AI in Consumer Decision-Making: Global Zero-Party Dataset

This dataset captures how consumers around the world are using AI tools like ChatGPT, Perplexity, Gemini, Claude, and Copilot to guide their purchase decisions. It spans multiple product categories, demographics, and geographies, mapping the emerging role of AI as a decision-making companion across the consumer journey.

What Makes This Dataset Unique

Unlike datasets inferred from digital traces or modeled from third-party assumptions, this collection is built entirely on zero-party data: direct responses from consumers who voluntarily share their habits and preferences. That means the insights come straight from the people making the purchases, ensuring unmatched accuracy and relevance.

For FMCG leaders, retailers, and financial services strategists, this dataset provides the missing piece: visibility into how often consumers are letting AI shape their decisions, and where that influence is strongest.

Dataset Structure

Each record is enriched with: Product Category – from high-consideration items like electronics to daily staples such as groceries and snacks. AI Tool Used – identifying whether consumers turn to ChatGPT, Gemini, Perplexity, Claude, or Copilot. Influence Level – the percentage of consumers in a given context who rely on AI to guide their choices. Demographics – generational breakdowns from Gen Z through Boomers. Geographic Detail – city- and country-level coverage across Africa, LATAM, Asia, Europe, and North America.

This structure allows filtering and comparison across categories, age groups, and markets, giving users a multidimensional view of AI’s impact on purchasing.

Why It Matters

AI has become a trusted voice in consumers’ daily lives. From meal planning to product comparisons, many people now consult AI before making a purchase—often without realizing how much it shapes the options they consider. For brands, this means that the path to purchase increasingly runs through an AI filter.

This dataset provides a comprehensive view of that hidden step in the consumer journey, enabling decision-makers to quantify: How much AI shapes consumer thinking before they even reach the shelf or checkout. Which product categories are most influenced by AI consultation. How adoption varies by geography and generation. Which AI platforms are most commonly trusted by consumers.

Opportunities for Business Leaders

FMCG & Retail Brands: Understand where AI-driven decision-making is already reshaping category competition. Marketers: Identify demographic segments most likely to consult AI, enabling targeted strategies. Retailers: Align assortments and promotions with the purchase patterns influenced by AI queries. Investors & Innovators: Gauge market readiness for AI-integrated commerce solutions.

The dataset doesn’t just describe what’s happening—it opens doors to the “so what” questions that define strategy. Which categories are becoming algorithm-driven? Which markets are shifting fastest? Where is the opportunity to get ahead of competitors in an AI-shaped funnel?

Why Now

Consumer AI adoption is no longer a forecast; it is a daily behavior. Just as search engines once rewrote the rules of marketing, conversational AI is quietly rewriting how consumers decide what to buy. This dataset offers an early, detailed view into that change, giving brands the ability to act while competitors are still guessing.

What You Get

Users gain: A global, city-level view of AI adoption in consumer decision-making. Cross-category comparability to see where AI influence is strongest and weakest. Generational breakdowns that show how adoption differs between younger and older cohorts. AI platform analysis, highlighting how tool preferences vary by region and category. Every row is powered by zero-party input, ensuring the insights reflect actual consumer behavior—not modeled assumptions.

How It’s Used

Leverage this data to:

Validate strategies before entering new markets or categories. Benchmark competitors on AI readiness and influence. Identify growth opportunities in categories where AI-driven recommendations are rapidly shaping decisions. Anticipate risks where brand visibility could be disrupted by algorithmic mediation.

Core Insights

The full dataset reveals: Surprising adoption curves across categories where AI wasn’t expected to play a role. Geographic pockets where AI has already become a standard step in purchase decisions. Demographic contrasts showing who trusts AI most—and where skepticism still holds. Clear differences between AI platforms and the consumer profiles most drawn to each.

These patterns are not visible in traditional retail data, sales reports, or survey summaries. They are only captured here, directly from the consumers themselves.

Summary

Winning in FMCG and retail today means more than getting on shelves, capturing price points, or running promotions. It means understanding the invisible algorithms consumers are ...