As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.
The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total 232.5 million users (+24.91 percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach 1.2 billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
ITTV is a publicly available dataset of Italian TV programs introduced in
Alessandro Ilic Mezza, Paolo Sani, and Augusto Sarti, "Automatic TV Genre Classification Based on Visually-Conditioned Deep Audio Features," in 2023 31st European Signal Processing Conference (EUSIPCO), 2023.
ITTV consists of 2625 manually annotated YouTube videos, totaling over 670 hours. Each clip is assigned one of seven classes:
Cartoons
Commercials
Football
Music
News
Talk Shows
Weather Forecast
ITTV genre taxonomy is similar to that of the well-known RAI dataset described in
Maurizio Montagnuolo and Alberto Messina, "Parallel neural networks for multimodal video genre classification,” Multimedia Tools and Applications, vol. 41, no. 1, pp. 125–159, 2009.
The dataset contains genre annotations and metadata in CSV format. Please note that audio data is not provided.
We provide the annotations for a balanced training (1575 clips) and validation (525 clips) split, as well as for a disjoint test set containing 525 installments from TV programs not included in the development set.
As YouTube continuously updates, some videos may not be available in the future. Although we intend to keep ITTV updated as best as possible, please note that some content may not be available at any given time.
Some YouTube videos (especially from the Football class and, to a lesser extent, the Cartoons class) may only be available in some countries due to regional restrictions imposed by the content creator. All videos are known to be accessible from Italy (last accessed on Nov. 25th, 2022.)
Please contact Alessandro Ilic Mezza for further questions (e-mail: alessandroilic.mezza@polimi.it).
CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
License information was derived automatically
The dataset includes YouTube trending videos statistics for Mediterranean countries on 2022-11-07. It contains 15 columns and it's related to 19 countries:
IT - Italy ES - Spain GR - Greece HR - Croatia TR - Turkey AL - Albania DZ - Algeria EG - Egypt LY - Lybia TN - Tunisia MA - Morocco IL - Israel ME - Montenegro LB - Lebanon FR - France BA - Bosnia and Herzegovina MT - Malta SI - Slovenia CY - Cyprus
The columns are, instead, the following:
country: where is the country in which the video was published. video_id: video identification number. Each video has one. You can find it clicking on a video with the right button and selecting 'stats for nerds'. title: title of the video. publishedAt: publication date of the video. channelId: identification number of the channel who published the video. channelTitle: name of the channel who published the video. categoryId: identification number category of the video. Each number corresponds to a certain category. For example, 10 corresponds to 'music' category. Check here for the complete list. trending_date: trending date of the video. tags: tags present in the video. view_count: view count of the video. comment_count: number of comments in the video. thumbnail_link: the link of the image that appears before clicking the video. -comments_disabled: tells if the comments are disabled or not for a certain video. -ratings_disabled: tells if the rating is disabled or not for that video. -description: description below the video. Inspiration You can perform an exploratory data analysis of the dataset, working with Pandas or Numpy (if you use Python) or other data analysis libraries; and you can practice to run queries using SQL or the Pandas functions. Also, it's possible to analyze the titles, the tags and the description of the videos to search for relevant information. Remember to upvote if you found the dataset useful :).
CC0
Original Data Source: YouTube Trending Videos of the Day
This statistic shows a ranking of the estimated number of Youtube users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).
This dataset provides estimated YouTube RPM (Revenue Per Mille) ranges for different niches in 2025, based on ad revenue earned per 1,000 monetized views.
Open Database License (ODbL) v1.0https://www.opendatacommons.org/licenses/odbl/1.0/
License information was derived automatically
These datasets come from the BDPV website (http://www.bdpv.fr). BDPV is a free website that allows photovoltaic owners to track their production over the years and compare it to nearby installations. The site also helps Internet users to know the production of their future installation. The BDPV site is a formidable wealth of information on the production and location of PV installations of individuals in France, but also in Belgium and the rest of Europe. A BDPV presentation video is available here: [https://www.youtube.com/watch?v=qQifJL7puBg] More information about the units of the file: Surface: Square meters Slope: degree Optimum slope: degree Orientation: degree to SUD (and not north) Optimum orientation: degree to SUD (and not north) Production_pvgis: annual kWh Here is a fact sheet to discover the information made available: https://www.bdpv.fr/fr/ficheUtilisateur.php?id=1
Anansi Masters - the story continues
The Anansi Masters project is developed by Vista Far Reaching Visuals (Mr. Jean Hellwig) and partners. It is designed as a public digital platform at http://www.anansimasters.net and opened in 2007. At the website one can find information about the story character of Nanzi (or Anansi or Kweku Ananse), with English and Dutch subtitled video recordings of storytelling in several countries in different languages, educational modules about storytelling for use at schools and academies, and digital issues of the Anansi Masters Journal published since the beginning of the project. All storytelling videos and videos that were made for documentation or marketing purposes are published on Youtube. Since 2012 all films of Anansi Masters were uploaded to Youtube and linked to the Anansi Masters website. Their display is embedded in the website together with the respective metadata that are entered through a custom made content management system (CMS).
In March 2012, public storytelling events were organized by Drs. Jean Hellwig (Hellwig Productions AV / Vista Far Reaching Visuals Foundation) on the islands of Curacao and Aruba. Any professional or non-professional storyteller was invited to tell a story in front of the Anansi Masters camera and the available audience. Storytellers were free to choose their story and language. Each storyteller had to agree that the video registration of their story could be made available for open access. Storytellers were asked in front of the camera to answer a few questions about who they are and how they selected the story that they told.
The Anansi Masters project started in 2007 with the registration of Kweku Ananse stories in Ghana and The Netherlands. The storytelling events organized on Curacao and Aruba in 2012 were part of the second phase 'Anansi Masters - the story continues'. The project registers contemporary ways of storytelling from an old tradition and aims to stimulate and revitalize the Nanzi storytelling by making the storytelling videos available to a large international audience. In 2008 a dvd in Dutch was released with 22 stories from Ghana and The Netherlands. In 2013 a dvd in English is released with all 32 stories that were recorded on Curaçao and Aruba.
The stories of the Anansi tradition originate in Africa and were exported to other parts of the world through slave trade and migration. In Anansi Masters, the similarities and differences between the stories and storytellers, who tell in their own language, can be found. Anansi Masters initiates different activities all over the world where stories from this oral tradition can be found. The founder has the ambition to film as many stories from this tradition as possible in as many countries as possible. Anansi Masters collaborates with writers, theatre makers, filmmakers, researchers, schools and of course with many many storytellers.
This dataset contains the documentation, video files, documents and pictures that were made to document the second phase of the Anansi Masters project with the subtitle 'the story continues'. These files were produced to report the process and results to the sponsoring funds and to be used in marketing through Facebook.
This dataset contains the following:
- report in Dutch with separate appendices
- videos with datasheets 0015 - 0022 reflecting some of performances in the media to market the storytelling events
- short video impression with datasheet 0023 of a musical performance at the storytelling event in Curacao
- a list with names and codes of the recorded stories and storytellers
For each storyteller and their stories a new dataset has been created. Links to these datasets can be found under 'Relations'.
As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.
As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.
Instagram users
With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.
Instagram features
One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
As of the second quarter of 2021, Snapchat had 293 million daily active users.
As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.
Instagram’s Global Audience
As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.
Who is winning over the generations?
Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.
As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.
Teens and social media
As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.
As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.
Facebook connects the world
Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.
This statistic shows a ranking of the estimated number of LinkedIn users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).
This statistic shows a ranking of the estimated number of Whatsapp users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).
This statistic shows a ranking of the estimated number of Instagram users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).
This statistic shows a ranking of the estimated number of Facebook users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).
This statistic shows a ranking of the estimated number of Reddit users in 2020 in Africa, differentiated by country. The user numbers have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).
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As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.