The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

The number of social media users in North America was forecast to continuously increase between 2024 and 2029 by in total 70.3 million users (+16.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 495.12 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

The average Twitter user spends 5.1 hours per month on the platform.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

59% of adults in the united states are using Instagram daily.

The goal of this study was to examine young American teenagers' social media use and their perceptions of effects. Data is from a large-scale, nationally representative and probability-based online survey taken by teens ages 13 to 17. Participants answered questions about how often they use social media, their attitudes about social media's role in their lives, the experiences they have on social media, and how social media makes them feel. Social media includes: Social networking sites (Facebook, MySpace, and GooglePlus) Programs like Twitter or Tumblr, virtual worlds like Second Life Online chatting in video or computer games like World of Warcraft Things posted on sites like YouTube, Formspring, or other websites Additional information was collected about participants' social and emotional well-being. Demographics include age, gender, race/ethnicity, and U.S. region.

How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

The data presented in this data project were collected in the context of two H2020 research projects: ‘Enhanced migration measures from a multidimensional perspective’(HumMingBird) and ‘Crises as opportunities: Towards a level telling field on migration and a new narrative of successful integration’(OPPORTUNITIES). The current survey was fielded to investigate the dynamic interplay between media representations of different migrant groups and the governmental and societal (re)actions to immigration. With these data, we provide more insight into these societal reactions by investigating attitudes rooted in values and worldviews. Through an online survey, we collected quantitative data on attitudes towards: Immigrants, Refugees, Muslims, Hispanics, Venezuelans News Media Consumption Trust in News Media and Societal Institutions Frequency and Valence of Intergroup Contact Realistic and Symbolic Intergroup Threat Right-wing Authoritarianism Social Dominance Orientation Political Efficacy Personality Characteristics Perceived COVID-threat, and Socio-demographic Characteristics For the adult population aged 25 to 65 in seven European countries: Austria Belgium Germany Hungary Italy Spain Sweden And for ages ranged from 18 to 65 for: United States of America Colombia The survey in the United States and Colombia was identical to the one in the European countries, although a few extra questions regarding COVID-19 and some region-specific migrant groups (e.g. Venezuelans) were added. We collected the data in cooperation with Bilendi, a Belgian polling agency, and selected the methodology for its cost-effectiveness in cross-country research. Respondents received an e-mail asking them to participate in a survey without specifying the subject matter, which was essential to avoid priming. Three weeks of fieldwork in May and June of 2021 resulted in a dataset of 13,645 respondents (a little over 1500 per country). Sample weights are included in the dataset and can be applied to ensure that the sample is representative for gender and age in each country. The cooperation rate ranged between 12% and 31%, in line with similar online data collections.

The results might surprise you when looking at internet users that are active on social media in each country.

These are the key social media statistics that you need to know.

Which countries spent the most and least time on social media?

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Replication Data for COVID-19 and Asian Americans: How Elite Messaging and Social Exclusion Shape Partisan Attitudes Study 1 (Social Media) Study 2 (Survey Data)

The ANES 2020-2022 Social Media Study was a two-wave survey before and after the 2020 presidential election and a third survey following the 2022 midterm elections in the United States. Data from these surveys are available as a public use file from the American National Election Studies (ANES) website. The three questionnaires have largely the same content, affording repeated measures of the same constructs. The questionnaire covers voter turnout and candidate choice in the 2020 presidential primaries and general election, the coronavirus pandemic, the economy, feeling thermometers, feelings about how things are going in the country, trust in institutions, political knowledge and misinformation, political participation, political stereotyping, political diversity of social networks, and campaign/policy issues including health insurance, immigration, guns, and climate change.

Success.ai’s Identity Data for Media Executives in North America provides a robust dataset tailored for organizations looking to connect with key decision-makers in the media industry. Covering roles such as CEOs, content directors, producers, and senior executives, this dataset offers verified LinkedIn profiles, professional histories, and actionable contact details.

With access to over 700 million verified global profiles, Success.ai ensures your outreach, marketing, and business strategies are powered by accurate, continuously updated, and AI-validated data. Supported by our Best Price Guarantee, this solution enables you to thrive in the competitive and dynamic North American media landscape.

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