In 2023, around 28.6 percent of the population aged 15 years and above in Indonesia were smokers. Smoking prevalence in Indonesia peaked in 2018 at 32.2 percent. To address the widespread prevalence of smoking, the government imposed a tax hike in 2020. Cigarette consumption in Indonesia Despite the Indonesian government's increase in excise duties on cigarettes and tobacco products, smoking among adults remains high, particularly among men. Cultural norms, low prices, and aggressive tobacco marketing significantly challenge efforts to reduce smoking rates. In Indonesia, smoking is deeply embedded in social practices and often begins at a young age. Recent data indicates that Indonesians aged 18 to 59 smoke an average of 12 cigarettes daily, equivalent to one regular-sized pack of cigarettes sold in the country. Tobacco industry in Indonesia The tobacco industry in Indonesia is a vital economic sector, ranking among the world’s leading producers and consumers of tobacco. Indonesia produced over 200,000 metric tons of tobacco annually, with exports to countries such as the Philippines and the United States. This extensive production and export network underscores the industry's importance to Indonesia's economy. The total export value of tobacco and its manufactured products from Indonesia is estimated to be nearly two billion U.S. dollars, highlighting its significant contribution to the nation's economic landscape.