60,000+ Real Anonymized Customer Usage Data for Churn Prediction!

Dataset Information

• Dataset Name: Real World Customer Churn Dataset in Telco Domain
• Snapshot Period: January 1, 2023, to March 31, 2023
• Source: One of the Largest Telco Companies in Sri Lanka
• Data Anonymization: The Dataset is Anonymized to Protect Customer Privacy.

Overview

The "Real World Customer Churn Dataset in Telco Domain" is a comprehensive collection of anonymized data that provides insights into customer behavior and churn prediction within the telecommunications industry.

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Usage Categories

The dataset contains data on over 60,000 customers across more than 10+ distinct usage categories. Some of the key usage categories include:

• usage_app_youtube_daily: YouTube Traffic in MBs.
• usage_app_facebook_daily: Facebook Traffic in MBs.
• usage_app_tiktok_daily: TikTok Traffic in MBs.
• usage_app_whatsapp_daily: WhatsApp Traffic in MBs.
• usage_app_helakuru_daily: Helakuru App traffic in MBs.
• usage_voice_o2o_outgoing: Outgoing call volume in minutes between the same operator.
• usage_voice_o2op_outgoing: Outgoing call volume in minutes between operator and other operators.
• usage_voice_o2o_incoming: Incoming call volume in minutes between the same operator.
• usage_voice_op2o_incoming: Incoming call volume in minutes between other operator to operator.
• usage_pack_data: Spend in LKR for data package purchasing.
• usage_pack_vas: Spend in LKR for value-added service rentals or usage.

Dataset Files

The dataset consists of the following key files:

1. main.csv: An aggregated dataset that compiles usage data from all usage categories, providing a holistic view of customer behavior.
2. raw_dump folder: The raw data export, preserving the original source data for detailed exploration.
3. test and train folders: These folders contain customer IDs and corresponding Churn Labels, facilitating model training and testing.
4. usage_profiles folder: It comprises broken-down data frames for each customer under specific usage categories, allowing in-depth analysis of individual customer behavior within various usage categories.

Potential Use Cases

The "Real World Customer Churn Dataset in Telco Domain" offers a range of potential use cases, including:

• Customer Churn Prediction: Leveraging customer usage patterns to predict and reduce churn.
• Targeted Marketing: Designing customized marketing campaigns based on customer preferences.
• Service Quality Enhancement: Identifying areas for service improvement, such as network quality.
• Revenue Optimization: Maximizing revenue through the analysis of data package spending and value-added service usage.

Dataset Importance

This dataset's real-world aspect is of significant importance. It reflects actual customer interactions with a major telecommunications company in Sri Lanka, offering insights that can be directly applied to real-world scenarios. The dataset is sourced from one of the largest telco companies in the country, adding credibility and relevance to the insights it provides.

Understanding customer churn and usage behavior is pivotal for the telecommunications industry, and this dataset empowers researchers, data scientists, and businesses to gain deeper insights into these aspects.

Disclaimer

The dataset is anonymized to protect customer privacy, and all data used is in compliance with privacy regulations and agreements. Users are encouraged to explore and contribute to the "Real World Customer Churn Dataset in Telco Domain."

Thank you for your valuable contributions to this dataset.

ExactOne delivers unparalleled consumer transaction insights to help investors and corporate clients uncover market opportunities, analyze trends, and drive better decisions.

Dataset Highlights - Source: Debit and credit card transactions from 600K+ active users and 2M accounts connected via Open Banking. Scale: Covers 250M+ annual transactions, mapped to 1,800+ merchants and 400+ tickers. Historical Depth: Over 6 years of transaction data. Flexibility: Analyse transactions by merchant/ticker, category/industry, or timeframe (daily, weekly, monthly, or quarterly).

ExactOne data offers visibility into key consumer industries, including: Airlines - Regional / Budget Airlines - Cargo Airlines - Full Service Autos - OEMs Communication Services - Cable & Satellite Communication Services - Integrated Telecommunications Communication Services - Wireless Telecom Consumer - Services Consumer - Health & Fitness Consumer Staples - Household Supplies Energy - Utilities Energy - Integrated Oil & Gas Financial Services - Insurance Grocers - Traditional Hotels - C-corp Industrial - Misc Industrial - Tools And Hardware Internet - E-commerce Internet - B2B Services Internet - Ride Hailing & Delivery Leisure - Online Gambling Media - Digital Subscription Real Estate - Brokerage Restaurants - Quick Service Restaurants - Fast Casual Restaurants - Pubs Restaurants - Specialty Retail - Softlines Retail - Mass Merchants Retail - European Luxury Retail - Specialty Retail - Sports & Athletics Retail - Footwear Retail - Dept Stores Retail - Luxury Retail - Convenience Stores Retail - Hardlines Technology - Enterprise Software Technology - Electronics & Appliances Technology - Computer Hardware Utilities - Water Utilities

Use Cases

For Private Equity & Venture Capital Firms: - Deal Sourcing: Identify high-growth opportunities. - Due Diligence: Leverage transaction data to evaluate investment potential. - Portfolio Monitoring: Track performance post-investment with real-time data.

For Consumer Insights & Strategy Teams: - Market Dynamics: Compare sales trends, average transaction size, and customer loyalty. - Competitive Analysis: Benchmark market share and identify emerging competitors. - E-commerce vs. Brick & Mortar Trends: Assess channel performance and strategic opportunities. - Demographic & Geographic Insights: Uncover growth drivers by demo and geo segments.

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Key Benefits of ExactOne - Understand Market Share: Benchmark against competitors and uncover emerging players. - Analyse Customer Loyalty: Evaluate repeat purchase behavior and retention rates. - Track Growth Trends: Identify key drivers of sales by geography, demographic, and channel. - Granular Insights: Drill into transaction-level data or aggregated summaries for in-depth analysis.

With ExactOne, investors and corporate leaders gain actionable, real-time insights into consumer behaviour and market dynamics, enabling smarter decisions and sustained growth.

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Context

My team and I had analyzed the Indian telecommunications market from a Technology, Business and Policy point of view as a part of our Telecommunications course at Carnegie Mellon University, comparing the services offered by VI, Airtel and Jio. To understand the sentiments of customers using these communication services, we had conducted a survey.

Acknowledgements

We would like to thank all those who filled out the survey form 💛

Inspiration

Analyze customer sentiment towards different telecommunication companies in India.

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