) United States of America (the) Uruguay Vanuatu Viet Nam Virgin Islands (British) Virgin Islands (U.S.) Zambia.

Analysis unit

The study describes small and medium-sized enterprises.

Universe

The target population consists of SMEs that have an active Facebook business Page and include both newer and longer-standing businesses, spanning across a variety of sectors. With more businesses leveraging online tools each day, the survey provides a lens into a new mobilized, digital economy and, in particular, insights on the actors: a relatively unmeasured community worthy of deeper consideration and considerable policy interest.

Kind of data

Sample survey data [ssd]

Sampling procedure

Twice a year in over 97 countries, the Facebook Survey Team sends the Future of Business to admins and owners of Facebook-designated small business pages. When we share data from this survey, we anonymize responses to all survey questions and only share country-level data publicly. To achieve better representation of the broader small business population, we also weight our results based on known characteristics of the Facebook Page admin population.

A random sample of firms, representing the target population in each country, is selected to respond to the Future of Business Survey each month.

Mode of data collection

Internet [int]

Research instrument

The survey includes questions about perceptions of current and future economic activity, challenges, business characteristics and strategy. Custom modules include questions related to regulation, access to finance, digital payments, and digital skills. The full questionnaire is available for download.

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design.

Note: Response rates are calculated as the number of respondents who completed the survey divided by the total number of SMEs invited.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy:

Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.

Other factors beyond sampling error that contribute to such potential differences are frame or coverage error (sampling frame of page owners does not include all relevant businesses but also may include individuals that don't represent businesses), and nonresponse error.

Note that the sample is meant to reflect the population of businesses on Facebook, not the population of small businesses in general. This group of digitized SMEs is itself a community worthy of deeper consideration and of considerable policy interest. However, care should be taken when extrapolating to the population of SMEs in general. Moreover, future work should evaluate the external validity of the sample. Particularly, respondents should be compared to the broader population of SMEs on Facebook, and the economy as a whole.

The number of Facebook users in Europe was forecast to continuously increase between 2024 and 2028 by in total 15.5 million users (+3.91 percent). According to this forecast, in 2028, the Facebook user base will have increased for the sixth consecutive year to 412.26 million users. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like South America and North America.

According to Cognitive Market Research, the global Social Commerce Market size will be USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

Growth of E-Commerce and social media to Increase the Demand Globally

The Social Commerce Market has experienced growth due to increasing penetration of social media. Social media platforms are quickly emerging as vital avenues for businesses to interact with customers, highlight their goods, and increase revenue. Moreover, customers are finding it simpler to find and buy things without ever leaving the app thanks to the direct integration of shopping functions into social media sites like Facebook and Instagram. Furthermore, the expanding user base on social media platforms is generating profitable expansion prospects for the industry as a whole.

Advancements in Technology to Propel Market Growth

The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Restraint Factor for the Social Commerce Market

Serious concerns regarding customers' privacy to Limit the Sales

The Social Commerce Market, driven by its rapid rise in the application of social media marketing and advertising strategies. After discovering that social commerce platforms handle significant amounts of sensitive information, including financial and personal data, hackers turn their attention to social networking networks. Any data leak these days has the potential to harm a company's brand as well as cause emotional and financial harm to an individual. Additionally, there is a high likelihood of data misuse. Social commerce businesses stress the importance of keeping proper data security in addition to backing up important data.

Impact of Covid-19 on the Social Commerce Market

The Social Commerce Market has witnessed growth due to rising number of smartphones. Key drivers include technological advancements, increasing internet penetration, and expanding influencer marketing. However, the COVID-19 pandemic temporarily disrupted production and supply chains, affecting market dynamics. The lockdowns led to reduced consumer spending and manufacturing delays. Despite these challenges, market recovery was swift as the industries resumed operations. Long-term trends indicate a resilient market with steady growth due to ongoing social media platforms and a rebound in business activities. Introduction of the Social Commerce Market

Social commerce describes online stores that use social media platforms like Facebook, Instagram, and Twitter to market and sell goods and services. The level of consumer interaction with a company's marketing through retweets, likes, and shares determines the effectiveness of a social commerce campaign. Additionally, social media marketers pr...

The number of Facebook users in Central & Western Europe was forecast to decrease between 2024 and 2028 by in total 29.8 million users. This overall decrease does not happen continuously, notably not in 2026 and 2027. The Facebook user base is estimated to amount to 192.47 million users in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Eastern Europe and Russia.

Among the countries/territories presented in the dataset, Facebook’s highest advertising cost-per-mille (CPM) was in the United States, valued at 35 U.S. dollars in the third quarter of 2021. For comparison, the lowest CPM, one U.S. dollar, was recorded in Pakistan.
What are other Facebook advertising costs and metrics?
Cost-per-click (CPC) is another popular metric when it comes to advertising on the social platform. Globally, the average CPC on Facebook stood at 63 cents at the end of 2018 . Certain studies reveal that CPCs vary depending on the marketing campaign objective. This means that campaigns aiming at app installs, lead generation and product catalog sales are the most expensive, whereas campaigns targeting post engagement, messages and video views are on the opposite side of the spectrum. How does Facebook compare with other social media among marketers?
The majority of marketers indicate that Facebook is the most important social platform for their business, with a staggering 40 percent lead over LinkedIn and even Facebook’s own platform - Instagram. However, with recent data breaches Facebook has seen some decrease in growth. Its position is still strong enough that marketers increase their spending on the social network. However, Instagram seems to be overtaking the older brother, and more industry professionals are planning to increase investments in the photo sharing platform than in Facebook.

As of the fourth quarter of 2024, photo and video sharing app Snapchat had 453 million daily active users worldwide, up from 443 million global DAU in the third quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

As of November 2021 in the United States, 53 percent of surveyed participants said that they trusted Amazon to handle their personal data, whereas 40 percent said they distrusted the service with their information. Overall, 72 percent of respondents said that they did not trust Facebook with their private data, and 63 percent said they did not trust TikTok with such information. Just under half of all respondents stated that they trusted Google and 43 percent trusted Microsoft.